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Welcome to Don't F*ck This Up, the podcast answering the ultimate question: ‘how the fuck did you land that cool job?’. Two decades of executive coaching and team building at the world's coolest brands have paved the way for Lauren Alvarez to host weekly conversations with creators, leaders and entrepreneurs and dig into what it takes to champion the road less traveled. New episodes every Wednesday. Click subscribe on whatever platform you listen to podcasts, and share your favorite episodes ...
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BRNDD: Conversations with Creatives

Donte Cotton & Ronald James

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Branded by dictionary definition in the commerce world means carrying the brand or trademark of a manufacture. In today’s world, the definition of a brand has opened up much more. Brand’s can be the label names we wear, the companies we support, down to our own individual selves. Join BRNDD hosts, Donte’ Cotton and Ronald James as they interview not just people behind the brands but also some of the influencers on these brands. Musicians, artists, athletes and store owners have created their ...
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On today’s episode of Don’t F*ck This Up, Lauren welcomes stand-up comic and writer, Tamara Shevon. Tamara opens up about her spontaneous post-graduation move to Beijing - and how living in China led to her trying her hand at stand up comedy. We talk about the importance of putting in the work, having respect for the craft, and why you can’t cut co…
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This week on Don’t F*ck This Up, Lauren hosts a conversation with the Founder and Star Baker of Totally Sweet Baking, Brooksie Edmondson. Brooksie shares what it took to go from retail store manager with a vegan baking side hustle to full-time vegan baking company owner with a burgeoning list of wholesale clients. We discuss taking risks and having…
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This week on Don’t F*ck This Up, Lauren hosts the CEO, Founder, and Inventor of Shhhowercap, Jacquelyn De Jesu Center. The multi-million dollar patent portfolio holder takes us through creating her wildly successful product and what it takes to build a brand that pulses and lives. We talk about some important things: being intuitive, rising above t…
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In this week’s episode, Lauren hosts Jazerai Allen-Lord, sneaker icon and Founder of True to Size. Jazerai opens up about turning her passion for community, culture, and sneakers into a career and we discuss finding community in the early internet days. Jaz shares how she gained confidence through other’s beliefs in her abilities, and the pivotal c…
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This week, Lauren sits down with Karen Karch, the Founder, Creative Director, Designer, and Owner of Karen Karch Jewelry. Karen is all about defying convention: from being the subject of her own internship at Parsons and pioneering the “Dangerous Jewelry” movement, to her innovative approach to fine jewelry design and the evolution of her iconic br…
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This week, Lauren sits down with marketing executive, confidence coach, tarot practitioner, and the founder of The Girl Mob, Yari Blanco. Yari reflects on lessons learned during her year-long sabbatical, from navigating friend breakups and confronting her people-pleasing tendencies, to relinquishing the idea of control and changing her relationship…
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On this week’s episode of Don’t F*ck this Up, Lauren has the opportunity to catch up with hairstylist and educator, Kate Schlichter. She’s the owner of Lost Hills LA and the founder of forthcoming haircare line, TOSL. They discuss Kate’s roots as a PNW punk rocker, her huge move to London, and the realities of training at industry juggernauts, Vida…
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It’s Episode 23 of Don’t F*ck This Up, and this week, Lauren sits down with marketing and brand strategist and the founder of The Curious Bird, Anjali Lewis. Anjali shares her career journey filled with pivotal moments and invaluable lessons - from fashion, to publishing and editorial, to planting a stake in the ground with her own consultancy. We …
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We’re back from the break, and this week’s episode of Don’t F*ck this Up is right on time for Valentine's Day, because it's all about pleasure. Lauren is joined by board-certified gynecologist, sex medicine and menopause expert, Dr. Karen Toubi. From vivid memories in 7th grade, where she declared her future as a gynecologist, to her unwavering com…
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On this week’s episode of Don’t F*ck this Up, Lauren sits down with the incredible Jess Rona, entrepreneurial powerhouse and founder behind the multidimensional brand that is Jess Rona Grooming. You might have always wondered, what happens when you’re both a top improv talent and an award-winning groomer? Well, in Jess Rona’s case, you make a web s…
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On this week’s episode of Don’t F*ck this Up, Lauren is joined by negotiation coach and founder of The Finishing School, Alison Taffel-Rabinowitz. An unstoppable force on a mission to revolutionize your job hunt game, Alison is all in when it comes to empowering individuals to unleash their storytelling prowess, land their dream jobs, and secure th…
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On this week’s episode of Don’t F*ck this Up, Lauren sits down with the trailblazing Cindy Gallop. Cindy is a brand and business innovator, the Founder of Make Love Not Porn, the Founder and CEO of If We Ran The World, and is globally considered the Godmother of Sextech. As a fearless advocate for change in every industry she encounters, Cindy take…
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Episode 18 of Don’t F*ck This Up is here, and this week, Lauren hosts storyteller, creator and communications specialist, Mike Platco. We discuss his unexpected career path that took him from wrestling rings and calligraphy pens to Snapchat doodles, the TedX stage, and collaborating with Disney. Named one of the 50 most creative people in business …
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Episode 17 of Don’t F*ck This Up is here, and this week, Lauren hosts an invigorating conversation with writer, creative director and cultural expert, Massaër Ndiaye. They hash out the realities of working cross-culturally - and across the globe, why chasing relevancy will never satisfy, and the importance of having diverse teams at all levels. Mas…
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Episode 16 of Don’t F*ck This Up is here, and this week, Lauren sits down with director, writer and producer, Gavin Bellour. They discuss his incredibly dynamic career straddling the commercial, editorial, content and advertising worlds, the happy accident that led to his first gig, and the struggle to find balance between being over- and under-pre…
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Episode 15 of Don’t F*ck This Up is here, and this week it’s an incredible conversation centered around career, design, and choice with Abby Mills, Staff Product Designer at Faire, and the founder of Abby on the Internet. Abby and Lauren discuss how to go for things outside your comfort zone, the downsides of 100% remote work, and the important dis…
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Episode 14 of Don’t F*ck This Up is here, and this week we’re sitting down with Scott Kaylin, CEO and Founder of Kaylin + Kaylin Pickle. That's right, it’s The PickleMan himself! A lifelong entrepreneur and get-up-and-do-the-damn-thing-er, Scott takes us on his journey into Pickleland and why it’s never too late to try something new. Along the way,…
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Episode 13 of Don’t F*ck This Up is here, and this week’s guest is none other than social media coach, educator, speaker and content creator, Jera Bean. She cracks open the tool kit - and the four types of secret sauce - on things she calls ‘messy action’, failing forward, and the vulnerability hangover. We talk about why social media isn’t fake, t…
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In Episode 12 of Don’t F*ck This Up, it's a dynamic, refreshing and can’t-miss conversation with engineering leader turned employee experience executive and coach, Ash Coleman, aka: Ash Your Tech Bestie. We’re pulling up with a full plate, so help yourself to a heaping spoonful of discussion around how to know if big tech is right for you, the prob…
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Episode 11 of Don’t F*ck This Up brings Lauren to a conversation with Dr. Desmond Wilson, MD, an internal medicine doctor and the founder of Silo Health, a concierge medical practice focusing on men’s health and longevity. Dr. Des shares what led him to starting his own practice, how telehealth can remove barriers for difficult conversations, and h…
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It’s Episode 10 of Don’t F*ck This Up, and this week, Lauren sits down with Executive Coach, Mary Connelly. They discuss the pivots and hallmarks of Mary’s can’t-make-this-up career path which took her from bartending in Chelsea, to American Fashion Director at Vogue, to launching her own consultancy as an executive coach. We get into diagnosing im…
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In Episode 9 of Don’t F*ck This Up, Lauren links up with Nike Global Trainer and the Founder of Made Of Protein, Kirsty Godso. Kirsty and Lauren talk toxic enlightenment, the downside of Erewhon smoothies, LA vs. NYC, and why it’s always a good idea to bet on yourself. Kirsty also shares why it's okay to work in private, how not having boundaries l…
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In Episode 8 of Don’t F*ck This Up, Lauren sits down with Boston-based licensed therapist, Beth Niernberg. Beth and Lauren discuss being a pillar in your community, how the global pandemic forever changed the way therapists - and patients - approach therapy, and how there isn’t a diagnosis code for having shitty parents. Beth also shares what she w…
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Episode 7 of Don’t F*ck This Up is here, and this week, Lauren hosts photographer, filmmaker and visual creative, Noémie Marguerite. The conversation goes deep on trademarking your intention (quite literally in her case!), the pressures and performance of being on Instagram and how to continue growing when you’re your own boss. Noémie also shares w…
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On Episode 6 of Don’t F*ck This Up, Lauren meets up with Sports & Rehab Chiropractor and founder of Lagana Wellness Company, Dr. Jenna Lagana. The discussion goes deep on the massive jump from classroom to clinic, the importance of knowing your core values as a business owner, and how a chance meeting with a chiropractor at age 10 set the course fo…
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Happy Wednesday, and welcome to Episode 5 of Don’t F*ck This Up! This week, Lauren sits down with celebrity hair colorist, Aura Friedman (aka: Aura Colorist). They get right down to it, covering the importance of companies listening to what their hires actually want to do, why stepping back can help propel you forward, and the importance of creatin…
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It’s Wednesday-o-clock and we’re punching in with Episode 4 of Don’t F*ck This Up. What do you get when you pair up two aging hardcore kids with deep Massachusetts roots? Find out as Lauren sits down with Founder and Editor-in-Chief of the Hard Times, Bill Conway. They lay out the importance of not reading the comments, when the perception of succe…
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It’s Wednesday and you know what that means, time for Episode 3 of Don’t Fuck This Up. This time it’s twice the fun, as Lauren Alvarez hosts Lauren Valena: founder, artist and HBIC of BlackHeart Nails in Los Angeles. The Laurens let their inner weird wolves connect resulting in a riveting discussion on why the apprenticeship model is broken, when i…
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We are back with another episode of Don’t Fuck This Up with Lauren Alvarez, and this week, we’re sitting down with Nu Goteh, Creative Director and Founder of Room for Magic and Deem Journal. Nu and Lauren discuss why he decided to liberate himself from being the best immigrant child he can be, the moment he exclaimed, “lawyer-doctor? I’m gonna be a…
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On the very first episode of Don’t Fuck This Up with Lauren Alvarez, we welcome Dr. Natazia Stolberg. Lauren talks with Dr. Stolberg about the exact moment the universe stopped playing it subtle and changed the course of her career, why there should be a Chinese Medicine MBA, and how staying authentic meant stepping out of corporate safety, and dit…
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Welcome to Don’t Fuck This Up, the podcast answering the ultimate question: ‘how the fuck did you land that cool job?’ Two decades of executive coaching and team building at the world's coolest brands have paved the way for Lauren Alvarez to host weekly conversations with creators, leaders and entrepreneurs and dig into what it takes to champion th…
  continue reading
 
Donte and Ronald are joined by Cheresse Thornhill-Goldson (Design Director of Adidas S.E.E.D. and No Shoes Creative) and Liz Connelly (Co-founder and program manager of Adidas S.E.E.D.). The BRNDD duo get to chop it up with Liz and Cheresse about their history in design, forming the S.E.E.D. program and more! Highlights: 5:50 - Introductions 17:29 …
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Dexton Deboree is a filmmaker and branded content creator who has worked with the likes of Nike and Jordan Brand. He's also the founder of Falkon, a creative production agency. Ronald and Donte sit down with Dexton to talk about his journey into becoming a director, working with Will Smith, his Unbanned: The Legend of the AJ1 documentary and more. …
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Numa Perrier is a creative whose artistry extends to curation, acting, producing, directing and beyond. Her devotion to authenticity and quality has insured that she is a staple in the entertainment industry. Her movie Jezebel , distributed by Ava Duvernay's Array, is now streaming on Netflix. Highlights: 0:00 Intro / Catch Up 22:06 Numa Perrier In…
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Jazerai is a Sneaker Strategist, Designer and writer from California living in New York. She's worked with the likes of Reebok to put out her own shoe and is featured on Lena Waithe's Sneaker docu-series "You Ain't Got These" now streaming on Quibi. Highlights: 4:07: Blue Chucks 7:19: The Birth of Sneaker Internet 9:30: The Challenges of being a wo…
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Tommie Battle is a professional photographer who got his start shooting sneakers for fun and Baltimore Night life in college. Over the years he's progressed to shooting for the MLS in New York, podcasts and more. Highlights: 3:50: Life in Quarantine 6:25: sneakers and Kodak cameras 13:06: radio is dead 21:17: The Smoking Section and Early Blog Days…
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Jacques Slade is one of the biggest personalities in Youtube Sneaker media. His video of his tour of Michael Jordan's famous Illinois Mansion recently hit 16 million views. Donte and Ronald talk to Jacques on how he went from a music teacher to where he is today. Highlights: 3:11: Who is Jaques Slade 6:10: Kicks on Fire Days 14:32: Jacques first vi…
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Another episode from the BRNDD vault, Ronald brings on his good friend Patrick Horvat. Born in Upstate and working around the world, Patrick has worked with brands from the NHL to the NBA. Highlights: 5:56: The B-More Flea 8:10: Upstate, NY and Graffiti 10:20: I fooled them... 12:05: Syquest and Photoshop 18:03: Post-College Tetris Disorder 21:34: …
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From the unreleased archives; The Co-hosts of the BRNDD podcast caught up with Arvay Adams, Designer and creative behind This Sporting Life. They talk about his days at Phat Farm to having beef with HBO and everything in between! Highlights 2:00 - Ronald and Donte' recap what they've been up to 8:26 - Introduction of Arvay 12:14 - from Woodlawn to …
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Donte' and Ronald catch up with an old friend, Michael Haskins Jr. Better known as Currency Michaels. Michael is the owner and founder of Currency Studios, a staple brand in Baltimore, established back in the late 2000's. They got a chance to talk about the history of Baltimore Streetwear, break down old industry beefs and more! Highlights: 4:15: T…
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Ronald and Donte' reflect on the podcast up until the last released episode and what happened in life in between. Highlights 2:50: The Pensole/Portland Experience 9:20: What's next for BRNDD? 12:03: Kaepernick vs. Trump 13:49: Because the Internet 13:35: Goals for BRNDD 19:20: Behind the process 24:54: Keys to Building for the Future 36:00: room fo…
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