Best Fitnessmarketing Podcasts (2024)

1
276 | Raising Prices & Overcoming Fear - Lessons From Canva 43:59

2h ago43:59

43:59

The scariest part about raising prices is imagining the catastrophic client backlash we assume will happen. Will some clients be upset? Yes, but that doesn't mean it wasn't a good decision to raise your prices. When your business grows, it doesn't mean all of your clients grow with you Why losing clients isn't a bad thing Why raising your prices ma…

1
Fitness Business School - 585 - Roadmap to a Fast $1K Online 18:18

4h ago18:18

18:18

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks wit…

1
360: Master the 4 Behavior Styles to Close More Deals 41:15

2h ago41:15

41:15

In this episode, Griff Long, Brand President of Upgrade Labs, discusses the concept of sales quadrants, which are based on behavior styles. He explains that understanding someone else's behavior style allows for better communication and connection. The four behavior styles are formal, informal, dominant, and easygoing. Griff provides insights into …

1
275 | Building A Safety Net (HOT SEAT) 26:04

2h ago26:04

26:04

When things are going well, you can start to worry about what could go wrong and what to do next. Set yourself up so you're prepared and not worried. Add rocket fuel to your operations using the "take two weeks in two weeks" method Use old school tools to avoid putting all of your metaphorical eggs in one Meta basket How much effort you should put …

1
274 | Creating Opportunities For Happiness & Fulfillment 51:33

1h ago51:33

51:33

Life can sometimes feel like a blur, with little space to enjoy, appreciate, or rest. In the little bit of time we manage to carve out, it's not as restful as we wish it were. You may not always be able to create more moments, but you can more more out of the moments you do have. How to make an entire country happier Designing pauses and rituals fo…

1
273 | The Consistency Conundrum 1:00:22

1d ago1:00:22

1:00:22

Consistency is good for things like brushing your teeth and taking your vitamins, but not so much for big growth in the things you care about most. The twin gods of Accumulation and Accomplishment Modern inventions have ruined our natural seasonality The Grass is Greener Fallacy -- Jon's next book, The Obvious Choice, published by HarperCollins, is…

1
Fitness Business School - 584 - The Time Capsule Concept 7:06

3h ago7:06

7:06

In this episode, we explore the insightful 'time capsule' concept shared by Dean Jackson and its implications for long-term client acquisition. The host delves into the importance of consistent follow-up and engagement with potential clients who are not immediate buyers, emphasizing the value of nurturing relationships over time. This approach ensu…

1
359: How To Boost Sales With Good Copywriting 37:02

7h ago37:02

37:02

In this episode, our guest Michael Friedman from SupaFitGrow talks about...copywriting! Copywriting is becoming increasingly important in digital marketing. In the past, optimizing ads was the key to success, but now creativity and good copywriting are crucial. Many businesses struggle with copywriting because they don't understand their target aud…

1
358: Suck First. Master Later. 7:11

1h ago7:11

7:11

If you've read enough books, listened to enough podcasts, or followed enough influential people, you've probably heard that in order to become great at something, you first have to be willing to be really bad at it. But for many entrepreneurs and people in general, this is a tough concept to embrace. In this episode, we dive into how to understand …

1
272 | Content Burn Out (HOT SEAT) 18:13

35m ago18:13

18:13

Creating content for social media can be a lot of fun - until it's not. You've always been told to "post consistently!" so how do you manage that when you feel burnt out on content? The not-so-secret sauce to consistent content The two types of content Where to focus most of you energy besides content -- Please dm Jon the word "mentor" at @itscoach…

1
271 | Building Your Network In A New Space 1:00:28

2d ago1:00:28

1:00:28

Whether you're just starting or trying to grow in a new space, how you approach networking is different than when you're established. It means you'll need to be the one to make things happen if you're going to move the needle. The three principles to building your network Finding an "in" to the person you want to get to know Telling the truth backw…

1
Fitness Business School - 583 - 3 Lessons from Travel Baseball 21:17

14d ago21:17

21:17

In this episode, Pat reflects on his extensive experience coaching youth baseball and shares valuable life lessons applicable to both personal and professional settings. Key takeaways include the importance of understanding the broader context of people's lives, focusing on long-term goals beyond immediate outcomes, and emphasizing teamwork, effort…

1
270 | When Clients Leave - Stay Top Of Mind 45:54

4d ago45:54

45:54

We can take it personally when a client decides to leave. Instead of wondering if you did something wrong or lighting the match to burn the bridge, try creating an offboarding experience that keeps you top of mind. Not being a Stage 5 Clinger when clients decide to leave How to turn a client leaving into a celebration (and into more clients) Creati…

1
357: How To Cut Your Cancellations In Half 33:02

5d ago33:02

33:02

In this episode, siblings Teresa and Gerald Hodges share the powerful strategies that helped them cut their gym’s cancellations in half. Learn how this dynamic brother-sister duo transformed hesitant members into committed clients and drastically improved their retention rates. They reveal the key changes they implemented, their personalized approa…

1
269 | Creating Systems & Tools For Setters (HOT SEAT) 23:28

13d ago23:28

23:28

Most coaches feel understandably stressed about hiring the right setter. To make the role work, you'll need to know what traits make for a good setter, what systems to have in place, and what tools they'll need to succeed. Your setter can, and should, do more than set up calls Supporting your setter beyond typical business conversations Creating a …

1
268 | Self Publishing Vs Traditionally Publishing Your Book 50:04

16d ago50:04

50:04

After publishing and selling books every way known to man - Jonathan has an insight or two on choosing whether to self-publish or traditionally publish your book. The difference in trust when you self-publish vs traditionally publishing your book Why you should self-publish even when traditional publishing is objectively better The best way to sell…

1
356: How to Create Offers That Drive Gym Growth 28:57

20d ago28:57

28:57

In this episode, we sit down with Michael Friedman, co-founder of SupaFitGrow in Australia, to dive into the critical role of compelling offers in marketing success, especially for gyms. Michael shares insights on how his company has revolutionized lead generation for fitness centers by crafting tailored, high-value offers that resonate with specif…

1
Fitness Business School - 582 - Taking Advantage of Opportunities 12:56

21d ago12:56

12:56

In this episode, Pat Rigsby discusses the importance of noticing opportunities around us and effectively leveraging them. He shares personal experiences from recent travels, highlighting how various entrepreneurs and business owners have turned simple ideas into profitable ventures. From a baseball tournament organizer in Panama City to the founder…

1
267 | The Warning Signs of Mediocrity 41:46

11d ago41:46

41:46

Learning from successful people we admire is helpful, but we can also learn a lot from those who seem to have all of the right ingredients but are stuck at being mediocre. The fundamental principle that all successful business people understand How you handle an invite might be the predictor of how successful you are The hard question you need to a…

1
355: Absolutely Most Important Episode Ever 15:49

13d ago15:49

15:49

This will without a doubt be the most important podcast episode you've ever heard us release here on the GSD show. It's arguably more important than any episode you've ever heard on any podcast show ever. Please make sure that you're in a quiet place and your volume is up. Enjoy the episode. GYM OWNERS Schedule your FREE strategy call with us today…

1
266 | Finding & Using Your Geek Flag (HOT SEAT) 44:13

14d ago44:13

44:13

You're great at what you do, but you need your ideal clients to notice you in order to turn them into paying clients. You can make it easier for them to find you by waving your geek flag and using it wisely. Finding your weird connetion with everyone you meet Four ways to generate leads with an interview-style podcast A fun, easy way to generate co…

1
265 | Alice Lemee - Creating Opportunities For Luck To Strike 55:04

16d ago55:04

55:04

Most ventures in your life require a kernel of delusion to convince yourself that the thing you want is meant for you. To start taking steps to getting what you want and giving luck an opportunity to find you, start with your own "Summer of Yes". Upping the odds of getting your opportunity of a lifetime Preventing yourself from pinning your unreali…

1
264 | Stop Playing The "Look At Me Shirtless" Game 44:10

18d ago44:10

44:10

It can feel like in order to get attention on social media that you need to go shirtly or sexy. If that's the game you want to play - awesome! If not, there is another way. Deciding which game you want to play, are qualified to play, and feels good to you How not to be rich with likes but poor with dollars The reason why you're probably hating soci…

1
Fitness Business School - 581 - Breaking Through the Glass Ceiling 12:24

23d ago12:24

12:24

This episode explores how seemingly insurmountable barriers can be broken in both athletics and business, using the story of Roger Bannister's four-minute mile as a metaphor. Pat gives his experience in transforming the fitness industry by pioneering the subscription billing model for personal training, and highlights stories of other entrepreneurs…

1
354: The Power of SMS and Follow Up 25:18

19d ago25:18

25:18

In this episode, we dive into proven strategies for fitness studio and gym owners to improve their lead engagement and conversion rates. Our guest Benji Donhardt of SupaFitGrow shares insights on the power of follow-up, emphasizing the importance of using open-ended questions to understand potential clients' goals and challenges. We also explore th…

1
353: Taking the Long Way to Avoid the Scary Road? 7:18

21d ago7:18

7:18

I recently had a conversation with a gym owner who was faced with a decision that could have taken her business to the next level, faster and easier than ever before. Despite the clear benefits, she was hesitant to move forward. As we dug deeper, we both realized there was a common reason behind her reluctance—one that might be holding you back, to…

1
263 | Become The Well Connected Person (HOT SEAT) 58:37

26d ago58:37

58:37

How much time have you spent trying to get into that room with those people? Instead of trying to swing an invite to that room, create the room the people you want to meet want to be in. Laying the groundwork to ask for a big favor from someone you admire Forge connections by creating your own "Bibles and Biceps" The one thing that separates succes…

1
352: From Three Studios to One: Strategy for Maximizing Profit and Efficiency 45:00

23d ago45:00

45:00

In this episode, we sit down with Lanie Brazell, owner of Club Pilates in Auburn, Alabama, to explore her journey of scaling back from three studios to one, resulting in increased profitability and a significant improvement in work-life balance. Lanie shares how focusing on simplicity, streamlining operations, and building a strong, well-trained te…

1
262 | Nick Mitchell - The 90% You Don’t See In Business Success 1:12:08

23d ago1:12:08

1:12:08

What drives success is rarely what we see people share. It's not social media or even most conventional wisdom, but relentless focus and staying in your lane. Why the businesses with the biggest exits have had very little social media Admitting a fault can bring in more business A world-class product doesn't need world class practitioners -- Jon's …

1
261 | Peeling Back The Sales Onion 46:14

30d ago46:14

46:14

The key to sales isn't being clever or persuading someone to buy - it's curiosity. The mindset shifts that make sales calls feel less icky and more productive 10 Sales 101 and 6 Sales 202 questions you can pull from to peel back the onion The 2-second trick to let clients talk themselves into a sale -- Jon's next book, The Obvious Choice, published…

1
Fitness Business School - 580 - Two Keys to $250K a Year 9:52

29d ago9:52

9:52

In today's episode, Pat Rigsby shares the two critical strategies that can propel business owners in the fitness, sports performance, and health industries to a revenue goal of $250,000 a year. Drawing from over 20 years of experience coaching business owners, he highlights the importance of a consistent system and a monthly marketing plan. Learn h…

1
351: X-Factor for Success 13:26

1M ago13:26

13:26

In this episode, we explore the single most important variable that can drive anyone to success. After working with nearly 4,000 businesses, I've identified patterns that separate those who achieve success quickly and efficiently from those who struggle. Today, we're discussing the number one factor that consistently stands out across all successfu…

1
260 | Building Your Business When You Have Kids (HOT SEAT) 58:46

1M ago58:46

58:46

Running a business when you have kids means you're always flip flopping between feeling guilty about not working on your business or not being present with your kids. It's a tough line to walk, but you can find a way to make it work. Implementing an AMRAP mentality with your family and using the 3 Column Method to manage your business The Life Sequ…

1
350: Building A Strong Brand 32:31

29d ago32:31

32:31

In this episode, the discussion centers around the critical importance of building a strong brand for gym success. Benji Donhardt, co-founder of SupaFitGrow, emphasizes that branding goes beyond logos and colors—it's about understanding your mission, vision, and audience. The conversation delves into defining a gym’s identity, crafting a compelling…

1
259 | Todd Herman - Unlock The Hero Within 1:02:41

30d ago1:02:41

1:02:41

Do you ever feel like you aren't reaching your full potential and that you're meant to do more? You're not alone and you don't have to stay stuck dreaming of what could be. Toxic humility and how it's impacting your ability to sell Giving up your People Pleaser's membership card You shouldn't start with "why" and where to start instead See how Todd…

1
258 | The Value of Demented Theater 48:56

1M ago48:56

48:56

The things we love to talk about aren't always the same things our ideal clients want to hear. You can get them to care, but you'll need to earn their attention first. Escaping FOMO when the social world you exist in makes you feel left out, even when it's not what you want The disconnect between the big ideas you want to talk about and your client…

1
Fitness Business School - 579 - The Realities of Achieving Your Goals 9:49

1M ago9:49

9:49

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks wit…

Podcasts Worth a Listen

Fitnessmarketing Podcasts

Podcasts Worth a Listen

Quick Reference Guide