Welcome back to Theory of Content! This week, Joshua Unseth is joined by Nora Schlesinger to answer even more of your Face bag questions, and of course, do some obligatory TOC Beanie Babies talk. Nora starts the episode off strong, talking about some COVID prevention theories. The two discuss the effectiveness of glasses all the way to the effectiv…

Welcome back to Theory of Content! Continuing on from last week, Joshua and Rebecca are still tackling all your facebag questions. Well… actually they’re tackling all of loyal listener Ellen’s questions today. The two hosts tackle Ellen’s mega email on today’s episode to uncover just why bloggers might experience substantial dips in traffic. Before…

Welcome back to Theory of Content! Rebecca Swanner joins Joshua Unseth once again this week. The two are here to answer some of the many questions you listeners submitted over the weeks about all your SEO and content inquiries. The pair begin the episode with a debate on who the best TOC host is/has been, and they’re really all competing for second…

Welcome back to Theory of Content! This week is a bit different and Joshua Unseth is joined by Eric Hochberger, the CEO of Mediavine. Eric is here to take the SEO conversation away from COVID and towards the future by discussing Mediavine’s upcoming projects. Eric starts off the episode by explaining the new importance of web stories on Google. The…

After a long – and we mean LONG – hiatus (sorry loyal listeners), Theory of Content is back and better than ever! Joshua Unseth is joined once again by Rebecca Swanner, the owner of Let’s Eat Cake, to answer all your burning mailbag questions. Joshua begins the episode with an apology and an explanation. 2020 was a wild year and life got in the way…

Welcome back to Theory of Content! This week Joshua Unseth is joined by the new guest host Sherry Smothermon-Short. Sherry is the founder of the blog Cub Scout Ideas. On her blog, Sherry posts about all things Cub Scouts. She teaches parents proper uniform care, teaches kids fun snacks they can concoct, and teaches the troops how to enjoy the outdo…

Welcome back to Theory of Content. After our brief hiatus we have some exciting news… Amber Bracegirdle is back and joining Joshua Unseth for this week’s episode! The two have a lot to catch up on both in and outside of the SEO realm. Amber tells Joshua all about her pandemic experience, and her worries for the upcoming school year. She fills Joshu…

Theory of Content is back this week. Joshua Unseth is joined yet again by Rebecca Swanner of Let’s Eat Cake for a mailbag filled episode! Joshua and Rebecca begin by hashing out the best breakfast food. It quickly turns into a fast food debate, and the differences between the Los Angeles and Florida dining experience soon become clear. There’s a lo…

Welcome back to Theory of Content! Joining Joshua Unseth this week is Rebecca Swanner. Rebecca is the owner of the blog, Let’s Eat Cake. Let’s Eat Cake is a lifestyle humor blog that dabbles in baking as well. Joshua and Rebecca start the episode by hashing out details about their favorite video games and Rebecca’s past as a video game editor. The …

Theory of Content is back this week after a short hiatus (We missed you!). Going forward, the plan is to rotate in new co-hosts every few episodes to join Joshua Unseth. That begins today, as we welcome Rizwan Asad as a new co-host for the podcast. Rizwan is currently living in Canada and started his blog, Chocolates and Chai, back in 2013. He foun…

Theory of Content is back this week with Joshua Unseth and our new co-host Nora Schlesinger. Joshua and Nora kick off the episode by sharing their past SEO woes. They tell listeners about their old blogs and the biggest mistakes they made, and (spoiler alert!) Nora proves she’s wiser than Joshua because she does not have nearly as many big mess-ups…

Welcome back to the Theory of Content! As we mentioned before, Amber’s transitioning off the show. Don’t worry, she’ll be back every once in a while, whenever her busy schedule allows. So say hello to your new co-host, Nora Schlesinger. Nora’s an awesome blogger, who runs acleanbake.com, and during the day she serves as a Chief Operating Officer of…

Josh and Amber co-host the show for this episode, but her voice is “terrible.” Amber walked something like 15 miles a day at a Disneyland blogger retreat, and they talked about what’s happening in the wide-world of events and coronavirus. The good news is that they can always record in a bunker (says Josh). Amber says that it would be better sound.…

We’re back for the second week in a row. Are you surprised? Well get ready because we have lots to talk about. Apart from Joshua’s run in with his HOA, your hosts’ past trauma with geese, and some of their weekly recipes, Amber and Joshua have got some important advice regarding the SEO for your website. Joshua explains how a category page can be u…

Big News! It’s all Amber’s fault we haven’t been recording new episodes. Well, COVID-19’s really, but since everything else is COVID’s fault, I decided to take the hit for this one. Even before COVID, Joshua and I discussed me taking a step back because I’m getting busier and busier at Mediavine. Everyone knows that Theory of Content is a passion p…

Let’s just talk about Christi. She started blogging in 2010 to keep track of recipes and share them. She was primarily baking for a long time, but she’s expanded it in the last few years. She started baking with her grandmother, but also just figuring them out over the years. Christi talks about how there are so many memories that are tied to recip…

We’ve been traveling and Amber celebrated her 40th birthday, but we’re excited to get back into the swing of things. One of the things that happened was a core update. Some people said it reverses BERT. Josh says, “If you’re focusing on updates as a site owner, you know too much about this stuff.” Whether or not you’re affected, you just have to ma…

This episode of Theory of Content features just Amber Bracegirdle this week. We’re pausing our usual content to talk about something on everyone’s mind these days: CCPA. We’ve asked our favorite lawyer to help us understand. We welcome Jamie Lieberman from Hashtag Legal to the show! What is CCPA? Josh and I thought it would be great to have Jamie c…

Josh and Amber are big fans of reading. Amber reads at last a half hour every day, and she just finished The Testaments, the sequel to The Handmaid’s Tale, by Margaret Atwood. They talk about literature, and what makes content compelling. That translates into blog writing because you want to write content that keeps people engaged and reading. Josh…

What’s new in SEO? This is a great article about understanding BERT… Make sure you’re checking out the Google search blog regularly. I like this article because it really explains the intent of the changes they make to the search algorithm. When someone searches for something, they’re seeking to learn. Always. Use that in context with how you creat…

What’s new in SEO this week? Frédéric Dubut from Bing recorded a video where he said he thought keyword research would become obsolete, and it’s all about intent research. John Mueller, the Googler, disagreed slightly and said there will always be a place for keyword research. Amber: I completely agree, and it all ties in with what Josh and I’ve be…

Happy New Year! Santa made a mess at Amber’s house. And, did you know that Joshua doesn’t just collect Beanie babies but old gaming systems? We’ve also got exciting news to share. Did Joshua get engaged ? Tune in to hear all about it on this episode. Sorry, no Facebag this week. Let’s jump into the Mailbag. Mailbag: Mason Woodruff | Masonfit.com Hi…

What’s new in SEO? Google is using the carousel in more ways to organize stories relevant to the query. While it’s only being used for news right now, this definitely could have implications for how search results will appear in the future for other kinds of queries, like “how to cook salmon” – think baked, roasted, grilled, etc showing up in diffe…

This week, instead of pointing to the latest SEO news, we’re going to talk about Keyword Cannibalization, and want to share a great article that breaks it down, from Joshua Hardwick at ahrefs. Amber’s favorite part of the article: Keyword cannibalization is when a single website (e.g. ahrefs.com) unintentionally targets the same keyword across mult…

What’s happening in SEO this week? Everyone is still talking about the November 8th Update. The consensus is that this update is returning nonsensical results, typically from bigger websites with larger link profiles, but not necessarily the best content. We’re still observing and don’t have any definitive opinions yet. Also big, but not necessaril…

What’s Happening in SEO This Week? Rich answers in Google mobile search more than doubled since 2018. Image carousels also occurred 151% more often than the previous year. List Schema How To Schema The sharp increase in image carousels underscores the importance of image SEO and provides users with one more way to reach your pages. What are we talk…

What’s happening in SEO this week? Marie talks about the potential for linking being significant to this latest update. She specifically mentions recipe bloggers and how they link to each other. Here’s the Google Update. What are we talking about this week? This week I’ve got a guest co-host. Joshua and I will be back together next week, I promise!…

Carrie Forrest What you’ve done with your site? How you’ve grown your site? What’s the most helpful bit of advice you’ve gleaned from this show? What’s your best advice? What’s going on with Google: Great video on Moz discussing how BERT works. People are claiming you can’t optimize for BERT. The goal of BERT is to move toward natural language proc…

What’s happening in SEO this week? The Google Webmaster Conference was held in Mountainview this week. There are some takeaways! 5 tips and trends from Google Webmaster Conference Structured data. Over the years, Google has continued to roll out new support for additional structured data markups and continues to expand support for additional rich r…

What’s happening in SEO this week? Google Just Announced a Major Search Algorithm Change That Users Will Probably Love, and Some Businesses May Absolutely Hate What are we talking about this week? The Thread From the Facebook Group: Kristi Bernadyn West: Is it okay to have multiple links to the same thing in one post? Patti Zacharia Estep: I’d love…

What’s happening in SEO this week? Google’s update to the no-follow attribute! OMGERD! Google introduced no-follow in 2005. It’s 2019, and they’ve just updated it! We now have rel=sponsored and rel=ugc. You can even use them together! But how does this all work? Do I have to go back and update my old content? *sob* What are we talking about this we…

Star ratings went away for a lot of Schema types. What do we think about it? Recipe and HowTo still keep their stars in rich results. The day-to-day operations of your website are as important as your content strategy. When do you rebrand, if ever? What about updating old content? Rebranding: How to do it right, and if it’s worth it. (Are you alrea…

What’s happening in the world of SEO this week? h Breadcrumb structured data reports now available in Google Search Console The BreadcrumbList schema allows you to mark up the breadcrumbs on your site to generate breadcrumb rich snippets for your pages in the SERPs. Let’s talk about hosting, and why it’s important for your site, and getting your co…

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