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The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business ...
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Voice of Influence

Andrea Joy Wenburg

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Voice of Influence: Personal Brand and Communication Strategy for Message-Driven Leaders is a podcast featuring interviews with thought leaders and experts who have a highly developed voice of influence. Creative, message-driven leaders will appreciate the support, insight and advice that will help them develop their own voice and compelling communication that makes a difference in the world.
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Franchise Freedom

Giuseppe Grammatico

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Franchise Freedom is for corporate executives who are tired of the rat race, the politics, and the lack of control inside the corporate monster and are ready to break free. Your host, Giuseppe Grammatico is a successful corporate refugee who has worked on every side of franchising, from owning franchises, to working with franchisors, to helping others use franchising to escape the corporate grind. Get more great insights on franchising and entrepreneurship for people looking at career transi ...
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True Currency: About Feminist Economics

The Alternative School of Economics & Gasworks

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True Currency: About Feminist Economics is a six-part podcast hosted by artists Amy Feneck and Ruth Beale (The Alternative School of Economics), launching on 16 July, with a new episode released weekly. The outcome of an eight month residency, the podcast is produced in collaboration with Lucia Scazzocchio from Social Broadcasts, and presents detailed testimonials from academic researchers, policy experts, community leaders and activists; and explores financial inequality, feminism, intersec ...
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The Dan Go Podcast is about discovering all the high-performance secrets that founders and busy entrepreneurs use to ensure they stay fit and lean (no matter how busy they get) This podcast is a reminder to use those secrets -- which makes getting in shape, easy and stress-free while doing it in a way that fits your busy lifestyle, and ultimately, this will make you a better performer at work and home. Learn more: https://highperformancefounder.com/
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show series
 
Is your small business Scalable? How do you know if you are ready to scale, and how do you grow your business to the next level? Show Notes Page: https://www.thehowofbusiness.com/539-is-your-business-scalable/ How and when do you plan to scale? Particularly, when will you be able to scale past just yourself? On a previous episode of The How of Busi…
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In this episode of the Franchise Freedom Podcast, Giuseppe Grammatico welcomes Jeremy Dyer from Starting Point Capital to explore the world of real estate syndication. Jeremy explains the concept of group investing and how it differs from traditional real estate investing. Learn about the key differences between private real estate syndications and…
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In this episode of the Voice of Influence podcast, host Andrea interviews Tobias Sturzen, a culture change expert and co-founder of Heart Management. Tobias shares his journey from growing up in a religious cult to becoming a leading advocate for cultural health in organizations. They discuss his new book, You Can Culture, is aimed at helping leade…
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The Five Pillars of Leadership to help you lead a high-performing small business, with Brian Gottlieb. Show Notes Page: https://www.thehowofbusiness.com/538-brian-gottlieb-5-leadership-pillars/ Brian shares his entrepreneurial journey and introduces the five foundational pillars of leadership. Executing on these five leadership pillars allows you t…
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In this episode of the Franchise Freedom Podcast, host Giuseppe Grammatico delves into a practical case study on selecting the ideal franchise. He explores the key characteristics to consider when choosing a franchise, based on his personal experience and insights. Role in the Business: Understanding the day-to-day responsibilities and how they ali…
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In this episode of the Voice of Influence podcast, host Andrea interviews Joe Byerly, a combat arms officer with over 20 years of experience, founder of the blog and podcast From the Green Notebook, and co-author of 'My Green Notebook: Know Thyself Before Changing Jobs.' Joe shares the origin and evolution of his 'green notebook' practice, which be…
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Is your small business profitable, and is the business consistently and sufficiently profitable? Show Notes Page: https://www.thehowofbusiness.com/537-profitable-small-business/ And if you’ve not started your business yet, when do you plan to be profitable? On a previous episode of The How of Business podcast, episode 532, Henry Lopez addresses hig…
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In this episode of the Franchise Freedom Podcast, host Giuseppe Grammatico shares insights from the recent national conference held in Memphis, Tennessee. He discusses the key takeaways from connecting with over 125 top franchise companies, funding sources, and fellow franchise coaches. Responsible Franchising: Giuseppe defines responsible franchis…
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In this episode of the Voice of Influence podcast, host Andrea interviews Penny Zenker, a renowned speaker, business strategy coach, and expert on productivity, also known as the Focusologist. Penny discusses her new book, 'The Reset Mindset,' which builds on Carol Dweck's growth mindset concept by introducing real-time adaptability through feedbac…
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Creating Exceptional Customer Experiences in your small business with customer service expert Samantha Irwin. Show Notes Page: https://www.thehowofbusiness.com/536-samantha-irwin-customer-expereinces/ On this episode we discuss how to create consistently exceptional experiences for our customers. Samantha Irwin is an entrepreneur, speaker, and the …
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In this episode of Your Franchise Guide, host Giuseppe Grammatico continues his insightful discussion with business expert Henry Lopez in part two of their series on successful business ownership. This episode focuses on the key strategies for managing and scaling a franchise or startup beyond the initial launch phase. Navigating the Startup Phase:…
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In this episode of the Voice of Influence podcast, Andrea interviews Heath Mello, former state senator and current President and CEO of the Greater Omaha Chamber of Commerce. Heath discusses his journey into public service, starting from his aspirations in elementary school through various roles in higher education and government. He emphasizes the…
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Accounting and tax considerations for small business with Jessica Zoraida, the Founder and CEO of Big Picture Results. Show Notes Page: https://www.thehowofbusiness.com/535-jessica-zoraida-accounting-tax/ Jessica shares her inspirational journey and tax and accounting tips and guidance for small business owners. Jessica Zoraida is an entrepreneur, …
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In this episode, Giuseppe Grammatico sits down with entrepreneur Henry Lopez for a compelling two-part series on franchise ownership and business success. In part one, Henry shares his journey from the corporate world to becoming a franchise owner, offering invaluable insights for aspiring and current business owners. Transition to Franchise Owners…
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In this episode of the Voice of Influence podcast, Andrea interviews Patrick Nelson, a decorated military veteran and author of 'Frontline Leadership: How to Eliminate Complacency and Build All-in Engagement.' They discuss Patrick's extensive military background, his transition to becoming a professional speaker and trainer, and the release of his …
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You need a Marketing Strategy before you spend on marketing or advertisement for your small business. Show Notes Page: https://www.thehowofbusiness.com/534-before-you-spend-on-marketing/ Henry Lopez, host of The How of Business podcast for small business, shares his tips and guidance on how to develop an effective marketing strategy before you spen…
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In this podcast episode, discover top marketing tips for business success. Giuseppe Grammatico dives into essential strategies for answering customer questions effectively, maintaining consistency in social media marketing, and repurposing content for maximum reach. These tips are invaluable whether you're managing a franchise or running a standalo…
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In this episode of the Voice of Influence Podcast, host Andrea reflects on watching women’s sports take off to new heights, highlighting notable stories like that of DeWanna Bonner. Andrea draws connections between women's achievements in sports and the importance of recognizing and supporting humanity in the workplace. She emphasizes the need for …
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Experiences and insights from operating her successful Travel Consulting small business and working with her spouse and other family members in a small business. Show Notes Page: https://www.thehowofbusiness.com/533-pam-lopez-travel-consulting/ Pamela Lopez is a small business owner, and her latest business venture is L3 Destination, a custom trave…
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In this episode of the Franchise Freedom Podcast, Giuseppe Grammatico welcomes Jen Wherrell from Benetrends to discuss the intricacies of franchise funding. They explore the importance of prequalification for SBA loans, the various financing options available such as HELOCs and retirement rollovers, and how Benetrends supports candidates through ev…
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In this episode of the Voice of Influence podcast, Andrea interviews Anthony Taylor, CEO of SME Strategy. Anthony, a seasoned facilitator of strategy sessions across North America, shares insights from his extensive experience. They discuss the importance of strategic planning, the difference between strategy, strategic initiatives, and strategic p…
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Is Your Small Business Model Broken? Show Notes Page: https://www.thehowofbusiness.com/532-broken-business-model/ Is your small business model broken? How can you tell, and how do you fix it? And what do I mean by a Business Model? The Business Idea is WHAT you do, and the Business Model is HOW you do it. And how you do it must result in profits an…
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In this milestone episode of The Franchise Freedom Podcast, Giuseppe Grammatico celebrates our 200th episode by sharing five key takeaways from four years of insightful content aimed at helping corporate executives achieve time and financial freedom through franchising. Starting with his own journey and experiences, we discuss pivotal themes such a…
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In this episode of the Voice of Influence podcast, Andrea interviews Randy Hain, President of Servium Partners and co-founder of the Leadership Foundry. Randyboasts a 30-plus-year career in senior leadership roles, corporate talent, and executive search, and is a highly sought-after executive coach, leadership consultant, and author of 10 books. Du…
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How to grow a Medical Practice with Dr. Ramesh Rao. Show Notes Page: https://www.thehowofbusiness.com/531-dr-rao-growing-medical-practice/ Dr. Ramesh Rao shares his immigrant and entrepreneurial journey and his insights and experience with growing a medical practice. Dr. Rao also shares his insights on how he has helped his wife build her successfu…
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In this episode of the Franchise Freedom Podcast, Giuseppe delves into the key reasons why companies choose to franchise. He begins by discussing how franchising allows businesses to expand rapidly across all 50 states, offering ongoing support, and leveraging an established brand. Later, he breaks down the essential components that define a franch…
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In this episode of the Voice of Influence podcast, Andrea reflects on her motivation for starting the podcast in April 2017. She shares her journey of recognizing the importance of bringing one's ideas and voice into the world and how her own experiences of feeling silenced inspired her mission. The episode ties back to Andrea's memoir 'Unfrozen: S…
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How to make Complex Decisions in your small business. Show Notes Page: https://www.thehowofbusiness.com/530-complex-decision-making/ Learn more about Complex Decision Making with co-hosts Henry Lopez and David Begin. How do you make those critical or complex decisions that significantly impact the success of your business and your life? Henry and D…
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In this episode of the Franchise Freedom Podcast, Brady Boyd joins Giuseppe Grammatico and shares his fascinating journey from a career in investments and financial planning to owning a Kiddo Kinetics franchise. Together, they explore how franchising isn't just about financial goals but also about life fulfillment. Brady opens up about the challeng…
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In this episode of the Voice of Influence podcast, Andrea interviews Henry Lopez, a serial entrepreneur, small business coach, consultant, and host of the How to Business podcast. They discuss what it means to be a serial entrepreneur, the various businesses Henry has been involved in, and his journey from a shy kid to a confident business owner an…
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