Everyone faces crucibles of adversity that make them who they are. Leaders of influence use those moments to help forge themselves into better people and leaders, leaving it better than they found it and paying it forward to the next generations. Join Chief Randy Bruegman for our weekly podcast as he speaks with leaders from all walks of life, exploring and learning from their personal journeys and the crucibles they have faced, as they strive to help others live a life of success and signif ...
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The Joint Readiness Training Center is the premier crucible training experience. We prepare units to fight and win in the most complex environments against world-class opposing forces. We are America’s leadership laboratory. This podcast isn’t an academic review of historical vignettes or political-science analysis of current events. This is a podcast about warfighting and the skillsets necessary for America’s Army to fight and win on the modern battlefield.
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The Sell with Authority Podcast is all about helping marketing agencies sell more of what they do for a higher price. How do you attract a steady stream of well-prepared prospects into your sales pipeline? How do you step away from the sea of competitors so you stand out? How do you price your services? How do you get clients to say yes to your proposal? Each episode contains valuable insights, recommendations, and tangible examples of best practices — not theoretical prose. Every step — eve ...
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In this raw and motivational show we focus on forging men into modern day warriors. We uncover the secrets of how Tier-1 Men are created. You will learn how they live, how they think and what sets them apart. These men are the chosen few who have the courage, self confidence and warrior spirit that is embodied in every aspect of their life. Whether they are running toward gunfire, walking into a boardroom or being a transcendent fathers and husbands, at the core they remain warriors. Every s ...
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X-Factor casts a spotlight on proven private equity-backed executives and the tools and tactics they leverage to create enterprise value within their portfolio companies. This podcast is brought to you by PrivateEquityCXO, the world’s largest digital community of PE-backed executives. Start your free membership today and unlock exclusive content and insights that help PE-backed executives drive performance.
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Men, it’s time to level up. Learn to apply the ancient principles of the Samurai Warrior to modern concepts of mindset and masculinity, and successfully navigate what it means to be a man in a society that tries to demonize anything masculine as “toxic.”
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065 S01 Ep 22 – Perspectives of a Warfighter: Leadership Lessons with the Sergeant Major of the Army
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The Joint Readiness Training Center is pleased to present the sixty-fifth episode to air on ‘The Crucible - The JRTC Experience.’ Hosted by the Commander of Ops Group (COG), COL Matthew Hardman. Today’s guest is the Sergeant Major of the Army, SMA Michael Weimer. SMA Michael Weimer was sworn in as the 17th Sergeant Major of the Army on Aug. 4, 2023…
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EPISODE 050: SHANE BROWN | FRESNO FIRE DEPARTMENT
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For more resources, visit: theleadershipcruciblefoundation.org To watch the video podcast on Youtube, click here. To download the Team Discussion Guide, click here. Stepping Back to Move Forward Are you a firefighter or public service professional who has faced intense adversity? Have you been told to just tough it out, keep your head down, and pus…
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066 S01 Ep 23 – Large-Scale Combat Operations Symposium 2024 w/BG Jason Curl
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The Joint Readiness Training Center is pleased to present the sixty-sixth episode to air on ‘The Crucible - The JRTC Experience’ and the third annual Large Scale Combat Operations Symposium. Hosted by the Commanding General of the JRTC and Ft. Johnson, BG Jason Curl and the Commander of Ops Group (COG), COL Matthew Hardman. Today’s guests are all s…
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SWA ConduitDigitalFiresideChatwithHannahRothandErikJensen V02
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For this episode of Sell With Authority, we’ve got something really special lined up for you — something we’ve never done before. We’re calling it a “Fireside Chat.” It’s a more laid-back, informal conversation, but packed with expert insights on a crucial topic for your agency’s success — strategic partnerships. Also in the category of things we’v…
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How to Build High-Performing Executive Teams in Your Portfolio Company
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Carson Tate, c-suite advisor and executive coach, joins us to discuss fostering strong team dynamics and optimizing collaboration within executive teams in portfolio companies. Carson shares her step-by-step process for utilizing “Designed Alliances” to cultivate cohesive executive teams. X-Factor is presented by PrivateEquityCXO, the world’s large…
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No Friction Lead Generation, with Stephen Woessner
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Today’s episode of the podcast is a solocast so that you and I could take a strategy from last week’s episode and explore it with more depth. Last week — you may recall — I shared that one of the strategies that we taught during our July Intensive was what we call “No Friction Lead Generation.” When you have built up enough trust, respect, and auth…
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064 S03 Ep 08 – Paratrooper Basics & Preparing for an Airborne Joint Forcible Entry Operation w/a Rifle CO RTO, SPC Mitchell of 1-504 PIR
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The Joint Readiness Training Center is pleased to present the sixty-fourth episode to air on ‘The Crucible - The JRTC Experience.’ Hosted by the Commander of Ops Group (COG), COL Matthew Hardman. Today’s guest is the company radio-telephone operator for B Company, 1-504th PIR, 1st BCT, 82nd Airborne Division, SPC Kevin Mitchell. Established during …
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Debrief and takeaways from the July Intensive, with Stephen Woessner
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Last week (July 30th and 31st) — my Predictive team and I hosted our latest “2-day Intensive.” Every March, July, and November — we get our Predictive clients together for an “Intensive” where we peel back the curtain and share the results of the most recent experiment in the Lab, the actual results, and how to install it into their agencies. We pr…
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The Psychology and Tactical Strategy Behind Transformational Leadership in PE
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Eric Bluhm, Chief Revenue Officer for Modern Campus, an education software provider backed by The Riverside Company, discusses transformational leadership. Eric shares advice on how to make your company unrecognizable in 3 to 5 years — and promote that transformation throughout your teams and individual employees. X-Factor is presented by PrivateEq…
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063 S01 Ep 21 – Developing Leaders for Combat at the Brigade through Corps Echelons w/LTG Stephen Smith
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The Joint Readiness Training Center is pleased to present the sixty-third episode to air on ‘The Crucible - The JRTC Experience.’ Hosted by the Commander of Ops Group (COG), COL Matthew Hardman. Today’s guest is the Deputy Commanding General of United States Army Forces Command, Lieutenant General Stephen Smith. Forces Command is the largest United…
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How to Use Strategic Lenses for Niching Down, with Hannah Roth
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I am thrilled about this episode of Sell With Authority because it is super fun — and ridiculously helpful! Hannah Roth, our mad scientist and strategist at Predictive, is back for another episode to debunk the myth that niching down is just about picking an industry. Hannah has been diving into the latest Agency Edge research report. We walk throu…
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Who Is The Real Donald Trump with Rafa Conde And George Sorial EP.204
1:11:14
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"Who Is The Real Donald Trump with Rafa Conde And George Sorial EP. 204"In this compelling episode, Rafa Conde sits down with George Sorial, a long-time associate and key insider in the Trump Organization, to uncover the true essence of one of the most polarizing figures in modern history: Donald Trump. Drawing from his unique experiences and first…
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EPISODE 049: ALEXA CHILCUTT, PH.D. | CAREY BUSINESS SCHOOL
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For more resources, visit: theleadershipcruciblefoundation.org To watch the video podcast on Youtube, click here. To download the Team Discussion Guide, click here. Leading Through Change: Guiding Multi-Generational Teams in Turbulent Times Join Chief Bruegman as he delves into the personal journey of Dr. Alexa Chilcutt, a certified executive coach…
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062 S02 Ep 12 – Developing BDEs & Their Leaders for the Next Fight w/a Pre-BCT CMD & a Current BCT CDR
1:01:43
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The Joint Readiness Training Center is pleased to present the sixty-second episode to air on ‘The Crucible - The JRTC Experience.’ Hosted by the Commander of Ops Group (COG), COL Matthew Hardman. Today’s guests are a pre-command and incoming commander for 2nd Brigade Combat Team of 10th Mountain Division (Light Infantry), COL Anthony Gore and the c…
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How to select the right CRM for your agency, with Erik Jensen
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This episode is going to be one of those episodes where you ask yourself… “What in the world was that!?! – because that was ridiculously fun and super helpful!” My guest expert today is Erik Jensen. In case you’re meeting Erik for the first time — he’s my business partner here at Predictive ROI, and we’ve worked alongside each other for well over a…
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God, Trump And Money With Rafa Conde And Matt Sapaula EP. 203
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"God, Trump And Money With Rafa Conde And Matt Sapaula EP. 203"In this riveting episode, Rafa Conde and special guest Matt Sapaula dive into a bold and thought-provoking discussion that intertwines faith, politics, and finance. Join them as they explore the profound impact of belief systems on personal success and wealth-building strategies, the ec…
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Becoming a Change Agent in a Private Equity-Backed Environment
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Jessica Hamilton, Chief Financial Officer for LeaseCrunch, a cloud-based lease accounting software solution backed by Aquiline Capital Partners, joins us to discuss effective change management practices. Jessica offers insights on professionalizing businesses and executing platform strategies while keeping employees aligned. X-Factor is presented b…
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Large Scale Combat Operations Symposium of '24 Teaser 01
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Please join us for the Large Scale Combat Operations Symposium of ’24 on Thursday, 8 August ‘24 at 0900-1100 CST. Hosted by the incoming Commanding General, BG Jason Curl and the Commander of Ops Group (COG), COL Matthew Hardman on 8 August ‘24. Their guests are several majors and captains observer-coach-trainers with over 125 decisive action train…
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061 S02 Ep 11 – Setting the Conditions for the BDE & BNs to Succeed in LSCO thru Staff Overmatch w/Devil 03, MAJ Tony Formica
1:08:20
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The Joint Readiness Training Center is pleased to present the sixty-first episode to air on ‘The Crucible - The JRTC Experience.’ Hosted by MAJ James “Jim” Lee is the Brigade Executive Officer Observer-Coach-Trainer for the BDE Command & Control Task Force (BCT HQ) on behalf of the Commander of Operations Group. Today’s guest is the Brigade S-3 Ope…
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How to Design Your Digital Marketing Success Plan, with Corey Morris
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My guest on this episode of Sell With Authority has spent nearly 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. Corey Morris, President and CEO of Voltage returns for an encore interview. Corey recently released his new book, The Digital M…
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060 S12 Ep 06 – Special Operations within Large Scale Combat Operations w/JRTC's Special Operations Training Detachment
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The Joint Readiness Training Center is pleased to present the sixtieth episode to air on ‘The Crucible - The JRTC Experience.’ Hosted by the Commander of Ops Group (COG), COL Matthew Hardman. Today’s guests are the Commander of the Special Operations Training Detachment for US Army Special Operations Command, COL Nathanael Joslyn and one of their s…
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EPISODE 048: JONNA KIRSCHNER | CNI MANUFACTURING
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For more resources, visit: theleadershipcruciblefoundation.org To watch the video podcast on Youtube, click here. To download the Team Discussion Guide, click here. From Courtroom to Factory Floor: An Attorney's Unexpected Leadership Journey In a surprising twist, a corporate attorney found herself leading a manufacturing group for the Chickasaw Na…
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The Sales Crucible and How to Build One, with Stephen Woessner
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For this episode of Sell With Authority — I break down a sales strategy that we’ve used here at Predictive for nearly a decade — but not until recently — did we build a framework around it. We call it the “Sales Crucible” — and I will tell you — whenever we have a new service line to begin selling here at Predictive – I design what we call a “Sales…
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1
A Masculine Man Is More Than Just A Fit Dude! EP. 202
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In this episode , host Rafa Conde dives deep into the essence of true masculinity. "A Masculine Man Is More Than Just A Fit Dude!" EP. 202, this episode goes beyond the surface of physical fitness to explore the multifaceted nature of being a strong, well-rounded man.Join Rafa as he challenges common stereotypes and misconceptions about masculinity…
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1
Navigating the Private Equity Landscape: Lessons from a First-Time CEO
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Christian Leard, CEO at Perennials and Sutherland, joins us to discuss the journey from a large company executive to his first PE-backed role as CEO of a mid-market company. X-Factor is presented by PrivateEquityCXO, the world’s largest digital community of PE-backed executives. Start your free membership today and unlock exclusive content and insi…
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Skeptical thought leadership will work for you?, with Stephen Woessner
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For this episode of Sell With Authority, we’re shaking things up a bit. Instead of our usual format — I’ve got something special in store for you. Why this twist, you might wonder? There are a few reasons I’m excited to share with you. But before we dive in — have you heard about our upcoming July Intensive? Three times a year — we get our Predicti…
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How to Grow Your Agency Through Community and Collaboration, with Jay Owen
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I’m thrilled to welcome Jay Owen to this episode of Sell With Authority. Jay is the Founder and CEO of Business Builders, and this is a bit of an encore because Jay and I connected a few years ago for episode 777 of Onward Nation. Today’s conversation is packed with insights you can apply to your own agency — to help you sell more effectively by fo…
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Unlocking Sponsor Support: Strategies for PE-Backed Executives
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Puja Agrawal, Strategic Operating Partner at Kayne Anderson, joins us to discuss embracing sponsor resources, striking the right balance of leadership traits, and leveraging vulnerability to drive value in portfolio companies. X-Factor is presented by PrivateEquityCXO, the world’s largest digital community of PE-backed executives. Start your free m…
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059 S03 Ep 07 – The Life of a Grunt Leader: From a Ranger PFC to an Infantry Colonel w/COL Matthew Leclair
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The Joint Readiness Training Center is pleased to present the fifty-ninth episode to air on ‘The Crucible - The JRTC Experience.’ Hosted by the Commander of Ops Group (COG), COL Matthew Hardman. Today’s guest is senior Army fellow at the Asia Pacific Center for Security Studies. Following his current assignment, COL Matthew Leclair. Following his c…
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For more resources, visit: theleadershipcruciblefoundation.org To watch the video podcast on Youtube, click here. To download the Team Discussion Guide, click here. Becoming An Authentic Employer Brand To Attract Top Talent Have you ever heard the myths about employer branding that could be holding you back from attracting top talent? Here are thre…
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Email Writing Workshop, with Stephen Woessner
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Welcome to the Sell with Authority Podcast – I’m Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an authority position in the niche they’ve decided to serve — and t…
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058 S11 Ep 06 – Spectre Team's Best Practices & Innovations w/Geronimo's Info War Cell
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The Joint Readiness Training Center is pleased to present the forty-sixth episode to air on ‘The Crucible - The JRTC Experience.’ Hosted by LTC Mason Thornal, the Battalion Commander of 1-509th IN (OPFOR) on behalf of the Commander of Operations Group. Today’s guests are members of Geronimo’s infamous Spectre Team, their information warfare team. M…
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How to close sales without closing, with Stephen Woessner
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Welcome to the Sell with Authority Podcast – I’m Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an authority position in the niche they’ve decided to serve — and t…
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057 S1 Ep 20 – Training to Fight and Win in Tomorrow's Fight w/MG Buzzard of the Maneuver Center of Excellence
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The Joint Readiness Training Center is pleased to present the fifty-seventh episode to air on ‘The Crucible - The JRTC Experience.’ Hosted by the Commander of Ops Group (COG), COL Matthew Hardman. Today’s guest is the Commanding General of the Maneuver Center of Excellence, MG Curtis Buzzard. The Maneuver Center of Excellence was established in Sep…
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From Vision to Scale: Managing the Transition from Founder-Led to Founder-Influenced
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Welcome to the first episode of the PrivateEquityCXO Webinar Series! In this exciting debut, Lizzie Jordan, Vice President of Search at FALCON, takes the reins as guest host of X-Factor. Lizzie is joined by Peter Clare, CEO at Relode. Together, they delve into strategies for maximizing returns on founder-led M&A pursuits within the middle-market pr…
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EPISODE 046: NORA ZIMMETT | THE WEATHER CHANNEL
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For more resources, visit: theleadershipcruciblefoundation.org To watch the video podcast on Youtube, click here. To download the Team Discussion Guide, click here. Weathering the Storms: Advice from a Veteran News Executive In this episode, Nora shares invaluable insights on inclusive leadership and building successful careers. But that's not all …
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How to Design Your HERO Offer, with Jane Pfeiffer
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For this episode of Sell With Authority, I am thrilled to welcome back Jane Pfeiffer, the brilliant Founder and President of Fieldtrip, for an encore interview. Jane and her team have developed a new service offering that’s a game-changer for clients and prospects in their niche. We discuss how to design a service offering that is limited in scope,…
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056 S1 Ep 19 – The Employment of Light Infantry Formations During Large Scale Combat Operations w/MG Gregory Anderson of 10th MTN
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The Joint Readiness Training Center is pleased to present the fifty-sixth episode to air on ‘The Crucible - The JRTC Experience.’ Hosted by the Commander of Ops Group (COG), COL Matthew Hardman. Today’s guest is the Commanding General of the 10th Mountain Division (Light Infantry), MG Gregory Anderson. The 10th Mountain Division (Light Infantry) is…
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How to Escape Founder-Led Sales, with Corey Quinn
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For this episode of Sell With Authority, I invited Corey Quinn, who has a 25-year record of extraordinary success as an entrepreneur, sales leader, and marketing executive, to come back for an encore. In episode 86 of the podcast, Corey and I went on a bit of a mining expedition where we unearthed a ton of golden nuggets around how to narrow down y…
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Value Creation Blueprint: Uniting Private Equity Sponsors and Management
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Ben Riefe, Managing Director for Benford Capital Partners, joins us to discuss developing a value creation plan in partnership with management. X-Factor is presented by PrivateEquityCXO, the world’s largest digital community of PE-backed executives. Start your free membership today and unlock exclusive content and insights that help PE-backed execu…
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055 S12 Ep 05 – Army Special Forces During Large Scale Combat Operations w/BG Joseph Wortham of 1st SFC(A)
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The Joint Readiness Training Center is pleased to present the fifty-fifth episode to air on ‘The Crucible - The JRTC Experience.’ Hosted by the Commander of Ops Group (COG), COL Matthew Hardman. Today’s guest is Deputy Commanding General for Operations with 1st Special Forces Command (Airborne), BG Joseph Wortham. 1st Special Forces Command (Airbor…
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How to Get Your Money, with Sharon Toerek
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I am thrilled to welcome our guest expert, Sharon Toerek, back to this episode of Sell With Authority. It’s her fourth time appearing on the show with us, but for those who are meeting her for the first time, she’s the Founder of Toerek Law and the host of the podcast “The Innovative Agency”. Sharon is also Predictive’s wicked smart intellectual pr…
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EPISODE 045: LINDA KLEIN | BAKER DONELSON
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For more resources, visit: theleadershipcruciblefoundation.org To watch the video podcast on Youtube, click here. To download the Team Discussion Guide, click here. If you're feeling disheartened by the lack of impactful leadership examples in your professional journey, despite your efforts to seek them out, then you are not alone! Despite your ded…
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054 S07 Ep 03 – Fixing Brigade Combat Team’s Organic Mortars w/Three Seasoned Mortarmen, SFC Hernandez, SFC Fusek, & SFC Scholle from JRTC
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The Joint Readiness Training Center is pleased to present the fifty-fourth episode to air on ‘The Crucible - The JRTC Experience.’ Hosted by the Command Sergeant Major of Ops Group (COG), CSM Michael Hall. Today’s guests are all seasoned mortar Observer-Coach-Trainers (OCTs) at the JRTC. SFC Juan Hernandez from Task Force 2 (Infantry Battalion) whi…
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Strategic Moves for Agency Profit, with Marcel Petitpas
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This episode of Sell With Authority is one I have been eagerly anticipating! I’m excited to reintroduce you to our special guest expert — because this conversation has been about 6-months in the making. When Marcel Petitpas, the Co-Founder and CEO of Parakeeto, joined us for Episode 95, the insights he shared were just the tip of the iceberg. That’…
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Driving Growth Together: Aligning Commercial and Finance in Private Equity
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Stephen Schiller, Chief Growth Officer for EverSmith Brands, a Riverside Company, shares strategies for creating synergy between commercial and finance teams in private equity-backed companies. X-Factor is presented by PrivateEquityCXO, the world’s largest digital community of PE-backed executives. Start your free membership today and unlock exclus…
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How to Find the Right Strategic Partnership for Your Agency, with Tim Burke
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In this episode of Sell With Authority, Hannah Roth and I welcome Tim Burke, CEO of Conduit Digital Marketing. We focus our discussion on strengthening your agency through strategic partnerships — and the effective use of white-label solutions. Tim shares his brilliant perspective on the power of choosing the right strategic partners, optimizing pr…
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053 S01 Ep 18 – Using Data to Feed Operations & Incorporate Emerging Tech on the Modern Battlefield w/LTC Beskow of ORCEN
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The Joint Readiness Training Center is pleased to present the fifty-third episode to air on ‘The Crucible - The JRTC Experience.’ Hosted by the Commander of Ops Group (COG), COL Matthew Hardman. Today’s guest is Director of Operations Research Center at the U.S. Military Academy at West Point, LTC David Beskow, PhD. He has a PhD in Societal Computi…
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How to Reach Your Agency’s Next Level of Growth, with Stephen Woessner
58:39
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58:39
For this episode of Sell With Authority, we’re shaking things up a bit. Instead of our usual format — I’ve got something special in store for you. We’re diving into an episode I recorded with Drew McLellan for his Build a Better Agency Podcast. Why this twist, you might wonder? There are a few reasons I’m excited to share with you. First off — Drew…
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Lifecycle of an Investment Thesis: A Private Equity Investor’s Perspective
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35:50
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Jennifer Pereira, Managing Director and Group Head of Private Equity at Fengate Asset Management’s Toronto office joins us to reveal how private equity investors think through the investment thesis of a portfolio company throughout its lifecycle. X-Factor is presented by PrivateEquityCXO, the world’s largest digital community of PE-backed executive…
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