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How to be successful in Multichannel & eCommerce - practical suggestions and advice from seasoned industry experts. We have many years of experience and we share our knowledge and discuss important multichannel issues with guests. We hope you find it interesting. Talk to us - www.prosperocommerce.com/connect We had some great feedback from you for our first season released earlier this year, so have decided to come back for a second season. As before, we’ve tried to give you a mix of strateg ...
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show series
 
In our first podcast episode of Season 3, we dive into the world of eCommerce platforms and ecosystems. We have Deepak Anand from Shopline and Jeremy Wilson from Prospero join us to unravel the complexities of modern retail tech. We talk about the shift from monolithic platforms to flexible ecosystems, and the evolving nature of platforms into part…
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In this episode of 'Multichannel Success Podcast,' David Kohn had the pleasure of chatting with Mark Pinkerton from Prospero, and our special guest, Abi Hough from uu3. We dove into the evolving world of Conversion Rate Optimization (CRO) and questioned whether it's becoming obsolete. Abi, with her 20 years of consulting experience, shares fascinat…
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Today David Worby & Mark Pinkerton from Prospero are with Kevin Murray from Infinity, and today we're diving into a juicy topic: why sometimes you may not need a Systems Integrator (SI). We're unravelling the mystery of what an SI is, how the role has evolved, and the shifting landscape of technology that's changing the game for retailers. From dis…
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This episode with David Kohn and Dan Burnham, together with David from Prospero about the ins and outs of eCommerce channels. We dove into the nitty-gritty of marketplaces, comparison shopping sites, affiliates, and the rising star of social commerce. Dan gave us the lowdown on how these channels are shaking up the digital shopping world, with a sp…
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This episode dives into the necessity of AI in retail and beyond with Co-founder of Snowplow Analytics, Alex Dean together with David & Mark from Prospero. Alex shares how they help brands understand customer behaviour through data. The discussion covers retail's growing data focus post-COVID, the importance of data teams, and the acceleration of A…
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In this episode, we dove into why efficiency is becoming the new superpower for retailers. We had the pleasure of chatting with James Brooke, CEO of SWEFT, David Kohn, a regular contributor, and Michael Robinson, Chief Product Officer at SWEFT together with Mark Pinkerton from Prospero. They shared insights on the challenges retailers face post-pan…
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In this episode, David Kohn from the multichannel expert, David Worby, and Mark Pinkerton of Prospero engage in a lively discussion about Agile methodology, its relevance in eCommerce, and whether it's on its last legs. They delve into the Agile mindset, the challenges of defining project visions and endpoints, and the balance between Agile's itera…
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What do we mean by Multichannel and how should retailers optimise physical and retail for success? This episode features Mark Pinkerton from Prospero, David Kohn from the Mulitchannel Expert and Paul McDermott from Matalan. www.prosperocommerce.com https://www.prosperocommerce.com/podcast-transcript-s2e6-multichannel-sychronising-digital-and-physic…
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S2E5 - In this episode, we discuss HR - the Digital Challenge with James Minter from Harrington Tame. David Kohn from the Multichannel Expert and Mark Pinkerton from Prospero discuss the issues with James Minter from Harrington Tame. We dove into what 'digital' really means for us—hint: it's all about the customer—and how the game has changed from …
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S2E4 - In this episode, we discuss Digital Culture and Process and how to improve it. Join us as David Kohn from The Mulitchannel Expert and David Worby, unpack the fusion of digital culture and process in today's biz landscape on the Multi-Channel Success Podcast. How culture should be inculcated into daily routines. transcript is here: https://ww…
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S2E3 - Headless eCommerce In today's podcast, we're unpacking the game-changer in eCommerce: headless commerce. Imagine your business agile like never before, with a back-end that powers up every device and platform your customers use. David Worby and Vikram Saxena explain how ditching the one-size-fits-all approach for a modular system can revolut…
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S2E2 - Digital Strategy & Planning It's David Worby on the mic with Mark Pinkerton, and we're unpacking digital strategy in this week's MultiChannel Success Podcast. We discuss why it's more than just marketing—it's your business's game plan for the digital world, aligning with your big-picture goals. We're talking the need for everyone to chip in,…
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Results from the Prospero annual survey discussed by Mark Pinkerton and David Worby from Prospero with David Kohn from The Multichannel Expert. Is the lustre of Black Friday rubbing off? Listen to hear what our survey says. Blog post is here: https://www.prosperocommerce.com/our-annual-black-friday-research-trust-is-declining-but-multichannel-is-ba…
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S2E1 - Lowering the cost of returns. Join us on the Multi-Channel Success Podcast as we dive into reducing return costs with EasyCom's founder, Peter Hietala. Discover innovative strategies for retailers!" For some retailers, returns in some categories can run at 70%. David Worby & Mark Pinkerton from Prospero lead the conversation. Transcript is h…
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In this episode of Multichannel Success, we discuss Customer Retention - we share our experience combining strategic approaches to digital with practical day-to-day execution. We are David Worby and Mark Pinkerton from Prospero and David Kohn of The Multichannel Expert. https://www.prosperocommerce.com/who https://themultichannelexpert.co.uk/…
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In this episode of Multichannel Success we discuss Customer Acquisition. Through our experience combining strategic approaches to digital with practical day-to-day execution we hope we have knowledge of interest to our listeners. We are David Worby & Mark Pinkerton from Prospero and David Kohn of The Multichannel Expert. https://www.prosperocommerc…
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In this episode we discuss Social Media for Custome Acquisition. In the Multichannel Success Podcast we share our experience combining strategic approaches to digital with practical day-to-day execution. We are Mark Pinkerton from Prospero and Ben Muir of Unsociable. https://www.prosperocommerce.com/who https://unsociableagency.com/…
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In this epdisode we discuss Customer Experience and the role it plays. In the Multichannel Success Podcast we share our experience combining strategic approaches to digital with practical day-to-day execution. We are Mark Pinkerton & David Worby from Prospero & David Kohn of The Multichannel Expert https://www.prosperocommerce.com/who https://themu…
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In this episode we discuss Trading Effectiveness. In the Multichannel Success Podcast we share our experience combining strategic approaches to digital with practical day-to-day execution. We are Mark Pinkerton & David Worby from Prospero & David Kohn of The Multichannel Expert https://www.prosperocommerce.com/who https://themultichannelexpert.co.u…
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In this episode we discuss Technology & Systems. In the Multichannel Success Podcast we share our experience combining strategic approaches to digital with practical day-to-day execution. We are Mark Pinkerton & David Worby from Prospero & special guest Liam Quinn from Vervaunt. https://www.prosperocommerce.com/who https://themultichannelexpert.co.…
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