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Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world. Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun. After 10 years of being the advertising secret sauce to the who’s-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the insi ...
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Ever get those "helpful" emails from Meta offering to chat about your ads? Yeah, me too. 🙄 In this episode, we're diving into the burning question: Are these Meta ad reps actually worth your time? Spoiler alert: The answer might surprise you (or not 😉). Here's what we're dishing about: The real deal behind those Meta marketing calls Why these reps …
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Ever wonder why some ads make you stop scrolling while others just blur by? In this episode, we're diving deep into the world of ad creatives - the good, the bad, and the downright confusing! I'm spilling the tea on: What's working RIGHT NOW in images and videos for ads that convert like crazy 💥 The top 3 mistakes to avoid with your ad creatives (t…
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Discover how to rewire your brain for success with Brad Bizjack. Learn to handle anxiety, redefine success, and unlock your potential. Plus, get details on a free 5-day challenge to accelerate your success journey. Boy, do I have a treat for you today! I sat down with my old friend Brad Bizjack, and let me tell you, this episode is jam-packed with …
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Discover essential tips for choosing the right ad agency in this episode. Learn how to boost traffic, ask the right questions, and build a successful partnership for scaling your online course or coaching business with Facebook and Instagram ads. In this episode, we explore the critical aspects of selecting the right ad agency, especially for onlin…
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How Will the 2024 Election Impact Ad Costs? Strategies for Navigating Rising Advertising Expenses As the 2024 election approaches, online marketers are keenly aware of the potential spike in Meta ad costs. In today’s episode of The Launch Lounge Podcast, we explore how election years influence advertising expenses and provide actionable strategies …
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Discover how to find balance, and focus on the work that brings you joy! In today’s episode, I dive deep into the mindset shifts and practical strategies that have helped me embrace the "work less, earn more" philosophy. I reflect on my personal journey from quitting my job in 2018, building my agency, and learning how to create more time for what …
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Discover what’s possible when you join Digital Course Academy + The Launch Lounge Bonus Experience. In today’s episode, I share some of my favourite DCA+TLL success stories with you. I hope that when you listen to these stories, you’ll feel motivated and inspired, and see the possibility that these and so many other women have discovered too. Wheth…
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In this episode, we dive into Amy Porterfield’s popular Digital Course Academy (DCA) and explore whether it’s the right fit for you. Whether you’re a complete beginner or an established business owner looking to add a digital course to your offerings, DCA offers two distinct tracks tailored to meet your needs. We’ll break down what each track inclu…
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Discover 10 powerful lessons I learned from Amy Porterfield that transformed my approach to creating and launching profitable online courses. Learn tips on list building, simplifying course creation, overcoming tech challenges, and more. Perfect for aspiring course creators! In this episode, you’ll hear me share 10 valuable lessons I learned from t…
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Discover How Coaches Can Double Their Income and Work Less with Online Courses: A Proven Strategy for Scaling Your Coaching Business. Are you a coach who’s constantly repeating the same information to your clients in one-on-one sessions? In today’s episode, we’re diving deep into how you can double your income and reclaim more of your time by turni…
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In this episode, I debunk the myth that webinars no longer work and reveal why they’re still one of the most profitable strategies for online businesses. Despite the growing belief that webinars are no longer effective, the reality is quite the opposite. Webinars remain a powerful tool for connecting with your audience, delivering value, and conver…
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Discover how to remove the overwhelm and take your first steps to course creation. In this episode, you’ll discover how to fast-track your digital course success. I share parts of my journey as an entrepreneur and highlight the opportunity to make a big impact and profit from selling digital courses. You’ll hear about the many benefits of creating …
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Why Audience Targeting is Changing And What You Need to Do Now to Ensure Your Ads Reach the Righ Audience In This Episode: In today’s episode, we dive into the evolving landscape of audience targeting in Facebook and Instagram ads. Over the past 6-7 years, we've seen dramatic shifts in how we can target audiences, and these changes are significantl…
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Find out if Jeff Walker’s Product Launch Formula is really as good as they say. In today’s episode, I share the best parts of Jeff Walker’s Product Launch Formula and some of the drawbacks. I also talk about two types of live launchers that PLF is right for and who it is not right for. When you listen, you’ll discover if Product Launch Formula is r…
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Jeff Walker reveals the launch strategy that has made his students over $1 Billion in sales. When you listen to today’s episode you’ll learn about 3 types of launches that will take you from complete beginner with no course and no audience to building a 6 or even 7- figure business launching your online courses. And I share how you can take these l…
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Learn to build anticipation for your launch and sell without being salesy. Sign up for Jeff Walker’s Launch Masterclass which has been viewed by over 1 million people worldwide at www.thelaunchlounge.com/jeff When you listen to today’s episode you’ll discover some ancient communication models that Jeff Walker refined and turned into what we know as…
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On today’s episode you’ll leave feeling inspired to start using ads sooner to grow your HOT audience and build your list of buyers faster. What if you could instantly free up $70 per month in your business and put that money to work to help you reach thousands more people every day on social media? What if those thousands of people will find your s…
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Learn one simple strategy I’ve used for over 5 years to boost my audience engagement and build a HOT audience that converts to leads faster. You really don’t have to slave on social media all day to build an audience who will buy your courses from you. There is a much faster way to build a HOT audience who’s ready to buy from you without needing to…
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Building Your Email List With Ads Is Easier and Faster Than It Used To Be. Tune In To Find Out Why. I wish I could pour the magic of having a warm (and large) email list into a bottle and sell it in small doses. If everyone knew how incredibly life-changing it can be to send some emails to your list and make money they would take me seriously when …
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Discover How Brittany Doubled Her Email List In 2 Months Using List-Building Ads That Convert - So You Can Fill Your Email List With Hot Leads. Feeling a little 'behind' when it comes to your business goals? This episode is a replay of an oldie but a goodie that I thought you'd love! Ever feel like when you're about to get back on track to achievin…
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How To Run Ads And Be Profitable If I had a dollar for every time someone told me they felt they’d make more money if they put their money into a broken vending machine rather than into the Ads Manager, I’d be rich! There are many ways to waste money, but ads shouldn’t be one of them! However, when you are a course creator who launches courses live…
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Discover Why Ads Are Cheaper And It’s Easier To Get Started If You’re Brand New Right Now I did an experiment. I tried relying solely on organic social media to build my email list and drive traffic to my website. I failed! Not because I did not work my hiney off to make it happen (as have you I’m sure). But because the algorithm gods sit on their …
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Strategies That Create More Demand And Sell Courses Even Before You Launch When you listen to today’s episode you’ll leave feeling inspired to think creatively about your next launch and how you can create more demand for your course long before you launch. When you listen you’ll hear: How one client increases demand using a ‘deposit’ strategy to s…
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From Successful Coach To Profitable Course Creator - How to turn your coaching business into a thriving online courses business. When you listen to today’s episode you’ll learn the exact steps to turn your coaching business into a profitable online courses business so you can take on fewer coaching clients and start selling your knowledge to more p…
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You Can Build a Large Social Media Following And Still Protect Your Privacy Leave feeling relieved and empowered knowing you can have very strong boundaries between your audience online and your personal life, and still build a following large enough to sell your courses. When you listen to today’s episode you’ll discover why your audience doesn’t …
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Discover The Key To Turning Your Coaching Business or Your Influencer Business Into a Profitable Online Courses Business. I recently created a bonus course for our students inside The Launch Lounge Membership and shared with them what I share in today’s episode. I’ve never had so many people tell me this was the biggest ah-ha moment for them and no…
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How To Repurpose Old Blog Posts That You Don’t Want To Use Any More Today is a walk-and-talk episode and you and I will be walking through the streets of Brisbane together. Let me share with you some of the real conversations I’ve had with clients and students this week and give you a sneak peek into our world. Today I answer the question “Should I…
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Use This Copywriting Tip To Increase Leads Conversions On Your Lead Magnet Landing Pages Words…don’t come easy to me, how can I find a way to make you see, I love you, words don’t come easy! Actually, they do! When you know what to listen for and you can turn your ideal customer’s language into the copy you use on your pages, your conversion rates …
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Discover The Fastest Way To Build Your Email List As a digital marketer, your email list is your most valuable and important asset in your business. Having a hot email list that loves hearing from you means you have a way to create revenue on demand 24/7. When you listen to today’s episode you’ll learn why using list-building ads is still the faste…
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Build Your List Faster With Just $5 Per Day When you listen to today’s episode, you’ll: Discover why you keep spinning your wheels when you try to build your audience organically on Facebook and Instagram and why you’re not making progress faster. One easy ad that will help you skyrocket your audience growth now for just $5 per day. Let’s face it, …
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Enforce Healthy Money Boundaries Without Losing Any Sleep When you’ve listened to today’s episode, you’ll feel confident knowing that you have a strong mindset for setting clear money boundaries and you'll have the tools to enforce those boundaries. Learn from my mistakes and set healthy boundaries with clients and students from day 1. When you kno…
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Why Selling Out Might Be The Best Thing That Happens To Your Business Today’s episode is another walk-and-talk episode where you and I walk through the streets of Brisbane and we have a casual chat about things that came up in conversations with students and clients this week. When you join me for the walk you’ll discover: How to tap into the power…
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Some Self-Care Rituals That Help Me Create More Balance In My Life As I Build My Online Business When you listen to today’s episode, you’ll leave feeling inspired to implement some of the self-care rituals I’ve discovered that is helping me live a more balanced life and experience more joy in my business. This is the best time to be alive through o…
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Fix These Common Landing Page Mistakes And Grow Your Email List Faster Learn how to avoid making some of the most common landing page mistakes and fix them so that you can increase your page conversions and turn more of your social media followers and website visitors into hot leads on your email list. When you listen to today’s episode you’ll disc…
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Selling Doesn’t Need To Leave You Feeling Icky. Do This To Start Loving Your Sales Conversations. When you listen to today’s episode you’ll discover the real reason you feel icky about sales and how to turn it around You’ll know exactly what to do instead so that you feel confident and, most importantly, comfortable the next time you sell your cour…
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Share the highs and the lows and all the lessons learned from 10 years of being an entrepreneur with me on today’s show. Today marks the 10 year anniversary of the day I officially started my journey as an entrepreneur. There have been many, many highs worth celebrating and many lows I would not have chosen in the moment. However, every low, every …
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Welcome to episode 179. Today’s episode is called: Hot Tips To Define Your Niche and today’s episode is a Friday Walk and Talk episode. I walk through the suburbs of Brisbane and you join me as I share some of the ah-ha moments from conversations with students and clients with you. In today’s episode, you’ll: Learn one new way to think about how yo…
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In 10 years of being an entrepreneur, I’ve learned that something that works well today, might not work tomorrow. That’s why I always help my students in The Launch Lounge Membership to implement marketing principles that work, even when the market, the economy and social media landscapes change. In today’s episode you’ll discover 5 things that’s w…
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If you’ve ever felt disappointed in the results you got from a live launch, today’s episode is for you. You’ll hear stories about course creators who bawled their eyes out over so much wasted money that could easily have been avoided if they only knew what you’ll know after listening to this episode. When you listen you’ll also learn: Why ads are c…
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Welcome to the first episode of our brand new show The Launch Lounge Podcast. In this episode, Salome shares what’s happened since the last episode of The Shine Show and why she rebranded her business to The Launch Lounge. When you listen, you’ll learn what you can expect from The Launch Lounge Podcast from now. Salome spills the beans on what’s to…
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We have a big announcement!**🚨 red lights flashing 🚨** The Shine Show is taking a holiday. Not the sit by the pool kind, the type where you turn your phone off and complete a crazy hike up a mountain. My team and I are using this time to kick goals that we’ve been dreaming of for years. I get goosebumps just thinking about it! So while your ears ha…
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Would you say you love money? Or does it make you feel dirty and guilty even to think about loving money? I LOVE money. I love the thrill of making money. I love so much about money and what it can do for me, both in terms of needs and wants. I love it. I have no guilt about loving money and I want you to love money too. You will have heard before …
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You’ve been hearing me talk about Amy Porterfield for a few weeks now and I’m sure by now you know that Amy teaches course creators how to create and launch profitable digital courses. But all you really need to know is that Amy is 100% the reason why I’m here today, speaking with you from this platform I have built thanks to what I learned from Am…
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When you’re faced with the raw truth of life, that it’s all going to end one day, you think about things differently. You think about what you ‘really’ want. Sitting there in the waiting room, I decided I ‘really’ wanted to teach. But until I came across Amy Porterfield and her course, I literally had no idea how to make that happen. Life is too sh…
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Why does social media for our business stress us out so much? If you’re like me, then you love endlessly scrolling through other people’s content, there goes a gazillion hours down the rabbit hole. Yet when it comes to posting our own message on the socials.. we see it oh, so differently. Nothing is quick, nothing is good enough and we often hate i…
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So you already know that launching an online course is the easiest way to change the way you work and create wealth for you, your family and your community - You know that right! ‘Course you do So you’ll want to give that course a cool name! The name is just a tiny part of your course, but it’s easily the one part that most often leads to procrasti…
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Remember when you first signed up for a social media account? Did you love to share absolutely everything? The excitement of posting ten times a day soon wore off, hey? If you’re anything like me, pretty quickly you started to feel exposed and exhausted, so much so that many of us took a backward step. So, when I tell you that you don’t need social…
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Are you handling money, or is money handling you? If you're not paying yourself consistently… Or you're scared of being taxed twice... Or bouncing money from biz account to personal account…back to biz account every month… It doesn't have to be this way! I know how intimidating it can be even thinking about finances, especially when deep down you k…
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I've seen Ads Manager hires turn out worse than Kim & Kanye. It's a story I hear far too often…. Ever thought… "I’m done with this slow poke organic social media growth stuff; I'll get an Ads Manager to put my course in front of millions of people. Surely at least half of them will love what they see, press 'Buy Now' and boom, instant millionaire."…
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Imagine working for Tony Robbins and having Amy Porterfield as your manager right at the time when this big, mysterious goldmine known as online courses was just starting to emerge. No need to imagine because this week on The Shine Show, I'm joined by Gina Onativia, who spent 5+ years creating online courses for Tony Robbins before online courses w…
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