Testing your ideas against reality can be challenging. Not everything will go as planned. It’s about keeping an open mind, having a clear hypothesis and running multiple tests to see if you have enough directional evidence to keep going. This is the How I Tested That Podcast, where David J Bland connects with entrepreneurs and innovators who had the courage to test their ideas with real people, in the market, with sometimes surprising results. Join us as we explore the ups and downs of exper ...
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In this podcast, we explore the fascinating world of design. Join us as we dive deep into the process, tools, techniques, methodologies and much more. From creating beautiful interfaces to crafting engaging user experiences, we cover all aspects of design to help you stay ahead of the game. Each episode features insightful discussions with industry experts, sharing their tips, insights, and experiences in the world of design. Whether you are a seasoned designer or just starting out in the fi ...
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Maura Mitchell | How I Tested Women Led Micro Businesses
31:38
31:38
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Maura Mitchell, a lawyer and MBA, shares her work at the Women's Business Development Center, helping micro businesses test their assumptions and scale. She guides entrepreneurs through a process of testing their early ideas using the Lean Startup Method and the business model canvas. Mitchell emphasizes the importance of market research and custom…
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Janna Bastow | How I Tested Pricing Packages
35:30
35:30
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35:30
In this conversation, Janna Bastow, founder of ProdPad, shares her insights on testing pricing and packaging strategies. She discusses the importance of understanding the different roles and decision-makers in B2B purchasing, as well as the challenges of navigating the procurement process. Janna also talks about the evolution of pricing at ProdPad …
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Andi Plantenberg | How I Tested A Mission To the Moon
34:52
34:52
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34:52
In this conversation, David J Bland interviews Andi Plantenberg about her experience with testing and experimentation, particularly in the context of NASA missions. They discuss the importance of testing early stage ideas, the challenges of navigating a culture of perfection and safety, and the need for fluidity and adaptability in the face of unce…
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Aaron Eden | How I Tested Ideas at Intuit
40:16
40:16
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Aaron Eden shares his background and experience with experimentation, particularly within Intuit's Design for Delight (D4D) and Innovation Catalyst programs. He discusses the importance of adapting the approach to fit the company's culture and the challenges of marketing and socializing the process internally. Aaron shares success stories, such as …
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Brandy Old & Craig Elias | How We Tested Student Entrepreneurship
42:19
42:19
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Brandy and Craig discuss their collaboration and the challenges they faced in teaching entrepreneurship and de-risking startups. They highlight the importance of testing and iterating through customer interviews, surveys, and landing pages. They also emphasize the need to overcome biases and consider counterfactuals when evaluating risk. The succes…
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Kate Hopkins | How I Tested a Portfolio Ops Platform
32:03
32:03
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32:03
Kate shares her journey of building OneGuide, a platform that provides leverage to PE and VC firms. She initially started with a marketplace model, but realized that startups were not willing to pay for access to experts. She then pivoted to selling to PE and VC firms, offering them a centralized platform for resources and an extended network of ex…
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#5 Mastering Emotional Design in Gaming with Nicole Lazzaro
52:54
52:54
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In this episode, Omer talks to Nicole Lazzaro, the mind behind XEO Design Inc., about moving from web 2 to web 3 and what it means for designers. Nicole dives into how she linked emotions with gaming and came up with the Four Keys to Fun model. She highlights the need to focus on emotions when designing and the hurdles of creating for the metaverse…
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Aaron Slessinger | How I Tested Hot Desks at HP
25:40
25:40
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Aaron Slessinger, a product leader at HP, discusses the challenges of testing hardware and software together, specifically in the context of hot desking and hybrid work environments. He emphasizes the importance of understanding the needs and pain points of end users, as well as the shift towards prioritizing the end user experience in B2B products…
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Markus Müller | How I Tested a B2B MedTech Compliance Product
34:15
34:15
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Markus Muller, co-founder of Flinn, shares his journey of testing ideas and building a business in the healthcare industry. He emphasizes the importance of testing assumptions and using experiments to validate ideas. Markus discusses the use of LOIs (Letters of Intent) as a tool to gain commitment from potential customers. He also highlights the va…
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# 4 Unlocking Your Creative Genius: Entrepreneurship & Innovation with Erez Eisen
53:22
53:22
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In this episode, I got to chat with Erez Eisen, the brain behind Infected Mushroom. We dove into what it takes to be a standout creative, his own creative process, and how he vibes with his business and musical partner. Plus, we explored the ins and outs of building a brand, his entrepreneurial spirit, and a whole lot more. This is a public episode…
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Janina Urbach | How I Tested a Dog Shower
35:09
35:09
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In this conversation, Janina Urbach from the Hansgrohe Group shares the story of how they developed a dog shower as a new product. The idea came from a customer interview and they validated the need through desk research and conversations with dog owners and groomers. They used pretotyping and 3D printing to test and iterate the product. They also …
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Dave Masters | How I Tested Buying and Selling Homes
33:17
33:17
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33:17
In this conversation, Dave Masters, Director of Product at Realtor.com, shares his insights on testing and experimentation in big companies. He discusses the need for testing and how to break out of the feature factory mindset. Dave shares a case study on how they tested a new product idea using customer interviews and concierge testing. He also ta…
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Chris Guest | How I Tested Custom Fitted Eyeglasses
42:55
42:55
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In this conversation, Chris Guest discusses the importance of understanding problem perception and the nuances of desirability testing. He shares insights from his experience with Topology Eyewear, where they tackled the problem of ill-fitting glasses. Chris explains the Problem Perception Spectrum and how it helped them position and communicate th…
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# 3 Designing Experiments: How to design better experiments with David J. Bland
27:44
27:44
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27:44
In this episode, Omer interviews David J. Bland, co-author of the book 'Testing Business Ideas.' They discuss the importance of having an experimental mindset in design and entrepreneurship. David emphasizes the need to be open to the idea of being wrong and to constantly test and adapt based on evidence. They also explore the use of AI in discover…
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#2 Design Handoffs: Finding Balance between Authority, Control, and Accountability with Erez Reznikov
50:20
50:20
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50:20
In this episode of Juicy Patterns, our guest, Erez Reznikov, principal designer at Jux, delves into the challenges faced in the handoff between design and development, and why he believes that a solution can be found in the design tool itself. Along with exploring the root cause of these problems, we discuss the importance of designers having a bal…
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#1 Crafting Clear Roles and Responsibilities for Product Designers - with Oded Babayoff
50:24
50:24
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50:24
In this episode of Juicy Patterns, we take a closer look at how the field of design is perceived in product companies and the impact it has on our work. We explore the friction between product managers and product designers, which often stems from a lack of clear areas of responsibility for designers (roles and responsibilities). By understanding t…
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