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The Author Factor Podcast

Non Fiction Book Marketing

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"The Author Factor" is the distinctive edge and enhanced credibility that an individual gains by writing and publishing a nonfiction book related to their field of expertise or business. The Author Factor Podcast explores the unique ripple effect and power of nonfiction book authorship to elevate authority, amplify visibility, and create lasting impact. Hosted by book marketing expert and author, Mike Capuzzi, each weekly episode brings you firsthand insights from successful nonfiction autho ...
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Growth Engineers

Atiba de Souza and Dean Issacs

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Hosted by successful entrepreneurs Atiba de Souza and Dean Isaacs, the Growth Engineers podcast gives you the insights and proven strategies you need to stay ahead of the business growth curve. 📈 Whether you’re new to the marketing game or are a pro looking for a new perspective, this podcast provides business owners and entrepreneurs with real, tangible advice. Tune in weekly to the Growth Engineers podcast as Atiba and Dean break down the latest thought leadership in marketing, sales, busi ...
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On episode #249 of The Author Factor Podcast, I am having a conversation with nonfiction book author Michael Lynch. Michael is a CERTIFIED FINANCIAL PLANNER® with over two decades of experience helping clients achieve their financial dreams. He has written two bestselling books, including Keep It Simple, Make It Big, and It's All About the Income, …
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On episode #248 of The Author Factor Podcast I am having a conversation with nonfiction book author, Dean Graves. Dean is a distinguished meditation teacher and mental health counselor with over 20 years of experience. As a multi-book author, he brings extensive knowledge and a holistic approach to healing and growth. Recently, Dean published his f…
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On episode #247 of The Author Factor Podcast, I am having a conversation with nonfiction book author Chris Cochran. Chris's professional journey spans over three decades, encompassing roles in sales, marketing, operations, and P&L management. He is also the founder of the Christian Cochran Legacy Fund and has just published his first book, "What's …
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On episode #246 of The Author Factor Podcast, I am having a conversation with nonfiction book author Dr. Laura Gabayan. Laura is a world-renowned physician and researcher, acclaimed for her contributions to the field of medical science. With dozens of published papers and hundreds of citations, she is a respected voice in research. Recently, Laura …
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On episode #245 of The Author Factor Podcast, I am having a conversation with nonfiction book author Philip Blackett. Earlier this year, he published "Disagree Without Disrespect: How to Respectfully Debate with Those Who Think, Believe, and Vote Differently from You." Philip's book takes a deep look into the art of navigating disagreements respect…
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On episode #244 of The Author Factor Podcast I am having a conversation with nonfiction book author, Catherine Tyler-Northan. Catherine is the founder of The Tyler Northan Group, an organization focused on dismantling barriers to accessibility for people with disabilities. With 30 years of experience at the Peninsula Center for Independent Living, …
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On episode #243 of The Author Factor Podcast, I am having a conversation with nonfiction book author, Mitch Carson. Mitch is a seasoned media expert and direct response marketer with an impressive background in pitching products, having authored 17 books and offering invaluable insights into securing media exposure and building a credible speaking …
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On episode #242 of The Author Factor Podcast, I am having a conversation with nonfiction book author Marilyn Jenkins. Marilyn is a seasoned digital marketing expert with over 16 years of experience. She is the founder of MJ Media Group and Law Marketing Zone. Her expertise in leveraging paid advertising and SEO, particularly for optimizing Google B…
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On episode #241 of The Author Factor Podcast, I am having a conversation with nonfiction book author Eric Gee. Eric has administered personality-based life coaching for more than 20 years and has created the Utopia project website and Utopia 16 assessment, which has reached over half a million users since 2016. He recently published his first book,…
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On episode #240 of The Author Factor Podcast, I am having a conversation with nonfiction book author Angela Frank. Angela is a seasoned fractional Chief Marketing Officer and the founder of the Growth Directive, a marketing consultancy that helps brands build sustainable marketing programs. With over a decade's experience in generating multi-millio…
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On episode #239 of The Author Factor Podcast, I am having a conversation with nonfiction book author, Scott Allan. Scott has published 36 of his own books and sold over 200,000 copies worldwide. He is known for his powerful self-help books like "Relaunch Your Life" and "Empower Your Thoughts." Learn more about by visiting Scott Allan by visiting Sc…
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On episode #238 of The Author Factor Podcast, I am having a conversation with nonfiction book author Gregory Mohr. Greg is a visionary entrepreneur and the CEO of Franchise Maven, who transitioned from a microelectronic circuit engineer to guiding countless individuals towards success in franchising. His impressive background includes managing Taco…
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On episode #237 of The Author Factor Podcast, I am having a conversation with nonfiction book author Tracy Hardin. Tracy is the founder of Next Century Technologies, an IT managed services provider based in Lexington, Kentucky. Earlier this year, I assisted her in creating her book series, "What You Need to Know About IT Without the Geek Speak." Le…
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On episode #236 of The Author Factor Podcast, I am having a conversation with nonfiction book author Barry LaBov. Barry is the founder and CEO of LaBov Marketing, Communications, and Training and a two-time Ernst & Young Entrepreneur of the Year. With 40 years of experience, Barry has helped some of the biggest names in various industries discover …
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On episode #235 of The Author Factor Podcast, I am having a conversation with nonfiction book author Ray Hartjen. Ray, a marketing professional and musician, was diagnosed with multiple myeloma in March 2019. His career spans organizational development, corporate communications, public relations, and marketing. Inspired by his stepmother’s battle w…
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On episode #234 of The Author Factor Podcast, I am having a conversation with nonfiction book author Dwight Heck. Dwight, a financial educator with a remarkable journey, has turned his personal trials into a mission to transform others' financial lives. With over two decades of experience, Dwight has dedicated his career to helping families and bus…
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On episode #233 of The Author Factor Podcast, I am having a conversation with nonfiction book author Geoffrey Klein. Bridging the worlds of film, law, and marketing, Geoffrey is a TEDx speaker, visual content expert, and author of the book, The Content Beast: Create Story Driven Content to Connect with Your Audience. Geoffrey’s book is a must-read …
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On episode #232 of The Author Factor Podcast, I am having a conversation with nonfiction book author, Doug "Odie" Slocum. Doug, a retired Brigadier General, spent 35 years in the Air Force and Air National Guard. He commanded the 127th Wing to national acclaim and piloted over 4100 hours in America's fiercest fighters. Recently, Doug published his …
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On episode #231 of The Author Factor Podcast, I am having a conversation with nonfiction book author Kelsey Gilbert-Kreiling. Kelsey is a digital disruptor and the visionary author behind the book "Squarespace: From Signup to Launch." She co-founded the innovative agency Week of the Website and has built over 800 Squarespace sites, helping entrepre…
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On episode #230 of The Author Factor Podcast I am having a conversation with nonfiction book author, Drew Hannush. Drew is a whiskey historian, whiskey podcast host, and an Amazon bestselling author of three engaging books on whiskey. With a background in web design, Drew transitioned into whiskey writing and podcasting, turning his passion for tra…
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On episode #229 of The Author Factor Podcast, I am having a conversation with nonfiction book author, William "Will" Yeske. Will is a US Army combat veteran who served until 2018, despite being medically retired in 2015. He recently published his first nonfiction book, "Damn the Valley," inspired by his experiences in Afghanistan with the 82nd Airb…
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On episode #228 of The Author Factor Podcast, I am having a conversation with John T. Hewitt. John is a legendary entrepreneur, having founded Jackson Hewitt and Liberty Tax, two of the largest tax preparation companies in the United States. With over 55 years of experience, John has built multibillion-dollar companies and continues to revolutioniz…
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On episode #227 of The Author Factor Podcast I am having a conversation with nonfiction book author and podcaster, Debbie Weiss. Debbie is not only a seasoned entrepreneur but a new voice in the world of memoir writing, having transitioned from a diverse career in finance and insurance to becoming an author. Her journey reflects a rich tapestry of …
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On episode #226 of The Author Factor Podcast, I am having a conversation with nonfiction book author James I. Bond. Despite the coincidence of sharing a name with a famous spy, James has carved out his own impressive niche in the world of marketing and communication. With a background rich in behavioral management, Jim has been at the forefront of …
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Meet Sonny Moyers, a titan in the Texas real estate scene and the author of the nonfiction book, "The Architecture of the Real Estate Practice." On episode #225 of The Author Factor Podcast, I am having a conversation with nonfiction book author Sonny Moyers, a prominent figure in the Texas real estate landscape. Sonny's nonfiction author journey h…
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On episode #224 of The Author Factor Podcast, I am having a conversation with Nick Hutchinson, the brainchild behind Book Thinkers, a digital marketing agency for book lovers that bridges the gap between authors and their readers. Nick is also the author of the nonfiction book, "Rise of the Reader." In "Rise of the Reader," Nick presents a compelli…
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On episode #223 of The Author Factor Podcast I am having a conversation with the founder of Smart Author Media, Chris Benetti. Hailing from Perth, Western Australia, Chris is an expert in book marketing who leverages his engineering background for tactical, results-driven strategies. He's known for transforming non-fiction authors into notable mone…
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On episode #222 of The Author Factor Podcast, I am having a conversation with John Timothy Brewer, Jr. His remarkable background as a special forces veteran and founder of Shield and Spear Consulting Group gives him a unique insight into the world of self-defense. With his new book, "Fight For Your Best Life," John combines a decade of high-stake e…
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On episode # 221 of The Author Factor Podcast I am having a conversation with Phebe Trotman, a Vancouver-based entrepreneur and distinguished athlete who has been inducted into several sports halls of fame. Phebe embodies resilience through her personal journey, a quality she brilliantly shares in her first book, "Never Quit on a Bad Day," which of…
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On episode #220 of The Author Factor Podcast, I am having a conversation with Yogi Aaron, an influential figure in the world of yoga. Yogi Aaron's unorthodox perspectives on stretching and flexibility, and his dedication to helping others live a pain-free life through yoga, make him a sought-after teacher and author. His latest book, "Stop Stretchi…
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On episode #219 of The Author Factor Podcast I am having a conversation with Dr. Matt Archer, a chiropractor and author of "The Protocol For Health, 7 Unexpected Solutions." Dr. Archer's journey into nonfiction writing began with a skeptical approach to manual muscle testing and applied kinesiology. During this interview, he shared a unique, effect…
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On episode #218 of The Author Factor Podcast I am having a conversation with Lorraine Ball, an entrepreneur, author, and professional speaker with 4 books to her name, including The Science of Marketing. Lorraine has dedicated her career to demystifying marketing for the everyday entrepreneur. Lorraine's impact is tangible and inspiring. From her e…
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On episode #217 of The Author Factor Podcast, I am having a conversation with Paul Lemberg, a seasoned author and entrepreneur who has generated over $550,000,000 for his clients through his expertise in transforming small businesses into profit powerhouses. During this insightful interview, Paul shares his proven strategies for guaranteed business…
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On episode #216 of The Author Factor Podcast I am having a conversation with Allen Edwards, the founder of Eureka Process, a company that helps design and lead companies with a human-centered approach focused on values, profit, and growth. Allen is also the author of the short, helpful book, "Process and the Other P Word," which provides a roadmap …
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On episode #215 of The Author Factor Podcast I am having a conversation with Annie Yang, a millennial finance expert and the author of the new book, "The 5 Day Job Search." In this episode, Annie shares her journey of impacting others by providing practical strategies for job hunters and those burdened by student loan debt. Annie's approach to job …
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On episode #214 of The Author Factor Podcast I am having a conversation with motivational consultant, international speaker, and author, Ahmard Vital. Ahmard has dedicated himself to empowering young adults to overcome adversity and achieve personal and professional success. His journey from a small town in Texas to becoming an impactful writer and…
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On episode #213 of The Author Factor Podcast I am having a conversation with Julie Pham, PhD, a beacon of inspiration who went from a Saigon boat refugee to an acclaimed author, speaker, and founder of Curiosity Based. In this episode, Julie shares how she self-published her second book, 7 Forms of Respect: A Guide to Transforming Your Communicatio…
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On episode #212 of The Author Factor Podcast I am having a conversation with Rahul Sharma, a transformative figure who shares his inspiring author journey and impactful strategies for personal and professional development. Rahul, a former firefighter and HR expert, recently retired to focus on spreading his motivational message and helping accident…
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On episode #211 of The Author Factor Podcast, I am having a conversation with Laura Renner, a neonatal intensive care unit nurse and the author of the book "No, I'm Not Fine, Thank You." Laura's journey is marked by resilience, having overcome a traumatic brain injury and complex post-traumatic stress disorder, and through her book, she shares a ra…
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On episode #210 of The Author Factor Podcast, I am having a conversation with Dave Jackson, a pioneer in podcasting since 2005 and the mastermind behind the school of podcasting, boasting over 3,300,000 downloads. As an inductee into the Academy of Podcasters Hall of Fame, Dave has shaped the podcasting landscape, launching hundreds of successful p…
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On episode #209 of The Author Factor Podcast I am having a conversation with Nancy Giere. Nancy is a master of educational experiences, blending storytelling with humor to revolutionize interactive learning. With her new book, "Bundle Your Brilliance: Turn Your Expertise Into Profitable Online Courses," Nancy distills 30 years of frontline experien…
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On episode #208 of The Author Factor Podcast I am having a conversation with employment law attorney, dedicated HR professional, and best-selling author, Scott Warrick. Scott's journey from legal expert to a fierce advocate for brain health is inspiring. You will learn from Scott's transformational strategies to rewire the brain, overcome challenge…
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On episode #207 of The Author Factor Podcast I am having a conversation with John Rossman, the mastermind behind Amazon's marketplace and the best-selling author of books like "Think Like Amazon" and "The Amazon Way." In this insightful interview, John shares his strategies for helping businesses thrive in the digital age. He emphasizes the importa…
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Is buyer journey mapping important and beneficial? Have you ever thought if there is more to achieving your goals than just keeping them in your head? We understand that we all want to consistently achieve these business goals. But let’s face it, having a solid strategy is like having a road map – it’s concrete, it’s tangible. It’s not just about m…
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Have you ever thought how AI can help us understand our customer’s journey? Well, let’s break it down in a simple way! In this video, we will discuss the power of AI, focusing on a popular tool called ChatGPT. We all know that ChatGPT is excellent at giving information based on what it already knows but doesn’t make decisions like humans do. It’s a…
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On episode #206 of The Author Factor Podcast I am having a conversation with author, international leadership consultant, and keynote speaker, Karen Eber. As the CEO and Chief Storyteller of Eber Leadership Group, Karen helps companies build leaders, teams, and culture one story at a time. Karen works with Fortune 500 companies like General Electri…
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Ever wonder why knowing how people buy stuff is a big deal for your business? Well, we’ve got the scoop – stick around! 🤔 First, let’s ask you why is it a big deal to know how people buy stuff? 🤷‍♂️ We sat down to chat about it. The way folks decide to buy things has changed, especially with Covid and everything going online. So, how can we, as bus…
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Wondering why it’s so crucial to get what the buyer’s journey is all about? Why is the ideal customer profile important in the buyer’s journey? So, the buyer’s journey is like your guide, but it doesn’t mean much if you don’t know who you’re selling to. We kick things off by understanding our ideal client, their profile, and what makes them tick. E…
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On episode #205 of The Author Factor Podcast I am having a conversation with Mark Graban, a consultant and three-time book author. An internationally recognized consultant, author, speaker and entrepreneur, Mark just published his latest book, The Mistakes That Make Us, which is a blueprint for turning setbacks into steppingstones. The single most …
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Ever wondered why some marketing strategies hit the mark while others fall flat? Today, we’re diving deep into the crucial balance between "why/how/what" and "know/like/trust" in marketing. Why is finding the right balance between "why/how/what" and "know/like/trust" essential for marketing success? In a candid conversation with experts Dean Isaacs…
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