Chiropractic marketing with an edge and an axe to grind. Join Frank to get inspired by some tough love on some heated subjects in new patient marketing and practice growth.
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Marketing advice and inspiration for modern wellness, business and entrepreneurial professionals Will Work 4 Patients (WW4P) is a free chiropractic marketing, practice and business growth podcast by artist, speaker and coach, Frank Sardella, a 2-decade veteran advocate of chiropractic, alternative medicine and wellness care. Frank has also gotten thousands to take their next step toward wellness. Join Frank and special guests as they discuss ideas advice, motivation and inspiration to keep u ...
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In the Pocket Radio is a podcast for drummers, musicians, professional and amateur to learn to or improve playing in the pocket. Groove can be learned and Frank Sardella, veteran drummer since 1978, and his guests, are going to show you how!
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1
e13 Drums, Loops, Stacy's Mom Sequel - Mia Morris @miamorrismusic
1:13:39
1:13:39
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Who posted on Instagram in November about a pop-up show in NYC's East Village date coincident with my few weeks there that made me cancel my plans and hop the subway downtown to catch her play for a half hour? You guessed it, Mia Morris! This is the interview you don't want to miss. You're welcome in advance! Find out why I not only followed her as…
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1
When Taxes and Accounting Tax Your Practice Expansion, Do This to Break Free!
41:20
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Have you ever avoided accounting and taxes altogether? Are you apprehensive about the very mention of the subject? If you are, worry no more, not only because you're not alone. Not only because so is everyone else. But, because today's guest is solving practice problems YOU thought could never be solved! Join me for someone who is going to debunk a…
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1
e12 Frank's New Pocket, My 'Bass-ic' Training
38:25
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I took the bass out of the box, turned on a song and played the bass part perfectly. How did I start playing bass when I hadn't picked on up before? How did I learn dozens of songs in just a couple of weeks? What does this have to do with the pocket and how can you use it? Good questions, all. And they are all answered in this episode. Find out abo…
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1
e11 My Birthday, 40th Anniversary of Buying My 1st Rush Album
31:34
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HAPPY BIRTHDAY AND HAPPY 40TH ANNIVERSARY TO ME! 40 years ago today my mom took me to the store for my birthday to get the gift I asked for, Rush's Moving Pictures album I had only heard for the first time on the last day of school the week before. I came home with "Moving Pictures" and "Signals" and my life and drumming career changed from there f…
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1
e61 Go Fund Yourself! Practice Loan Rejections Reversed!
52:16
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Ever been turned down for a loan? Did you know over 50% of people who are rejected should have been approved for funding but triggered an algorithm that flagged them for rejection? That makes you 50% likely to turn it around and get funded. Listen to my guest on the show, funding and credit expert Greg Maher of Score Up, who tells all about how to …
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1
e10 My Idol Is NOT a Drummer - Pocket Makes Hit Songs
36:05
36:05
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I recently saw my absolute idol and he's not a drummer, but his band, his songwriting and his creativity has one thing that makes it so amazing and THE inspiration that made me the songwriter and drummer I am today: POCKET. This has been a rough 2 years but also inspirational and ushering in a revival and renaissance. Join me for my first episode i…
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1
e60 Why You Got 100 Leads But No Patients
37:34
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Did you invest in Facebook or other online ads? Did you get no one from it or very little? Did the company who managed it show you that they actually got you leads? Do those leads mean nothing to you? Well, here is the exact reason why. But here is also the exact steps to take to make sure you can close every lead that comes your way. There is a wa…
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1
e59 How Decrease Cost Per Patient and Increase Leads DRASTICALLY!
54:57
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I found Chiropractors, by survey, willing to spend up to $100 to get a new patient. But then I did the math on what they were spending. You won't believe what I found. It's WAY beyond that figure. How much? Listen to my guest, Keanan Kintzel, marketer and record claimer of LOWEST COST PER PATIENT, something which he guarantees when he works with hi…
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1
e58 How to Instantly Convert Someone to a Day-1 Arrival
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How do you make total strangers into patients? How fast can you do it? How can you do it faster? What makes people so interested (or disinterested) in the first place? Maybe you're pretty good. Maybe you're not. But even if you are, you still look for better answers to these questions. And there is a finite answer to end all answers. And, it's IN T…
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1
e57 How to Make a Patient Out of ANYONE, the Blank Slate
41:07
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Are you able to get ANYONE as a patient that you meet, ANYWHERE you meet them? Can your staff or your patients do it? No? Well, there is a reason why and knowing it could make this a possibility. There is something YOU DON'T KNOW! If you think you are dealing with a blank slate when you meet someone new and try and introduce them to chiropractic, t…
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1
e56 CHIRO-19 How to Get People to Hear the Real Truth
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Yes, I'm back!!! Where did I go? Well, I haven't posted since New Years Eve, December 31st, 2019, and you know what happened in the 15 months between then and now! Now, I'm back, stronger than ever, Chiro-Strong, and I have a new plan and new vital information to share on how you can get people listening to you easier than at any time in history! H…
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A legacy like no other, what did he leave behind that not too many realize but know deep down? Join me as I take you through what I discovered that I didn't even realize on how he influenced me despite my "falling out" with him years ago. What does this mean to me, you and every other drummer and musician. It means everything and here's why! Tune i…
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1
e55 How to Get New Patients From Marketing Fails! (No Joke!)
40:47
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Why do many marketing scripts and programs seem to work for your colleagues but not you? What do Chiropractic marketing experts NOT know about their own success? How can you turn your failed marketing campaigns into tangible new patient cases? How do you close every case you meet? All this, the reasons behind why people do show up in interest and s…
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1
e54 Season 2: I'm Gonna Send You New Patients for FREE!
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The shocker that ended the first season now reveals its purpose, the real surprise and how I have restructured things to help you, even if we never meet or speak! Find out what I have in store for you in this new season and how it translates to me actually sending you new patients! Tune in for this epic Season 2 opener and cash in now!!…
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e8 Anna Mylee, 'Dorja' Drummer, Daughter of Glam/Prog Rock Parents
1:06:58
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Join me as I interview another drummer discovered because of hashtags followed on Insta. Today I'm in the pocket with Anna Mylee, a young but powerful drummer who I had to "slide into DM's" with on Instagram after getting absolutely OBSESSED with her shuffle groove on a song from her forthcoming album 'Gemini' with her band "Dorja". Tune in now and…
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1
e7 Brian Dunne, Live at Daryl's House, Hall & Oates
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Join me in the Pocket with Brian Dunne who currently plays on Live at Daryl's House and has been on tour with Hall & Oates a major gig which is by no means the sum total. Get into it as we discuss pocket, feel, soul, groove and even dynamics to get ever closer to a pocket definition and description. This one's a keeper. Listen up now, drum heads, t…
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1
e53 Season 1 Finale SHOCKER! I Don't Want to Help YOU!
58:19
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Finally, a decision on where Season 1 ends and where Season 2 starts, these reasons, whys and wherefores, especially the fact that I had an epiphany and realized YOU are not the one I wanted to help, but that by targeting those I do, you win too! Tune in for this epic end to Season 1 and a foreshadowing of the awesomeness you will get in the Season…
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1
e6 Australia's David Ruberto, Pocket Session Drumming, Teaching
36:16
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If you can say it you can play it, relax and enjoy, play it clean... these are a few of the tidbits that my special guest, Drummer David Ruberto had to say, coming to us all the way from Melbourne Australia. Join me as I get this pocket drummer's take on pocket from a teacher's and a session player's standpoint.…
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1
e5 Crash Test Dummies Mitch Dorge, Happy In the Pocket
1:00:45
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Crash Test Dummies drummer Mitch Dorge talks about happiness, pocket, and a long, happy career, what it takes to make it and perhaps the best yet definition of what it means to play in the pocket. Tune in now.By Frank Sardella
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1
e52 Nursing Your Passion Back to Contagion with Melissa Henderson, RN
34:11
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Forget delegating tasks, how do you delegate passion and instill yours at a high level in your staff AND patients too? Tune in to Frank as he interviews an old friend who is an RN for 23 years and has every degree of passion you wish all your staff and patients had even a fraction of. Join Frank and Melissa Henderson as they discuss successful team…
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1
e4 Connecting Pocket, Audience, Studio and Stage with Dennis Cotton
32:05
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Join me as I grill live and studio recording artist Dennis Cotton, whose resume includes over 50 albums, radio, television and on-stage work. Find out Dennis's unique perspective on playing in the pocket and how he made a connection between audience response and the outer limits of the pocket, all in its relation to technique, mental facility and f…
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1
e51 The Secret Laser-Precise New Patient Attractor with Amy Cutter
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Join Frank and his special guest Amy Cutter, licensed massage therapist and innovator of Laser treatment, and referrals from MD's and other wellness professionals, with no prompting or solicitation, just with a gleaming reputation for results. Find out how her practice innovation opened the door to an entire new realm of possibility in terms of cas…
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1
e50 How to Create an Army of Patient Referral Ambassadors
51:11
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Do you find that your patients don’t refer as much as you like, or at all, despite your best efforts, research and coaching? Are you a referral-based practice but feel you should be getting more? Have you concluded patients just don’t refer and neither do any of your other contacts in your locale, in your networking groups or professional community…
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1
e49 How to Turn Perfect Strangers Into Perfect Patients
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Almost a sequel, but more of an undercut to episode 48 and the coverage of the whole "being the voice inside people's heads" thing. Frank takes you inside the primary step in encountering "perfect strangers" in the community, gives you keen insight into what makes them tick, and how to get through to them enough for them to take the next step with …
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1
e48 How to Be the Voice Inside People's Heads
39:28
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This is the big one! Join Frank as he reveals the details of what's missing from the relationship between you and those who don't yet know you, and even many of those who do. Find out the exact reasons why people refuse you, or accept an offer from you and then bail. Find out what you can do to not only bridge the gap between you, but reach the ult…
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1
e3 Session, Touring Drummer Swiss Chris, Pockets That PAY!
41:13
41:13
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Playing in the pocket to FILL your pockets is a point I hadn't thought of! Join me as I interview drummer Swiss Chris as we discuss ourr "chance meeting" on the NYC Subway, Swiss's impressive resume, his history of study at Berkleee and all the celebs he has worked with. Listen in on Swiss's take on pocket, groove and what it takes to serve the son…
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1
RR9 How to Turn Negatives, Losses and Meltdowns Into Instant Practice Growth!
14:23
14:23
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Join Frank on the soapbox for this unique and interesting episode where he discusses an ABSOLUTE MELTDOWN he had just before recording this episode, how he used his 2017 new policy of using the energy from all problems to make a net gain in thrusting toward goals and how you can do that in practice or in any situation in life. Find out how you can …
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1
e46 How Noelle Got 8K Instagram Followers in 5 Months
51:46
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Join Frank and special guest, Noelle Ward, a top Occupational Therapist and administrator turned entrepreneur, who blew up her Instagram, getting to 8K followers in 5 short months and starting an entire niche business with unlimited potential with expansion. Learn what it means to bring it for real in terms of bringing ALL of your passions to the t…
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1
RR8 The Woman Who Told Me She LOVES Her Migraines and Her Meds
37:36
37:36
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Join Frank as he rants about a girl he met yesterday at a screening who told him she was great with her migraines and loved her meds! Learn how he handled it without being condescending or sarcastic, and especially not with any disdain, scorn or resentment. Listen now to this inspiring episode that will teach you about how to play the long game wit…
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1
e2 Rhythm Is Everywhere; Accents, Syncopation, Rhythm of Life
14:30
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Join me as I explain that rhythm has been a part of me and even my environment outside of music, and how to tap into the rhythm around you to find the pocket, establish groove and become an awesome drummer, rhythmist, instrumentalist or musician in general. I also share advice on where to turn for help finding the pocket.…
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1
RR7 Opening Up a Can of Chiropractic Message Whoop-Ass
44:53
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Listen as Frank opens up a can of whoop-ass with a steady dose of why you can't seem to spread the chiropractic message as far and wide as you want to, how you've actually been let down by your education and what you can do about it immediately to get people to understand. Join Frank for what he hails as his most important episode yet!…
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1
RR6 You'll Never Argue People Into Being Your Patient
20:05
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Join Frank on his latest rant about how arguing people into doing what you want them to do only serves to make matters worse in practice marketing and getting new patients. Learn how to really get new patients and turn them into lifetime ones by avoiding these KEY, KILLER mistakes!By Frank Sardella
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1
e1 My Intention to Prove Everyone Can Groove
30:03
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My premiere episode detailing my life, history and why I'm even remotely qualified to get on the air about drumming in the pocket as well as my intentions for the show, where it will go and what you will get from it. Tune in and listen up now. Join me now, in the pocket! @frankiepocketsBy Frank Sardella
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1
RR5 Why People Don't Give You the Time of Day - It May Be Your Fault!
19:38
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I have had it up to hear with the horror stories I have been hearing about the rudeness with which staff, and some practice owners alike, have treated visitors to their offices, and how they are turning away one of the best sources of new patients without ever knowing. Tune in to my rant to hear how to change it to your advantage and how rudeness c…
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1
RR4 When Booking a New Patient Is the WRONG Thing to Do. Don't do it!
18:18
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Do you feel degraded at screenings? Do a majority of people no-show? Are your screenings getting stale or just not working? Are you resorting to tactics such as offers, clever "closing" lines and collecting deposits? Join Frank on his latest rant that just might save your practice and drastically change your arrival rates for Day 1 appointments and…
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1
e43 What to Do When Insurance Doesn't Pay with Adria Gross
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Join Frank and his guest Adria Gross as she discusses the ins and outs of her advocacy for those who should be covered by insurance but have difficulty getting paid. Find out the real score behind the scenes in insurance companies and how Adria, when she worked in claims, was first taught to deny them! Don't miss this killer episode! For more infor…
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1
e42 Coaching Millennials and Corporate on Wellness
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Join Frank as he interviews certified Health Coach Tracey Levy @kwsof, founder of "Kale With a Side of Fries" coaching, as she discusses the challenges of coaching and treating in the new climate of millennials, the biggest barriers to getting people to live a wellness life and how to get past them to success. Find out the missing link between you …
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1
e41 Nailing the ROF with Rob Marvenko, DC
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Join Frank and special guest Dr Rob Marvenko, DC, for this compelling and intriguing journey into a master doctor's report of findings and an expert view of how to create lifetime patients. Listen up as Dr Rob discusses how to make a solid close that creates corrective, maintenance and referring patients who live a wellness lifestyle. Tune in now!…
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1
e40 A Million Blog Article Views Practically Overnight with @HollyRoseAshe
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Join Frank and his very special guest, all the way from London, Holly Ashe (@hollyroseashe) where they take on a very controversial subject: the "body positivity movement" Holly wrote a controversial article on how body positivity is "killing women" and got 80K read overnight and 165K views in a week. Tune in for this compelling episode and find ou…
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1
e39 How to Bounce Back from Total Practice Failure, Jerry Dreessen, DC
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Compelling to say the least, this episode is an epic tale of purpose and practice-growing persistence in the face of adversity, momentary failure and outright BS. Join Frank as he interviews veteran practice owner Dr Jerry Dreessen on his evolution from magician, to chiropractor, to technology innovator to electronic practice marketing genius. Tune…
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1
e38 Success Through Innovation and a Killer Back Story
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A must-hear episode, join Frank and very special guests Lauren and Adam Benbassat, creators of the Mele, instant shake meal replacement they innovated out of necessity. Join these two corporate employees turned entrepreneurs who now SELL their product successfully to the corporate demographic and have attracted the interest and attention of corpora…
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1
e37 Inspiration Can Transform Your Practice
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Join Frank and his special guest, Nanette DeGroat, entrepreneur who lost miracle weight and started her own empire on inspiration alone, quitting her secure high school math teaching job. She put 4,000 people through her program her first 4 years in business and doesn't do any marketing. Learn how you can apply the ripple effect principle of contag…
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1
e36 How to Kill Your Debt Before It Kills Your Practice
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Join Frank has he re-joins financial genius P. Christopher Music of Econologics to explore the possibilities of getting out of debt and what implications it has on creating a 7, 8 figure practice or more. Find out how debt effects the growth of the practice and how your very attitude about it may be killing your practice before it even gets anywher…
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1
RR3 No-Fault and PI Naysayers Are Clueless!
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If you "want a wellness-based practice" to treat only wellness cases, you will clearly never have one. Why? You're missing the point on how we create wellness cases. Find out the secret Frank has been keeping about this. If you ever thought another practice was "a mill" then you need to listen and tune in. Listen to my rant today and learn how to e…
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1
RR2 Don't Flatter Yourself - Why People Back Out
10:37
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I just booked an appointment and they backed out. But she was so interested. I don't understand! Sound familiar? Find out what causes it. Don't flatter yourself, they have something else on their mind you need to know! Join me on my latest rant on those who book and then don't show and why. Visit http://www.screeningexperts.com for more info…
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1
RR1 Old McDonald Had a Pharma - Calling You OUT!
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Did you know medicine is looking for alternatives? Did you know they will listen to you? You have dropped the ball. Join me for this rant as I call you out. Let me inspire you into reaching farther into your community than you ever have before or ever thought possible! It's go time! Rant #1 go!By Frank Sardella
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1
e35 The Secret to the Best Practice Marketing
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Get in the car with Frank for his first episode of his mini-series "From the Road" where he discusses PASSION and how it affects the results of chiropractic marketing to grow your practice. Passion is shown to have a positive influence on campaign results and now you can master it and get more people under care than ever!…
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Join Frank and his special guest, Fran Failla, owner of ChiroCover Inc. [chirocover.com] Placement brokers for chiropractors seeking temporary coverage and permanent associate placement. Today, Frank grills Fran on the best qualities to look for in recruiting and onboarding associates. Hiring nightmares? Associate problems? Here is the episode for …
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Join Frank with his guest Monika Sardella (his wife and Personnel Director for a busy 70+ staff practice) as they tackle recruiting and hiring pitfalls and methods. Learn what you need to correct to get the perfect CA and how to end the endless failure of the hiring process.By Frank Sardella
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Get all your CA's together and join Frank Sardella as he tackles the subject of CA's. After years of feedback heard from docs on staffing and CA's, training, hiring, etc., and prompted by a recent client call on that very subject, Frank took to the mic to talk directly to CA's to indoctrinate them on how to be "super-CA's" and create job security w…
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