In the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.
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The show for fashion entrepreneurs who want to grow a profitable business with no BS. A listener says it best. “If you’re like me and keep falling down useless marketing rabbit holes, stop and just follow jane’s clear actionable and no nonsense advice.“
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I left my corporate job in 2018 and decided to take my love of business strategy full time. I wanted to help businesses effectively increase brand awareness and loyalty through a 360 approach of brand building. As CEO at, For the Love Of People Group, I use a variety of tools to build your brand whether that be improving your website, increasing your web traffic, or building you as a brand through various PR and marketing methods. This podcast is about inspiring the entrepreneur in you to li ...
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The Style That Binds Us podcast features conversations centered around fashion and living a stylish & fearless life. We speak with industry experts, fashion designers and insiders, and throw a few mother daughter chats into the mix! This podcast has been described as the "How I Built This" of fashion. Website: http://thestylethatbindsus.com/ YouTube channel: https://www.youtube.com/channel/UChFVuT_XmJMPPnrK7rjGbIw?view_as=subscriber Join our newsletter: https://thestylethatbindsus.com/genera ...
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Leading Sissy's Log Cabin to New Heights: An Interview with President William Jones IV
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31:10
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31:10
Send us a Text Message. Curious about what it takes to lead a family jewelry business to new heights? Mike sits down with William Jones IV, the newly appointed President of Sissy's Log Cabin. William opens up about his unique journey from the store floor to the executive office and shares the challenges and triumphs that come with guiding one of th…
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The Latest In Digital Marketing ft. Hope Bellair
33:46
33:46
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33:46
Send us a Text Message. Mike meets with Hope Bellair, who leads the Punchmark Digital Marketing team, about her recent presentation at IJO: Chicago, as well as to tease her upcoming presentation at RJO: St. Louis. She talks through common mistakes she sees jewelers making with their marketing, as well as explains why "plug and play" marketing, like…
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An Inside Look at Ostbye’s Acquisition of Victor Corporation with Craig MacBean
44:06
44:06
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44:06
Send us a Text Message. Mike sits down with Craig MacBean, President and fourth generation owner of jewelry powerhouse Ostbye to learn more their recent acquisition of Victor Corporation, a jewelry vendor that has been making jewelry since 1946. He discusses the timeline for the acquisition, why they made the move, and what it means for Ostbye cust…
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Innovation and Family Balance: A Conversation with Punchmark's Ross Cockerham
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1:03:58
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1:03:58
Send us a Text Message. Mike is joined by CEO of Punchmark, Ross Cockerham, to have a conversation about the latest season of jewelry trade shows, innovations at Punchmark, and Ross's recent experiences balancing business and family. We explore the importance of work-life balance, succession planning, and empowering team members to step into greate…
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Reinventing My Business When I Wanted to Quit - with Nicole Giordano
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55:20
“I mean, I was ready to close it down” - Nicole Giordano from Startup Fashion tells us in today’s episode. Have you felt like this before? When you’re just tired of it all and need something to change Today you’ll learn about where to start when reinventing your business. You’ll also hear about the importance of being the face of your brand, and wh…
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From Vendor to Retailer: Cole Rowland's Journey in the Jewelry Industry
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41:22
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41:22
Send us a Text Message. If you carry INOX Men's Jewelry, you've probably met Cole Rowland at a jewelry show, as he traveled to almost every jewelry show imaginable as a vendor for several years. However, when an interesting opportunity to step in as the next generation jeweler for Ware's Jewelry, he couldn't resist. Cole made the jump from vendor t…
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Send us a Text Message. Omni-Channel is a term used in ecommerce and retail to describe a business strategy that aims to provide a seamless shopping experience across all channels, including in store, mobile, and online. At Punchmark, we are constantly encouraging our clients to integrate their online presence with their in-store ones, by integrati…
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Transforming Business with AI: From Tire Shops to Jewelry ft. Podium Co-Founder Dennis Steele
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50:22
Send us a Text Message. Ever wondered how to turn a small local business into an industry giant? Join Mike as he speaks with Dennis Steele, the Co-Founder of Podium, who shares the incredible transformation of his company from its modest beginnings. Discover the innovative strategies that helped Podium elevate businesses like Eric's father's tire s…
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Exclusive First Interview with AGS President, Alexis Padis
46:39
46:39
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46:39
Send us a Text Message. What does it take to lead one of the most respected organizations in the jewelry industry? Mike sits down with Alexis Padis, the newly appointed President of the American Gem Society (AGS) and a driving force behind Padis Jewelry in San Francisco. Alexis opens up about her unexpected journey from avoiding the family business…
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AI's Impact on Jewelry Design: Insights from Jewelers Advantage ft. Richard McCarthy & Jesse Korby
59:44
59:44
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59:44
Send us a Text Message. Michael sits down with the two minds behind Jeweler's Advantage, the AI Powered tool designed to help elevate jewelry stores to new heights. Their tool, AI CoPilot helps stores reach new markets, build a stronger brand, and, most excitingly, concept new custom jewelry designs in seconds rather than days. With the emerging to…
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Shaping the Future of Jewelry: an Interview with RJO's Leadership Team
53:36
53:36
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53:36
Send us a Text Message. The winds of change are blowing through the corridors of family-owned jewelry businesses. Mike spoke with 3 members of the RJO Board about where RJO is headed and what topics are of greatest importance to them. Mike was joined by: RJO Board of Directors Joe Schiavone, Z’s Fine Jewelry (Peoria, AZ) RJO Merchandise Review Comm…
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Top 3 Pricing Mistakes Fashion Designers Make
10:37
10:37
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10:37
First, you can grab our Costing & Pricing Template + Workshop for only $10 with code: PODCAST. LINK: https://fashionbrainacademy.com/costsheet In this episode, you'll learn the top costing and pricing mistakes many fashion designers make -- and yup, I've made them all. We talk about undercharging due to pricing fear, misconceptions about what we th…
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LIVE: Next Generation Jewelry Retailer Roundtable ft. Fall's Jewelers & Kiefer Jewelers
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Send us a Text Message. This episode was recorded LIVE from the 3rd Annual Punchmark Client Workshop in Charlotte, NC! Mike was join by Alex Schlindwein (also known as Diamond Diaries) of Kiefer Jewelers, and Caleb Falls from Fall's Jewelers, two Next Generation Jewelers for a retailer roundtable! They talk through their views on jewelry trends, ho…
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I Went to the THIRD Punchmark Client Workshop and All I Got Was This Podcast Episode
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26:44
Send us a Text Message. Join Mike for an exciting vlog-style podcast episode as he takes you behind the scenes of the THIRD annual Punchmark Client Workshop, in Charlotte, NC. He shares what goes into organizing an educational summit for 35 clients, 8 sponsors, and 20 Punchmark Team members. It's a lot of fun every year, and we are already planning…
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(This is a clip from our List Buiilding for Fashion & Jewelry Designers class.) Why will people buy from you instead of somebody else? It's important in your business to know what you're selling and to have words for it. If you know EXACTLY what you're selling, you can say it in every video, and in all of your copy and marketing messages. Most of u…
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Send us a Text Message. Mike is away at the 3rd Annual Punchmark Client Workshop and teases a few upcoming episodes he is excited about! See you next week! Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our…
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Mastering Instagram and Digital Presence with Savannah Kell
26:38
26:38
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26:38
Send us a Text Message. Mike meets with Savannah Kell, Junior Designer at Punchmark, to talk about everything she's done to renovate the Punchmark Instagram account, what goes into managing an account sustainably, and the differences in approach for a B2B account versus a B2C account. Send feedback or learn more about the podcast: punchmark.com/lou…
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The Jeweler's Touch: Custom Jewelry Design and Content Creation ft. Jack Custom Jewelry
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49:10
Send us a Text Message. Kevin Jack, the creator behind Jack Custom Jewelry on social media, is known for his mesmerizing time-lapse social media showcases. From snowflake ring designs to dragons that will wrap themselves around your finger, Kevin's designs in CAD are inspiring. Mike spoke with Kevin to learn about how he got his start in custom jew…
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The AI Digital Sorting Hat ft. Daniel Sirois
41:14
41:14
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41:14
Send us a Text Message. Prepare to be amazed as we uncover the transformative impact of AI on your business's online strategy. This episode, featuring the insightful Dan Sirois, CPO & Co-Founder of Punchmark, offers an exclusive look into the future of client engagement and web development. We talk about Punchmark's new Creative Strategy Assessment…
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There’s a kick-a&& way to grow your email list AND get sales that’s been working great for my clients. I'm teaching it LIVE in a Bootcamp coming up. https://fashionbrainacademy.com/tester/ Adding a bunch of freebie-seekers to your Klaviyo is soul-crushing. This Bootycamp will show you another way. In today's episode you'll learn the missing link in…
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Telling Time: The Art of Luxury Watch Photography ft. Coe Group
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1:00:32
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Send us a Text Message. Unlock the secrets of luxury watch photography with photographers and fellow RIT alumnus, Chris Coe and Adam Antalek of Coe Group. We cover the demanding brand expectations of different brands, the balance of in-camera excellence versus post-production finesse, and the inventive techniques that ensure every shot conveys the …
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The Art of Storytelling // Breaking Down the Best - Huckberry
29:14
29:14
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29:14
Send us a Text Message. Whether you are selling luxury jewelry or luxury jackets, the art of storytelling is an important one that helps a shopper make the leap of faith that this object is EXACTLY what they've been looking for all along. Michael unpacks a recent online purchase he made on Huckberry for their Flint & Tinder Flannel Lined Waxed Jack…
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SEO Strategies and Google's SEO Starter Guide Explained: Mastering the Art of Digital Visibility
43:07
43:07
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43:07
Send us a Text Message. Ever wonder why some websites rank higher than others, or how to make your site the jewel in Google's crown? Michael and Stuart unravel the mysteries of search engine optimization in a candid chat about Google's latest SEO Starter Guide. We're not just rehashing the same old keywords tactics; we are talking about the current…
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5 Step Growth Framework for Fashion, Jewelry, and Product-Based Businesses
17:56
17:56
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17:56
There's a cheatsheet download for this episode: Grab it now: https://fashionbrainacademy.com/framework/ Let's talk business growth. What you did to go from startup to "real" business is not the same as what you need to do when your biz is in growth mode. There are 5 sections of the biz and each one feeds into the other. Tpday I break them down so i…
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From Intern to VP: Navigating Marketing and Leadership with Nikia Levesque of Day's Jewelers
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45:15
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45:15
Send us a Text Message. A NOTE FROM MIKE: In the introduction of this episode, Michael mistakenly states Day's Jewelers have 10 locations. At the time of publishing this episode, they have 8 active locations. Nikia Levesque, VP of Marketing at Day's Jewelers, joins Michael for a chat that traces her ascent from intern to VP of Marketing and delves …
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Recharge & Thrive: Strategies to Recover from Burnout and Prevent Chronic Stress with Dr. Karen Binder-Brynes
38:57
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38:57
We are thrilled to welcome Dr. Karen Binder-Brynes to The Style That Binds Us podcast. Dr. Karen is a leading Psychologist with a private practice in New York City. She provides individual as well as marital, family and group psychotherapy. In addition, Dr. Binder-Brynes is a leading expert in the field of posttraumatic stress. She has worked with …
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Why Every Tradeshow Attendee Should Make Time for Education ft. Penny Palmer
44:12
44:12
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44:12
Send us a Text Message. The first half of Trade Show Season concludes with IJO Dallas, and Mike speaks with Penny Palmer, Director of Member Services at IJO, to talk about the new vendors that have been added, the highlights of the event location, and some of the exciting educational sessions that will be taking place! And if you've got children tr…
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Is your websute clear> Is it converting the way you want it to? Yo ucan do your own site audit quickly and for free. In this episode... 1. The 3-Second Rule: Is it clear what you sell and who it's for within the first three seconds of someone landing on your site? 2. DIY User Testing: How to get a volunteer to test your site -- without you interrup…
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Behind the Sparkle: Sara Schoenlank's Journey in High Jewelry Design at Tiffany & Co
28:42
28:42
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28:42
Send us a Text Message. Step into the sparkling world of Tiffany & Co. with Sara Schoenlank, a Jewelry Designer on the High Jewelry team. High Jewelry is characterized as being the crème de la crème in the luxury world, using the most perfect precious stones possible and pushing the art of jewelry to new heights at every turn. Our conversation with…
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The Bold Leap to Jewelry Retail Expansion // Diamond Diaries
36:31
36:31
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36:31
Send us a Text Message. Mike is joined by Alex Schlindwein, also known as Diamond Diaries, to discuss her recent decision to expand one of their retail locations to include an adjacent building. This decision is one that many successful jewelers have needed to make and it comes with a whole host of difficult subsequent decisions such as handling ex…
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Mick Fleetwood’s ex wife, Jenny Boyd, gives us an inside look into Rock ‘n’ Roll’s most iconic musicians’ creative processes
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44:33
We are thrilled to welcome Jenny Boyd to The Style That Binds Us podcast. Jenny is a former model and has written the books, “Jennifer Juniper” and “Icons of Rock.” Jenny has a PhD in psychology. Jenny lived a whirlwind Rock ‘n’ Roll’ life during her 2 marriages to Mick Fleetwood of Fleetwood Mac. We previously had Jenny’s sister, Pattie Boyd (who …
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The "20 under 40" Rising Stars Transforming the Jewelry Industry ft. Jewelers of America
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41:16
Send us a Text Message. Join the celebration of innovation and leadership as Michael is joined by Amanda Gizzi of Jewelers of America, to tease the "20 under 40" list, spotlighting those who are pushing the Jewelry Industry forward. Tune in to learn the ways Jewelers of America, National Jeweler, and Diamond Council of America amplify consumer conf…
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Hal Rubenstein reveals the surprising ways our favorite shows have significantly reflected and often shaped the way we dress
49:48
49:48
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49:48
Welcome to The Style That Binds Us podcast. We are thrilled to have Hal Rubenstein who is a writer, a designer, and one of the founding editors of InStyle magazine on our show today to discuss his career, book, the current state of fashion, etc. Read Hal’s books: Dressing the Part: Television's Most Stylish Shows Paisley Goes with Nothing: A Man's …
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I've had it up to HERE with my clients' frustrations about how sick of social media they are. I hear you!! And I agree 100%. My mission this year is to help you get evergreen marketing strategie in place so you get your life back. In this episode: How to create marketing strategies that run in the background, freeing up your time and energy The pow…
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Discover how legendary designer, Monica Rich Kosann, and her daughter Danielle modernized the locket, and empower women to tell their stories through jewelry.
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47:27
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47:27
We are thrilled to welcome mother and daughter, Monica Rich Kosann and Danielle Kosann, to The Style That Binds Us podcast. Monica is a photographer and Founder of her eponymous brand, Monica Rich Kosann. Danielle is a contributing artist to Graydon Carter’s Air Mail. She was formerly the Creative Director and Co-Founder of The New Potato. She is n…
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The Brilliance of a Diamond Marketplace ft. Nivoda
27:04
27:04
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27:04
Send us a Text Message. Get ready to unveil the future of diamond retail with Andre from Nivoda, as he sheds light on an app that's changing the game for jewelers everywhere. Nivoda's diamond marketplace makes it easy for retailers to find the perfect stone for a customer in real time, with millions of diamonds able to be sorted by size, shape, qua…
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Hey entrepreneurs! Hae you noticed lately that you're bombarded by strategies and shiny new tactics? There are a gazillion gurus teaching the next! big! thing! that will transform your business in the next 17 hours. 😂 It's harder than ever to stay focused as a business owner. So many things to do and so many things you COULD do. Let's simplify thin…
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Crafting Elegance: Inside the World of a Concierge Jeweler ft. Paige the Jeweler
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40:02
Send us a Text Message. Michael sits down to speak with Paige the Jeweler, a concierge jeweler who works one on one with her clients to bring their imagination to life! We discuss the process of meeting with a client over coffee to discuss their ideas and the subsequent steps that follow before delivery of a custom ring or other piece of jewelry. W…
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FINALLY, a solution to your hair concerns - an interview with Anabel Kingsley of Philip Kingsley
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57:49
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57:49
We are excited to welcome Anabel Kingsley to The Style That Binds Us podcast! Anabel Kingsley is a Consultant Trichologist, as well as Brand President of the Philip Kingsley Clinics and product ranges. Her passion for hair and scalp health was ignited from a young age by her father, Philip Kingsley. She is an Associate Member of The Institute of Tr…
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How to Prep for a Tradeshow with Trevor from Leitzel's Jewelry
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Send us a Text Message. Mike sits down with Trevor from Leitzel's Jewelry, to discuss his preparation for the RJO Palm Springs trade show. Which vendors is he most excited to sit with, how does he plan for show days, and his approach to staying in the venue hotel or elsewhere. Most importantly, we talk about about what Trevor hopes to get out of hi…
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How many times have you been told what you want to do is "not realistic"? HOW MANY TIMES? Let's break down what actually IS realistic for you. Because it's probably more than you think. I'll give you specific examples of what's possible -- what my students and clients have actually accomplished. Then I'll share 3 things that are probably NOT realis…
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