Ipsos' Customer Perspective is aimed at all of you who help your organisation deliver on its Brand Promise to customers and colleagues. So if you’re an Experience practitioner, lead CX measurement. management and design , head up Mystery Shopping, are all about understanding and measuring shoppers and channels, and their role in delivering business success … then this podcast is for you! Questions/Comments: CustomerPerspective@Ipsos.com www.ipsos.com
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Podcasts to showcase the latest innovations in market research and insights and interviews with key players in the world of UK politics and society.
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The latest media news from the regulator of 90% of the UK's newspapers and magazines
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Sanny Rudravajhala goes through the IPSO Editors' Code of Practice with a focus for those studying the NCTJ Diploma in Journalism.
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Podcast by Ipso Facto with Robert Wuhl
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Two siblings ipso lorum etc
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Where marketers tell the stories behind the strategies that led to amazing campaigns.
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Podcast by Young Fabians
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Welcome to the IMPRESS Podcast – our regular look at the big issues in the world of the media and news publishing.
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Conservatives have substance, but we're not always so good with style and image, and we've largely left the arts to the Left. Time for that to change! Come here to learn about the arts (special focus on movies and pop culture) from a conservative perspective!
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bravely sticking their heads out of their lockdowns (so that you don't have to) in rural aquitaine and wessex, allow molière and the fat lad to be your guides to the apocalypse and the new abnormal.
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Conversations with international business leaders and thinkers about corporate transformation.
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An Australian and a Canadian have a conversation about Star Trek: what it is vs. what we THINK it is, how it's evolved over the years, and how it reflects our culture...like a mirror. (It's not JUST about the mirror universe, we promise!)This is a limited-run podcast that will air every Monday for 9 weeks, but the entire run will be available early for subscribers to Adam's Patreon: https://www.patreon.com/phantasmictalesAlso check us out on Twitter at @Phantasmictales, or on Facebook at htt ...
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What if you could simply trust all information on the internet? I’m on the mission to build a Trusted Web for all of us on planet earth. Because to save the world, we need to fix the internet. With this special thing called blockchain timestamps; all content you consume will be transparent and accountable. Welcome to the new default on the internet. Thank you for being part of this journey and let’s build the Trusted Web together.
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Season 7, Episode 5 - The Experience Beyond The Product - Part 2 of 2
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27:06
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Ipsos UK Podcast: Politics Talk - Labour's Black Hole and Starmer's Ratings
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25:23
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Rachel Reeves gave a statement last week talking about a black home in the books following Labour's election win in July, and there is intense public and political debate in Westminster and beyond about what happens next. Discussing all this and our latest Political Monitor - published by the Evening Standard - Keiran, Holly and Cameron take you th…
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Classics Episode: Dixons on hijacking your competitor's strengths
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38:29
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Dixons overcame its significant weaknesses by hijacking its competitors strengths. A brilliant APG Grand Prix award winner from 2011, its irreverent tone made it feel like the brand was on the side of the consumer, not just selling to them. Thanks to our friends at Jira (the project management platform) for sponsoring this episode. More at jira.com…
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Why Matthew McConaughey's helping Salesforce reposition
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31:59
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We're joined by Kim Baffi and Darren Brady-Harris to talk about the in-house Matthew McConaughey campaign designed to position Salesforce as the only trustworthy B2B Generative AI provider. Thanks to Tracksuit (the affordable brand tracking solution) for making this episode possible. More at gotracksuit.com…
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How "Purpose" can lead to bad marketing, with Nick Asbury
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In his new book, The Road to Hell, Nick talks about the myth of "Purpose" being a market-driven phenomenon and the contagion he feels truly drove its growth. A fascinating conversation. Thanks to the Master of Advertising Effectiveness (MAE) program for supporting our show. Learn more at mae.academy.…
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Season 7, Episode 4 - The Experience Beyond The Product - Part 1 of 2
35:29
35:29
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Classics Episode: Kit Kat on giving yourself a break
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Kit Kat debated whether to update its “Have a break” platform or to abandon it. This APG Grand Prix winning campaign from 2003 is about the peril of becoming so ubiquitous that you’re no longer noticed. About all the brand signals looking strong, while profitability was in decline. Fern Miller, the planner on the account at then JWT, shares the jou…
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Nike & the culture of W+K with CSO, Andy Lindblade
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Originally recorded in May 2020, this is a wonderfully refreshing and inspiring conversation about strategy and Wieden's approach to it. We hear about the importance of breaking institutional practices as a way to unearth opportunity hidden by "scar tissue." About the history of what defines Nike over time and the brand truth in everything it under…
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Season 7, Episode 3 Virtual Experience - Unlocking Retail Insights With Virtual Testing: Efficient And Effective Shopper Research
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Classics Episode: The Economist's "white on red" campaign
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The original strategist on The Economist, Laura Marks, CBE shares the unlocks that shaped its decades-long campaign. A Gold Award winner from 1993, it's part of our Classics series with APG London, and is timeless in its lessons for marketers. Thanks to Tracksuit (the affordable brand tracking solution) for sponsoring this series.…
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Inside audible’s "There's more to imagine when you listen."
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27:38
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Fold7's CSO, Yelena Gaufman shares the journey they've taken with audible resulting in this first global campaign. See all the creative work on our website. And thanks to the Master of Advertising Effectiveness Program (MAE.academy) for supporting our show. We love those guys.By On Strategy Showcase
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Ipsos UK Podcast: Politics Talk - The People Behind the Polls
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Special episode! Holly, Lily and LaShanda, the people behind The People Behind the Polls, take you through this fascinating study we conducted during the election. For the study, we followed voters from all across the country for the duration of the General Election campaign to understand their views on the parties, politicians and policies. The tr…
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Season 7, Episode 2: Manulife - transforming the Customer Experience and redefining the role of insurance in customers' lives.
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In this episode of Ipsos' Customer Perspective podcast, host Helen Bywater-Smith is joined by Zaheed Thawer, Director of Global Customer Centricity at leading insurance provider Manulife, and Vik Sood, EVP and Service Line Leader of CX Canada at Ipsos. Zaheed shares how Manulife is transforming the Customer Experience and redefining the role of ins…
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How Mischief and CMO, George Felix are refreshing Chili's
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George was the marketer behind Old Spice, KFC and Tinder. He's now at Chili's Grill & Bar working again with Mischief to reframe the 50 year old brand. We're joined by Mischief CSO, Jeff McCrory. Thanks to Tracksuit (the affordable brand tracking solution) for supporting our show. Learn more at gotracksuit.com.…
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Ipsos UK Podcast: Politics Talk - What do voters want from Keir Starmer?
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Keiran and Holly take you through our post-election polling, which looks at how the public feel about the #GE2024 result. Are the public pleased or frustrated? Were Britons surprised by the Labour landslide? Do the public feel favourable towards Keir Starmer? Listen to find out! #Podcast #Politics #GE2024 #GeneralElection #KeirStarmer #UKPolitics #…
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The Pre-Test Practitioners: Jon Evans, System1 & Pedr Howard, IPSOS
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Today it's voices of the research industry on why they feel pre-testing is useful. Some strong, supportive points are made and some glaring gaps are identified. I hope the conversation is helpful for those considering what's right for their campaigns. My advice? Ask granular questions and experience the process first-hand. Thanks to Jon and Pedr fo…
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Ipsos UK Podcast: Politics Talk - An unpredictable general election and polling projections with Professor Jane Green
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19:41
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Holly Day is joined by Professor Jane Green, Director of Nuffield College and President of the British Polling Council, to get Jane's expert opinion on the state of the race, her analysis of the polls and her take on the #GE2024 election campaign.
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The last episode in this series focuses on B2B. We talk with S&P Global's CFO, Grace Lee and CMO, Alice Cherry. In B2B, there’s a harsher reality for marketers. The conversations are more practical. There’s a tendency toward the short term, and a perceived difficulty in tracking KPIs and attribution evidence, which makes it FEEL more difficult to m…
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Season 7, Episode 1: A masterclass in Event Design with Katrina Haby, CX Director of Customer Experience at Melbourne & Olympic Parks
31:19
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We open the new season of Ipsos' Customer Perspective welcoming Katrina Haby, Director of Customer Experience at Melbourne & Olympic Parks - Australia's heart of sports and entertainment, along with Lance Webb, CX lead for Ipsos New Zealand and head of CX Advisory for Asia Pacific. Katrina and Lance join Helen Bywater-Smith, Ipsos' Global Head of E…
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Ipsos UK Podcast: Politics Talk - One week to go, can the Conservatives recover from an all-time low?
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Our latest voting intention poll explained. The team deep dive into our new #GE2024 polling, discussing the Conservative's lowest vote share event, dissatisfaction with Sunak and Starmer, and much more.
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Voices of Irish marketing live from Dublin
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54:42
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We kick-off our 2024 "Live from..." tour in Dublin. We discuss how a country with such incredible achievements in the arts is finding its confidence in marketing. Check out Irish agency work on this episode's page on our site. Grainne Wafer of Diageo, Karen Martin of BBH, Rory Hamilton of Boys & Girls, Michelle Spillane of Paddy Powers and Patrick …
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Meet the brand-side architects of effectiveness
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37:00
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37:00
In Ep#3 of our 2024 Effectiveness Series, we talk with Jorge Ruiz, Global Head of Marketing Sciences at TikTok and Sorin Patilinet, Sr. Dir. Global Marketing Effectiveness at MARS. Thanks to GALE (the business agency) for sponsoring this series. Learn more at GALE.agency.By On Strategy Showcase
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Ipsos UK Podcast: Politics Talk - The SNP and Labour neck and neck in the Scottish polls
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Scottish take over! Cameron is joined by Rachel and Emily from Ipsos' Scotland team to discuss our first Scottish voting intention poll. With the SNP and Labour neck and neck, the discussion focuses on what these numbers tell us, the role tactical voting might play in this election, which issues matter most to Scottish voters, and much more. Subscr…
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How AXE deodorant rediscovered its sweet spot
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40:31
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In its latest campaign from LOLA MullenLowe, AXE may have once again found its sweet spot with young men. We talk about it with Caroline Gregory, Global Brand Director at Unilever and Federico Duberti, Global Business Leader at IPG. Thanks to Tracksuit (the affordable brand tracking solution for modern brands) and the Master of Advertising Effectiv…
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Ipsos Politics Talk Podcast: Politics Talk - Ipsos Voting Intention Poll Explained
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20:57
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Voting intentions, debates & football... The Politics Talk team cover it all. Subscribe to our YouTube channel to stay up to date with Politics Talk episodes and other Ipsos content. Listen to Ipsos Politics Talk, wherever you get your podcasts!
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Episode 18: Quis Custodiet Ipsos Custodes?
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Paramount recently announced they'd be making a special TV movie starring Michelle Yeoh. The subject? Section 31, the secret organization within the Federation that operates in the shadows, doing the dirty work that, they claim, needs to be done to maintain the utopian society of Star Trek. Since its introduction in the Deep Space Nine episode "Inq…
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Ipsos UK Podcast: Politics Talk - Nigel Farage returns to lead Reform UK - so now what?
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10:28
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Following Nigel Farage's announcement this afternoon, that he will be standing in Clacton at this election and taking the position as leader of the Reform party, the Politics Talk trio take you through our polling on Reform and the other parties, and consider how this shock announcement might impact the polls. Subscribe to our YouTube channel to st…
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Magnum Ice Cream on creating new use occasions
34:46
34:46
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If your product has a level of seasonality or occasion, then this is an episode for you. In the winter months, ice cream sales drop by up to 50% in the UK. But there are markets with harsh winters where sales don’t drop at all. So it’s not simply an issue of climate, but of behavior. We hear about what influences that behavior and the role of menta…
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Les Binet and Sarah Carter on what's next in effectiveness
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58:21
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In Ep#2 of our 2024 Effectiveness Series, we talk with Les Binet and Sarah Carter about what's next in effectiveness and about the landscape of pre-testing. Thanks to GALE (the business agency) for sponsoring this series. Learn more at GALE.agency.By On Strategy Showcase
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Ipsos UK Podcast: Politics Talk - Reactions to Rishi Sunak's July Election
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The Politics Talk team got up especially early this morning to provide you with their reactions to the shock announcement from Rishi Sunak yesterday of a July General Election! They chat through why Sunak might have made this decision, how this impacts Reform and what this might mean for the polls. This was recorded at 8:45am, prior to Nigel Farage…
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Hendrick's Gin: the launch that ignored the norms
37:25
37:25
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Hendrick’s created the super premium category in gin. It has built many distinctive brand assets: among them its visual identity, which harkens back to the Victorian era, even though the product was first created in 2000. Muiris O Riada, Global Brand Director joins us from Dublin.By Hendrick's Gin
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Ryanair’s controversial social strategy explained
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44:08
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For the Irish airline, it was not a deliberate attempt at being disrespectful to passengers. There was a strategic imperative behind it all and we hear about it today from Michael Corcoran, former Head of Social Strategy at the ultra low cost airline. Thanks to the Master of Advertising Effectiveness (MAE) program for sponsoring. Learn more at MAE.…
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