show episodes
 
The Copywriting for Coaches Podcast is for the high-level coach with a loyal following, a true expert at your craft, and have achieved amazing results...But something's missing. Juggling team leadership, parenthood, and personal time - while managing your marketing - feels like a constant uphill battle. You crave a more sustainable approach to success – one that doesn't sacrifice your well-being. This podcast will support you in confidently copywriting without compromising your unique brand ...
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Ready to turn your love of writing into a successful copywriting career? Join professional copywriters Nicki Krawczyk, Kate Sitarz, and the Filthy Rich Writer team to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here. Nicki and Kate have 20+ and 10+ years ...
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Welcome to the EcomXFactor Podcast! Wondering how you can build and scale your Ecommerce store? Want to learn updated Digital Marketing practices and hacks that Gurus don't share in their groups and Youtube Videos? Do you want to learn how to boost your productivity and efficiently run an online business? Then this is the show for you. We will share best practices and what is working these days for us and for our clients. We will explore different topics, such as: conversion rates optimizati ...
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The podcast for marketers who want to learn how to optimize their B2B website. Each episode we’ll discuss the hottest subjects surrounding conversion rate optimization and give you tips to transform your website into a revenue-generating machine.Join me for easy-to-action tips that can help you change the game.
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Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his pr ...
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Ecommerce Coffee Break - Helping You Become A Smarter Online Seller

Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship.

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Want to be a smarter online seller? This marketing podcast empowers you to build a profitable online business that excites you. The goal of every episode is to uplevel you as an online merchant and business owner, taking your marketing strategy and online sales to the next level. Each week, host and digital marketing veteran Claus Lauter interviews world-class e-commerce experts, founders, and marketers. They share their stories, tips, tactics, and strategies on how to build a successful Dir ...
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Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing ...
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AdLeaks is the #1 Online Digital Marketing community built for members to get answers to any questions related to digital marketing and growing your business online. The latest tactics and strategies that are working for the worlds biggest & baddest marketers.
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Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist

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Are you a female entrepreneur with an online business who’s struggling to grow and nurture your audience? Do you feel like you’re not making enough sales despite your best efforts? Do you feel confused by all the marketing jargon and just wish you had a bossy business big sister to shoot it to you straight? I know you didn’t get into business to get bogged down by writing, but let’s face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to co ...
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Funny that we have to say this, but in almost 8 years, going to multiple PPC conferences, workshops and marketing summits, there is almost no talk about the art of advertising. There is discussion about settings, algorithms and optimisation – but virtually nothing about copywriting, persuasion and human psychology.
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Making Websites Win

Dr Karl Blanks & Ben Jesson

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This show covers the full content of the book Making Websites Win, the Amazon #1 bestseller in 15 categories. It describes how to apply the same methodology that the consultancy Conversion Rate Experts has used to grow many of the world’s biggest web companies, plus hundreds of smaller, market-leading companies in over eighty different industries. Most websites lose. Making Websites Win is about how to buck the trend—to make websites that customers love and that are outrageously profitable.
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Join Master Copywriter Steve Slaunwhite each Tuesday for tips on B2B copywriting, landing clients, and growing your freelance B2B copywriting business. B2B Writing Success will inspire and encourage you! Subscribe so you don't miss a single episode.
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Call to Action is a show about remarkable online marketing success stories and how you can apply the lessons to your own marketing campaigns. You can expect candid interviews with digital marketing professionals and thought leaders featured on the Unbounce blog, actionable tips, actionable tips for improving your conversion rates and exclusive offers for marketing optimization tools, events and resources. Every Wednesday, hear experts in the digital marketing field talk about Conversion Rate ...
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Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders

Fractional CMO | Strategist | Marketer | Speaker | Coach

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Are you at the helm of an AEC firm, steering through the complex landscape of the built environment, or leading the charge in marketing and business development? The Fortis Baseline Podcast is your strategic ally, crafted specifically for decision-makers, marketers, and business developers within the AEC industry. Join Melinda Colón, a seasoned Fractional CMO, Speaker, and Marketing & Business Strategist with a profound track record of empowering small and mid-size firms to make healthy reve ...
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It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.
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Are you a personal brand struggling to build and grow your website? The Make Your Mark Online Podcast tells you how to create an online presence you can be proud of. We’ll be going through all sorts of juicy topics like conversion rate optimisation (CRO), copywriting for the web, search engine optimisation (SEO) and content marketing. We’ll be breaking these topics down, making it easy-peasy for non-techies like you to understand and implement in your business straight away. Pretty cool, eh? ...
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One Simple Shift

Amanda Joyce Weber

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One Simple Shift is a show that cuts through the noise and brings you ONE simple, actionable mindset shift to completely transform the way you show up daily so you can create a beautiful, balanced life and successful, thriving business.
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How do I get more customers? How to I run facebook ads for my business? How do I maximize my marketing efforts? Why aren’t my ads working? Welcome to the Ad Agency Live Podcast where we will answer ALL of these questions and so much more! Three times a week, host Zach Radford brings you marketing tips, facebook ad strategies, online business hacks, ad audits, book reviews and inspirational stories that can help YOU grow your business by leveraging online marketing. What do you say? Are you i ...
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On Social Media Marketing School, we take a deep dive into the realm of social to assist you, your personal brand, and your business. Covering social media marketing tips across all your favourite platforms, we dive into topics including Instagram growth, Facebook ads, Google ads, email marketing, social media tactics & more. Whether you're a content creator, social media marketing agency (SMMA) owner, marketing executive, or business owner, this podcast will provide you with nothing but act ...
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SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.
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show series
 
This episode explores conversion from a fresh and creative perspective. We chat with conversion copywriting expert Eden Bidani, who shares valuable insights and tips on crafting content that boosts conversions. Listen to learn: Why speaking to customers is the most important part of every project Why copy is on a democratization journey Why AI will…
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As writers our clients hire us to … well … write! So, what happens when you know your client wants to take the copy in the wrong direction? Do you speak up? Or do you just roll with what they want? As you’ll hear in this laser coaching session, there are a few ways to tactfully and professionally disagree with your client in a way that further posi…
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In this podcast episode, I (your host, Claus Lauter) share the 4 Conversion Rate Optimization principles you need to know to optimize your store for more sales and revenue. Download your copy of the Conversion Rate Optimization Handbook. Instant download here: https://ecommercecoffeebreak.com/conversion-optimization-handbook/ Topics discussed in th…
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Libby Schell and Malin Wijenayake join Steph Crugnola on Stacking Growth Snacks to talk about Remarketing campaigns. They cover the main objectives to consider when launching a campaign, and how to tailor your audiences most effectively. They also cover the basic process on building the campaign. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube…
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Having the ability work from anywhere is a HUGE benefit of being a copywriter. For many of us, that means we can visit and spend more time with loved ones. And that’s a huge perk—we love our friends and family! It’s 100% doable to work from their homes. But working remote from family and friends’ homes is a very different experience than working fr…
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In this podcast episode, we explore how to drive organic traffic in an AI-driven world. Joining us is Mike Simmons, the owner of Plugin Useful. Mike shares his journey from software engineer to successful entrepreneur, leading a health tech company to significant growth before focusing on empowering Shopify entrepreneurs. Mike dives into the essent…
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Forget about creating more content—here’s why your sales strategy should start with these 5 essential emails. 📧 It's time to build genuine connections with your audience through thoughtfully crafted emails. And if I can let you in on a little secret, it’s this: The responses you get to your emails are so much more fun, honest and heartfelt and mean…
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For online business owners, battling burnout is not a question of IF but WHEN. The pressures of managing day-to-day operations, meeting customer demands, and scaling your business can easily lead to exhaustion and overwhelm. And doing it all while navigating hard times in your personal life is even more difficult. It’s easy to hit a breaking point …
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As freelancers and solo professionals, we often (unknowingly) sabotage our own success from the very first interaction with a prospect. We present ourselves and our services in a way that works against us. It erodes trust and diminishes our perceived value before we even begin working with a potential client. It often starts the moment we ask our c…
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In this episode, we discuss how to boost your store’s revenue with effective email marketing strategies. Joining us is Sergey Sapelnyk, Co-owner of bedfordmarketing.co and founder of two successful eCommerce brands, Society Socks and Pearly Drinks. Sergey shares actionable tips on optimizing your email campaigns, improving mobile responsiveness, an…
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Are you ready to stand out in your next copywriting interview or discovery call? Whether you’re applying for an on staff position or a freelance role, the key to success lies in the right preparation. That’s why we’re taking you back to this must-listen episode of the Build Your Copywriting Business podcast, where Nicki and Kate share their top tip…
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If the word "sales" makes you feel uneasy - filling your stomach with butterflies instead of excitement, you’re not alone. Many entrepreneurs struggle with the idea of selling, often associating it with pushy tactics or feeling "salesy." But what if I told you that the key to transforming your sales isn’t about learning a new technique but instead …
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In this podcast episode, we discuss how to automate your marketing and take control of your online ecosystem. We explore the impact of automation on marketing efficiency. Our featured guests on the show are Emily and Alan Braithwaite from yellowtuxedo.co.uk Topics discussed in this episode: How to get started with email marketing automation for eco…
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Every online business owner eventually has to wrestle with the question: How long should a sales sequence be? Will I turn off customers by talking about the sale for too long? How short is too short? On today’s episode, we’ll break down the factors to consider when determining the optimal length for your specific audience and products with a focus …
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Want to make your clients happier and increase your revenue? In this episode, we reveal why just one fixed price could be holding you back. What if offering choices could change everything? Plus, we’ll show you how to use ChatGPT to improve your pricing strategy. Ready to boost your business? Get practical tips you can start using today!…
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From Becoming a Hiring Machine “In this episode, Sam is joined by Megan Bowen, CEO at Refine Labs, to talk about the power of founder-led marketing and sales. Refine Labs is the definition of a founder-led company, with founder and former CEO Chris Walker's persona being the building block. Throughout the conversation, Sam and Megan discuss founder…
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Senior Copywriter Erik Sena joins Steph Crugnola on Stacking Growth Snacks to talk about Establishing a Unique Brand Voice. In this episode Erik digs into the do's and don'ts of copywriting, how to approach a style guide, and staying ahead of the competition without sacrificing your why. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠…
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Learn the indispensable traits that forge a successful copywriter with Nicki and Kate. From resilience to creativity, learn the insider attributes that could shift your writing career into high gear. It’s not just about witty words; it’s the hustle, learning curve, and more in this value-packed discussion. Are you embodying the characteristics that…
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In this episode, we explore email marketing strategies for e-commerce, focusing on Black Friday preparations. Our guest, Adam Robinson, CEO of retention.com, discusses the impact of Apple's privacy changes on Facebook ads and email remarketing. He explains how to overcome challenges like Klaviyo’s reduced cookie tracking window by using innovative …
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If writing your own copy is too time consuming and hiring a DFY copywriter is out of budget, then you’re in the right place. As a seasoned copywriter with over half a decade of experience in the coaching industry, I’ve conducted extensive market research, gathering over 200 pieces of data from business owners just like you. The results are clear: t…
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What if we’re doing marketing all wrong? 😬 Today’s special guest is Addy Lopez, a marketing educator and website designer who, after five years as an entrepreneur, was looking for a better way to market her business without feeling like she was pressuring her audience or shouting into a void. And after making the change, she didn’t have negative re…
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In this episode, we dive deep into strategies for mastering Google Ads for eCommerce stores. Our guest is Shri Kanase, founder of YoruMarketing.com and a Google Ads expert with over 7 years of experience. Shri shares insights on common misconceptions about Google Ads, the differences between shopping campaigns and performance max, and his systemati…
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From Unpolished MBA Podcast: Megan Bowen, CEO of Refine Labs, joined us to discuss innovative marketing strategies. Megan, a recognized figure in the marketing industry with a 17-year career in B2B SaaS companies, shares insights on common marketing leadership mistakes under pressure for revenue targets, the necessity of organizational alignment, a…
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Freelancing can be a lonely journey. But it doesn't have to be. Many freelancers struggle to find consistent work, navigate client relationships, and stay up-to-date with industry trends. They often feel isolated, and unsure where to turn for support or guidance. Not Rachel Smith, my guest in this week's episode. Rachel is the founder of , a thrivi…
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Senior Copywriter Erik Sena joins Steph Crugnola on Stacking Growth Snacks to talk about Establishing a Unique Brand Voice. In this episode Erik covers how to stay consistent with your brand's voice while finding ways to stand out and break through the noise in saturated markets. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…
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In this episode, we dive into strategies for boosting your online store’s average order value (AOV) through effective cross-selling. Joining the conversation is Varun Kundra, Co-founder of AfterSell.com, a Shopify app used by over 20,000 brands for upselling and cross-selling. Varun shares insights on consumer psychology, personalization, and how m…
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"It wasn't even a stepping stone; it was a springboard for my career!" Like most Comprehensive Copywriting Academy students, Audrey had no idea what copywriting was. She was working as an interior designer before she was sidelined by an illness that forced her to leave her job. Looking for a job with more flexibility, she discovered copywriting. Au…
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THIS is how you work with a copywriter...even if you are good at writing! Micala Quinn’s secret to tripling her teacher income as a work-from-home mom on part time hours is... ...to hire and outsource! But how do you outsource copywriting, which is your personal connection with your community and your audience...without losing your authentic voice?…
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Social proof is essential for any online business. It’s a game-changer when it comes to building trust and converting potential clients. But here’s the tricky part: how do you gather testimonials? As always, I’m sharing actionable tips that you can use to get those rave reviews that will improve how clients know, like and trust you. Key Takeaways: …
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Discover the secrets to writing like a pro with our latest podcast episode featuring Emily Cross. Learn the seven golden rules of copywriting that will transform your business communications. From identifying your ideal client to using their language and crafting engaging content, this episode covers it all. Plus, find out how to make ChatGPT your …
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In this episode of the eCommerce Coffee Break podcast, we dive into the world of short-form video content for TikTok, Instagram Reels, and YouTube Shorts. Our guest is John Roman, CEO of BattlBox.com, who shares his journey from B2B sales to e-commerce success. John reveals how BattlBox leveraged video marketing to grow their brand, starting with l…
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In our June Expert Session, Chris Walker was joined by Kyle Coleman, as they talk about Marketing in competitive categories. Chris and Kyle explore the vital strategies companies need to adopt to stand out in saturated markets, focusing on the power of differentiation, effective positioning, and leveraging novel technologies like generative AI. The…
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Join host Yaron Been as he interviews Daniel Yerushalmi, a diamond industry expert who ventured into the world of pawn shops. Daniel (CEO of P2M.AI) shares his journey, insights, and debunks misconceptions about the pawn industry, emphasizing the value of other people's money (OPM) and leveraging resources for business growth. Listeners will discov…
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Senior Copywriter Erik Sena joins Steph Crugnola on this episode of Stacking Growth Snacks to talk about Establishing a Unique Brand Voice. In the episode Erik covers how to find your voice as a brand - the factors to consider, strategies to employ, the importance of finding your 'why', and the research that will help support your journey. See the …
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In this episode of the Ecommerce Coffee Break podcast, we explore the Shopify marketing ecosystem with Brandon Amoroso, founder and president of electriq marketing. A Forbes 30 under 30 alum, Brandon shares insights on customer retention, e-commerce tech stacks, and the challenges of selling alcohol online. We discuss streamlining Shopify apps, boo…
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One of the biggest reasons that people “don’t make it” as a copywriter? Undercharging. (Or worse, charging by the word.) But on the flip side, you also have to be careful not to overshoot the market rate for your expertise. As you can already see, pricing your services is a delicate balance to master. And with no exact formula to tell us how to do …
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Is the urgency and scarcity hype just manipulative marketing? We are diving into this debate with perspectives on both sides, specific examples, as well as bringing in the psychology and the hard data on when and whether it works. We are exploring if and how we can use urgency and scarcity without compromising integrity. First, let me emphasize for…
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Everyone wants to improve their email marketing and improve conversion rates. The hard truth is, no matter if you have the best content and the best email sender reputation–it can all be worthless if you don’t start with this one thing. There’s often a hidden reason your email marketing may not be working, but the good news is it’s an easy fix! (An…
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In this episode of the eCommerce Coffee Break podcast, we dive into winning data strategies for e-commerce growth. Our guest is Outi Karppanen, the lead marketing analytics strategist at Supermetrics.com. Outi shares her expertise on navigating the increasingly complex marketing analytics landscape, discussing how to make smart choices with data, h…
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Chris was joined by Peep Laja for an in-depth conversation on messaging. Dedicated to unraveling the significance of target customer insights, the discussion digs into the tangible impact that effective messaging and validation can have on demand generation strategies and sales velocity. This session is a deep dive into the processes and methodolog…
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When you’re starting to offer advisory engagements to clients and prospects, it’s very common to get nervous. Say you’re talking with a prospect and you can tell that they need help beyond writing. In fact, you can see that it doesn’t yet make sense to go right into a writing project — mainly because they need to make some other decisions first. Bu…
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Our host, Steph Crugnola, is joined again this week by Sidney Waterfall to talk about The Inbound Buying Experience! In this episode they focus on working with sales to increase conversion rates, including nailing the first meeting, making your research count, and making your CRM the source of all truth. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You…
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In this episode, we explore the critical impact of site speed on Shopify stores. Our guest, Darin Archer, Vice President of Product Strategy at Yottaa.com, shares expert insights on optimizing ecommerce sites for better performance. Learn why speed matters, what slows down your store, and how to boost conversions through improved loading times. Dis…
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Ditch the corporate chains and jump into the dynamic world of freelancing with Nicki & Kate! Unravel the myths behind losing benefits as they dive deep into healthcare, retirement perks, and endless vacay possibilities—proving the freelance lifestyle’s true worth. Ready to redefine your work-life? --------------- Mentioned on this Episode How to Bu…
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Clients not putting in the work to get results? You've got a bigger problem. Vix Meldrew shared her State of Group Offers Survey, which revealed that a common reason for group programs not yielding results is that clients often don't put in the necessary work. They may struggle with accountability, lose motivation, get distracted, or face other pri…
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