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Welcome to Business Growth On Purpose hosted by Jose Palomino, CEO of Value Prop Interactive. Every week, you'll hear insights from leading B2B growth experts and veteran business owners from around the world. You'll also hear Jose's own insights gained from a few decades of B2B sales and marketing experience. The result is THE show for B2B Owners who are hungry for growth, stuck on a revenue plateau, or just want better ways to deal with the everyday challenges of revenue growth. If you nee ...
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TrustBuilders

Hannah Eisenberg

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Every week, Hannah host transformative conversations by interviewing growth-minded business executives, sales and marketing managers as well as other thought leaders who have understood that, ultimately, everything in business comes down to trust. Trust is the single most important emotion that we as buyers must feel to exchange our hard-earned money for a product or service. Trust is the universal currency every business runs on. Trust is the only constant in world where marketing tactics, ...
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Super Necessary

Super Necessary Podcast | Age of Radio Melee

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Combat sports podcast coming out of Liverpool, Merseyside. Just two mates, hosts Kieran and Jay, discussing various combat sports topics and events.
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Super Necessary is back! After a few months away, Jay returns, speaking with 'The Crane' Armand Herczeg to discuss his upcoming fight on September 7th at FCC against Mateusz Ircow. Since his last outing, Armand has moved to Manchester, and joined the ranks of Manchester Top Team. We discussed that, not fighting for a while, how much he has improved…
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In your B2B operation, is growth-driving PR a reality or a pipe dream? For some owners who reach moderate success without PR, they start to adopt a hindered mentality: "I don't need PR to keep growing." The truth is a little different - to scale your growth, you need to scale your strategic brand awareness. That's why Lindsey Groepper, President of…
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In this solo episode of Trust Builders, Hannah Eisenberg explores the evolution of inbound marketing and the challenges it faces in today's landscape. Drawing on her 12 years of experience in the field, she discusses how the traditional methods of content marketing are changing and why creating educational content is still crucial. Hannah dives int…
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Our guest today is Tim Hughes, Co-Founder, and CEO of DLA Ignite. Tim helps organizations of all sizes figure out ways to create relationships and conversations that lead to sales. Tim is universally recognized as the world leading pioneer and innovator of Social Selling. He is currently ranked Number 1 by Onalytica as the most influential social s…
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Today's guest is Aaron Marks, President of Aspire Marketing Group. Aaron will help us understand the practical first and next steps business owners might take in utilizing new technologies to grow their businesses. Aaron has nearly two decades of marketing leadership expertise, focused on digital and inbound marketing. From commercializing high-pro…
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Today's guest is Dr. Michael Solomon, Professor of Marketing at Saint Joseph’s University in Philadelphia. Michael has published many books, including the bestselling book on consumer behavior in the world. In today's episode, we will talk about what's changed in consumer behavior in the last couple of years, in light of COVID, and even the trends …
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Many owners are concerned that when they sharpen their focus on a more specific ideal client, they might be leaving money on the table. It's a good question! Narrowing your focus is only one part of the equation, focused on helping you convert opportunities at a higher percentage and gain better-aligned customers. Now, it's time to strategically ex…
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Welcome back to TrustBuilders! In this episode, our host Hannah Eisenberg sits down with Rob Durant, a seasoned expert in social media engagement and the author of "The Social Enablement Blueprint: Stop Pitching, Start Selling." Rob shares invaluable strategies for engaging and building trust on social media, with an emphasis on starting authentic …
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Our guest today is Sebastian Schieke of Sebastian Schieke & Company GmbH. Sebastian mentors CEOs from around the world in building their ability to enhance their team's capacity to be high performance organizations. In this episode, we'll discuss building a high-performance organization, developing people, and providing hope during tough times. Seb…
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Meet Cary Weston, a fellow They Ask You Answer Certified Coach and the host of the podcast "The Chat GPT Experiment," where he explores the transformative potential of artificial intelligence in the business world. Today's episode discusses the growing relevance of AI tools like ChatGPT, particularly in marketing and sales. Cary shares insightful s…
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In this episode, Jose Palomino joins host Hannah to explore essential strategies for guiding B2B companies through revenue plateaus toward purposeful growth. The discussion starts with a definition of revenue plateaus and an exploration of indicators of stagnation. Jose underscores the importance of diagnosing core issues, crafting a robust value p…
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Our guest today is Rocky Lalvani of Profit Comes First. Rocky is a profit specialist. He helps small, owner-led businesses figure out ways to increase profitability. He does this strategically with a perspective that comes from doing this for a long time and for many companies. Rocky Lalvani serves as Chief Profitability Adviser for business owners…
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Our guest today is Marcus Sheridan, author of "They Ask, You Answer". Marcus is a leader in how modern selling has to adapt to today's buyers. We will discuss simple things you can do to navigate the simple fact that buyers are in control. Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite,…
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Today's guest is Steve Smith of GrowthSource Coaching. Steve is an expert coach for owners who are looking to transition back into a hands-on role in their business because they either want to grow their business, take it in a different direction, or rescue it. Whatever the reason, Steve is the guy who helps business owners figure out their why and…
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Our guest today is Kristen Noelle of KN Digital. Kristen runs a digital marketing agency focused on empowering organizations leverage content through all the digital mechanisms available to us today. We will discuss practical strategies to approach this without being overwhelmed or blown out by budget demands. It's all about finding an authentic vo…
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The ability to efficiently scale your business is one of the most technical skills business owners need to learn. The best way to learn? Listen to business owners who have already done it successfully. Our guest today is Jan Cavelle, a veteran business scaler and thought leader. Jan is an entrepreneur from the UK who has a few decades of running mi…
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In today’s episode, we welcome Ruth Klein, a seasoned expert helping high achievers and CEOs identify their unique differentiators to enhance their brand and profitability. Ruth shares her expertise in overcoming momentum barriers that high performers often face, from mental fatigue to the overwhelming sensation of burnout. She discusses how action…
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Funding new businesses can feel like a high-stakes game. For some businesses, it's necessary to get off the ground, but it comes with great risk. It's why it's worth listening to someone who knows these waters if you're considering a funding option for the future of your business. Our guest today is Tom Maze of Alteza Capital. Tom is an expert in h…
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In today’s episode, we are thrilled to welcome marketing guru Hannah Eisenberg. We will dig into the transformative shift in how buyers research and make decisions, emphasizing the growing preference for a seller-free experience. Hannah shares some eye-opening insights on in-house marketing, equipping your team, and leveraging AI to stay ahead. If …
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If you've been a business owner for more than 5-10 years, you know not all customers are good customers. Some are nightmares that strain your resources and limit your growth. Some are like jet fuel with amazing synergy and strong profitability. We all want the second one, right? Strategy helps us identify exactly who that ideal client is and then b…
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Today's guest is Tyler Robertson, Founder, and CEO of Diesel Laptops. Today's episode is not about diesel or laptops, but it is about solving business owners' problems that matter. We will discuss how Tyler has grown his business to be a real powerhouse in the industry and how he has navigated some challenging times to build a more cohesive team an…
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Serious, scaleable growth isn't as easy as the early days of your business. You uncover that not all growth is good growth. You learn things like that the biggest customers aren't always the best customers and some contracts hurt your growth more than they help it. That's why today, we're digging into the 4 KPIs that every owner needs to watch, eac…
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In this episode of Trust Builders, Hannah welcomes Jose Palomino to share his expertise on helping B2B companies overcome revenue plateaus and drive purposeful growth. They discuss what a revenue plateau is, identifying signs of stagnation, and strategies to break through. Jose emphasizes the importance of diagnosing core issues, establishing a sol…
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If you want to keep growing, you never want to be the biggest fish in the pond, right? You don't want to be the "lonely owner" who gets bogged down in their own echo chamber. Growth is best accomplished collaboratively, and that's why you need a sounding board. Today's guest is Phil Fraser. In today's episode, we are going to talk about something e…
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Hard work. Trial and error. Life long learning. These are a few of the qualities that make entrepreneurs successful. While they take time to cultivate, entrepreneurs like Ken Rusk of Rusk Industries are turning their attention to the next generation to help instill these qualities. Ken is a successful entrepreneur who helps people figure out their …
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Hello listeners, welcome to another episode of *Trustbuilders*. I'm your host, Hannah Eisenberg, and today we’re diving into a critical topic that might just transform the way you look at sales and marketing in the age of AI. In this episode, we'll explore the powerful role trust plays in driving sales and bridging the trust gap with your customers…
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For entrepreneurs, there is a world of difference between the words "could" and "did". The key to that difference? Procrastination. It's time to let your best ideas come to life and help grow your business on purpose. Today's guest is Eric Twiggs, founding partner and president of The What Now Movement. In today's episode, we are going to talk abou…
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"Noise and shiny objects" sums up the way many business owners might describe the complex world of digital marketing. Our guest today serves as a guide to help connect business owners with the strategies they need to put their focus back on to growing their business. Today's guest is TJ Murphy, CEO of Hite Digital in Bend, OR. In this episode, we w…
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Welcome to Trustbuilders. In this episode, we take a closer look at the art of crafting compelling brand messages that resonate with audiences. Erin Fults, a certified StoryBrand guide and They Ask, You Answer coach, explains the power of clear messaging in marketing as we discuss the StoryBrand framework, the importance of making the customer the …
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Culture can be your greatest asset as an owner – it multiplies the value of every team member when it's done right. It attracts better employees and keeps them longer. But how do you do that as the leader of your business? Our guest today is Michael Sonbert, CEO of Rebel Culture. In this episode, we are going to talk about business culture because …
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In a perfect world, every person you hire would multiply the value of your team, not just add to it. With the right collaborative environment, you can take intentional steps in that direction. Today's guest is Charles Fry, CEO of CODE Éxitos. Charles and his company are focused on bringing digital products to life. In this episode, we will talk abo…
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Welcome to another episode of TrustBuilders! Today, I am thrilled to have Thad Barnette, Senior Video Producer at Mazella Companies and Sheffield Metals and the creator of The Metal Roofing Channel, a wildly successful YouTube channel, as my guest. Thad brings a wealth of knowledge on creating compelling video content that educates customers and bu…
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Are you a little tired of promotions turning up with disappointing results? To be successful, promotions need to be creative and disruptive to be fully leveraged. Today's guest is an expert that can help you turn things around. Today's guest is Swire Ho of Garuda Promo and Branding Solutions. Swire is an expert in the area of promotional products. …
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The lonely owner is one of the most common problems small to midsize businesses face. If you are struggling to get your team on board, today's topic du jour is for you. Today's guest is Katie Burkhart of MatterPulse. Katie is going to help us see a different way of thinking about your business so you can create a different kind of energy. The key t…
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Welcome to another episode of Trustbuilders! Today, we have a very special guest, Gregory Dirick, a seasoned HubSpot consultant and certified trainer, joining us to dive deep into optimizing HubSpot portals and leveraging this powerful tool to build trust in sales and marketing strategies. In this episode, Greg will share his expertise on maintaini…
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More often than not, critical pivots happen because of turbulence... and during turbulence. Smooth sailing is a luxury most owners never experience during times of pivoting. When it's time to pivot, owners need to know how to do it while in motion. Today's guest is Sue Nordman, CEO of Obsidian Manufacturing Industries. Sue is leading a company that…
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At ValueProp, we help business owners get unstuck when they hit a plateau in their growth. On this show, we bring in experts who can speak to common points that owners get stuck on, like lead generations. Our guest today is Jack Reamer of SalesBread, an expert in getting leads and booking appointments with potential clients. Jack started SalesBread…
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Today's episode is truly a master class in selling. If you are a salesperson or business owner, get a notepad and pencil or be ready to pause and rewind because Connor DeLaney, Impact's Director of Revenue Operations and a fellow They Ask You Answer fan, shares tons of ready-to-use soundbites and tips and tricks you can start implementing today! Yo…
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Here at Value Prop, we have a specialization in working with industrial businesses. We've helped our fair share of clients in this segment, and we've interacted with the top thought leaders throughout the country. But few bring the kind of expertise that we found when we met Tony Rogers. His business, Creative Mechanisms, is a national leader in De…
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Most business owners will tell you that who you know is just as important as what you know when it comes to growing your business. You may be among the brightest in your field, but if you don't know how to meet new people (and the right people), your business will struggle. Today's guest is Richard Blank of Costa Rica's Call Center. Richard is an e…
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In this special solo episode, Hannah shares some of the key takeaways from the Impact Live conference recently held in Chicago. This annual event, which draws around 250 marketing and sales professionals, focuses on innovative strategies for winning and maintaining customer trust in the increasingly AI-driven market landscape. 0:00 Welcome and Intr…
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The current labor market has been turned upside down by inflation, interest rates, and every other squeeze possible. To be successful, owners need to know how to attract and keep the talent they need to succeed. Our guest today is Lisa Ryan of LisaRyanSpeaks. Lisa is a specialist in recruiting engaging talent, especially in manufacturing. We will d…
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For the businesses that survived the worst of this year's supply chain crisis, we're at a critical moment. In our recovery, do we go back to business as normal? Or do we learn? We are excited to be joined by our guest today, Hugo Fuentes of The Owl Solutions. Hugo is an expert in supply chains. In this episode, we will discuss what is still happeni…
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Today, Isabelle Braeutigam from Custom Built reveals how the remodeling and design company implemented a game-changing approach that has led them to incredible growth despite having to navigate the challenges of the construction market during and post-COVID. By creating localized content, leveraging subject matter expert insights, and prioritizing …
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"Culture" is a difficult word for many leaders. It's either the fuel that's driving your growth or it's the weight that's holding you back. How do you wrangle this wild card to work for you, not against you? Today, we talk with Jim Rich, Chief Revenue Officer for Vbrick Systems. In this episode, we will talk about several topics, including changes …
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Today's episode features an exciting guest: Lauren Goldstein, The Biz Doctor. In today's episode, we are going to talk about how to change your mindset to scale your business successfully. Lauren Goldstein is the founder and CEO of Golden Key Partnership, a top business consulting firm that specializes in helping service-based entrepreneurs overcom…
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In this episode, we are diving deep into marketing and AI with Jonathan Wagstaffe—a tech entrepreneur, keynote speaker, and true visionary in the realm of artificial intelligence. Jonathan, CEO of Growva and a certified "They Ask You Answer" coach, brings a wealth of knowledge to our conversation, challenging business leaders to embrace AI and its …
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In our B2B strategy series, we've talked about identifying and finding your ideal customer so far. Today, we tackle the next critical step: connecting with your ideal customer. We get into key questions like: Topics and questions your ideal customer cares about How to use digital strategies to scale your footprint Actionable steps to deepen connect…
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