@thepegasusapp https://www.thepegasus.app/🐴 Conversations with the movers and shakers of the global equestrian industry. Hosted by Pegasus founders Sam Baynes and Jen Tankel.
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"Ag Talk, Your Story Matters" is America's Platform for Women in Agriculture to share their thoughts, ideas and stories! This is a safe space for everyone in agriculture, no matter what their role is, to come together and have real and raw conversations with each other! We feature our AWC members, guest speakers, and current topics across the nation that affect our agriculture industry. Our goal is to include others into our discussions. We invite YOU to be a part of our conversation every w ...
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How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your ...
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4 Ways to Build Connections in a Disconnected World with Jodi Lynch Findley
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We live in a world that’s the most digitally connected ever—yet we’re also the least physically connected we’ve ever been as a society. And here’s the thing: You need connections as a horse business owner! PSA: Your customers are craving connection, too. That’s why in this episode, Jodi Lynch Findley with The Thriving Equine Professional is sharing…
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Lessons on Building a Brick-and-Mortar Horse Business with Amy Bond
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Is it possible to find team members who care about your brand as much as you? How do you manage inventory when trends come and go? Can you still thrive as a local business amidst the rise of big box stores? We’re diving into all of that and more in this conversation with veteran business owner Amy Bond with The Painted Cowgirl in Greenwich, Ohio. W…
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How to Balance Doing it All While Still Championing Ag with Joelle Orem
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You do not want to miss this packed episode with Joelle Orem. Don't let her fool you, she is a jill of all trades and has done a little (or a lot) of everything. Connect with Joelle below! https://www.instagram.com/tractorheels/ www.tractorheels.com https://www.darkalleydenim.com/ Support the Show. Thank you for joining us at Ag Talk hosted by Ag W…
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From College Gig to 6 Million Followers: Nick Luciano's Journey in Western Sports
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Ever wondered how a college side gig could morph into a full-time career as a leading social media influencer in the equestrian world? Western sports and lifestyle mega-influencer, Nick Luciano, joins Pegasus App co-founder Sam Baynes on The Pegasus Podcast. Check out the show highlights: - The story behind Nick's video that became the 4th-highest …
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Self-Care for Equestrian Entrepreneurs with Ifa Simmonds
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Show me an equestrian entrepreneur and I’ll show you someone who is dedicated, getting their hands dirty daily, and always looking for ways to improve and grow, both personally and professionally. The only downside to all that? We’re not often known for making self-care a priority in our list of to-dos and must-dos for the day. Taking care of your …
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Sitting Down with Cowgirl Artists of America Founder, Megan Wimberley
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Don't miss this episode with Cowgirl Artists of America Founder, Megan Wimberley, as we chat about all things Western Art and beyond. Connect with Megan and Cowgirl Artists of America Below CGA Website: https://cowgirlartistsofamerica.org/ Women's Work: https://cowgirlartistsofamerica.org/about-1 Megan Wimberley Art Website: www.meganwimberley.com …
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What Brands Need to Know About Influencer Marketing with Megan Sullivan
36:49
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Working with influencers could be the key to reaching a new audience with your equestrian brand. But, it’s so much more than just putting free products in the mail to the influencer with the biggest following and crossing your fingers for a return. In this episode, Megan Sullivan with Elevated Equestrian and The Social Equestrian shares what you ne…
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What Influencers Need to Know About Influencer Marketing with Megan Sullivan
54:02
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If you have an audience that trusts you, you could be an influencer in the horse world. Yep, it can be that simple! You don’t have to have a million followers online in order to work with brands. But, there are some things you do need to know and do well to dive into the world of influencer marketing successfully. In this episode, Megan Sullivan wi…
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Roundtable with Sarah Falen-Tate and Karen Budd Falen to Discuss Plan for Muleshoe National Wildlife Refuge
50:59
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In this critical conversation, we are talking all things conservation and what it means to US farmers and ranchers. You don't want to miss this episode with Sarah Falen-Tate and Karen Budd-Falen. Support the Show. Thank you for joining us at Ag Talk hosted by Ag Women Connect! America's Platform for Women in Agriculture. " Your Story Matters." We l…
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Fostering Leadership in the Next Generation with Jodi Lynch Findley
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In this inspiring episode of Ag Talk: Your Story Matters, Venessa is sitting down with speaker and coach, Jodi Lynch Findley to chat about the leadership and development of the next generation in agriculture. This was such a great episode for anyone looking for a career shift, recent college graduates, high schoolers and more! Connect with Jodi Bel…
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The Best Investment You Can Make In Your Horse Business
27:28
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How are you planning for the future of your horse business? When it comes to long-term sustainability, investing your time, energy, and resources, this one marketing medium will be key to making your future plans happen. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at St…
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Let's Get to Know Shadee & Crockett Carothers!
50:59
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In this episode of Ag Talk: Your Story, Venessa sits down with Shadee and Crockett Carothers, who are the epitome of a powerhouse entrepreneur couple. These two work and live together with their two littles managing a multitude of income streams and managing their own podcast. Tune in to catch their whole story here on Ag Talk: Your Story Matters S…
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Show-Stopping Biosecurity with Dr. Holly Helbig
35:45
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Pegasus App Co-Founder and Pegasus Podcast Co-Host Jen Tankel talks to Dr. Holly Helbig about her remarkable journey from the world of events to equine healthcare. Gain a unique perspective on what it takes to thrive in the demanding field of equine veterinary medicine and biosecurity. Dr. Helbig also provides practical advice for handling outbreak…
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The Story of CEO, Venessa Wood and the Founding of Ag Women Connect
50:58
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In this special episode, Ag Talk has collaborated with the Women Going Big Podcast to bring you Venessa's Founders Journey. She shares everything that led up to the point of founding Ag Women Connect and all the moments before and after. She discusses what the future holds for Ag Women Connect as well as important details on the upcoming Ag Women C…
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Diving Into All Things APHA with Desiree Heath-Mills & Kathryn Allen
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Are you curious about what APHA is doing for Paint Horses around the globe? Well this is your chance to get a front row seat at what APHA is all about. Host, Venessa Wood sits down with Desiree Heath-Mills and Kathryn Allen to get the inside scoop. Tune in and connect with APHA below! Make sure to use Discount Code that will get you 15% off your en…
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Is Consistent Really Better Than Perfect? (I Had My Doubts)
24:10
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Do you have a hard time taking “messy action” when it comes to your horse business? Does feeling like everything has to be “just right” before you’ll go live on social or send an email to your list keep you from actually ever doing it? In this episode, we’re diving into the mindset of equestrian entrepreneurs and pulling back the curtain on what’s …
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Exploring Advocacy & Careers in the Agriculture Industry with Emma Coffman
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In this week's episode of Ag Talk: Your Story Matters, Venessa sits down with Emma Coffman, an advocate, and ag sales professional. Their conversation spans from Emma's experience in 4-H and FFA to her traveling across the world for an internship in college and so much more. Tune in today to catch the full conversation and make sure to follow Emma …
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Empowering All Women in Agriculture: A Conversation with Rose Tryon, President of American AgriWomen
51:00
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This was such a great conversation with a fellow woman in agriculture, Rose Tryon, President of American Agri-Women. Tune into this episode if you want to hear more about her perspective on: ✅ the role of women in agriculture ✅ her views on advocacy ✅ the importance of collaboration over competition Connect with American Agri-Women Below https://ww…
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How to Put Together a Crisis Management Plan with Dr. Erica Irlbeck From Texas Tech University
51:00
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Do you have a crisis management plan in place for your business or production operation? If you answered, no then this is the episode for you. Host, Venessa Wood is joined by Dr. Erica Irlbeck from Texas Tech University to chat about all things Crisis Management and what Dr. Erica recommends when it comes to putting one in place. Tune in to catch t…
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From Idea to Reality: Build a Horse Business from Scratch with India Wilkinson
1:11:57
1:11:57
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How do you go from, “I should start that business” to actually doing it? What do you do on the days you feel alone chasing your big dreams as an equestrian entrepreneur? We’re diving into all that and more in this candid conversation with India Wilkinson, founder of Mane Street Market. As a frustrated horse shopper, India told herself, “There’s got…
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AWC Roundtable on Fear Based Marketing in Agriculture
51:00
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In this eye-opening episode of Ag Talk, we dive deep into the controversial world of fear-based marketing in the agricultural industry. Our round table discussion brings together leading experts from various sectors of agriculture to explore how fear is used as a marketing tool, its impact on consumers, and the broader implications for the industry…
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All Things Agriculture Advocacy with Emilee Haubner & New Announcements from Ag Women Connect
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Don't miss this episode with one of the very first speakers that Venessa had at an in-person Ag Women Connect meeting, Emilee Haubner, owner of Western Cowgirl Design. Emilee is passionate about all things advocacy and her story is one for the books. Catch the end of the conversation for an exciting update from Founder, Venessa Wood about new event…
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From Tradition to Innovation: The Evolution of Kerrits and Navigating the Modern Retail Landscape
56:29
56:29
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This episode is brought to you by Kerrits Equestrian. Pegasus Co-Founders Jen Tankel and Sam Baynes talk with the team behind Kerrits, arguably every rider's beloved apparel brand. 🥕 In this episode with Sara Florin, Vice President of Kerrits Marketing, and Mary Hallissey, Vice President of Kerrits Sales, we discuss: The founding story of Kerrits H…
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6 Marketing Lessons from My First Equine Affaire
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Tradeshow, clinics, breed demonstrations, adoption fair, consignment, carriage rides—Equine Affaire in Columbus, Ohio has it all! And, it’s packed pull of entrepreneurs making a loving doing what they love in the horse world. That’s why when I visited Equine Affaire for the first time this year, I made sure to take notes so I could share marketing …
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Sitting Down with the Founder of Sober Cowboy, Lacey Singleton
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In this deep conversation, Venessa sits down with Lacey Singleton, the founder of Sober Cowboy, a 501c3 that serves as a community and resource hub for those in the western industry to help avoid addiction by using faith, healthy outlets, and a supportive community. The organization's goal is to make it more acceptable and common to talk about our …
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The Ins and Outs of Equine Iridology with Cheyenne Thomison
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InstagramThis was a great episode with Cheyenne Thomison as she came on the show today to chat about her career and business in Equine Iridology, which is the study of the iris. This was a super fascinating episode with loads of good stories and information. Don't miss it! Connect with Cheyenne on Instragram at https://www.instagram.com/chey_t_equi…
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Bull Riding and Rodeo Economics with Ted Stovin of Everything Cowboy
50:44
50:44
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Ted Stovin, the founder of EverythingCowboy.com, pulls back the curtain on the bull riding and rodeo worlds. Venture with us as we navigate the rich tapestry of cowboy culture and learn how individuals from farriers to former hockey players have carved out a niche in the modern rodeo scene, embracing an athleticism that's reshaping the identity of …
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Is Your Website Doing the Heavy Lifting to Build Your Equestrian Business?
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Have you been treating your website like a basic necessity or an info-holding place? Or, do you get that your website could be the team member with the most ROI? If you’re not getting leads from your website, you should be. But, how? That’s what we’ll dive into in this episode as you learn … 🔸 your website’s true role in your equestrian business 🔸 …
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What it Takes to Run a Non-Profit Horse Rescue with Angie Alspaugh
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Angie Alspaugh is the owner and founder of Easy R Equine, a horse rescue based out of Lubbock, Texas. This interview was not only informative but also heartwarming to learn about Angie's journey and how she ended up starting and launching her own nonprofit organization. If you have dreams of starting your own nonprofit or horse rescue, then this is…
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It's Never Too Late to Pursue Your Passion with Joli Summers + Bonus Segment with Shelley Pinkston
50:56
50:56
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In this episode, host Venessa Wood, sits down with Joli Summers, owner of Crazy Consuela to chat about how it's never too late to pursue your passions. In Joli's case, it was pursuing her passion for showing and breeding cutting horses. Learn more about Crazy Consuela here: https://www.crazyconsuela.com/ After the main interview, Venessa brings on …
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How to FINALLY Book Clients on Social Media (I Was Getting It Wrong at First)
24:59
24:59
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In this episode, you’ll hear why the way I started out marketing my own business using social media was not working for me. (AKA I was not booking clients by way of social media.) I’m getting honest about two pitfalls I experienced when I first started out, how I adjusted my mindset and strategy to fix them, and why it’s been a game changer. And, o…
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Catching up with the Ladies of the WRWC, Sami Jo Smith & Linsay Sumpter PLUS a Bonus with Kimes Ranch
50:59
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This was an AMAZING episode, catching up with the ladies from the Women's Rodeo World Championship, Sami Jo Smith and Linsay Sumpter PLUS host, Venessa Wood wraps up this episode chatting with the ladies from Kimes Ranch about the recently announced Breakaway Event taking place in Scottsdale, Arizona over Thanksgiving Weekend. Support the Show. Tha…
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Finding Purpose and Success in the Equine Space with Jodi Lynch Findley
1:07:21
1:07:21
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On today’s edition of The Pegasus Podcast, we are interviewing Jodi Lynch Findley, host of The Thriving Equine Professional Podcast. After working at Zoetis for a decade, she founded her own brand called JodiSpeaksLife. Through her brand, she gets invited to speak to college students all across the United States. Jodi spotlights the value of real-w…
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Catching up with Former Miss Rodeo America, Hailey Frederiksen
50:59
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Join host, Venessa Wood as she sits down with former Miss Rodeo America, Hailey Frederiksen. Hailey joins the show today to talk about her experience as Miss Rodeo America, what she's up to these days and what the future holds for her in agriculture and rodeo. Support the Show. Thank you for joining us at Ag Talk hosted by Ag Women Connect! America…
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How to Be an All-Star Show Jumper and Equestrian Entrepreneur at Once with Gabriela Reutter
1:12:19
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This episode is brought to you by Oughton. On today’s edition of The Pegasus Podcast, we are interviewing the one and only Gabriela Reutter. Gabriela is the #1 ranked female Chilean show jumper and is currently based in Wellington. Jumping isn’t the only thing that Gaby is good at, she also has one of the largest social media followings collectivel…
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Sitting Down with the Co-Owner & CFO of AgriVision Farm Management, Cheri De Jong
51:01
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This was such a great episode with advocate and ag-entrepreneur, Cheri De Jong. She and Venessa chatted about all things agvocacy, agriculture and business. This is an episode you won't want to miss so make sure to tune in to catch the full conversation! Support the Show. Thank you for joining us at Ag Talk hosted by Ag Women Connect! America's Pla…
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The Ins and Outs of the Ranch Horse Association of America & AWC Member Highlight with Wenter Anderson
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In this episode of Ag Talk: Your Story Matters, host Venessa Wood, sits down with RHAA President Clay McKesson & Secretary, Katie Frank to answer all of your burning questions about the RHAA. Tune in for all of the details PLUS a bonus segment from AWC member and ambassador, Wenter Anderson. Learn more about the RHAA here: rhaa.org Support the Show…
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From Student to Cutting Horse Legend: Craig Morris on Breaking into Equestrian TV and the Future of Equine Media
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This episode is brought to you by Zoetis. When the trail shifts unexpectedly beneath your feet, it can lead you to a Hall of Fame career in the cutting horse industry, just ask Craig Morris. In this episode, we discuss: Craig's journey from being a student to a cutting horse aficionado Transitioning into the world of television and building Ride TV…
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Sitting Down with AWC Member, Audrey Cunningham
50:59
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Join host, Venessa Wood, as she sits down with Ag Women Connect Member, Audrey Cunningham on today's episode of Ag Talk: Your Story Matters. Support the Show. Thank you for joining us at Ag Talk hosted by Ag Women Connect! America's Platform for Women in Agriculture. " Your Story Matters." We love recognizing our women in this industry! Go to www.a…
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Sitting Down with Wyoming Fair CEO, Courtny Conkle & Member Highlight with Jana Earp
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In this exciting episode of Ag Talk: Your Story Matters, join host, Venessa Wood as she sits down with Wyoming Fair CEO, Courtny Conkle to learn about all the ins and outs of being involved in a large scale fair as a female CEO. Wrapping up this episode, Venessa is joined with AWC member and chapter leader, Jana Earp to catch up on all things weste…
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Hoofbeats and Hashtags: A Ride to Online Influence with Jim Greendyk
1:06:44
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This episode is brought to you by Zoetis. Jim Greendyk did not grow up riding horses. Yet that didn't stop him from becoming one of social media's most vetted reining trainers. Together with Pegasus Podcast cohosts Jen and Sam, Jim takes you through the remarkable narrative of a man who found his calling amongst horses, crafting an online space at …
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A Candid Conversation About the Wrangler x Kendra Scott Collab with Tyler Schuster
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This month's bonus episode is a fun one! Host Venessa Wood, sits down with fellow podcaster and AWC member, Tyler Schuster to chat about all things western fashion and the latest tea on the Wrangler and Kendra Scott collab. Listen in for all of the details! Connect with Tyler Through her Links Below Instagram: https://www.instagram.com/basicallyfam…
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An Inside Look at HorseProTV with Shaina Zollman & Member Feature with Patsy Tadlock
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In this special episode, host, Venessa Wood sits down with Shaina Zollman, the cco-owner and producer of HorsePro.TV. Shaina operates all aspects of the business from filming and editing videos to maintaining social media and planning outreach. Learn more about HorsePro.TV and their mission at https://horsepro.tv/ Additionally in this episode, we h…
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5 Marketing Takeaways from My First Jumping Clinic
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One question is on my mind everywhere I go: How does this apply to equestrian entrepreneurs? That’s why as I was taking notes on how to improve my jumping while auditing my first jumping clinic, I was also taking notes on how you could apply the same principles to your business. Whether you jump, rein, trail ride, or race, this episode is for you b…
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Getting the Scoop on Equine Insurance with Cori Cosper
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On this episode of Ag Talk: Your Story Matters, Venessa sits down with AWC member and chapter lead, Cori Cosper to talk about the world of equine insurance. There is tons of great information in this episode that you won't want to miss and make sure to connect with Cori at her links below. Website: https://www.coveredbycori.com/ Instagram: https://…
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Navigating the Transformation of China's Equestrian Market with Zoe Quin
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Zoe Quin is the founder and CEO of WonderHorse, a platform for the Chinese equine community. In the aftermath of COVID, Zoe brings compelling insights into the resilience and transformation of this niche yet burgeoning sector. From the adaptability of equestrian clubs to the unwavering passion of China's middle and upper classes for horse riding, o…
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Leading in Faith with Grit + Grace Nation Founder, Fanchon Stinger
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In this special episode, host, Venessa Wood is joined by Fanchon Stinger, Founder and CEO of Grit + Grace Nation, to talk about all things faith, business, and leadership for girls in the western industry. This was such a heart filled conversation that you won't want to miss! Learn more about Grit + Grace Nation plus their upcoming Gala here: https…
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Whitney Larson Shares About Cultivating Courage & AWC Member Highlight with Mandi Tapp
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In this special two for one episode of Ag Talk: Your Story Matters, host Venessa Wood, is sitting down with both Whitney Larson and Mandi Tapp to catch up and learn more about them. Make sure to tune in to catch both conversations! Support the Show. Thank you for joining us at Ag Talk hosted by Ag Women Connect! America's Platform for Women in Agri…
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Capturing Global Equestrian with Photographer Morgan Froment
49:23
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Morgan Froment is a France-based photographer who's traveled to the corners of the world to capture equestrian events. From the nostalgic recounts of the Cannes show jumping scene to his own international endeavors, our journey with Morgan is a vivid exploration of heritage, passion, and the unbridled spirit of the equestrian community. Our explora…
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Sarah Falen Speaks on the SEC Rule That Will Allow Investors to Tie Up Public and Private Lands
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In this special episode with Sarah Falen, Venessa and her sit down to discuss the latest proposed rule that would allow investors to buy and sell stocks to tie up public and private lands. Learn more here: https://agwomenconnect.com/re-is-the-stock-market-trading-on-americas-demise/ These investors aren't just here in the United States, they would …
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