show episodes
 
Real-life and raw startup stories from the frontline of successful business. Hosted by business coach and founder of StartUp Creative, Kaylene Langford, these episodes are packed with invaluable how-to advice, resources, recommendations and inspiration for up-and-coming startups, freelancers and entrepreneurs. Feel empowered in the knowledge that managing a business you love isn’t a pipedream but rather an opportunity waiting to come to life. It simply requires persistence, sleep deprivation ...
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Not Just About Copy is a podcast to help you write and communicate better in your small business or marketing role. To do this, you need to know why good copy works – and to write with purpose. You need to understand your tone of voice and your audience – deeply. And finally, you need confidence and sustainable writing habits so you actually take action. This podcast can help by giving you fresh ideas, practical tips and strategies to write better copy, with more flow, confidence and fun.
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show series
 
On today's show I reflect back on the last 10 years of StartUp Creative and take you back to where it all began. I share milestones along the way, lessons learnt and strategies that I used to get the business to where it is today. Topics: transition from corporate to self employed how I grew our audience from 3000-20,000 in the first 2 years our co…
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On today's show I teach you how you can grow your business by adding more options for your customer to buy from you and increase your chances of repeat business from existing customers. In this episode we'll cover: reviewing your customer journey to find new opportunities tips for conducting a business audit/health check reviewing your customer exp…
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On today's episode I discuss recent use of AI images without permission of the subjects and how our authentic humanity can be used as an advantage in the online space. I'll also break down my top tips on how to grow your audience, the formulas and strategies that I use in my business and with my coaching clients. Topics include: why getting to know…
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In today's episode I share my top tips for effective time management, starting with the big picture and breaking it down into daily tasks. I'll also cover: how to set goals that will improve your time management tips for daily, weekly and monthly to-do lists how to prioritize your work to maximise your motivation my top 10 hacks for increased time …
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It's been 9 months since I last recorded a solo episode on StartUp Creative, so today I am putting my own advice to use and sharing how I've personally overcome procrastination to record this podcast for you today and in setting and actioning new goals in my business. In this episode I also discuss: knowing your worth and pricing and how it can att…
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A big thank you to everyone who came out last Thursday night to our Make Your Mark event powered by Squarespace and StartUp Creative. It was such an inspiring and fun event and if you missed it, don’t worry, you can check out the video replay now live on our YouTube channel. Thank you to our special guests Bobby Clark, Dr Chris Cheers and Sophie fr…
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On today’s episode I caught up with a new friend and author of ‘Work Backwards’ , Tim Duggan. Tim founded a digital company known as ‘SameSame’ then eventually paved the way for a media company Junkee which is co-founded and helped to scale to great success. Despite realising his dreams, Tim found himself burnt and ready to quit. He knew something …
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Welcome back to the StartUp Creative Podcast and the first episode for 2024. On today's episode I caught up with Odette Barry who has been a long time network/friend from the creative entrepreneur world. We got chatting on Instagram about our morning routines and thought it would make for a great conversation about how different they were and how i…
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On today's episode I caught up with Brooke who is one of the 6 founders of Sharesies, an online platform and app that’s aim is make investing easy and accessible to someone who haas $5 or $5 million dollars to spend. I first saw Brooke talk at Purpose Conference in October 2023 and was instantly inspired by and intrigued about the company’s mission…
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Zee Scott runs a multifaceted business. She’s a marriage celebrant, MC, cake artist, buttercream workshop facilitator and mini wedding venue owner! Zee has managed to fit everything she loves into her business and it all just 'works'! In this episode, you’ll hear: How Zee pursues multiple interests without feeling overwhelmed or overworked Where Ze…
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* Register for my Quarterly Content Planning Workshop: https://www.emmamcmillancopy.com/quarterly-content-planning-workshop/ In this episode you’ll learn how best to prompt ChatGPT so you get a genuinely useful result – fast. These tips are a mix of things I’ve done, things I’ve learned and things I’ve researched – so you don’t have to. Whether you…
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Tess McCabe is a graphic and website designer with two decades of experience driving results for her small business and solopreneur clients. She is known for her creative, clear and concept-driven design work, as well as her sound business advice, reliability, critical-thinking skills, and friendly, collaborative working style. Tess also writes and…
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Do you feel a mad panic hit when October hits? Like the year’s almost over and you’ve ‘run out of time?’ You’re not alone. This week I’m delving into the pressure we often feel at this time of year, whether we’re in small business or not. I’ll equip you with 12 strategies and tips to help you navigate this time of year with a sense of peace, optimi…
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On today's episode I share the behind the scenes of creating my new online course 'Start Your Side Hustle' my first online course 2017. If you've been thinking about a way to set up passive income for your business to help you scale and automate your current offerings, I'll teach you how to get started and share exactly how I set mine up. I'll cove…
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On today's episode we share a recent IG live chat I had with content creation pro Lucy Lumen who makes content and builds communities on Substack, Instagram and YouTube. I quiz Lucy on how she keeps up, her tips for creating across different platforms and for different audiences, we share our planning and content creation schedules or lack of and h…
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Kaylene Langford is a proud Guringai woman, passionate entrepreneur, coach, writer and speaker, and the founder and owner of StartUp Creative, a hugely popular online platform, podcast, and print magazine that educates, inspires and supports creative entrepreneurs and future innovators. Kaylene has over a decade of experience coaching, educating an…
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On today's episode I caught up with the business boss herself, FlexMami. We recently had the pleasure of Flex speaking at our Make Your Mark: How to market yourself online event in collaboration with Squarespace. Flex shared her incredible insights, wisdom and opinions about what it really takes to build an online following, how she prefers to dive…
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Jacqui Maloney is a public speaking and video confidence coach who works with professional women to build their confidence and perfect their storytelling so they own every stage they walk out on. With a background in acting and voice over, Jacqui works on the performance side of your public speaking and video creation to really bring you and your m…
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~ Register for my Quarterly Content Planning Workshop ~ I believe being honest about small business life serves us all. So, this week I’m going behind the scenes of my recent marketing campaign with some real talk. You’ll hear about the good, the bad and the ugly, including my actual numbers and what I’d do differently next time. Curious? Let’s div…
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On today's episode I spoke to Alexis Fernadez, author and podcast host of DYFM. Alexis is a neuroscientist, mindset coach, best-selling author and host of Do You F*****g Mind? - a podcast that mixes neuroscience, psychology and tough love altogether. Alexis started the podcast halfway through her masters degree in neuroscience as a way to be able t…
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~ Register here for my Quarterly Content Planning Workshop ~ The copy and content you create in your small business can support your goals – or trick you into feeling productive without really moving the needle on what’s important to you. So, let’s get real. It’s time to stop getting distracted by social media…and start being intentional. By taking…
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On today's episode I dive into a popular topic for many creative entrepreneurs; comparison. I share a personal experience I had with comparing myself to others' success and the tools I use to help me avoid a negative downward spiral of self-doubt. I share some insights into how we can use comparison as a positive on our business journey to help us …
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On today's podcast I caught up with a long time client, friend and fellow author Amy Lovat. You may recognise her from Secret Book Club, a business she started with her partner years ago. Amy shares her incredible journey to accomplishing a 30 year dream of becoming a published author. She shares very generously about how she took 11 years to write…
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Cass Ponton is the founder of podcast production group, Good Chat Media. Cass stumbled into podcasting almost by mistake, taking on a few odd jobs for clients in another business (in another life). She was as drawn to podcasting as she is drawn to her indoor jungle of house plants, so she dove into the big wide world of podcasting and never looked …
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Today’s guest is Daniel Flynn, co founder of Thankyou, a business I was fortunate enough to come across many years ago when they first started out as Thankyou Water. Since then Daniel and his team have built a globally recognised social enterprise on a mission to end extreme poverty. In this episode Daniel shares the journey they’ve taken to reimag…
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In today's episode I share the story about how I landed my first book deal that led to me writing 'How to Start a Side Hustle' in 2020 and advice for people looking to pitch to publishers for those looking to get their own publishing deal. I also go through each chapter of the book and share my author notes, bonus tips to help you get started and h…
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On today’s episode I caught up with the genius creative mind behind one of my favourite businesses ACID.FLWRS, Claire Muller. Claire shares her startup story that took her on a journey from Perth to London and eventually her home today Sydney Australia. She shares the lessons learnt from changing career paths, working for an innovative startup with…
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* Register for my Membership Open Day here * Are you a service-based business looking to build your email list? Lead magnets can be such a great way to supercharge your lead gen efforts. Think about it. A valuable resource is a heck of lot more enticing than ‘Sign up to my newsletter!’ And once you’ve got more leads on your list, they’re a captive …
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