AdLeaks is the #1 Online Digital Marketing community built for members to get answers to any questions related to digital marketing and growing your business online. The latest tactics and strategies that are working for the worlds biggest & baddest marketers.
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Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology -- and attitude. Your host Brian Massey, the Conversion Scientist sits down with leading marketers to help you create campaigns that deliver.
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Everyone wants to grow their business, but not everyone has the time or patience to learn all the ins and outs of marketing, sales enablement, and making the most out of a CRM such as HubSpot. Join the Web Canopy Studio team, a HubSpot Diamond Partner Agency, as they chat about various topics all designed to help you grow your B2B business.
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Call to Action is a show about remarkable online marketing success stories and how you can apply the lessons to your own marketing campaigns. You can expect candid interviews with digital marketing professionals and thought leaders featured on the Unbounce blog, actionable tips, actionable tips for improving your conversion rates and exclusive offers for marketing optimization tools, events and resources. Every Wednesday, hear experts in the digital marketing field talk about Conversion Rate ...
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SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.
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"Lift Your Moving Marketing" is the go-to podcast for moving company owners and their teams looking to elevate their business in the digital world. We dive deep into the latest and most effective digital marketing strategies tailored specifically for the moving industry each week. This podcast is your guide whether you're just starting or looking to enhance your existing marketing efforts. Schedule Your Lead Acceleration Call; https://movingmarketingresults.com/schedule/ Our episodes cover v ...
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The Busy Marketer Podcast with BJ Smith
BJ Smith: Digital Marketing Strategist, Speaker, Internet Entrepreneur
BJ Smith from The Busy Marketer Podcast and Blog is here to help small to medium businesses, churches and other organizations streamline their Online Marketing. He’ll share his time-saving tips and host interviews with industry experts on topics such as: Email marketing, social media, website and landing page optimization, search engine optimization (SEO), search engine marketing (SEM), pay per click advertising (PPC), project and campaign management, as well as organization and efficiency t ...
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You often hear stories of ecommerce companies that have grown at record speed. What’s their secret? On the Minds of Ecommerce podcast find out what key strategy helped the most successful ecommerce stores scale beyond the million. Raphael Paulin-Daigle interviews the top ecommerce entrepreneurs and executives to get you straight-to-the-point, no-BS insights to learn from and apply right away. Listen to Minds of Ecommerce if you want to hear from the world's most impressive ecommerce entrepre ...
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A weekly podcast discussing the strategies, tactics, and tools growing B2B SaaS brands need to crush the competition and grow their businesses. New episodes every Tuesday!
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Web and Internet marketing blog and podcast for the small and medium sized business. Among the issues discussed are Search Engine Optimization and Marketing (SEO, SEM), Online Advertising, Email Campaigns, Podcast and Blog Marketing, and Conversion services such as Landing Page design and conversion tracking.
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HubShots: the Unofficial Down Under HubSpot Podcast HubSpot in the real world. Real world portals. No demo stuff. What’s working for HubSpot customers. Hosted by Ian Jacob and Craig Bailey, HubShots is the weekly podcast for marketing managers and sales professionals who are using HubSpot or considering using HubSpot. https://www.hubshots.com
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How to Make Passive Earnings with Profit Singularity Elite in 2023 If you're looking for a method to make passive income online, you might have heard of Profit Singularity Elite. This training program and software suite teaches you how to develop lucrative YouTube advertisements for affiliate products. In this post, I'll describe what Profit Singularity Elite is, how it works, and why you must consider joining it in 2023. What is Profit Singularity Elite? Profit Singularity Elite is a thorou ...
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Process to Profitability centers on strategic processes that reduce costs while increasing conversions, productivity, and efficiency for creative CEO women who are growing successful service-based businesses. We’ll discuss strategies that produce sustainable profits and how to apply these processes to your small business.
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75: Email Marketing Done Right With HubSpot
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In this episode of the Web Canopy Studio Show, join Tom Andrews and special guest Elliott Sitkins as they dive deep into the world of B2B email marketing. We cover copywriting tips, such as how to write in a personal manner that builds trust and familiarity, alongside email design best practices, including why using images might be damaging your em…
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In this episode of the Moving Up podcast, Christina Hawkins differentiates between landing and service pages in marketing for moving companies. Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as part of the Defense D…
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Turning the Tide: Case Studies in Marketing Turnarounds
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When marketing goes off the rails, how can you turn things around? We dive into real examples of companies that recovered from marketing mishaps to drive growth, along with actionable crisis management tactics to future-proof your strategy.By Lean Labs
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74: Designing Landing Pages For Increased Conversions
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In this episode of the Web Canopy Studio Show, join Tom Andrews and special guest Jason Smith as they embark on a deep dive into the transformative world of landing page design. Fresh off a recording hiccup, they're here to share even more golden insights the second time around, promising a no-fluff journey to turning you into a design expert, even…
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#17 Enhance User Experience and Keep Visitors Engaged On Your Website
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In this episode of the Moving Up podcast, Christina Hawkins discusses the importance of optimizing website user experience (UX) for better customer engagement and conversion. She highlights the need for fast loading times, intuitive navigation, and clear content that directly addresses customer needs while ensuring accessibility for all users. Thes…
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Introduction to the Federal Trade Commission (FTC)
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Overview of the FTC: history, mission, and authority Understanding the role of the FTC in regulating marketing and advertising practices Importance of FTC compliance for businesses and marketersBy Marty Marion
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73: 5 Reasons Why We Prefer HubSpot to Salesforce
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Host Tom Andrews is joined by Web Canopy Studio’s CEO, John Aikin, who explains 5 reasons why he prefers HubSpot to Salesforce, underscored by real-world experiences. From unexpected cereal mishaps during sales calls to a 1920s murder mystery adventure, this episode is a rollercoaster of professional insights and personal anecdotes. Whether you're …
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Maximize Your Marketing Analytics: Decoding Data for Decision-Makers
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Many marketing leaders find data overwhelming. We make analytics approachable, covering key metrics and dashboards you can review, discuss actionable ways to identify data insights, and give tips to boost your data literacy.By Lean Labs
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72: How To Boost Sales Without Any Direct Human Intervention
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This episode dives into the world of chatbots and their evolving role in sales strategies. We discuss the underutilized potential of chatbots on websites for guiding customers through the sales process without direct human intervention. We also explore how chatbots can be tailored to collect crucial customer data and provide personalized pricing in…
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BONUS EPISODE: Skyrocket your content output without sacrificing quality with Content Hub
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Host Tom Andrews is joined by Web Canopy Studio’s Elizabeth Winkelman for an extra special episode of The Web Canopy Studio Show. HubSpot has just announced its new Content Hub, which will help to make your content marketing easier and faster to do than ever before. This transformation marks a key moment in content marketing, introducing an all-in-…
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In this episode of "Lift Your Moving Marketing," we uncover the top five uses of ChatGPT to boost lead generation for moving companies. Discover how personalized support, automated FAQs, tailored marketing, content creation, and feedback analysis can transform your marketing strategy. Tune in to learn how to leverage AI technology to elevate your m…
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307: HubSpot Content Hub (formerly CMS Hub)
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In this episode we’ll cover:• What Content Hub is• What it replaces (ie CMS Hub)• The main features of Content Hub• Why it is a good choice for building websites• The current gaps• Pricing tiers and when to upgrade• How it compares to WordPress, and whether you should move from WordPress to HubSpot for your website• Final thoughts about the future …
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71: The Expert’s Guide To Generating Sales Qualified Leads Using A Masterclass Funnel
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In this episode, we dive deep into effective marketing strategies for engaging ideal customers through masterclass funnels and the significance of linguistic nuances in copywriting. We discuss the power of providing valuable content to build trust and credibility, ensuring that when prospects are ready to make a buying decision, they choose you. Th…
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The episode "To Chat or Not To Chat" explores whether moving companies should add a chat feature to their websites. I discuss the importance of immediate responses. While a chat feature can improve customer service for well-staffed businesses, it may harm customer experience if responses are delayed. Let's discuss! Thanks for catching the Lift Your…
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MQL Boot Camp: Unlocking the Power of Well-Qualified Leads
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Tired of weak leads going nowhere? We reveal what makes a lead "well-qualified," actionable ways to nurture higher quality MQLs, and how to optimize your funnel to convert curious prospects into loyal customers.By Lean Labs
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#14 Why Is Your Contact Us Page So Important?
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This episode underscores the significance of the "Contact Us" page as a vital tool for building trust, enhancing SEO, and facilitating user conversion for moving companies. I will provide some actionable tips like ensuring consistent contact information, personalizing with team photos, and using contact forms to minimize spam. Highlighting the page…
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70: How To Generate B2B Leads Using The “Marketing Backwards” Method
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Welcome to a groundbreaking episode of The Web Canopy Studio Show, where you’re set to discover a revolution in B2B lead generation systems. In this episode, host Tom Andrews is joined by Web Canopy Studio’s CEO John Aikin to explore the transformative approach of “Marketing Backwards”. We’ll dive deep into the heart of sales and marketing alignmen…
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#12 The Difference Between a Service Page and a Landing Page
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Discover how understanding and leveraging these distinct page types can enhance your website's effectiveness, attracting more leads and converting visitors into customers in the competitive moving sector. Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing indu…
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Boosting Ecommerce Sales Through Instagram DMs and Micro-Influencer Landing Pages
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Justin Silver is the Co-founder of AAVRANI, an Ayurvedic beauty brand focusing on skin and hair care. Ranked in Mintoiro's Top 100 Trending Skincare Brands in January 2014, the brand has expanded globally. Justin started his career in investment banking and private equity before venturing into investing in consumer goods and partnering with busines…
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This podcast episode explores the significance of location pages for the moving industry's SEO efforts. It covers the essentials of crafting these pages with a focus on community-specific content, including local landmarks and testimonials, to boost local search visibility. The discussion points towards the importance of authenticity, consistency, …
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#11 Why Your About Us Page is Your Second Most Popular Page
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Welcome back to our series where we discuss optimizing your website for conversions. I just hosted a workshop on building a website that converts. If you missed it, I’ll be posting the replay very soon via YouTube and I’ll be emailing folks the invite so be sure to visit our website to subscribe or visit our YouTube channel. Today, we're zooming in…
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How to Redesign Your Website Without Killing Your Conversion Rate
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Raphael Paulin-Daigle is the CEO of SplitBase, an ecommerce conversion optimization agency for fashion, luxury, and lifestyle brands. SplitBase combines rigorous customer research with A/B and AI testing to enable long-term growth for DTC luxury brands. As the only conversion optimization agency specializing in luxury and fashion, Raphael and his t…
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#10 [Webinar] Transform Your Website into a High-Converting Engine
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This is a replay of my last webinar. Join me for a captivating and engaging webinar focusing on turning your website into a magnet for customer conversions. This session has actionable strategies and insights to enhance your website's conversion potential. Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. C…
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AB Testing in B2B: Optimizing Campaign Performance
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Dive into the world of data-driven decision-making in B2B marketing as we explore the art and science of A/B testing. In this episode, we'll guide you through the strategies, best practices, and real-world examples of how A/B testing can supercharge your B2B campaign performance, helping you make informed choices that drive results.…
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How Laundry Sauce Scaled to Eight Figures Without Employees
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Ian Blair is the Founder and CEO of Laundry Sauce, a fast-growing DTC brand creating designer laundry detergent pods. A seasoned entrepreneur passionate about SaaS and internet marketing, Ian started his ecommerce journey selling golf balls on eBay. Leveraging his background in inbound marketing, SEO, and paid media, he has transformed Laundry Sauc…
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Boosting Your Ecommerce Sales With Direct-Response Ads: Top Strategies
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Andrew Case is the Co-founder of NoonBrew, which creates superfood teas for improving sleep and energy. Launched in 2021, NoonBrew has shipped over 100,000 packages of tea to customers in all 50 states. Before his venture into ecommerce, Andrew worked as an account executive selling enterprise SaaS at several product-led companies. A graduate of In…
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Decoding Lead Gen: The Demand Generation Myth
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Can you actually generate demand? We unlock the mysteries of lead generation by tackling the demand generation myth head-on.By Lean Labs
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#9 Your Website. Mastering Homepage Design for Moving Companies
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Christina unveils the secrets to optimizing your moving company's homepage for maximum impact. Learn how to craft a homepage that not only captures attention but also converts visitors into loyal customers through practical tips and essential strategies. From first impressions to mobile optimization, this episode is your guide to standing out in th…
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Harnessing the Power of User-Generated Content for Ecommerce Growth
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Diego Camejo is the Founder and CEO of She's Waisted, a premium shapewear and activewear brand empowering women to feel confident and beautiful in their skin. A serial entrepreneur with a diverse background in filmmaking, music production, and digital marketing, Diego is also the Founder and Creative Director of Artec Media, a digital media product…
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#8 Your Website As A Lead-Generating Machine
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This episode dives into the importance of making a strong first impression online, achieving the right balance between visual appeal and functionality, and the significance of using genuine photos over computer-generated images to build trust. Christina will offer practical tips and real-life examples on how to enhance your website in ways that res…
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Retention and Churn Reduction Strategies for Ecommerce Brands
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John Roman is the CEO of the Battlbox Group, an outdoor subscription service delivering hand-picked survival, EDC, and other cool gear from its expert team of outdoor professionals. John is an experienced ecommerce executive and board member with a demonstrated history of working in the consumer goods and technology industry. He leveraged his DTC a…
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Creating High-Converting Landing Pages for B2B Campaigns
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Join us as we dive deep into the secrets of crafting landing pages that convert like never before. In this episode, we'll uncover the proven strategies, design tips, and persuasive elements that will help you create landing pages that drive results, captivate your audience, and boost your B2B campaign success.…
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#7 Planning your 2024 Marketing for Moving Companies (2nd Ed)
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I hosted a webinar going over the 2024 digital marketing plan using recent research on the moving industry trends. Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as part of the Defense Department. Get Your FREE Lead…
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CORE Strategy: Expand Your Marketing To Grow
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Dive into episode 6 of "Lift Your Moving Marketing" with Christina Hawkins, focusing on 'Expand,' the final element of the CORE strategy. Learn how exceptional customer service can create lasting impressions and turn satisfied customers into passionate advocates for your brand. Christina discusses the importance of follow-ups post-move, leveraging …
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Sustainable Growth: Balancing Short-Term Wins and Long-Term Success
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Explore the balance between short-term victories and long-term prosperity in the world of business. Discover the strategies, insights, and stories that shed light on how to achieve sustainable growth while maintaining a vision for the future. Growth Grader tool: https://www.lean-labs.com/the-growth-grader…
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306: HubSpot View tips, Copying Contact properties to Deals, Saved Sections, Associated Objects
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This edition we dive into:• Did you start fast in 2024?• 🆕 HubShots Framework version is available• How to build a simple Marketing View of Contacts• How to build a simple Sales View of Contacts• How to efficiently copy up contact properties to a deal• How to use Saved Sections in HubSpot pages• How to view Merged Tickets• Midjourney v6 prompt for …
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In this episode of "Lift Your Moving Marketing," host Christina Hawkins delves into the 'Relate' aspect of the CORE strategy, emphasizing the importance of personal connections in the moving industry. Discover how understanding customer stories, sending personalized emails, and using social media to address common moving concerns can forge stronger…
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Customer Journey Mapping: Enhancing B2B Customer Experiences
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Join us in this episode to uncover how strategic mapping can transform your approach, ensuring your clients have an exceptional and seamless experience throughout their entire buyer journey. Get ready to enhance your customer relationships and drive business growth with valuable insights and expert guidance.…
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Join Christina Hawkins in this episode of "Lift Your Moving Marketing" as she explores 'Originate,' the second element of the CORE strategy. Discover innovative ways to proactively reach potential customers and stand out in the moving industry. Christina shares insights on forming partnerships, engaging in community events, and leveraging social me…
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Webinar Replay - Planning Your 2024 Digital Marketing
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This is a replay of our December 2023 webinar, aimed at propelling moving companies into digital marketing success for 2024. This episode is ideal for moving industry professionals eager to enhance their business in the new year. Discover key strategies for setting KPIs and goals, optimizing your website for 2024, and effectively using AI and video…
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CORE Strategy: Cultivating Customer Connections
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Welcome to "Lift Your Moving Marketing," where host Christina Hawkins takes you on a journey through innovative marketing strategies for your moving company. In this episode, we delve into the 'Cultivate' aspect of the CORE strategy, focusing on building lasting customer relationships through engaging content. Discover how sharing success stories, …
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CORE Strategy: The Key to Unlocking Your Moving Company's Marketing
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Join Christina Hawkins in today's episode of "Moving Forward," where we explore the transformative CORE strategy: Cultivate, Originate, Relate, and Expand. Designed specifically for moving companies, this episode is a deep dive into a method that revolutionizes how you grow your business from the ground up. Dive into "Moving Forward" with Christina…
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Welcome to Lift Your Moving Marketing: Start Your Journey to Success
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Welcome to "Lift Your Moving Marketing," the essential podcast for moving company owners seeking to elevate their business in the digital world. This podcast is your first stop on marketing mastery, hosted by Christina Hawkins, founder of GlobalSpex and Moving Marketing Results. In our inaugural episode, Christina introduces herself and her extensi…
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Customer Retention Strategies: Keeping B2B Clients Happy
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Discover the art of keeping your B2B clients not just satisfied, but delighted with your services. In this episode, we'll share proven customer retention strategies, expert advice, and real-life success stories to help you build lasting relationships and boost your business's bottom line.By Lean Labs
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Cross-Channel Marketing Campaigns: Coordinating Your Efforts
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In this episode, we're unraveling the intricacies of cross-channel marketing campaigns and the art of seamless coordination. Join us as we explore the strategies, tools, and best practices that will help you orchestrate your marketing efforts across multiple platforms for maximum impact and engagement.…
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How Industry-Specific Landing Pages Boost Conversion Rates
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Riley Stricklin is the Co-Founder and CEO of Lume Cube, an ecommerce brand designing premium lighting tools for the creator economy. Established in 2014, Lume Cube started with a portable waterproof light for GoPro cameras and has since expanded to portable lights, partnering with notable retailers like Best Buy and the Apple Store. Before Lume Cub…
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How to Optimize Your Sales Funnel and Turn Leads into Loyal Customers
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Tune in as we unravel the secrets of turning site visitors into devoted customers by fine-tuning your sales funnel. In this episode, we'll guide you through the proven strategies, techniques, and best practices that will help you maximize conversions, build lasting relationships, and supercharge your business growth.…
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Category Creation: How To Thrive in a Crowded Market
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Matt Bertulli is the Co-founder and CEO of Pela Case and Lomi, certified B-corp brands operating at the intersection of waste innovation and consumer technology. Fueled by a mission to minimize global waste, Pela creates sustainable phone cases from eco-friendly materials, while Lomi transforms food waste into nutrient-rich plant food with its Smar…
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The Power of Data-Driven Marketing: Leveraging Analytics for Growth
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Dive into the dynamic world of data-driven marketing as we unveil the secrets to leveraging analytics for remarkable business growth. See the proven strategies and real-world insights that will help you supercharge your marketing efforts with data.By Lean Labs
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305: The End of 2023 HubSpot Bumper Episode
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This edition we dive into:• Preparing for a Fast Start in 2024• Quick shots (Loom, Clearbit acquisitions)• Active lists of non-marketing contacts who used to be marketing contacts• How to build a list of ZoomInfo contacts• Adding images in meetings in the HubSpot app• Using LinkedIn Sales Navigator with HubSpot - pros and cons • How to find who cre…
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