Podcast by I Choose the Ladder
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Better Clients. More Money. A Happier Life.
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Ready to dive into investing but feeling overwhelmed by financial jargon? Picture yourself learning alongside two friends: one a beginner investor like you and the other a 15-year finance expert. Meet Market MakeHer, your go-to self-directed investing education podcast. We ask the questions you are thinking and answer with fun analogies without the financial jargon. We share free tools and resources from your brokerage firm, so you not only know how it works, but how to actually invest. Get ...
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...take this journey towards greater significance as we Master Leadership together. Listen to stories of exceptional leaders and topics that will shift you from being 'stuck' to being extraordinary! Support this show http://supporter.acast.com/masterleadership. Hosted on Acast. See acast.com/privacy for more information.
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57. Stock Market MakeHER Update: 10.14.24 (New AI Series)
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Subscribe to our Weekly Stock Market Update Newsletter! In this episode of Market MakeHer, we're trying something different. We've taken our weekly SMU email and given it to AI to create a separate podcast series. That's right, the email newsletter is also a podcast read by Artificial Intelligence. The hosts delve into the current state of the stoc…
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56. How to Construct & Manage an Investment Portfolio
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What Is Portfolio Management and Asset Allocation? Put On Your Construction Hats. So you started investing in the stock market, now what? Want to learn how to construct an investment portfolio or manage your retirement portfolio? In this episode of Market MakeHer, hosts Jess Inskip and Jessie DeNuit delve into the intricacies of portfolio managemen…
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ML320: Steve Cadigan (Author & Leadership Expert)
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Steve Cadigan is a top talent strategist and leadership expert with 30+ years of experience. He famously led LinkedIn’s early hyper-growth phase as its first CHRO, building its world-class company culture from scratch, and scaling the organization from 400 to 4,000 employees. As one of the most provocative global thought leaders on the future of wo…
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55. Replay: How did the Stock Market Perform Under Biden vs. Trump?
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[This episode was originally recorded on July 05, 2024, before Biden dropped out of the Presidential Election Race. We examined historical data, facts, and statistics of what happens to the stock market when there is a Republican vs Democrat as President of the U.S.] During election years, the stock market tends to experience increased volatility d…
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“I can't get past €10k/month Freelancing…” — Solving $100k→$200k/yr Bottlenecks, With Delia Monk
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Full show notes at: https://dyf.link/episode147 In this episode, Zach talks with copywriter Delia Monk about some of the “bottlenecks” she’s been running into as she tries to scale from a low-six-figure soloist to a small agency. Delia has great stats about the efficacy of her skills, including… ☑️ Getting a client’s sales page from 3% → 12% applic…
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54. How to Find Investment Sector Opportunities
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It's time to give your money a job, but if you can't decide on a company, you can start with a sector. GICS stands for the Global Industry Classification Standard and they set the classifications for the 11 sectors. 2 Types of Sectors: Cyclical sectors are sensitive to economic conditions. They do well when the economy is growing but can struggle d…
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How To Use “Runway Reduction Anchoring” To Charge More
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Full show notes at: dyf.link/episode146 n this episode, Zach talks about a sneaky positioning technique freelancers can use to instantly charge more. 👉 Learn how to raise your rates and work with better clients in our free “Charge What You’re Worth” course: https://dyf.link/offer Links from the episode: ~~ $200k Freelancer Build a machine that gene…
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53. The Fed Cut Interest Rates: Prepare For Landing 🛬
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The Fed aka The Federal Reserve finally cut interest rates. Papa Powell (aka fed chair Jerome Powell) announced this week the federal funds rate is cut by 50 basis points (which means .50%). This might not seem like much to consumers like us, but cutting it by .50% in one meeting is actually a pretty big deal. Normally, everyone would flip out over…
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What Is A Bond? What Are The Different Types Of Bonds? How Do You Buy Bonds? In this episode of the Market Maker Podcast, Jessie and Jess delve into the world of bonds, discussing their significance in the financial market, the mechanics of how they work, and the various types of bonds available for investment. Explore the relationship between inte…
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Elliot Kallen is a #1 Amazon Best-Selling Author of DRIVEN: How to Elevate Your Success as an Entrepreneur, a book that provides invaluable insights, lessons, and strategies on how to succeed as a leader and entrepreneur. He has amassed a wealth of leadership experience over four decades running several companies he founded, including Prosperity Fi…
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Mastering Your Freelance Offers: A Guide to Creating High-Impact Freelance Services
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Full show notes: https://dyf.link/episode145 In this episode, Zach dives into the key elements of crafting irresistible freelance service offerings that drive high-value outcomes. Discover how to structure your service offerings to emphasize measurable ROI, making your work more appealing to potential clients and helping you command higher prices. …
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51. What is the Business Cycle? Why Does it Matter NOW?
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We are revisiting the business cycle and how it relates to the menstrual cycle, much like we did in Episode 13 on Recessions, but we compare the phases in each cycle, side-by-side this time and break it down further. What Is The Business Cycle? The Business Cycle is Periods of economic expansion and contraction based on the 3-Ds we discussed last…
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How To Get to $200K/Yr With Automated, Value-First Outreach at Scale
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Full show notes: https://dyf.link/episode144 In this episode, I share the strategy of Automated, Value-First Outreach at Scale and how it can help freelancers reach $200K/year. Discover how you can balance the scalability of automated cold outreach with the personal touch that clients appreciate, turning a traditionally spammy approach into a value…
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50. SMU: NVDA Earnings, Market Participation & Fed Expectations
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Stock Market Update (SMU) Let's discuss and demystify the recent volatility in the stock market, NVDA earnings, Jackson Hole highlights including rate cuts, and the dreaded "R" word (recession). 🔮 "If the Mag 7 is coming down, and the other 493 are participating, that is a recipe for sideways action." ~Jess Inskip Who Are The Magnificent 7? Alphab…
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49. Better w/ My Finance-Sis, Pt 2: Funds
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Continuing our "Better with my Finance-Sis" Mini-Series, in part 2 we talk all about Funds! But not just the different types of investment funds, also the difference between Passive and Active Funds. Passive Funds vs Active Funds What is a passive fund? Passive funds usually have lower expense ratios, with a more simplified investment strategy and …
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48. Better W/ My Finance-Sis Mini-Series, Pt. 1: Stock Market Essentials
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🔮 Introducing a new mini-series with our Gen Z "finance-sis" Jacey Saige. It's Jessie DeNuit's turn to teach how the stock market works while Jessica Inskip makes sure she's not leading Jacey astray. In part 1, we talk about why we invest and try to simplify how the stock market works, as best as possible without too many tangents. 🙃 ✨ Follow Jacey…
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47. The Recipe for a Market Sell-Off: Carry Trade, SAHM Rule, Recession Fear
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The stock market has been having quite the week since our last episode on the Fed’s decision to NOT do a rate cut and the resulting effects of the not-so-great unemployment numbers that came out last Friday. Recipe for disaster? Is the stock market crashing? Why was there a sell-off and what is a market sell-off? And is this a good time for us self…
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ML318: Catherine Allen & Ed Offterdinger (Leaders at AO People Partners)
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Catherine Allen and Ed Offterdinger are the Co-Founders of AO People Partners, a conscious leadership and people development firm that helps create successful, world-benefiting businesses. They have a combined 50+ years of experience working collaboratively with elite business and nonprofit leaders to successfully scale their business and mission o…
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46. Fed Update: What is Event Risk? Could it Trigger a Sell-Off?
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We recorded this on 08/01/2024, knowing that unemployment numbers will not drop until this podcast airs on 08/02/2024, and that might also change so keep that in mind. **Employment Report Update from Jess** Fed's View on Labor Market:Fed Chair Jerome Powell stated that the changes in the labor market are "broadly consistent with a normalization pro…
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45. What is Market Breadth & Concentration Risk? Why Should YOU Care?
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Inflation is at an all-time high and so is the stock market. This is a tale of two markets. How is the S&P 500 making record highs when so many Americans are living paycheck to paycheck? We're going to break it all down. What's happening in the stock market, what the S&P 500 actually is, what market breadth and concentration risk means and why it a…
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44. Replay: Where to invest first in your personal finance journey
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Let's refresh and re-assess our financial planning goals for our future selves. You've budgeted, you've saved, you've looked at what you've got going on in your spending and bills and what you have left over - what do you do with that extra money? (Invest it, of course 👻) *this is educational info, not advice - personal finance is personal, duh, an…
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ML317: Steven Shenbaum (Founder of GAME ON NATION)
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Steve Shenbaum is the founder of Game On Nation, a nationally recognized communication firm that employs game dynamics and improvisation to teach high-performance teamwork as well as communication, story-telling, public-speaking and presentation skills. Game On Nation provides authentic and down-to-earth courses, keynotes, and custom training progr…
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43. Stock Market During Election Years: We're Not Getting Political, But Is The Market?
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How Does The Stock Market Perform During an Election Year? We are not getting political in this episode -- however, we are on a fact finding mission to understand if the stock market is. Let your fin-mom and fin-auntie break it down for you. 😉🔮 Does the U.S. Presidential election affect the stock market? Does the political party of the elected lead…
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SEO & AI Content Creation for Freelancers, with Tim Davidson
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Full show notes: https://dyf.link/episode143 In this episode, Zach talks to Tim Davidson from https://cleancommit.io about effective AI content creation for freelancers. Tim shares his innovative approach to using AI for content that stands out, avoiding the common pitfalls of generic AI-generated text. They discuss the importance of fine-tuning AI…
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42. AI Under Power Grid Pressure: The Price to Energy Ratio Risk
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In this episode we re-visit our AI Portfolio and Investment Thesis that we discussed back in Episode 21, but with a new emerging headwind. According to our very own Jess Inskip, "the real ‘P/E Risk’ isn't overhyped price to earnings. The risk is price to energy." (Get it? That's a P/E Ratio joke 👻) AI Investing Most of us are invested in AI, whethe…
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Transforming Client Selection and Crafting an Effective Offer Ladder
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Full show notes: https://dyf.link/episode142 In this episode, I explore a critical mistake many freelancers make — targeting newbie business owners , and how to build a profitable freelance offer ladder. You'll learn why focusing on clients with established, profitable businesses can drastically increase your earnings and how to structure your serv…
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41. Stock Order Types: Demystifying The Ways to Trade Securities
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There are so many different ways to buy and sell securities in your brokerage account. In this episode, we'll go over many of the different order types you may see in your brokerage account when you go to buy or sell a stock, or any securities. What does Bid and Ask mean? What is Stop and Limit Order? What are market orders? How many different Orde…
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ML316: Aslak De Silva (CEO of Selfly Store)
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Aslak De Silva has nearly 20 years of experience as a practitioner and instructor of Han Moo Do martial arts, competing in about 100 full-contact fights and winning the World Championship gold medal in Michigan, USA, in 2000. Martial arts has taught him the importance of leaders being life-long learners and coaching others. Aslak is the CEO of Self…
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2 Big Marketing Mistakes Freelancers Make: Expecting Free Clients & Not Knowing Your Numbers
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Full show notes: https://dyf.link/episode141 In this episode, I discuss two major marketing mistakes freelancers often make — expecting clients to be free and not knowing your numbers. You'll learn how these misconceptions can drastically impact your business and the actionable steps you can take to avoid them. This episode will help if you're stru…
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40. Preparing for Rate Cuts: What are Bond Funds?
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What Is The Bond Market and What Are Bond ETFs? CPI is “cooling off” which means inflation is trending closer to the Fed’s target, which means a rate cut MAY be in our future! What does that mean? Well if the Fed, you know, good ol "Papa Powell" who we keep talking about, well if they actually go through with cutting rates this is what happens. Int…
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The Delegation Mistakes Freelancers & Agency Owners Make
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Full show notes: https://dyf.link/episode140 In this episode, I talk about the big mistakes freelancers and agency owners make when they delegate work to team members — and how to fix them. You’ll also learn the things you can (and should) delegate to other team members to free up your valuable time. This episode will help if you’re new to delegati…
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39. What is a Stock Split? (looking at the Nvidia stock split 👀)
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Happy Fin-Friday! The Nvidia stock is now one of the big 3 in the S&P 500. We've talked about Nvidia earnings and how much the stock price has soared just this year. Now they have announced a stock split and a dividend increase from $0.04 per share to $0.10 per share. Let's demystify stock splitting. 🔮 🍰 What Is A Stock Split? A type of corporate a…
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Freelancer vs Agency: Understanding Differences & Choosing What's Right for You
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Full show notes: https://dyf.link/episode139 In this episode, I explain the differences between being a freelancer or an agency owner and why it’s important to choose one of these business models. Both options have their pros & cons, and it depends on which path suits you best. I’ll show you how you can make the right decision based on your lifesty…
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38. What is a Short Squeeze? (Talking About Meme Stocks, Hedge Funds & Market Mechanics)
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Finally, short squeeze and gamma squeeze make sense! (Did you know gamma squeeze was a thing?) Also, Roaring Kitty is out of hiding, remember that whole GameStop stonks thing that happened? Well apparently it's happening again with another memestock (super high risk, y'all). We also learn about hedge funds, meme stocks, market makers and the roles …
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3 Components of a Successful Freelance Business and Common Bottlenecks Within Them
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Full show notes: https://dyf.link/episode138 Today, I’m sharing the 3 “pillars” of a successful freelancing business and the common areas where I see bottlenecks in each pillar. If you’re feeling stuck in your freelancing business, in this episode I’ll show you how to navigate these bottlenecks. And if you want to earn more, have more lifestyle fre…
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37. Finding AI Stock Investing Ideas with Jacey Saige
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This week we are joined by Jacey Saige, a Gen Z financial literacy advocate who wants to discuss how to find AI opportunities and stock market impacts. Jacey is filling in for our beloved Jessie DeNuit - do not fret she will be back next week! AI is an important narrative to sustain this bull market. The S&P 500 is about 30% driven by technology. 5…
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How to grow your dream business & do things you never thought possible, with Taylor Jacobson
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Links & resources can be found on the show notes page: https://dyf.link/episode137 Check out Focusmate (3 free sessions a week): https://dyf.link/focusmate Today, I’m talking to Taylor Jacobson From Focusmate. Taylor is the founder of Focusmate.com, the platform for virtual coworking sessions designed to help you focus and get anything done. (Focus…
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ML315: Luke Van Der Veer (Founder of WRC)
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Business coach and SEO expert, Luke Van Der Veer is the Founder of Website Rental Coaching (WRC), a digital agency that trains people to earn through the rank-and-rent website business model and find a better work-life balance. WRC financially empowers clients by teaching them skills in SEO, lead generation, and client sourcing to build high-rankin…
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36. Refresher: We are Paying Attention to Bonds Again
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The bond market has always been relevant, but it hasn't mattered as much since the Great Financial Crisis (GFC) - that's when the housing market collapsed in 2008. When we have a financial crisis, there is a fiscal policy response and monetary policy response to stimulate the economy. Right now we are in restrictive fed territory, they have raised …
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[Coaching: Maia #24] Maia’s Final Episode + Reflecting on the Journey to 6 Figures
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Links & resources can be found on the show notes page: https://dyf.link/episode136 Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: Reflecting on Maia’s journey to success and achieving …
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35. What Is CPI, PPI & PCE Price Index (Indices) in Fed Speak - Decoded
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Come with us as we leap through the gallows and levitate down WallStreet. 🔮 Today we're discussing the most recent FOMC Press Conference led by the Hawkish Fed Chairman, Jerome Powell, and what it all means when he talks about the CPI & PCE Price Index. There's also a quick SMU (stock market update). New Vocabulary Word: Tapering Tapering is a mone…
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[Coaching: Maia #23] Vacation Planning Win and New Client Acquisition Model + Reflecting on Business Growth
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Links & resources can be found on the show notes page: https://dyf.link/episode135 Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: Planning a vacation and being able to take time away f…
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[Coaching: Maia #22] Building a Social Media Community, Coaching Program Improvements + KPIs and Checklists for Engagement
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Links & resources can be found on the show notes page: https://dyf.link/episode134 Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: Adjusting her coaching program to include more coachin…
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34. Investing Jargon, Demystified 🔮✨ The Top 20 Terms You Need to Know - In Order
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There's a loooot of jargon in the financial world. And it can seem overwhelming or like it's a language that was intentionally made to keep you in the dark, but Jess has been shining light on all this lingo since the beginning, and we've realized the jargon is actually pretty easy to grasp once it's explained to you in a logical, compounding way. C…
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[Coaching: Maia #21] Maia’s Team Development Success and Creating Business Plans for the Future
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Links & resources can be found on the show notes page: https://dyf.link/episode133 Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: Process optimization and streamlining the flow of pote…
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33. Current State of the Stock Market + Q&A (Pt. 2)
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Questions on questions: Y'all submitted sooo many questions we had to make this Q&A a two-parter. Be sure to follow us and subscribe to our email newsletter (all links at the bottom) to keep up with all the stock market happenings! But First, A Quick SMU! We also get a quick Stock Market Update from Jess Inskip. This investing rollercoaster we're o…
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[Coaching: Maia #20] Funnel for a High-Ticket Offer, Nurturing Community Members + the Balance Between Free vs Paid Content
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Links & resources can be found on the show notes page: https://dyf.link/episode132 Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: A minimalist approach to offerings, focusing on provid…
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32. Q&A: Answering All YOUR Questions (keep 'em coming)
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We're back, we had to take a week off because, if you didn't know, Jess is the sun and Jessie is the moon - we had to eclipse. 🌚🌞 First, a quick market update for April 11, 2024 about CPI and PPI! Then we get to allllll your questions, yes, even questions from our very early episodes (told ya we'd get to them eventually 😅). Questions we answer in t…
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[Coaching: Brad #19] Job Offer Accepted, Shifting Beliefs + Aligning Career With Long-Term Goals
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Links & resources can be found on the show notes page: https://dyf.link/episode131 Coaching series: Can Zach get this beginner freelancer (Brad) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: Brad accepted a job offer that initially conflicted wi…
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[Coaching: Maia #19] $11,000 Month! Success With Referrals + Refining Service Offering
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Links & resources can be found on the show notes page: https://dyf.link/episode130 Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: Maia’s achieved an income of $11,000 per month in less…
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