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Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology -- and attitude. Your host Brian Massey, the Conversion Scientist sits down with leading marketers to help you create campaigns that deliver.
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Masters of Growth - Optimization Strategy Advice

iridion - the leading conversion management platform

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On Masters of Growth, you will hear Tim Herbig (Director iridion) and André Morys (CEO konversionsKRAFT) discuss the everyday challenges of optimizers. We will answer questions submitted via e-mail or Twitter (using the #mog)and provide practical solutions for everything conversion-related.
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Listen-in for the latest developments in the orthotics and prosthetics industry. In this series, we unpack trends and discuss news from this tight-knit community of O&P professionals. From patient care, technology, best practices and regulations, we share what you need to stay current. Join hosts Brendan Erickson and Jacki Green for a new episode bi-monthly. Disclaimer: The views, information and opinions expressed during "The O&P Check-In: An SPS Podcast" podcast series are solely those of ...
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Join host Diane Mack for a conversation with the leading figures of the New Orleans arts and culture scene, each week Inside the Arts. From gallery openings to the performing arts, Diane takes you along on an intimate examination of the people and places that make New Orleans one of America's most interesting cities.
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Episode Summary In this episode of the Solar Maverick Podcast, Benoy spoke about the proposed community solar legislation in California with Derek Chernow with CCSA, Stephanie Doyle from SEIA, and Steve Campbell from Vote Solar. Benoy Thanjan Benoy Thanjan is the Founder and CEO of Reneu Energy and he is also an advisor for several solar startup co…
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Hans Condor – Somethin’ Happenin’ Her Two Cow Garage – Skinny Legged Girl Pat Todd & The Rankoutsiders – Why I Sing The Ar-Kaics – Stone Love Golden Smog – Until You Came Along The Rousers – Ain’t Got A Minute To Loose Patterson Hood – Come Back Little Star Loose Fur – The Ruling Class Scott H. Biram – Dig A Hole / Big Liar Reverend Beat-Man and Th…
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Episode Summary In this episode of the Solar Maverick Podcast, Benoy speaks with Annika Colston who is the President and Founder of AC Power. AC Power is an award winning NYC certified (“Women Business Enterprise”) WBE focused on converting low value land into revenue-generating solar energy sites. Annika speaks about many interesting topics like t…
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Introduction What about fish oil? Is it a problem due to oxidation and contamination? Is it beneficial to health as many claim or is it a PUFA that’s bad for your health? Jacob recently published an analysis of various fish oils with the team at Consumer Labs, looking at oxidative toxicity and purity of a wide variety of commercially available fish…
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This week, we have the pleasure of speaking with two special guests from the American Orthotic and Prosthetic Association! Manager of Public Engagement Nicole Ver Kuilen and Manager of State and Federal Advocacy Sam Miller share a sneak peek into AOPA’s advocacy efforts and what we can expect this year on Capitol Hill. Learn more about AOPA’s Advoc…
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Diabetes, broadly defined, afflicts greater than 50% of the U.S. population. The hallmark of type 2 diabetes is insulin resistance. While many are unable to answer the question of why a formerly rare disease now afflicts the majority of the population, we go over research dating back to 1964 that makes it clear that we have a pretty good idea of wh…
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Introduction We’re honored to be joined today by Autumn Smith of Paleovalley and John Etchart of Wild Pastures. These related companies (John is Autumn’s brother-in-law) work to deliver healthy, regeneratively-farmed foods to their customers. “At Paleovalley, our mission is to help people reclaim vibrant health. We provide products that prioritize …
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Episode Summary. In this episode of the Solar Maverick Podcast, Benoy speaks with Laura Pagliarulo who is the President and Founder of SolaREIT. SolaREIT™ invests in land related to solar and battery developments through land acquisitions, lease monetization, and project re-powering. Laura speaks about many interesting topics like how their cost of…
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Introduction We look at a paper about the process of how the fats in seed oils become toxic, and what effects those toxins can have. This paper is a broad overview of the related disease processes, which we will discuss to further understand how one thing can be driving many different disease processes. “The study of lipid peroxidation (LPO) proces…
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This week we are joined by our very own Clinical Education Manager, Sam Brouillette, CP, CFo, to talk about recent Medicare policy changes. Mentioned in this episode: CMS.gov Noridian Healthcare Solutions CGS Many thanks to this episode’s sponsor, Amoana! Register for Amoena Mastectomy Fitter Training. Learn more about the SPS SupplierAdvantage pro…
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Episode Summary In this episode of the Solar Maverick Podcast, Benoy speaks with Paul Grana who is Solar Software Leader and GM of HelioScope at Aurora Solar. Aurora’s cloud-based software transforms solar design, sales, and delivery. With just an address and electric bill, Aurora empowers you to generate a full, accurate, and customizable design f…
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Guadalcanal Diary – Watusi Rodeo The Gentlemens – A Second Coming The Morlocks – You Burn Me Out The Gourds – Shreveport Lyres – Swing Shift Rhythm & Blues Inc – Honey Don’t Flamin’ Groovies – Yesterday’s Numbers Mondo Ray – Brush Your Tits Born Liars – Fooling Marie The Maggie’s Marshmallows – Illusions Lothar – Alligator River The Mal Thursday Qu…
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Introduction We are honorored to be joined by Prof. A. J. Hulbert, noted zoologist and author of Omega Balance: Nutritional Power for a Happier, Healthier Life. “In Omega Balance, noted scientist Anthony J. Hulbert explains how the balance between [Omega-3 and omega-6 fatty acids] in the human food chain has changed over the last half-century and t…
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New year, new season of The O&P Check-in! In this episode, Brendan and Jacki take a look back on the last two years of podcasting and highlight some of their favorite interviews. Many thanks to this episode’s sponsor, WillowWood! Explore the META Family of prosthetic feet today. Watch SPS Unpacked: Unboxing the DARCO Body Armor Pro Term Jacki & Bre…
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The Swingin’ Neckbreakers – Saturday’s Best Slobberbone – Placemat Blues The Ugly Beats – Can’t Cut Through The Ugly Beats – Options By The Pound Clifton Chenier – Louisiana Boogie The Outsiders – Do You Feel Alright The Rousers – Lost & Broken Hearted MC5 – I Just Don’t Know The Mourning After – Lately Little Freddie King – Back In New Orleans Laz…
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Introduction We look at a paper enlightening what causes chronic disease, in the context of a huge population of people who suffer from the most common human mutation, to the aldehyde dehydrogenase enzyme that detoxifies both alcohol and seed oil metabolites, the ALDH2*2 mutation. We discuss how this mutation is thought to affect the people who hav…
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Episode Summary. In this episode of the Solar Maverick Podcast, Benoy speaks with Josh Goldberg who is Co-Founder and CEO of Sunstone Credit. Sunstone Credit provides flexible financing solutions for businesses of all sizes, offering solar loans with borrower-friendly terms and an efficient application process. Josh speaks about many interesting to…
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Introduction Brian and I are honored to be joined by the illustrious Chef Andrew Gruel. He tells us the story of how he got into cooking, how he had to learn to cook again after discovering that his academic chef training left out natural fats, and the impact using proper fats has had on his health, the health of his staff, and his customers in his…
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Introduction We’re trying something a bit different today. Dr. Brian Kerley and I have found a victim, Matt Quinn. Matt’s a smart guy but he’s not as immersed in these topics as we are, and so he’s going to play our straight man, the every-day guy who can hopefully come to easily-digested conclusions about the papers we discuss. In our inaugural ep…
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Episode Summary In this episode of the Solar Maverick Podcast, Benoy speaks with Mike Hall who is CEO of Anza Renewables. Anza helps solar module and energy storage equipment buyers optimize and accelerate their buying process. Mike speaks about many interesting topics like Effective $/Watt and total value, when most solar developers will be able t…
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We interview Paul Saladino MD about his intellectual journey from being a raw vegan with rotting teeth as a physician’s assistant, through becoming the “Carnivore MD”, to where he is today. We discuss the training a physician receives in medical school about nutrition, and how he filled that gap with his own experience and research. And how it impa…
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Lucero – One Last F.U. The Outsiders – Daddy Died On Saturday Violet Mindset – Evil Eye Ryan Adams – Punch ’em in the Nuts The Dt’s – Sugar Pie The Makers – It Takes A Mighty Heart Bottle Rockets – The Bar’s On Fire Devil Dogs – Annalisa The Herd – Things Won’t Change Messerschmitt – She Give 2 Me 3 Steve Riley & The Mamou Playboys – Let Me Know Jo…
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In the first episode of the New Year, we chat with the founder, lead fabricator, and CEO of Specialized Pet Solutions, Angela Boncz, CTPO! From large cattle to little skunks, we discuss the challenges and rewards of helping our furry friends run again. Learn more about Specialized Pet Solutions, or connect with Angela on LinkedIn. Also mentioned: P…
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The Oblivians – Call The Police The Phantoms – Ditch Digger Gene Vincent – Bird Doggin’ Stompwater – King Of The Asskickers Beaver Nelson – Landed In The Mud Black Diamond Heavies – Leave It In The Road The Lyres – 100cc’s (Pure Thrust) Sonic’s Rendezvous Band – Electrophonic Tonic Jimmy Swope – Down On The Levee (The Crack Whore Song) Flaming Side…
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Episode Summary In this episode of the Solar Maverick Podcast, Benoy speaks with Paul Warley who is the CEO of Ascent Solar Technologies which is manufacturer of innovative, high performance, flexible thin-film solar panels for both existing and emerging agrivoltaic, space, and aerospace applications. Paul talks about how thin-film solar will play …
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How can you create a vision that supports employees from different departments and different locations? Aaron Sorensen, MBA, CPO, LPO, discusses the ways he demonstrates and communicates priorities within the company so employees remain focused on a patient-first mindset. Learn more about Restorative Health Services, or connect with Aaron on Linked…
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Episode Summary In this episode of the Solar Maverick Podcast, Benoy speaks with Nathan Jovanelly who is the CEO and Founder of SunRaise Capital. Nate talks about his new company SunRaise Capital which provides affordable and accessible renewable energy options to homeowners. Nate talks about how transferability of the tax credit from the Inflation…
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Episode Summary In this episode of the Solar Maverick Podcast, Benoy speaks with Jigar Shah who is the Director for the Loan Programs Office(“LPO”) at the U.S. Department of Energy(“DOE”). Jigar speaks about Virtual Power Purchase Agreements(“VPPAs”), DOE’s $3 Billion Partial Loan Guarantee to Sunnova’s Project Hestia, and how the solar industry ha…
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Access to educational resources and support groups are vital for patients experiencing limb loss. In this episode, Hanger Clinic’s Director of Patient Advocacy and Education Leslie Green chats with us about ways to empower patients acclimating to limb loss. Discover Balanced Amputee: Wellness and Educational Communities Connect with Leslie on Linke…
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Episode Summary In this episode of the Solar Maverick Podcast, Benoy speaks with Garren Bisschoff who is the Senior Vice President of Business Development at Summit Ridge Energy(“SRE”). Garren speaks about Summit Ridge Energy 100 MW Community Solar Portfolio in Virginia, the magnificent growth of Summit Ridge Energy, and his solar journey. Here is …
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Episode Summary In this episode of the Solar Maverick Podcast, Benoy speaks with Nathan Jovanelly who is the owner of Jovanelly LLC and the CEO and Founder of SunRaise Capital. Nate and Benoy speak about Takeaways from RE+ in Las Vegas in September. RE+ is the biggest renewable energy trade show in the world with over 43,000 people who attended thi…
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Episode Summary In this episode of the Solar Maverick Podcast, Benoy speaks with Albie Fong who is the Sr. Director of Business Development at Erthos. Erthos offers a full suite of products and services aimed at helping developers dramatically reduce the levelized cost of energy (“LCOE”) on utility-scale solar power plants. Albie discusses how Erth…
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Pat Todd & The Rankoutsiders – Sons Of The City Ditch The Gentlemens – Let You Die Jim Jones Revue – Meat Man The Dangermen – Supersonic Meltdown The Saints – Run Down Dave Gardner – Mad Witch Norfolk Nightmares – Pungo Witch The Forty-Fives – Superpill The Cynics – I Want Love Miracle Workers – Flashing Red Light The Hellacopters – 1995 The Greenh…
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The Pine Leaf Boys – Pine Grove Blues Steve Riley & The Mamou Playboys – Chatterbox Belton Richard & The Musical Aces – Cajun Fugitive Red Stick Ramblers – Made In The Shade *LBR & Louisiana Philharmonic Orchestra Live @ Orpheum Theater NOLA* The Bathtub Granny Smith Cote Clair Waltz Coteau Guidry Once There Was A Hushpuppy Si j’aurais des ailes Th…
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Dr. Kerley and I are joined by Dalton Graham, a student who found himself in a liver pathology lab at Tulane. He had the interesting idea to test if a high-linoleic acid diet could be shown to produce fatty liver disease at the same time it was causing obesity. The scientists in the lab required a little convincing that this was a worthy experiment…
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Episode Summary In this episode of the Solar Maverick Podcast, Benoy speaks with Sarah Moon who is the Co-Founder & Principal at Fieldworks Power. Fieldworks Power is a forward-thinking distributed energy development company focused on developing community solar projects in the United States. Sarah discusses the different community solar markets in…
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Dave Feldman and I discuss the what causes heart disease, specifically focusing on the consensus view and how it differs from what the science actually shows. Youtube: https://youtu.be/amwNvHHmy4o Rumble: X: Podcast: Topics: Basic theory of CVD causation: · High ApoB/LDL/Cholesterol · Gradient causes penetration of arterial wall · Cholesterol/lipid…
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Al Henderson – She Says Crazy Hipbone Slim & The Kneetremblers – Lightnin’ Strikes Bob Log lll – Manipulate Your Figments Hans Condor – Rock n Roll Bullshit The Real Kids – Shakeoutta Control Messerschmitt – Big Legs, Tight Skirt The Peawees – I Believe 12 Cold Expectations – (I Live With) Ghosts Scott Yoder – Gold In The Hills The Mal Thursday Qui…
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Episode Summary In this episode, Benoy and his co-host, Andy Daniels, Head of Tech Support for the Americas at LuxpowerTek, delve into the fascinating journey of their Shenzhen-based solar and storage inverter manufacturing company as they establish a local team and services to 'back up the backup' in the competitive US market. Join them as they ex…
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We are very excited to welcome Director of Purchasing & Inventory, Michael Shanks! With over 8 years of experience managing purchases for Snell Prosthetics & Orthotics’ 10 locations, we chat with him about how he ensures clinicians and patients have what they need to succeed. Learn more about Snell Prosthetics & Orthotics. Many thanks to this episo…
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The Mosquitos – Let’s Stomp Guitar Lightnin’ Lee – Amsterdam The Paybacks – When I’m Gone The Paybacks – Jumpy La Famiglia – Anger Mismanagement Pat Todd & The Rank Outsiders – Goin’ Nowhere Bone Haus – Pall Revere The Pleasure Dome – Down The Alley The Streetwalkin’ Cheetahs – Fast, Fucked & Furious The Dangermen – Everybody Fancy Trash – Lanen Th…
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This week on the O&P Check-in: an SPS Podcast, Anne Dubios, LPO, CPO, talks about what graduates can expect during their residency at OPC Prosthetic Centers. Listen-in for tips on how to prep for residency interviews and more. Learn more about OPC Prosthetic Centers Available residencies are available on OPRESCAS Connect with Anne on LinkedIn Many …
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Episode Summary Benoy and his co-host David Magid, who is the founder and managing member of YSG Solar which is solar plus storage developer, discuss current major news and insights on the US Solar and Storage Market. They are calling it the League which will be a weekly update of the major news in the Renewable Energy Industry. In the first episod…
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Big Star – September Gurls Guadalcanal Diary – Dead Eyes Porter Hall Tennessee – Nashville Summer Fever Bob Ridgely – She Was A Mau Mau Dan Baird – Dixie Beauderaunt Tommy Bell – Swamp Girl The Hi-End – Where Did You Sleep Last Night Cruzados – Johnny Pay To Play JJ & The Real Jerks – Bridge Worth Burning Kate Redgate – 2 AM Duane Jarvis – Squeeky …
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Episode Summary Benoy interviews Robin Dutta who is the Campaign Director at Local Solar for All. Local Solar for All’s mission is to create safer, more affordable and equitable ways to supply power to our communities. Robin speaks about the benefits of Local Solar, the best states for Community Solar, and how the solar industry can improve our lob…
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Steve Earl - The Revolution Starts NowSteve Earl - City of ImmigrantsSteve Earl - The Saint of Lost CausesSteve Earl - Devil Put the Coal In the GroundThe Real Kids - She Don't Take ItParish Commissioners- Dance of DeathGary Roadarmel - In The WeedsThe M-80's - When You're GoneThe M-80's - It Rained TodayThe Tell-Tale Hearts - Come and GoneThe Cyni…
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This week, we are pleased to welcome Dr. Bryan Loeffler, a dual fellowship-trained surgeon at OrthoCarolina. Specializing in the entire spectrum of hand and upper extremity disorders, Dr. Loeffler has experience in complex elbow conditions and peripheral nerve injuries. We’re excited to chat with him today about the starfish procedure, a groundbrea…
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