Created by a group of founders, funders, and entrepreneurs who believe you can create a startup ecosystem in any city in the world. So, they started one in theirs, Redding, CA.
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Ikon Coaching's signature podcast where Executive Coaches Kirk and Mitch host past and present clients to explore their journey of becoming great leaders. These leaders have done their work and have a story to tell. They've learned there is no easy button that magically transports you to great leadership. Instead, they found the path to meaningful work, work that is worth it even though at times it's hard.
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Why Do Leaders Lose their Passion - EP: 40
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Jason joins us for episode 40 of the Hard But Worth It Podcast to talk about today's competitive landscape, many leaders start their journey with unwavering passion but often find themselves losing steam over time. Learn how to balance your goals with self-care strategies and create a sustainable, purpose-driven leadership approach that keeps the f…
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Kirk & Josh joins us for episode 39 of the Hard But Worth It Podcast to talk about the profound importance of learning from failure. Failure isn't the end; it's the beginning of a valuable lesson. Whether it's in our personal lives or professional endeavors, understanding the intricacies of failure can be transformative.…
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How Do You Know What to Pay Attention to - EP: 38
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Kirk & Mitch joins us for episode 38 of the Hard But Worth It Podcast to talk about a world filled with constant distractions, knowing what truly deserves our attention can be a game-changer. Delve into the art of prioritization and mastering focus. Discover effective strategies to navigate through the noise of daily life and identify what truly ma…
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So You Wanna Build a Great Work Culture - EP: 37
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Joshua Johnson joins us for episode 37 of the Hard But Worth It Podcast to talk about the essential elements of building a great work culture that fosters productivity, creativity, and employee satisfaction. Explore actionable strategies and insightful tips on how to cultivate a positive work environment, enhance employee engagement, and nurture st…
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Is it Time to Become My Own Boss? - EP: 36
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Kirk and Mitch joins us for episode 36 of the Hard But Worth It Podcast to talk about if it's time to take control of your own destiny and become your own boss? In this video, we delve deep into the signs that indicate you might be ready to make the leap into entrepreneurship. From discussing the freedom and flexibility that comes with being your o…
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Why do Boomers Think Millenials are Entitled? - EP: 35
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Kirk and Mitch joins us for episode 35 of the Hard But Worth It Podcast to talk about the contentious topic of why boomers often perceive millennials as entitled. Generational gaps in attitudes, beliefs, and behaviors have sparked numerous debates, and the notion of millennial entitlement is no exception.…
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Can you trust your team too much? - EP: 34
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Can you trust your team too much? It's a question that many leaders grapple with, and in this discussion, we explore the potential risks and benefits of placing excessive trust in your team members. Trusting your team is essential for fostering collaboration, boosting morale, and enhancing productivity. However, blind trust can also lead to complac…
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Why is it so hard to make some decisions? - EP: 33
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Kirk and Mitch joins us for episode 33 of the Hard But Worth It Podcast to talk about how Making decisions is a fundamental aspect of our lives, yet many of us struggle with it on a daily basis. From simple choices like what to have for breakfast to major life-altering decisions, the process can often feel overwhelming and fraught with uncertainty.…
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What are you all about and why does it matter? - EP: 32
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Kirk and Mitch joins us for episode 32 of the Hard But Worth It Podcast to talk about understanding what you're truly all about holds the key to unlocking a life of meaning, fulfillment, and impact. Join us in this thought-provoking exploration as we delve into the depths of self-discovery and identity. What are you all about, and why does it matte…
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The Key to Igniting Value Creation - EP: 31
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Kirk and Mitch joins us for episode 31 of the Hard But Worth It Podcast to talk about the profound impact of understanding your 'why' and how it serves as a catalyst for motion, momentum, and ultimately, value creation. Unraveling the science behind the 'why' question, we explore how it ignites the flames of purpose, propelling individuals towards …
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Your Purpose and Master Your Why - EP: 30
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Kirk and Mitch joins us for episode 30 of the Hard But Worth It Podcast to talk about the profound journey of finding your purpose, your "why," and mastering it to unlock your full potential. Discovering your purpose is not merely about setting goals or chasing dreams; it's about understanding what truly drives you and aligning every aspect of your…
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How Being the Product Shapes Our Work: Business Metaphor That's Changing Industries - EP: 29
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Kirk and Mitch joins us for episode 29 of the Hard But Worth It Podcast to talk about the transformative power of focusing on small wins. Instead of chasing grand victories, we explore the concept of embracing small victories and the profound impact they can have on our lives. By engaging in simple experiments and celebrating every tiny win, we set…
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How Being the Product Shapes Our Work: Business Metaphor That's Changing Industries - EP: 28
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Remember, the journey of self-discovery is a never-ending one, especially in the context of the 'You Are the Product' business metaphor. Each step you take in understanding yourself better can open new doors and opportunities in your professional life.By Kirk Wayman
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You're the Product: Behind the Business Buzzword - EP: 27
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Kirk and Mitch joins us for episode 27 of the Hard But Worth It Podcast to talk about in a world where data is king, and consumer participation is intertwined with value creation, understanding this metaphor is crucial for professionals, entrepreneurs, and consumers alike. It's not just about being aware of how businesses see you but also about rec…
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Writing Goals That Drive Growth & Innovation - EP: 26
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Kirk and Mitch joins us for episode 26 of the Hard But Worth It Podcast to talk about the importance of setting clear, achievable goals and how they can transform your business trajectory. Learn about the SMART criteria – Specific, Measurable, Achievable, Relevant, and Time-bound – and why they are crucial in crafting effective business goals.…
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Redefining Business Success: Non-Judgmental Evaluation - EP: 25
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Kirk and Mitch joins us for episode 25 of the Hard But Worth It Podcast to talk about the transformative power of non-judgmental evaluation in the business world. Discover how applying empathetic and unbiased feedback can not only enhance team dynamics but also drive significant growth and innovation in your organization.…
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The Hook in Business: A Double-Edged Sword - EP: 24
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Kirk and Mitch joins us for episode 24 of the Hard But Worth It Podcast to talk about the nuanced world of using 'the hook' in business - a strategy that can be both incredibly beneficial and potentially risky. Explore why the hook is a powerful tool that catapulted businesses to fame a deeper understanding of how the hook can both propel and hinde…
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Pivot or Persevere: Making the Right Choice in Business - EP: 23 JDM
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JDM joins us for episode 23 of the Hard But Worth It Podcast to talk about the critical decision-making process that entrepreneurs face: whether to pivot their business strategy or persevere with their current path. Learn about the mindset and practices that help maintain focus and determination in the face of adversity, and how to differentiate be…
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The Role of Accountability and Responsibility in Effective Goal Setting - EP: 22 Kirk & Mitch
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Kirk & Mitch joins us for episode 21 of the Hard But Worth It Podcast to talk about intrinsic motivation for goal setting, contrasting it with extrinsic goals. It explores psychological theories behind intrinsic motivation, presents real-life examples of success driven by personal passion, and offers practical tips for nurturing intrinsic goals.…
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How Do We Look At Goals From Intrinsic Point Of View - EP: 21 Kirk & Mitch
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Kirk & Mitch joins us for episode 21 of the Hard But Worth It Podcast to talk about intrinsic motivation for goal setting, contrasting it with extrinsic goals. It explores psychological theories behind intrinsic motivation, presents real-life examples of success driven by personal passion, and offers practical tips for nurturing intrinsic goals.…
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Curiosity as Your Compass: Navigating Life by Your Own Rules - EP: 20 Balt Pazos
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Balt Pazos joins us for episode 20 of the Hard But Worth It Podcast to talk about the art of tuning out the distractions and negative opinions of others to stay laser-focused on your personal goals and aspirations and how transforming your interests into meaningful pursuits can lead to a more contented and happy life.…
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Fearless Forward: Building a Better You - EP: 19 Ahab Alhindi
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Ahab Alhindi joins us for episode 19 of the Hard But Worth It Podcast to talk about the art of turning your deepest fears into stepping stones for personal success. We explore the psychological barriers that hold us back and provide practical strategies for pushing past them. Start turning your fears into your greatest strengths.…
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How to Develop a Champion's Attitude - EP: 18 James Bethea
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James Bethea joins us for episode 18 of the Hard But Worth It Podcast to talk about those who consistently succeed in their personal and professional lives. But what sets them apart? It's not just hard work or luck; it's their mindset. A winner's mindset is the secret sauce to overcoming challenges and seizing opportunities. Success is not just abo…
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From Vision to Legacy: Creating Impact in Your Career and Beyond - EP: 17 John Gardner
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John Gardner joins us for episode 17 of the Hard But Worth It Podcast to talk about the art of living a life that leaves a lasting legacy, personally and professionally. From developing a powerful personal brand to implementing sustainable business practices that stand the test of time.By Kirk Wayman
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Brewing Success: Sam LaRobardiere's Journey from Bootleg to Best-in-Class Coffee Roasting - EP: 16
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Whether you're a coffee aficionado, a hopeful entrepreneur, or someone who's simply striving to be the best in their field, Sam LaRobardiere joins us in this episode of The Hard But Worth It Podcast and will give us a caffeine-fueled boost of motivation. Discover the passion, the precision, and the relentless pursuit of perfection that goes into ev…
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From Imagination to Impact: How Stories Shape Our Results - EP: 15
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Kirk and Mitch joins us for Episode 15 of the Hard But Worth It Podcast. As an author, you hold in your hands the paintbrush of imagination, capable of crafting worlds, challenging norms, and changing the hearts and minds of readers. Every story has the potential to reshape results, influence decisions, and inspire actions.…
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How Hard Times Make Strong Businesses - Ep: 14: Joshua Johnson
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Joshua Johnson joins us for Episode 14 of the Hard But Worth It Podcast. Ever wonder how a successful company like Emmaus Development was built from scratch?By Kirk Wayman
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These 3 Diagrams Will Change Your Understanding of Business - Ep. 13
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In this episode of The Hard But Worth It Podcast, Kirk busts out the trusty whiteboard to outline some key principles to understand what it takes to start, build and scale a business. Watch on YouTube to follow along with the diagrams.
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How Losing Control Puts You In Command - Ep 12: Brooke Winter
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Brooke Winter joins us for episode 12 of the Hard But Worth It Podcast to talk about her journey of founding and operating Clarity HR Consulting. Brooke's journey boils down to the issues of recognition and control. A need to feel recognized led to a paradigm where she had to be in control of everything, because failure in the business would mean f…
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Why Goals are Probably Hurting Your Business, Not Helping It - Ep 11
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Welcome back to The Hard But Worth It Podcast! In this episode, Kirk and Hope discuss the question, "Why would a business leader want goals for their employees?" The answer may seem obvious, but you'll be surprised to find out how deep this question goes.By Kirk Wayman, Hope Seth
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Overcoming an Addiction to Busyness - Ep 10: Fab Altamura
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In this episode of The Hard But Worth It Podcast, Fab Altamura shares his story of transformation. From acting in Hollywood to pursuing entrepreneurship and real estate, Fab has always had a drive for excellence and success. That success came at a cost though. It replaced his source of identity with a toxic pursuit of external validation. This conf…
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In this episode of The Hard But Worth It Podcast, Kirk tells the story of his biggest failure as a leader. Early in his leadership career, Kirk was involved in the merging of three companies. All of the signs of success were there, and in the end, they were successful, but the road there had many sacrifices. Join us to hear what made this experienc…
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Where do you Go Once You Have It All? - Ep 8: Chris Lamm
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Welcome to another episode of The Hard But Worth It Podcast, where we explore the stories of the development of leaders Today, we're joined by special guest Chris Lamm, a top 1% mortgage banker and a coach for The Core. While his successful career is unquestionably impressive, Chris shares that his true sense of fulfillment stems from a deeper sour…
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Dealing With Change and Uncertainty in Chaotic Times - Ep 7
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Change is the only constant in life, yet humans hate change. How do we deal with this conflict? Especially in business, where adapting to and embracing change is the difference between success and failure?By Kirk Wayman, Mitch Santala
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The Tension Between Ambition and Contentment - Ep 6
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We've set up a false dichotomy between contentment and ambition. In this episode of the Hard but Worth It Podcast, we explore the tension between these two concepts and reveal that life is actually best lived in the gray area between them.By Kirk Wayman, Mitch Santala
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Facing Fear and Humiliation - Ep 5: Ron Brewster
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In this week's episode, we dive deep into personal development, leadership, and business systems. Our special guest Ron Brewster, executive director of Mission Builders International, shares his incredible leadership story, starting from his early days in a discipleship training school in Montana to his work overseas. Ron's journey is a powerful te…
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In this episode of the Hard But Worth It Podcast, the team dives into the idea of "worth it." and share stories and insights from their coaching and personal experiences.By Kirk Wayman, Mitch Santala, Hope Seth
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Overcoming Yourself - Ep 3: Jason Odell
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We're thrilled to be joined by Jason Odell, founder and pit master of Odell Craft BBQ. In this episode, we talk about how he found success in one of the riskiest industries out there, and how overcoming himself was harder than launching a restaurant in the heart of the COVID pandemic.By Kirk Wayman, Mitch Santala, Jason Odell
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In this episode, the Ikon team unpacks the common experience of 'hard' and discusses the value and necessity of choosing your 'hard' well.By Kirk Wayman, Mitch Santala, Hope Seth
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Finding Purpose in Work - Ep 1: Mitch Santala
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Mitch Santala tells the story of his transition from ministry to entrepreneurship, and how he overcame not only the challenge of starting a business, but also the challenge of finding meaning and purpose in it.By Kirk Wayman
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Ep 25 Jenna Zint Discovers the Obvious...She's an Entrepreneur
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Jenna of Turbans for Tots built a top 100 Esty Store and sells 1000's of baby bows. She manufactures them with a team of seamstresses in Redding, CA. After 5 years she is willing to acknowledge the obvious, she is an entrepreneur. Why has it been hard for her to see when it's obvious to her team? What could happen if she took this role seriously? W…
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Ep 24 Nathan Slafter Entrepreneurship and Bull Riding
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Nathan Slafter, President of Rentevate (www.rente.io) explores how his love of riding bulls as a young man revealed his inner entrepreneur. And, how bull riding is both a great and dangerous way to approach building a startup. Yes, it's a full-throttle ride that requires determination and courage, but sometimes you "break your face." as Nathan did …
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Ep 23 How To Start A Business And Not Fail
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Lot's of people want to start a business. The upsides are clear: Be your own boss, unlimited earning potential, reap the fruit of your own labor, flexibility...this list goes on and on. But, it's also a scary project and the fear of failure is often what prevents people from taking the leap. In this episode, Josh Miller and Kirk Wayman explore some…
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Ep 22 Dave Charlson on Accelerating Growth: A Story Of Hope Rediscovered
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Dave Charlson started a company in a space he has succeeded in before. But, this time he was the CEO, in charge of everything. It's a wonderful opportunity and filled with new experiences and challenges. In this episode we begin to tell Dave's story as he works to scale his company. As this story unfolds we will share the ongoing journey of Dave, h…
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Ep 21 10,000 Reasons To Pitch An Angel Investor
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There are lots of reasons to pitch your startup. 10K in free money might be the best. On this episode, Eric Hiatt, Executive Director of the Shasta Angels, describes how to pitch your business to investors. He has raised millions of dollars for his own companies and heard hundreds of pitches. Now he is leading a team to bring investment, startup pi…
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Ep 20 Joy Monster: A Company On The Brink. . .
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Everything did not go as planned when Joy Monster received funding from the Shasta Angels two years ago. They learned, pivoted and reorganized. Now Joy Monster finds themselves with a new focus and in their second round of fundraising. In this episode we meet Mark Soderwall, Joy Monsters new CEO and hear the story, the struggle and the dreams to fi…
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Ep 19 Building Our City With Rachel Hatch
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Rachel Hatch might have the coolest job in the world. She is a community vitality officer for the McConnell Foundation. The foundation has made a 10-year commitment to supporting the revitalization of Redding's downtown. With much of Startup Redding's focus being concentrated in downtown, we thought it was the perfect time to bring Rachael into the…
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Ep 18 Embracing Innovation And What Craft Beer Can Teach You
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Kirk is joined by Lauren Jerome for a conversation about the current state of innovation and how it impacts the new economy. Startup enthusiasts consistently look to thought leaders like Lauren for perspective on where the economy is going and how to build companies that move with it. We hope you enjoy these nuggets of wisdom. Lauren is the Entrepr…
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Ep 17 Women in Entrepreneurship: The Journey - The Struggle - The Awards
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Women make up a significant part of Redding Startup ecosystem and help define what it means to be an entrepreneur in Redding. We celebrate this with the Women in Entrepreneurship Award. It was shared by Jenna Zint of turbansfortots.com , Anne Ballard of TheCrowningJewel.com and Christine Sullivan of TwinSparrow.com. They join Kirk to share about th…
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Ep 16 Finding a Co-Founder: Theory Collaborative's Story
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Sam Larobardiere and Joel Taylor share a behind the scenes look at what it took to create the partnership that fuels Theory Coffee. It was not easy to build a powerful relationship but it was worth it as they are now award-winning coffee roasters operating one of Redding's preeminent coffee companies. It's not often that two business partners will …
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