Artwork

Content provided by Atiba de Souza and Dean Issacs, Atiba de Souza, and Dean Issacs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Atiba de Souza and Dean Issacs, Atiba de Souza, and Dean Issacs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Why Is the Ideal Customer Profile Important in the Buyer’s Journey

2:24
 
Share
 

Manage episode 389062734 series 3533062
Content provided by Atiba de Souza and Dean Issacs, Atiba de Souza, and Dean Issacs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Atiba de Souza and Dean Issacs, Atiba de Souza, and Dean Issacs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Wondering why it’s so crucial to get what the buyer’s journey is all about? Why is the ideal customer profile important in the buyer’s journey?
So, the buyer’s journey is like your guide, but it doesn’t mean much if you don’t know who you’re selling to. We kick things off by understanding our ideal client, their profile, and what makes them tick. Each profile affects how they buy and where they look for info. It’s like tailoring our approach to hit the bullseye!
Now, hold up a minute. You might be saying, "I wanna be as famous as Logan Paul or Mr. Beast!" But here’s the deal - are you selling what they are, to who they are? Probably not. Our goals are different, and that’s cool! Don’t stress about what everyone else is doing. Let’s think about why you want a million likes. Do likes pay the bills? Nah, they don’t.
Clients often want their content everywhere, but let’s ask the real question - does that help your goals? Do you want to be kinda known by a million or super known by a hundred folks who’ll keep coming back? ’Cause, let’s be real, the bank doesn’t take likes as payment.
So, why bother with the buyer’s journey? It’s not just some fancy strategy; it’s how we make things work. If you’re curious about navigating the buyer’s journey and making a real impact on your business, join me in this video. We’ll dig deep into why it’s important and how it can make your business shine!
Connect with us on Social Media:
🎧 Growth Engineers podcast: https://growth-engineers.captivate.fm/
📌 Dean’s Social Media Links:
Company: http://thevantagegrp.com/
Instagram: https://www.instagram.com/deanisaacs1/
Linkedin: https://www.linkedin.com/in/deanisaacs/
https://www.linkedin.com/company/vantage-group-llc/
Facebook: https://www.facebook.com/Vantage-Group-260330903990315/
📌 Atiba’s Social Media Links:
Website: https://clientattractionpros.com/
LinkedIn: https://www.linkedin.com/in/atibadesouza/
TikTok: https://www.tiktok.com/@theatibadesouza
Instagram: https://instagram.com/atibadesouza
YouTube Channels:
Thought Leadership: https://www.youtube.com/@ThoughtsOnThoughtLeadership
Build Your Team: https://www.youtube.com/@BuildYourTeam
#GrowthEngineers #AtibaAndDean #MarketingStrategy #BuyersJourney #IdealCustomerProfile
  continue reading

37 episodes

Artwork
iconShare
 
Manage episode 389062734 series 3533062
Content provided by Atiba de Souza and Dean Issacs, Atiba de Souza, and Dean Issacs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Atiba de Souza and Dean Issacs, Atiba de Souza, and Dean Issacs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Wondering why it’s so crucial to get what the buyer’s journey is all about? Why is the ideal customer profile important in the buyer’s journey?
So, the buyer’s journey is like your guide, but it doesn’t mean much if you don’t know who you’re selling to. We kick things off by understanding our ideal client, their profile, and what makes them tick. Each profile affects how they buy and where they look for info. It’s like tailoring our approach to hit the bullseye!
Now, hold up a minute. You might be saying, "I wanna be as famous as Logan Paul or Mr. Beast!" But here’s the deal - are you selling what they are, to who they are? Probably not. Our goals are different, and that’s cool! Don’t stress about what everyone else is doing. Let’s think about why you want a million likes. Do likes pay the bills? Nah, they don’t.
Clients often want their content everywhere, but let’s ask the real question - does that help your goals? Do you want to be kinda known by a million or super known by a hundred folks who’ll keep coming back? ’Cause, let’s be real, the bank doesn’t take likes as payment.
So, why bother with the buyer’s journey? It’s not just some fancy strategy; it’s how we make things work. If you’re curious about navigating the buyer’s journey and making a real impact on your business, join me in this video. We’ll dig deep into why it’s important and how it can make your business shine!
Connect with us on Social Media:
🎧 Growth Engineers podcast: https://growth-engineers.captivate.fm/
📌 Dean’s Social Media Links:
Company: http://thevantagegrp.com/
Instagram: https://www.instagram.com/deanisaacs1/
Linkedin: https://www.linkedin.com/in/deanisaacs/
https://www.linkedin.com/company/vantage-group-llc/
Facebook: https://www.facebook.com/Vantage-Group-260330903990315/
📌 Atiba’s Social Media Links:
Website: https://clientattractionpros.com/
LinkedIn: https://www.linkedin.com/in/atibadesouza/
TikTok: https://www.tiktok.com/@theatibadesouza
Instagram: https://instagram.com/atibadesouza
YouTube Channels:
Thought Leadership: https://www.youtube.com/@ThoughtsOnThoughtLeadership
Build Your Team: https://www.youtube.com/@BuildYourTeam
#GrowthEngineers #AtibaAndDean #MarketingStrategy #BuyersJourney #IdealCustomerProfile
  continue reading

37 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide