This podcast digs deep into Australia's most creative minds, to uncover the tools you need to survive being an actor.
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Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones. Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.
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Instagram Threads: The Good, The Bad, and The Ugly One Year Later
25:17
25:17
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25:17
It's been one year since Meta introduced Threads, and there's a lot to unpack. In this solo episode, I dive into the good, the bad, and the ugly of using Threads as a business owner. We'll explore whether you should be on this platform, how to make it work for your business, and what you need to be cautious about. From personal connections to algor…
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Ignite Your Marketing with Curiosity with Emily Aborn
32:06
32:06
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32:06
What if curiosity could be your secret weapon in marketing? I’m thrilled to have Emily Aborn on the show to explore how sparking curiosity can transform your content and engage your audience like never before. Emily broke down the four types of curious people plus shared some oh so needed practical tips for making your content irresistibly engaging…
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Unlocking the Secrets of Business Automation with Nikki McKnight
37:41
37:41
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37:41
Ever feel like your marketing efforts are getting lost in a sea of tech tools and automation jargon? Let's cut through the noise and get back to basics with systems that actually work for you! In this episode, Nikki McKnight joins me to dive into the often overlooked side of marketing automation—what we need to consider before getting lost in the t…
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Marketing Automation Secrets from the Experts with Colie James, Dama Jue, and Brianca Kirkman
57:52
57:52
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57:52
Struggling to keep up with important dates and client engagement? Ever wondered how automation can help you manage your business and personal life better? I’m sitting down with powerhouse guests Colie James, Brianca Kirkman, and Dama Jue to unravel the magic of marketing automation. We dive deep into how automation tools like Airtable, ManyChat, an…
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Mindful Marketing Shortcuts to Increase Your Productivity with Lucy Reyes
26:43
26:43
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26:43
If you’ve ever felt like a marketing hot mess, you’re in for a treat. I have the incredible Lucy Reyes from Cheers to Productivity joining us. Lucy’s journey from a burnt-out corporate employee to a productivity expert is both inspiring and full of practical insights. In this episode, we’ll explore how to automate your marketing tasks efficiently, …
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Crush Your Content with Smart Marketing Automation
31:01
31:01
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31:01
What would it feel like to spend less time on manual marketing tasks and more time on projects that light you up? In this episode, we explore how marketing automations can save you time and keep you balanced, even when life gets busy (like when you’re holding a baby who loves to be held by mama and mama alone!). Join me as I dive deep into the worl…
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Building Thriving Communities Using Facebook Groups with Christina Jandali
34:55
34:55
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34:55
What's the secret to transforming your Facebook group from a ghost town to a buzzing, engaged community? I’m chatting with Facebook groups with expert Christina Jandali and she's giving us a masterclass for building community online. We explore practical strategies for growing and engaging with Facebook groups, discussing the nuances of maintaining…
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How Social Media Rebels Are Finding Success on Substack with Kathleen Oh, Becky Mollenkamp, and Tara McMullin
48:32
48:32
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48:32
I’m diving into the evolving world of social media with three incredible guests who are making waves on Substack. Kathleen Oh, Becky Mollenkamp, and Tara McMullin share their unique journeys and insights into why they left traditional social media platforms behind and found success on Substack. In this episode, Kathleen discusses her journey from b…
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Expert Tips for Sustainable Social Media Marketing with Tomisin Smith
41:16
41:16
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41:16
Today, we're breaking down preconceived notions about what marketing should be and diving into the world of mindful and sustainable marketing with my special guest, Tomisin Smith. Together, we're exploring practical strategies for creating compelling Instagram content, from scroll-stopping videos to well-designed carousel posts. We'll also tackle t…
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The Impact of AI on Marketing, Ethics, and Creative Content with Avery Swartz
36:55
36:55
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36:55
As controversial as we all know it is, artificial intelligence is here to stay. So as digital marketers, how do we use it thoughtfully and mindfully? Joining me to dive deeper on this subject is the brilliant tech educator and author, Avery Swartz. We're taking a closer look at generative AI tools like ChatGPT and their role in marketing and client…
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Why a Personal Touch in a Digital World Still Matters with Dre Baldwin
32:01
32:01
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32:01
Social media and marketing can often feel super impersonal, but today’s guest, Dre Baldwin, brings a refreshing approach to making meaningful connections. Dre’s custom video proposal to be on this podcast was so unique that I knew we had to have him on the show! In this episode, Dre shares his incredible journey, from giving four TED Talks to autho…
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Social Media Trends to Watch in 2024: Insights from Metricool Study of 29 million posts!
31:04
31:04
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31:04
I love data! Whether you’re a business owner, content creator, or freelancer, you should fall in love with data too because it’s the starting point to designing a real path to success on social media. In today's episode, we're going to dive into some recent social media studies done by Metricool to talk about what's working and what we need to leav…
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Overcoming Public Backlash on Social Media with Megan Griffith
31:52
31:52
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31:52
Do you ever have a moment where you make a mistake, and you want to clear the air and share your story so other people can learn from it? In this episode, I’m bringing back my guest Megan Griffith, to share the furious backlash she received on social media after making two decisions that rubbed her community, which she loves deeply, the wrong way. …
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Turning a Viral TikTok into a Profitable Coaching Business with Megan Griffith
36:20
36:20
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36:20
Can TikTok really be a goldmine for generating leads and securing clients? Absolutely! In this episode, Megan Griffith, a seasoned content creator and neurodivergent life coach, shares her firsthand experiences of monetizing TikTok. From viral videos to sustaining a profitable business model, Megan unveils the strategies that have allowed her to th…
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How TikTok Revolutionized Video Content and Marketing Strategies for Businesses
21:13
21:13
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21:13
Today, we’re diving deep into how TikTok has revolutionized the world of micro video content and what this evolution means for you as entrepreneurs and business owners. We'll look into the unique features that TikTok introduced, such as in-app video editing capabilities and an advanced content discovery algorithm that has changed the game for every…
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Treat Your Social Media Like a Search Engine with SEO Expert Erin Ollila
51:35
51:35
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51:35
What’s the best search engine around? If you said Google, you’re probably right, but something else is catching up quicker than you think (and no, it’s not Microsoft Bing). It’s social media. My guest, Erin Ollila, an esteemed podcaster and storytelling expert with a rich background in copywriting, joins me to explore how and why social media is in…
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Is A Closed Membership Model Right For Your Online Community?
25:43
25:43
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25:43
I'm taking you behind the scenes to reveal some major shifts happening in my business, especially with the Savvy Social School. I'll be unpacking the reasons behind our move from an open membership model to a focus on individual products. So brace yourselves because I'm getting real about everything—how member feedback shaped this decision, the cha…
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Micro-Influencer Magic: Turning a Small Audience into Big Opportunities with Gwen Lane
39:35
39:35
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39:35
Do you have a micro following? Even with a micro following, the world of brand deals is wide open. In this episode, I sit down with Gwen Lane, the founder of CREATORIZE, who shares invaluable insights on navigating brand collaborations for content creators regardless of their follower count. Dive deep into the creator economy's growth, learn practi…
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Marketing Through a Pivot with Jamar Diggs, Diane Mayor, and Diann Wingert
53:13
53:13
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53:13
Navigating a business pivot can stir up a mix of emotions, from fear and uncertainty to excitement about new possibilities. In our first roundtable discussion, we dive into the heart of mindful marketing transformations. Joining me are special guests Jamar Diggs, Diane Mayor, and Diann Wingert, who share their firsthand experiences of steering thei…
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The Future of Marketing: Community, Experience, and Real Stories
33:22
33:22
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33:22
In this episode, I’m continuing the discussion on why this shift to Mindful Marketing is needed now more than ever. We’re in an era where shouting has replaced conversation, where artificial intelligence threatens the authenticity of our content, and consumers are bombarded with too many choices. How do we rise above the noise instead of getting st…
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More Than A Name Change: The Dawn of Mindful Marketing with Meg Casebolt
57:36
57:36
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57:36
Episode 300 marks not just an amazing number of episodes but the beginning of a new chapter as we shift from the Savvy Social Podcast to the Mindful Marketing Podcast. In this episode, I’m playing my Uno Reverse card as my guest, Meg Casebolt, takes over as host and interviews me. We reflect on my journey—from freelancing with Canva designs to crea…
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How I Navigated The Social Media Slump: Mindfulness Strategies for Business Owners
29:03
29:03
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29:03
Ever feel like throwing your phone out the window because social media just feels too overwhelming? Trust me, I've been there. In this episode, I opened up about hitting that social media wall and the steps I took to climb over it. I'll share my own story of burnout and how I learned to set boundaries with notifications, cultivate a healthier appro…
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Unlocking Your Social Media Potential with Systems and Automation with Colie James
36:20
36:20
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36:20
Feeling overwhelmed by the endless cycle of social media management and content creation? In this fun conversation, automation expert Colie James joins us to pull back the curtain on her journey from a skilled photographer to a systems and automation wiz. Colie shares invaluable insights into how she transformed her approach to social media, making…
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How I Launch New Products and Services on Social Media
23:19
23:19
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23:19
Launching on social media can feel like an overwhelming task, filled with anticipation and a touch of anxiety. How do you transform hours of hard work into a successful launch that captivates and converts? Let’s talk about it in this episode as I dive deep into the nuts and bolts of preparing for a social media launch. From defining what a successf…
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A Copywriter’s Perspective on the Future of AI in Marketing with Sarah Jane Burt
35:19
35:19
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35:19
Ever wonder if AI is going to take over the creative side of your business? Let's dive into this juicy topic with Copywriter Sarah Jane Burt as we chat about the balance between using AI like ChatGPT for content creation and keeping our human touch alive and well in our copywriting. We'll share stories, struggles, and successes in integrating AI to…
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