You've poured your heart into writing your book for the past six months or more, and now you're eager to share it with the world. But a quick Google search on how to publish a book has left you overwhelmed with questions: Should I self-publish? Is traditional publishing better? What about hybrid publishing? Which path is the best one for my book and my business? You understand the power of publishing your book — it could instantly boost your credibility and attract new clients. You’re also a ...
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Ep. 59 - Why You Will Be Disappointed In Your Book Publisher
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For many authors, the dream of publishing with a traditional publisher is appealing due to the expertise, guidance, and prestige it offers. However, many authors find themselves disappointed when their experience doesn’t meet their expectations. In this episode, we dive into why this happens, what you need to know when working with a traditional pu…
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Ep. 58 - Increase Your Book Royalties by Selling Directly to Readers
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What if you could make a living solely from your book royalties by cutting out the retailer and earning 50% more per sale? What if you had the contact information of everyone who purchased your book? In this episode, we explore how self-publishing through your website can lead to higher margins, stronger connections with readers, and more control o…
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Ep. 57 - Using Neuroscience to Make you a Better Book Author.
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Are you struggling to finish your book? Getting feedback that your manuscript is missing something? It might not be a bad book but a blind spot based on your thinking style. In this episode, we explore how understanding your thinking preferences can help you become a better author and enhance your book's impact. BY THE TIME YOU FINISH LISTENING, YO…
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Ep. 56 - Create a Book Sub-Title that Excites Your Reader
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Your book needs a great subtitle to create excitement and lead readers from the subtitle to the description and finally to purchase. This is especially crucial for non-fiction authors aiming to engage their target audience. In this episode, we dive into how to craft compelling subtitles that promise value and entice readers to pick up your book. BY…
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Ep. 55 - Turn a Bad Book Title Into a Great One
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Have you ever heard the phrase, "Don't judge a book by its cover?" The reality is that people do, and your book title is crucial for grabbing attention. In this episode, discover how to turn a bad book title into a great one, ensuring your book resonates with your audience and stands out. BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: Why a compel…
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Ep. 54 - Are You Making These 6 Mistakes with Your Ideal Book Reader?
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Connecting and building trust with your audience is crucial for any author, especially when selling advice-driven content. Knowing your ideal reader is key to success. In this episode, we cover the six common mistakes authors make with their ideal readers and how to avoid them to connect better and build trust. BY THE TIME YOU FINISH LISTENING, YOU…
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Ep. 53 - How to Overcome Author Imposter Syndrome
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Do you ever feel like you’re not good enough to write your book? Wondering who will listen to you or if you have enough credibility? In this empowering episode, we dive into the common experience of imposter syndrome among authors and share powerful mindset shifts to help you overcome it and thrive in your writing journey. BY THE TIME YOU FINISH LI…
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Ep. 52 - What you must know to get your book on an Amazon Bestseller List
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Do you dream of seeing your book with that coveted Amazon bestseller banner? Imagine the credibility and opportunities it can unlock for you. In this not-what-you-would-expect episode, you'll understand the secrets to the Amazon bestseller chart and how to leverage this achievement to elevate your authority and visibility. BY THE TIME YOU FINISH LI…
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Ep. 51 - The One Thing You Must Know About Your Ideal Book Readers
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What is the core problem or challenge your ideal book readers are struggling with? Nailing this crucial insight can mean the difference between a book that gathers dust on shelves and one that fundamentally changes lives. In this thought-provoking episode, you’ll learn about pinpointing your readers' burning needs and desires — the key to crafting …
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Ep. 50 - 7 Ways to Leverage Your Book to Boost Your Business
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Do you feel like your business has hit a growth plateau despite your years of hard work and expertise? For entrepreneurs, consultants, and coaches, publishing a book can be the secret weapon to shattering through barriers and unlocking exponential business growth. In this jam-packed episode, you’ll find seven powerful strategies for leveraging your…
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Ep. 49 - Launching a Successful Book with Limited Time
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Are you struggling to find time to properly launch your book while also juggling client work and other responsibilities? Many authors face an inevitable time crunch as their publication date nears, often feeling overwhelmed and underprepared for their big debut. In this insightful episode, you’ll hear about practical strategies for leveraging even …
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Ep. 48 - 6 Ways You are Losing Money by Waiting to Publish Your Book
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Have you been putting off publishing your book because you're worried it's not quite perfect yet? Many aspiring authors fall into the perfectionism trap, continuously polishing their work while opportunities for increased income slip through their fingers. In this episode, you’ll discover the financial realities of delaying your book launch and rec…
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Ep. 47 - 5 Common Mistakes of First-Time Authors and How to Avoid Them
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Have you found yourself stuck in the endless loop of trying to write the perfect book? Are you unsure of who you're even writing for? Many first-time authors make these common mistakes that can ultimately lead to a manuscript that never sees the light of day. In this episode, we’ll discuss these two hangups and other popular mistakes of first-time …
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Ep. 46 - Which Publishing Path is Best For You?
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Are you tired of feeling lost in the sea of publishing options, unsure of which path will lead you to success? Many authors make the mistake of rushing into the publishing process without fully understanding the implications of each route or aligning it with their deeper motivations for writing their books. In this episode, I guide you through the …
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Trailer | Welcome to the Your Path to Publish Podcast!
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For years, you've walked down the aisles at your local bookstore or seen the airport displays and thought, that could be me. I want to write a book. Now, after pouring your heart into writing a book for the past six months or more, you are eager to share it with the world. Having this book published would instantly boost your credibility and attrac…
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Ep. 45 - Q&A, Author's Commitment to Marketing
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Marketing Evolution: Highlights the shift from traditional to digital marketing strategies for books. Understanding the Audience: Emphasizes the importance of knowing who your readers are and where they spend their time. Author Commitment: Stresses the need for authors to actively participate in marketing their books, given today's short attention …
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Bonus - Author Edge Summit Clip - "The 17 Blunders of First-Time Authors"
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In this episode of Juxtabook, we dive deep into the common pitfalls first-time authors encounter on their journey. We are playing you a clip from the recently concluded Author Edge Virtual Summit, where Platte Clark, presented "The 17 Blunders of First-Time Authors." Who is Platte Clark? Platte is an internationally published fiction author with Si…
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Ep. 44 - 5 Simple Steps to Identify Your Audience Hangout Place Using Amazon
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Discover how Amazon can be a crucial tool for authors to research genres, trends, and competitors. This episode offers a concise guide on using Amazon's vast data to refine your book's positioning and audience understanding. Highlights: Identify Your Genre: Begin by clearly defining your book's genre. Precision here sets the stage for effective res…
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Ep. 43 - The 5 Phases in Your Author Journey
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Five Key Phases of the Author Journey: Book Development: Writing and refining the manuscript. Gathering feedback from alpha or beta readers. Analogy of preparing a meal to describe the process of book development. Book Publishing: Decision-making regarding the publishing route (traditional, self, or hybrid). Finalizing book title, cover design, and…
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Thoughts on the Juxtabook 2024 Author Edge Virtual Summit
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On February 2, 2024, the Juxtabook 2024 Author Edge Virtual Summit took place—this bonus episode of Beyond the Book reviews six insights that we learned and heard from our session speakers and attendees. Submit a Question. Ask a question to be featured on the podcast. Ask Here Liked this episode? Share it and tag us on Instagram @juxtabk Love the s…
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Ep. 42 - Q&A, When to Hire a Ghostwriter in Your Author Journey
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Episode OverviewIn this episode of "Beyond the Book," we tackle the significant yet often overlooked aspect of hiring a ghostwriter for your book project. We discuss when and why an author might consider bringing a ghostwriter on board, outlining the benefits, roles, and signs that indicate the need for one. Key Points Discussed: Understanding Ghos…
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Ep. 41 - Navigating the World of Co-Authorship
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Episode Overview In this episode of "Beyond the Book," we delve into the complex yet rewarding realm of co-authorship. We discuss the potential benefits and challenges of co-authoring a book and provide essential advice for those considering this collaborative journey. Key Points Discussed: Co-Authorship Realities: Understanding that co-authorship …
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Ep. 40 - Mastering Community Creation to Build Your Author Brand
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In this episode, we dive deep into the essentials of building your own community as an author. We explore the advantages and challenges of being a community leader and offer practical steps to establish and grow your own group. Key Points Discussed: Community Building Basics: Understanding the initial steps in creating a community, including choosi…
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Ep. 39 - Building and Participating in Author Communities
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Episode Overview: Learn about the introduction to the significance of community building for authors, with an emphasis on the various experiences and impacts of being part of communities. Key Highlights: The diversity of community forms available to authors, ranging from social media groups to more traditional forums. The role of community particip…
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Ep. 38 - Navigating the Challenges of Selling and Engaging Readers in Today's Book Market
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Ep. 38 Why is selling a book so hard? (A look at reading rates) In this episode, we dive into the perplexing challenge of selling books in the current market, despite their affordability. Key Statistics: A startling revelation from a YouGov.com survey: In 2023, only 54% of Americans read at least one book, implying 46% read none. Reading habits bre…
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THE AUTHOR EDGE VIRTUAL SUMMIT Where Writing, Branding, and Marketing Converge! Friday, February 2, 2024 SAVE 50% WITH EARLY BIRD PRICING AND ACCESS TO ADDITIONAL BONUSES Register at www.juxtabook.com/authoredgesummit Submit a Question. Ask a question to be featured on the podcast. Ask Here Liked this episode? Share it and tag us on Instagram @juxt…
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Ep. 37 - The Unexpected Impact of Your Books
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Episode Overview: The episode explores the impact that every book, regardless of its scope, has on both the author and the readers. Discussion on how writing, whether published or not, is a transformative experience for authors. Emphasis on the varied and often surprising impacts a book can have on its readers. Key Points: The Transformative Power …
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Ep. 36 - 2024 Author Success: Two Essential Tips
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Introduction: - The episode focuses on how authors can effectively achieve their goals in 2024. Key Advice for Authors: Strive for Excellence, Not Perfectionism: Importance of producing high-quality work without the paralysis of seeking perfection. Being an author is a process of constant learning and improvement. Emphasis on progress over perfecti…
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Ep. 35 - Author Highlight: Crafting a Author Journey
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In this episode, we turn the spotlight on an exceptional author currently under the guidance of our coaching program. This individual is weaving a distinctive path in the authorial landscape, employing strategies that resonate deeply with the essence of a successful author journey. Author Focus: The author's current work is tailored for teachers co…
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In this episode of "Beyond the Book," explore the profound journey authors embark on as they define their unique path in the literary world. Hosted by Zach Kristensen and presented by Juxtabook, the show delves into the critical process of self-discovery for authors. Key Insights: Impact on Every Aspect: An author's path influences their brand crea…
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Ep. 33 - Q&A: Navigating Your First Publishing Process
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Question: “I guess that I am wondering how you manage an author's expectations around their first contract, like what does that look like in terms of, um, per book royalties or do they get like, uh, some at the, at the beginning, you know, just something I would love just to hear about that process a little bit more, just to be familiar with what o…
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Ep. 32 - Case Study: The 5 Week Leadership Challenge
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In this episode, we explore the remarkable journey of Patrick Leddin, a Vanderbilt professor and co-founder of The Ledding Group. The focus is on Patrick's book, The Five Week Leadership Challenge, and his innovative approach in building his content, book, and consulting firm. Key Highlights: The Five Week Leadership Challenge is a unique guide con…
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Ep. 31 - Mastering Time and Energy for Authors: Understanding Peak, Trough, and Recovery
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Insights from "When: The Scientific Secrets of Perfect Timing" by Daniel Pink Drawing from Daniel Pink's book, "When: The Scientific Secrets of Perfect Timing," the episode proposes a structured day based on three energy stages: peak, trough, and recovery. These stages correspond to our natural circadian rhythms, which vary from person to person. R…
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Happy Thanksgiving - Ask a Question for the Friday Episodes
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Submit a Question. Ask a question to be featured on the podcast. Ask Here Liked this episode? Share it and tag us on Instagram @juxtabk Love the show? Leave a review and let us know! CONNECT WITH US: Website | Instagram | FacebookBy Juxtabook
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Ep. 30 - Q&A, The Right Amount of Eyes to Review the Manuscript
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Key Considerations: Type of Book and Target Audience Understanding the nature of your book is essential. Whether it's fiction or nonfiction sets the stage for the kind of feedback you'll find valuable. Equally important is identifying your target audience, as feedback from them carries more weight. However, our host wisely advises not to disregard …
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Ep. 29 - Navigating the Author's Journey: Controllable vs. Uncontrollable Factors
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The Emotional Rollercoaster of Authorship The investment of countless hours in writing, publishing, and marketing a book is a significant effort for any author. However, the aftermath of a book launch not meeting the expected impact can be discouraging. The episode introduces the importance of a mindset shift, focusing on what authors can and canno…
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Ep. 28 - The Changing Landscape of Bestseller Lists
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The recent announcement from the Wall Street Journal stating the discontinuation of their famed weekly book bestseller lists has sparked discussions across the literary world. This podcast episode dissects the implications and the shift in the landscape of book bestseller lists, reflecting on its impact and the changing dynamics for authors and con…
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Ep. 27 - Q&A: Crafting Your Author Brand from the Start
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This episode explores the fundamental elements of establishing a compelling author brand that resonates with publishers and potential readers, serving as a guide to creating a clear and engaging brand identity. The cornerstone of success for any author, especially in the journey towards expanding services beyond their book, is building a powerful a…
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Introduction: Every reader's journey commences with their first interaction with your book or with you as the author. This initial contact sets the stage for the adventure to come. Influencing the Reader: As an author, your next task is to steer your readers towards the desired actions. Typically, this journey starts with reading your book, but you…
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Ep. 25 - A Favorite Chat GPT Prompt for Authors
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In this episode, we dive into a powerful Chat GPT prompt that can significantly enhance your AI-assisted tasks. The quality of your input directly influences the quality of your output, following the GIGO method: Garbage In, Garbage Out. Understanding the Power of Quality Input: Over the past year, chatbots and AI platforms like Chat GPT have gaine…
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Ep. 23 - Avoiding Conflict in Publishing: The Power of Clear Expectations
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Clear communication and understanding are vital to prevent misunderstandings and conflicts in any area of life. In the world of book publishing, the importance of setting and understanding expectations cannot be overstated. Copyright Ownership Understanding the details of copyright ownership is essential. Ensure you have a clear grasp of what you'r…
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Ep. 22 - From Writing to Winning: The Power of Execution
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Episode Highlights Has the feeling of winning really changed as you've grown older? Continually feeling like a winner, no matter the size of the goals you're pursuing. To win, you have to act The role of execution in writing is emphasized, and its relationship to producing, refining, editing, and crafting a narrative is explained. Beyond writing, a…
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Ep. 21 - Q&A Episode: Imposter Syndrome - Authoring Through Self-Doubt
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Do you ever struggle with imposter syndrome as an author? Many authors face this challenge, especially when they consider writing about topics that others have covered. In this episode, we discuss practical advice for overcoming imposter syndrome and staying motivated as a writer. Defining Overcoming Imposter Syndrome Begin by defining what "overco…
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Ep. 20 - The 5 Steps to Setting Your Author Success Expectations
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Episode Highlights What is success to you as an author? This is a pivotal question that sets the stage for today's discussion. The idea of defining success as an author, a concept rooted in coaching practices, is introduced. The more precise your definition of success, the clearer your path to achieving it becomes. The five-step process to help aut…
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Episode Highlights Embrace Imperfection: Understand that your first draft as an author may not be perfect. Giving yourself permission to create without the pressure of perfection can fuel your creativity. John Mayer's Wisdom: John Mayer, the singer-songwriter, emphasizes the importance of persistence in the creative process. He encourages creators …
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Ep. 18 - Q&A Episode: Pros and Cons of Publishing Options
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Episode Highlights Navigating Publishing Options: Understanding the publishing world involves considering three key factors: control, costs, and timeline. Control in Traditional Publishing: Traditional publishers buy the rights to your book, handling everything from design to distribution. In return, they pay advances and royalties. It's like selli…
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Episode Highlights Consistency is Key: For authors, daily consistency is paramount for discovering their unique voice and story. Start Small, Write Daily: Just 10 minutes a day can yield imperfect but valuable progress toward your book. Progress Over Perfection: While your path may not be clear, daily consistency leads to improvement and discovery …
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The Power of Routine Learn how routine forms the bedrock of successful writing careers. Understand the profound impact of a dedicated writing habit on your productivity and clarity. Explore how celebrated author Haruki Murakami emphasizes the value of continuity in his work. The Benefits of Routine Discover how regular writing builds self-disciplin…
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Ep. 15 - Do Authors Need a Large Social Media Following?
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Episode Highlights Challenge the assumption that a massive social media following is vital for author success. Understand where your potential readers hang out to effectively engage them. Engagement strategies include posting consistently, high-touch interaction, and involvement in relevant groups and events. Quality content over quantity of posts;…
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Ep. 14 - How to Find What Makes Your Book Unique
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Episode Highlights Overwhelming Book Market Annual influx of 500,000 to 1 million books, 4 million if self-published books are included Harsh Reality for Authors Average book sales are shockingly low. The average lifetime sales of a book is 1,000 Selling your book is often more challenging than writing it. Authors need to be prepared for both aspec…
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