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Soulful MBA Podcast

Jennifer Barcelos and Sandy Connery

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Our binge-worthy podcast is a sanctuary for those curious about what it's really like to build a company from scratch, work remotely with your best friend, and consciously engage with other humans on the Internet. Our mission is to help other ambitious women build and grow businesses online.
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And She Spoke: Women. Money. Power.

Jennifer Barcelos and Sandy Connery

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For so many modern, driven women, life is about being more than one thing. We’re multidimensional—and so are our conversations. We carry multiple identities; we can be both mother and artist; both attorney and entrepreneur. Both clinician and CEO. Both humble and proud. Life for women like us is about both. About…all of the above. It’s about the “and”...
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show series
 
What if the fear of burning out and overworking is actually causing the burnout? And what if working harder and smarter is the best way to avoid it? Today on the And She Spoke Podcast, we are diving deep into our thoughts on burnout. Listen in to hear all about the history of the term, its three stages, the dangers of wanting to be burnt out to pro…
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There are far too many women today who won’t make themselves visible due to a fear of visibility itself — a fear of being targeted, trashed, and taken down. Joining us today is return guest, Kelly Diels, who always brings new and insightful ideas to the conversation. Kelly is a business teacher for Culture Makers where she helps socially conscious …
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Today on the And She Spoke podcast, we’re sharing our predictions for the coaching industry in 2024 with you so you can leverage the best techniques for success in your business this year. Tune in to hear all about the changes we’ve seen in the coaching industry recently and what we think will happen throughout the year. From the dangers of high-ti…
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A lot has happened in 2023! Join us in today’s episode as we explore all that we intend to leave behind as we move into 2024 and what we envision for ourselves, And She Coaching and Hey Marvelous in the coming year. We reflect on the events of the past year with a focus on what we would like to take with us and what we are ready to do differently. …
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Many of us spend what felt like a lifetime on Zoom meetings, and perhaps you struggled to find your voice in this virtual space. This is completely normal because the rules of engagement are entirely different online than they are in the real world. To wrap up our 'best-of' series, we're replaying an episode with guests Casey Erin Clark and Julie F…
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We often define our limits by what we think we’re capable of. And for many women in business, structural barriers—both internal and external—play a big role in how we create these fences for ourselves. For centuries, we’ve been taught that we need to rely on other members of society to make financial decisions for us, and that our value comes from …
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Show of hands: How many of you are afraid to start (or scale) your business because you’re afraid of going into debt? If you have your hand up, we get it. After all, no one wants to put $5,000 on their credit cards to spend on bags, shoes, or clothing. So, why would we take that risk for our business? In today’s 'best-of' episode, we break down why…
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In this "best-of" episode, we talk about how to hear and implement advice. We believe there are things you can do to prepare ones-self to hear and successfully implement feedback about your business. Sandy shares about a mindset best suited when preparing to hear advice and those emotions that can hinder one’s willingness to receive guidance. We al…
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Oftentimes, when people are struggling to succeed in their business, they’ll give in to the temptation to pile on new offers, instead of nurturing their existing offer. Our mission for this episode is to dispel the myth that you need more than one offer in your business in order to land success. You don’t want to be the dollar store of online busin…
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It’s becoming more and more difficult to build a huge online audience but, thankfully, success isn’t always correlated with size. If you can create a high-ticket program that just 100 people are willing to pay for, you already have a successful business! But those high-ticket programs don’t materialize overnight and in this episode, we are going to…
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This has been one of our most popular episodes, so we're sharing it again! Many solo-preneurs struggle to motivate themselves to spend time marketing their work but unfortunately, no company will succeed without it. Today, we’re dishing out some tough love and hard-hitting truths: if you hate marketing, it might be because you’re bad at it! Luckily…
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Podcasts are a versatile and engaging way to share your message, connect with others, and potentially grow your brand or business. In today's episode, we welcome Carli van Heerden, the CEO and Founder of We Edit Podcasts (WEP), a company that specializes in delivering top-tier podcast production services. They aim to empower podcasters by swiftly b…
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In recent months, we've observed several high-profile women opt to shutter their businesses, yet the reasons behind such decisions often (still) remain unexplored. On this episode of the And She Spoke podcast, we talk to Brigitte Lyons. She is the Founder of Podcast Ally, a podcast booking agency that she created and grew while traveling around the…
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In this episode, we delve into the strategies and insights of millionaire business owners who have scaled to the heights of success. A recent social media post by a prominent entrepreneur about what makes a successful business owner got a lot of attention, and we thought we would take the time to give our take. From playing the long game to discove…
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Boss Project is an all-in-one digital agency designed to help grow your online revenue. CEO and Co-Founder Abagail Pumphrey is passionate about supporting her clients on their journey to financial freedom. She joins us to share what it’s like to transition from partnership to CEO, what it takes to have a growing, viral podcast, and what she does ev…
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As a business owner, falling in love with your product is a superpower. Joining us in conversation today is Corinne Crabtree, founder of No B.S. Weight Loss, a $14 million membership that is truly passionate about helping people lose weight and change their lives. Tune in to hear all about Corinne’s journey to becoming a Certified Life Coach, final…
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Artificial intelligence has the potential to revolutionize the coaching industry. It can provide automated solutions that can augment or, arguably, even replace human coaches. In today’s episode, we tackle some of these recent developments in AI and whether or not this well-debated emerging technology is poised to really take over coaching entirely…
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Most small businesses find themselves at a revenue ceiling that they simply cannot break out of. Generally speaking, if you have an existing community and some basic business understanding, you can get to $30K fairly easily. Generating substantially more revenue? Well, that’s another story. Today on the And She Spoke Podcast, we are delving into wh…
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To create an offer that sells it must solve an important enough problem for your audience in a large enough market. Typically, this means helping someone in one of three different categories: health, wealth, or relationships. In today’s episode, we explore these categories and the many, nuanced ways that your offer can solve a problem for your targ…
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Why is the world so saturated with generic creations and mediocrity? Today we’re delving deep into an article written by Cole Schafer entitled, ‘Dope Shit’ and our take on how this mindset can lead us to do extraordinary work. You’ll hear what we believe it takes to be successful as an entrepreneur and creator nowadays, what not to do, why you need…
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When observing the world of business, it’s apparent that refining the art of bullshitting is a skill that radiates confidence. But why are men seemingly innately good at it? And why do women need to get better at it? In today’s episode we dive into these questions and more. We discuss what bullshitting is not, we share our thoughts on the intricate…
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As an entrepreneur, it’s important that potential customers can easily find your services and that there’s no confusion about what you’re offering. But without an outside perspective, you may miss critical stumbling blocks that could drive customers away. That’s where business audits can be so useful. In today’s episode, we walk listeners through a…
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Get your coffee or beverage of choice and prepare yourself for one of the most fascinating interviews we’ve done to date! Today we are joined on the show by Christina Langdon, a high-performance and success coach, here to share with us all about her 19 years of working with Martha Stewart. She is an incredible storyteller, from start to finish, and…
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A life spent outdoors as a farmer can be deeply rewarding. But it can also be financially precarious. No one knows this better than today’s guest, Charlotte Smith, a marketing and mindset coach for farmers, who, at age 14, watched their fifth-generation family farm go bankrupt and lose everything. After swearing off farming as a young adult, Charlo…
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We’ve finally recorded the episode we have talked about doing for years. Today, we get raw and real with our listeners about the daunting process we underwent when deciding to rebrand our software company. We dive into the general concept of rebranding, share the details behind what ultimately led to the decision to change our name, and tell you ab…
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Social media has ingrained itself in our daily lives with various platforms that cater for almost every single personality type. It seems strange, then, that Instagram would add yet another platform to the mix. Add to the fact that it is yet another unoriginal concept from the social media juggernaut, Meta. Today, we discuss our biggest concerns ab…
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It’s undeniable. The number of people taking to social media to vent their frustrations and complain to unsuspecting brands is on the rise. Even more interesting is the reason why! The topic of today’s discussion takes a deep dive into what’s really happening when someone complains on social; more specifically when they complain on a paid, sponsore…
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Many elements of modern life encourage us to bifurcate and inhabit different versions of ourselves. This is especially evident in our online lives and on social media, but it also applies to how we show up in our careers and as entrepreneurs. The self-censorship that results from this can be exhausting, not to mention psychologically harmful, espec…
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We’re leaving Instagram from Twitter! This episode talks about why we’re making the switch and where we’re headed next with our social media. We’re challenging the perception that IG is where you need to be if you want to market your business. This episode explores the trade-off that is often made between sharing ideas vs making them visually appea…
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Welcome to another edition of our Audience Audit, featuring high-performance coach, Christina Langdon. In the Audience Audit series, you’ll see us applying our business framework to our audience’s businesses and hear our best thinking on how to apply our teachings to your own marketing and offerings. Christina has multiple revenue streams- she offe…
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In the business world, “runway” is the amount of money or cash in hand that you have to cover future expenses. In this episode, we delve into this concept, why it’s absurd in a business that’s already generating an income, and why online businesses still need a buffer even though their overheads are low. You’ll hear about how not having a buffer ca…
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What’s the difference between strategies and tactics? This episode unpacks the difference between the two, the appropriate place for both and offers listeners a way forward to get the most out of marketing. Learn to identify the business-dangers of jumping between tactics and the power of staying aware of which ones are working for you and your bus…
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Do you question every decision you make? Do you spend hours agonizing over what people will think of you or the actions you take in your business? Do you replay situations in your mind, lose sleep over how you could have said or done things differently, or worry about disappointing others? Luckily, today’s guest is an expert on people-pleasing who …
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Today we’re airing an episode we did on the Get Paid podcast with Claire Pelletreu. This interview is our entire story- from how we first met, to starting Namastream, to massive growth during COVID, to our bank collapsing last spring. We’ve never told our story in this way- from end to end- and it’s kind of a good story and we should bring it to ou…
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Today on the And She Spoke podcast we’re finally sharing the story of how we met, connected, and became business partners. You’ll hear all about our previous business partnerships, how we started working together and the strange connection and level of trust between us. We delve into the struggles we’ve faced together and how our shared commitment …
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We’re switching things up and on today’s episode, we’re launching our Audience Audit series. One of our business goals is to help 50,000 people earn $100,00 in their online business and we realize we won’t be able to coach that many people individually. In the Audience Audit series, you’ll see us applying our business framework to our audience’s bu…
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Finding the ideal pricing for your offer can be a fraught process, riddled with stress and self-doubt. This is especially true for young entrepreneurs who don’t yet have the confidence that comes with repeatedly demonstrating the true value of their product. It also strongly applies to women, many of whom have been conditioned to undervalue themsel…
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During today’s conversation, we’re talking about reminding people that you exist. Why is this important? Most people online don’t talk about their offer enough. Although you may feel like you’re taking up too much space or talking far too much about what you offer, the chances are that you need to send more emails. Entrepreneurship requires taking …
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You don’t have to have a huge audience to be successful in your online business. If you can create a high-ticket program that even just 100 people are willing to pay for, then you can potentially generate some good revenue for your business! Those high-ticket programs don’t materialize overnight though and in this episode, we’re discussing the four…
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Generative AI tools are becoming increasingly prevalent and they are changing the way creators work. While fear and speculation about the impact of these tools on the creative economy are understandable, AI is here to stay whether we like it or not. In today’s episode, we share our thoughts on how AI will disrupt the creator economy, address concer…
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As business owners, most of us are considerably more comfortable operating in our areas of expertise than anywhere else. Oftentimes, we prefer to focus our energies on delivering exceptional services to clients rather than spending time and energy on growing our audience; even though growing an audience is essential for the longevity of your busine…
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You’re not a special snowflake, even though you might think you are. Today on the show, we’re discussing exceptionalism and why this thought isn’t helpful for the growth of your business. You’ll hear how holding tightly to the “but, I’m different!” identity can hinder growth and why it doesn’t excuse or exempt you from the rules of business. We tal…
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Building an audience can be daunting and overwhelming but it doesn’t have to be. If you’re serving your audience and doing some form of good with what you’re selling, then you’re already halfway there! Today on the And She Spoke Podcast, we’re dissecting an interesting tweet we found about audience-building and simplifying the process for anyone wh…
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Oftentimes, when people are struggling to succeed in their business, they’ll give in to the temptation to pile on new offers, instead of nurturing their existing offer. Our mission for this episode is to dispel the myth that you need more than one offer in your business in order to land success. You don’t want to be the dollar store of online busin…
  continue reading
 
Today on the podcast, we discuss the collapse of the 16th largest bank in America, the Silicon Valley Bank (SVB). And who do we bank with, you might ask? SPOILER ALERT: Silicon Valley Bank. This was the second biggest bank failure in the world and in this exclusive episode, we discuss what happened to SVB and how it is- or was- at the center of the…
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Blogging about your favorite books or what you did over the weekend is a useful exercise in a personal capacity, but it won’t do any good for your business! Blogging for business is a completely different ballgame and there is a lot of misunderstanding about how it works. In this episode we are going to share our top pieces of advice on how to crea…
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Preparing for a marathon is all fun and games but as soon as you have to start training when you aren’t motivated, it can feel like a tedious chore. In this episode of And She Spoke, we compare launching an online business to running a marathon to help you prepare for success! Tune in and learn about all the different phases of running a marathon, …
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