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I'm passionate about helping pharma field teams feel confident using technology to engage with healthcare professionals. I want them to feel good about themselves and achieve amazing results. To explore this topic, I've been interviewing inspiring pharma leaders to learn from them for this Digital Transformation Series. - Mehrnaz Campbell, Founder and CEO of Cheemia & Cheemia ReSET Author of The Omni Advantage
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Mehrnaz Campbell in comversation with Amish Patel from APC
57:55
57:55
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For our next Digital Transformation Series podcast, Mehrnaz Campbell welcomes Amish Patel, a marketing consultant who aims to simplify pharma marketing in today’s noisy world of shiny things. He is the founder of APC, a marketing consultancy that helps pharma companies create and execute effective engagement strategies while building in-house marke…
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Mehrnaz Campbell in conversation with Dario Safaric from NEXT Pharma
56:39
56:39
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56:39
Mehrnaz Campbell talks to Dario Safaric as part of my Digital Transformation Series. Dario, in addition to running the NEXT Pharma Summit events, is the VP of Sales and Marketing at Media-Soft. They operate in over 40 countries and it's his responsibility for creating and running global marketing initiatives. He's organised more than 25 events in 1…
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Merhnaz Campbell in conversation with Patrick Markt from Daiichi Sankyo Europe GmbH
56:40
56:40
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56:40
Mehrnaz Campbell talks to Patrick Markt-Niederreiter, a strategic professional with a passion for customer experience, digital innovation, and agile transformation. Currently serving as the Vice President of Digital Excellence at Daiichi Sankyo Europe GmbH, Patrick is dedicated to driving seamless and convenient end-to-end customer experiences for …
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Mehrnaz Campbell in conversation with Erasmus Holm, Director of Pharma & Commercial Operations, MSD Netherlands
49:11
49:11
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Merhnaz Campbell interviews Erasmus Holm, Director of Pharma & Commercial Operations at MSD Netherlands, for the final Digital Transformation Series 2023. Erasmus is a Sales and Marketing Strategist who partners with teams and colleagues to transform and grow business, making sure all along that B2B does not mean Boring 2 Boring!…
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Mehrnaz Campbell in conversation with Vanitha Venkatasbramaniam, Global Customer Engagement Strategy Lead, Novo Nordisk
54:44
54:44
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I recently interviewed Vanitha Venkatasbramaniam, Global Digital Health and Customer Strategy Lead at Novo Nordisk, as part of our ongoing Digital Transformation Series. With over 15 years of experience in the pharma industry, Vanitha's mission revolves around making a positive impact on patients' lives with life-saving therapies. Vanitha currently…
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Mehrnaz Campbell in conversation with Rick Hollis, Business & Customer Excellence Director, Ipsen UK & Ireland
47:57
47:57
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47:57
I'm passionate about helping pharma field teams feel confident using technology to engage with HCPs. I want them to feel good about themselves and achieve amazing results. To explore this topic, I've been interviewing inspiring pharma leaders to learn from them as part of my Digital Transformation Series. Rick Hollis is the Business & Customer Exce…
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Mehrnaz Campbell in conversation with Nataliya Andreychuk, CEO, Viseven
50:09
50:09
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50:09
I have been inviting pharmaceutical leaders to learn from them and provide them with a platform to share their views as part of my Digital Transformation Series. Nataliya Andreychuk is the CEO of Viseven and a leading digital transformation evangelist for the pharmaceutical and life sciences industries. As a digital marketing professional with near…
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Mehrnaz Campbell in conversation with Audrey Krassnitzer, Global MCE Director, Novo Nordisk
40:58
40:58
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40:58
I was delighted to chat with Audrey Krassnitzer, Global MCE Director, Multichannel Engagement in Commercial Excellence at Novo Nordisk Rare Disease, as part of my Digital Transformation Series. Audrey is a Marketer, Storyteller, Strategist, and CX Enthusiast with 10+ years of experience in the pharma industry, strategic consulting, and marketing ag…
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Mehrnaz Campbell in conversation with Rob Koster, Director - CX, Havas Health & You
30:20
30:20
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I am passionate about helping pharma field professionals feel confident about using technology to improve the quality of their engagements with healthcare professionals. It's the human side of digital transformation that truly interests me, enabling people to leverage technology effectively. I am delighted to introduce Rob Koster, Director - CX at …
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Mehrnaz Campbell in conversation with Dr Paul Tunnah, Managing Director, Healthware International
35:38
35:38
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Dr Paul Tunnah has a passion for telling authentic stories and helping companies to co-create solutions to unlock the power of digital. He is also a man of many, many talents! Paul is the Chief Content Officer and Managing Director for Healthware International, a global health innovation and technology leader providing transformational advisory and…
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Mehrnaz Campbell in conversation with James Harper, Managing Director, twentyeightb
37:56
37:56
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I recently had the pleasure to pick James' brain on a Linkedin Live, our first ever one! Which I have turned into this podcast. I thoroughly enjoyed hearing more about his career moves and opinions on the future of the field force. James Harper and I met through a Reuters webinar on omnichannel. Both of us were commenting about things we thought sh…
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Mehrnaz Campbell in conversation with Sophie Graham-Godet, Global Director - Omnichannel Marketing Capabilities, GSK
21:16
21:16
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21:16
I kickstarted 2023 by interviewing Sophie Graham-Godet from GSK as I continue my Digital Transformation Series. If you’ve listened to any of my previous podcasts or have been following me on LinkedIn, you will know that I'm incredibly passionate about helping pharma sales professionals get confident about using technology to improve the quality of …
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Mehrnaz Campbell in conversation with Chris Wade, AVP of Strategic Solutions, Exeevo
30:13
30:13
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When COVID-19 locked us down in 2020, the pharmaceutical industry rushed to buy digital tools so that their teams could continue to work remotely. What many organisations failed to do was help their teams transform and adopt omnichannel. Over the course of the year, I’ve been interviewing successful global pharma leaders about this topic and found …
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Mehrnaz Campbell in conversation with Florent Edouard, SVP - Global Head of Commercial Excellence, Grünenthal
29:55
29:55
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As part of my DIGITAL TRANSFORMATION SERIES, I thoroughly enjoyed talking to Florent Edouard about his diverse career and opinions on various industry topics! We related on so many topics and you can hear so many nuggets of golden information from him! A few of Florent’s points: To create a culture of innovation organisations need to stop micromana…
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Mehrnaz Campbell in conversation with Paul Simms, Chief Executive, Impatient Health
30:11
30:11
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For the next interview in our DIGITAL TRANSFORMATION SERIES, I enjoyed an entertaining chat with Paul Simms, Chief Executive of Impatient Health. Paul is a self-professed noisy introvert, and disruptive thinker, so you can tell this was going to be a little controversial. We discussed how looking at what other industries are doing is something the …
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Mehrnaz Campbell in conversation with Frank Armenante, Director of Commercial Execution, Novo Nordisk
30:23
30:23
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As part of our DIGITAL TRANSFORMATION SERIES, I am delighted to catch up with Frank Armenante, Director of Commercial Execution at Novo Nordisk. Novo Nordisk came out on top in a recent DT Consulting report on pharmaceutical companies' Customer Experience from the healthcare professional's perspective. I chatted with Frank about what they’re doing …
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Mehrnaz Campbell in conversation with Koen Janssens and Kym Jacks-Bryant, Norgine
30:13
30:13
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I recently chatted with Koen Janssens, Associate Director of Field Force Effectiveness at Norgine, and Kym Jacks-Bryant, Head of Digital Centre of Excellence at Norgine. As a company, Norgine has been leading the field in using technology for both healthcare professionals and patient engagement. They were also one of the first companies to invest i…
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Mehrnaz Campbell in conversation with: Sebastien Noel, Director of Multichannel Strategy, Veeva Systems
26:25
26:25
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26:25
In the second interview of the series, I chatted with Sebastien Noel. Sebastien is Director of Multichannel Strategy at Veeva Systems, with extensive experience in delivering SaaS solutions to the pharmaceutical industry. Mehrnaz and Sebastien Noel talk about how digital transformation has changed the pharmaceutical industry and how the technology …
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Mehrnaz Campbell in conversation with: Clare Bryant, Senior Global Training Manager - Global Channel Strategy, LEO Pharma
30:11
30:11
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In my first interview of the series, I was delighted to chat with the wonderful Clare Bryant; a passionate training professional with over 20 years of experience in pharma. Clare is Senior Global Training Manager - Global Channel Strategy at LEO Pharma.By Mehrnaz Campbell
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