Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experie ...
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The Modern Retail Podcast is a podcast about the retail space, from legacy companies to the buzzy world of DTC startups. Every Thursday, Cale Weissman, editor of Modern Retail, interviews executives about their growth and marketing strategies. And every Saturday Gabi Barkho, senior reporter, sits down with the Modern Retail staff to chat about the latest headlines in the retail world.
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If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the ...
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Rundown: July retail sales bounce back, beauty brands bootstrap their businesses & eTail East comes to Boston
27:37
27:37
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This week’s episode of the Modern Retail Rundown unpacks the latest retail sales in the U.S., which were better than expected. Next, beauty brands are self-funding their businesses and seeking government loans as venture capital dollars dry up. Finally, the team discusses takeaways from this year’s eTail East conference in Boston.…
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Cutout 4: How to Maximize TikTok Spark Ads for Brand Growth → Nadia Bubennikova
7:09
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In this cut-out edition episode, Nadia Bubennikova, Head of Agency at Famesters, delves into how brands can effectively utilize TikTok's Spark Ads to boost their performance marketing efforts. Nadia shares insights on leveraging influencer content and precise targeting strategies to drive sales and build brand awareness on the platform. Tune in to …
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Cutout 4: Amplifying Influencers' Posts with TikTok Spark Ads → Nadia Bubennikova
7:09
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In this cut-out edition episode, Nadia Bubennikova, Head of Agency at Famesters, delves into how brands can effectively utilize TikTok's Spark Ads to boost their performance marketing efforts. Nadia shares insights on leveraging influencer content and precise targeting strategies to drive sales and build brand awareness on the platform. Tune in to …
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Rundown: Shoppers react to price cuts, Peloton capitalizes on secondhand sales & Chick-fil-A gets into streaming
25:51
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This week’s Modern Retail Rundown starts by unpacking why price cuts are drawing shoppers back to Target but not Macy's. Next, Peloton is slowly digging itself out of the red through price cuts and new revenue-generating initiatives. The company's latest strategy is to charge a $95 activation fee on pre-owned bikes and treadmills purchased through …
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Cutout 3: The 1.7-Second Rule: Capturing Mobile Shoppers Before They Swipe Away → Sabir Semerkant
6:47
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In this episode, eCommerce expert Sabir Semerkant reveals why the first 1.7 seconds of a mobile shopping experience can make or break your sales. Learn how to optimize your site for mobile-first customers, focusing on performance and user experience to ensure you capture their attention before they swipe away. Discover actionable strategies to impr…
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How Walmart is using AI to update key functions like search
42:27
42:27
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42:27
Walmart is heavily investing in new technology and trying out new programs and processes to be more consumer-friendly. Helping lead this charge is Jon Alferness, the big-box retailer's chief product officer. What does Walmart's chief product officer do? In his words, he "[acts] as a nexus point to bring together [employees across teams] -- whether …
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Cutout 2: Building a Highly Engaged Community → Phil Hadfield
7:19
7:19
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In this episode, Phil, the Co-founder of Holme & Hadfield shared how he has created a highly engaged Facebook community that's the backbone of his brand’s success. We dive into strategies for involving your audience at every stage, from product ideation to final launch. Learn how real-time feedback and strategic surveys can boost your confidence in…
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From Flatlining to Flourishing: How to Grow Your Podcast with Anthony Nwaneri
38:41
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In this conversation, Anthony Nwaneri, founder of getmorelisteners.com, discusses his journey in the podcasting space and offers insights on how to grow a podcast. He emphasizes the importance of focusing on the content and creating episodes that are attractive and intriguing to listeners. Nwaneri also highlights the need for persistence and learni…
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Cutout 1: Leveraging AI for Creative Direction in Meta Ads → Depesh Mandalia
6:06
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In this cutout episode, Meta Ads expert Depesh Mandalia shows you how AI can be a game-changer in driving your creative direction. He breaks down how AI tools can simplify your video script creation, boost your ad performance, and provide you with crucial data insights to take your campaigns to the next level. Don’t miss these valuable strategies—l…
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Magento's Southeast Asian Renaissance with Muliadi Jeo
14:34
14:34
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In this episode of Talk Commerce, Brent Peterson interviews Muliadi Jeo, the CTO of CirClo, about his role in organizing Meet Magento events in Southeast Asia. Muliadi shares his passion for e-commerce consulting and customer behavior experience. He explains how he started Meet Magento Indonesia and why he decided to expand to Malaysia. Muliadi dis…
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Meet Magento Poland: Kuba Zulinski's Vision for Community-Driven Commerce
24:23
24:23
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Kuba Zulinski, founder of SnowDog and active member of the Magento community, discusses his role in organizing Meet Magento Poland and Meet Commerce events. He emphasizes the importance of supporting the Magento Association and the need for an independent organization to take care of the Magento open source ecosystem. Kuba also shares his passion f…
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In this brief episode of the 2X eCommerce podcast, host Kunle Campbell provides an update on the podcast’s schedule and his personal plans. Key highlights include: - August Break: Kunle will be taking the rest of August off to recharge and spend time with family. - Importance of Rest: Emphasis on the importance of sleep and mental health. - Interim…
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Why MiniLuxe thinks franchising is the key to growth and a better nail industry
34:23
34:23
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Nail salon and nail care brand MiniLuxe wants to make its employees "mani-millionaires" through franchising. MiniLuxe has been around since 2008, but in the last year has introduced a new model to open more locations via franchising. Right now, the company has a little over 20 locations around the U.S., but it has plans to increase that by the thou…
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Scents of Heritage: How Albisa Candles is Lighting Up E-commerce with Cuban Flair with Isabel Alvarez
25:47
25:47
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Isabel Alvarez, founder of Albisa Candles, shares her journey of creating unique candles that evoke memories of Cuban culture. She discusses the inspiration behind her candles, the scents that set them apart, and the importance of sharing her heritage. Isabel also talks about the challenges of being an entrepreneur and the involvement of her family…
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Why Magento Matters: A Passionate Perspective from Brazil
17:09
17:09
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Join host Brent Peterson as he chats with Leandro Jesus, organizer of Meet Magento Brazil! In this episode, Leandro shares his passion for Magento and his insights into the thriving Brazilian ecommerce scene. He discusses the highlights of the recent Meet Magento Brazil event, including its unique free-to-attend model and the exciting plans for nex…
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Rundown: Mars explores Kellanova acquisition, ThredUp exits Europe & an Apple store gets its first union contract
30:32
30:32
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This week’s episode of the Modern Retail Rundown kicks off with a Reuters report of Mars allegedly looking to acquire Kellanova, the parent company of Cheez-It and Pop-Tarts. Over at resale platform ThredUp, the company has made the decision to pull out of the European markets and focus on its U.S. business. Finally, employees at an Apple store in …
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How eyewear brand Revo is reinventing itself
40:22
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Revo is not a new company, but it's now in the process of reintroducing itself to more people. The performance eyewear brand first launched in the '80s selling fashionable sunglasses with science-backed sun protection. Over the years, the brand got sold to many big players, including Ray-Ban and Essilor Luxxotica. But in 2018, an eyewear company ca…
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Bold Strategies for Ecommerce Growth with Peter Karpas
32:35
32:35
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Join host Brent Peterson as he talks with Peter Karpas, CEO of Bold Commerce, about the often-overlooked world of checkout optimization. Discover why merchants are afraid to touch their checkout process and how Bold Commerce helps them overcome this fear to unlock significant revenue growth. Peter shares insights on the "checkout power trio" - conv…
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Rundown: Fast casual earnings, Etsy's loyalty program launch & Howard Schultz's olive oil investments
25:46
25:46
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On this week’s episode of the Modern Retail Rundown, the staff begins with a recap of some food establishment earnings, which include growing sales at Chipotle and Starbucks' continued slump. This week also saw Etsy’s announcing its first-ever membership program to incentivize shoppers with perks. Finally, a new report from Semafor outlines how for…
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How Nespresso is revamping its stores to market itself as a premium coffee brand
38:40
38:40
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Nespresso's U.S. marketing strategy is about going beyond the coffee machine. "We, first and foremost, are a coffee brand," said Jessica Padula, Nespresso's vp of marketing. She joined the Modern Retail Podcast and spoke about the brand's growth plans in the U.S. Nespresso has had retail locations for years. But the brand -- best known for its pod-…
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Why Attend Magento Magento with Vijay Golani
7:52
7:52
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Summary The conversation covers the Meet Magento New York event. The speakers discuss the benefits of attending the event, opportunities for attendees, and the importance of using the Hyva theme for Magento sites. They also mention the networking opportunities and social events at the conference. takeaways They highlight the benefits of attending M…
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How to Effectively Leverage Etsy as an eCommerce Sales Channel → Dylan Jahraus
47:27
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Dylan Jahraus is a seasoned e-commerce expert and successful Etsy seller, with multiple 7-figures in sales on the platform. Dylan has a background in corporate e-commerce at Zappos and Zulily, she now empowers thousands of Etsy sellers worldwide through her coaching programs, helping them achieve significant sales growth. Dylan Jahraus’ Free Webina…
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Home Watch Heroes: Guarding Paradise While You're Away with Diane Pisani
28:05
28:05
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28:05
Summary Diane Pisani, founder of Home Watch Academy, discusses the Home Watch industry and its potential for millennials. Home Watch is a service where homeowners hire a company to take care of their unoccupied homes. With two out of three wealthy Americans owning second homes, the industry is growing. Diane recognized the need for standards and ed…
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The Future of Magento with Sanne Bolkenstein
31:48
31:48
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Summary In this episode of Talk Commerce, Brent Peterson interviews Sanne Bolkenstein, the Commercial Director at Hyva. They discuss the importance of a performant front-end theme for Magento, the benefits of using Hyva, and the future of the Magento community. Sanne also emphasizes the need for diversity within the e-commerce industry. keywords Hy…
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Rundown: Kroger & Albertsons pause merger, L Catterton interested in Mattel & the rise of 'Amazombies'
25:21
25:21
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On this week's episode of the Modern Retail Rundown the staff starts out with an analysis of the pending Kroger and Albertsons merger, which is now on hold. This week also saw LVMH-backed L Catterton reportedly approaching toy maker Mattel for a potential acquisition. Finally, Amazon returns are overwhelming retail drop-off points like UPS and Stap…
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Maximizing Your eTail Experience: Planning and Networking Tips
23:28
23:28
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Summary Kristin Schoenstein, Portfolio Director for eTail US shows, discusses the process of putting on a conference and the importance of retailers attending eTail. She highlights the community aspect of eTail and the opportunities for networking and collaboration. Kristin also emphasizes the variety of content and activities available at eTail, i…
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How Tecovas is extending beyond cowboy boots to become a Western wear lifestyle brand
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Tecovas wants to be more than just about cowboy boots. The nine-year-old company has big plans to become a high-end Western wear lifestyle brand. "Initially, it sort of was known as the Warby Parker of cowboy boots, if you will," said CEO David Lafitte on the Modern Retail Podcast. "We've tried to sort of migrate the positioning of the brand into m…
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Magento Maverick: Jisse Reitsma's Bold Vision for Open Source E-commerce
54:06
54:06
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Summary In this conversation, Brent Peterson and Jesse Reitsma discuss the state of the Magento community and the impact of Adobe's acquisition of Magento. They explore the differences between the European and US Magento communities, with Europe being more skeptical of Adobe's messaging and US being more receptive. They also discuss the role of Mag…
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Can Agencies and Tech Vendors Collaborate for Greater Success with Simon Jones?
28:31
28:31
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Summary Simon Jones, founder of Code Extension, discusses his role in helping agencies discover new technology and tech vendors reach out to more agencies. He connects with agencies and tech vendors through LinkedIn and Slack, organizing partner intro calls and LinkedIn live sessions to showcase success stories and build relationships. Simon is pas…
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Rundown: Another record Prime Day, Limited Too is back & Pacsun gets into men's athleisure
25:30
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On this week’s Modern Retail Rundown, the staff discusses the numbers behind this year's Prime Day, and what people bought during the two-day Amazon sales event. Following that, we’re talking about Limited Too’s comeback as it relaunches in Kohl's this week. Finally, mall-based retailer Pacsun is expanding further into activewear with a new men's a…
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How Celsius rebranded itself to be a premium wellness energy drink
33:31
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A little over a decade ago, energy drink brand Celsius was being delisted from many of its retail partners. Now, it's become one of the hottest beverage companies on the market. According to CEO John Fieldly, it took time and effort, but the company was able to rebrand itself as a lifestyle beverage associated with health and wellness. When it firs…
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The Importance of Analytics in AI and Machine Learning with Lori Schafer
30:14
30:14
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Summary Lori Schaeffer, CEO of Digital Wave Technology, discusses the role of AI in product information management and marketing. She emphasizes the importance of automation and analytics in the e-commerce space, and highlights the value of personalization, social commerce, sustainability, and dynamic pricing. Schaeffer also discusses the impact of…
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Digital Products → How Ryan Sold a Million Stars
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40:58
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Ryan Hart is a product management expert and author. With a background in insurance sales, Ryan pivoted to entrepreneurship, creating a profitable digital product business. His book, “How I Sold a Million Stars,” offers insights into his innovative marketing strategies and business acumen. Guest’s Links: Website: Read the Book: How I Sold a Million…
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