Hosted by Lawyer and Coach Marc Trestman Produced in affiliation with Miami Law - Entertainment, Arts and Sports Law
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Welcome to The Gameplan Podcast, where we strive to bring you the latest information on an ever evolving world around everything New York Jets. Providing weekly guests, perception, and your questions answered.
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For spiritually aligned leaders who want to get paid for their knowledge and wisdom.
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Marketing Trends is your #1 podcast for all things marketing. Every week, you’ll hear interviews with industry-leading marketers, including CMOs, CEOs, and thought leaders in the field. Tune in to hear the war stories and best practices from marketers who helped build the fastest-growing startups and are leading the enterprises of the future. Stay on top of the need-to-know marketing trends... Subscribe now.
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Game Week (!) | Commanders Vs. Jets Preview - Episode 190
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In this episode, we discuss the latest news and notes around the New York Jets, including; a Haason Reddick update. It's finally game week! How is NYJ preparing for their game against Washington on Saturday at MetLife Stadium? Also, Haason Reddick has still not shown face at 1 Jets Drive. Is this saga close to an end? That, and much more. If you've…
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Redefining Leadership: From CMO to Cohort Creator with Carla Piñeyro Sublett
44:36
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On this episode, Carla Piñeyro Sublett, the former CMO of IBM, discusses her transformational path from corporate leadership to starting her own company focused on connecting and optimizing human potential. Carla shares insights into modern leadership, authenticity, and the importance of balancing mind, body, and spirit in professional settings, an…
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Business As Usual At 1 Jets Drive | Talking Ball - Episode 189
11:58
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In this episode, we discuss the current state of the New York Jets, and how everything is kind of just ... business as usual. Training camp is well underway and the vibes are great. Also, Haason Reddick has still not shown face at 1 Jets Drive since the trade got announced. When should we expect Reddick to end his holdout and return to Florham Park…
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How Deloitte Uses Data-Driven Creativity in Marketing
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On this episode, Suzanne Kounkel, the Global Chief Marketing Officer at Deloitte and Deloitte’s US CMO, dives into what it means to be a marketing leader at such a high level. Plus, she discusses the role of data and insights in enhancing creativity in marketing campaigns and she emphasizes the strategic importance of AI in marketing and the need f…
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Haason Reddick Situation | First Day Of School - Episode 188
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In this episode, we break-down the Haason Reddick situation in Florham Park, and why he has yet to arrive at 1 Jets Drive. When should we expect some sort of resolution? Also, the rest of NYJ were in attendance at the facility for the first day of training camp. How good is this roster compared to years past? That, and much more. If you've enjoyed …
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The Best Business Model to Monetize Your Personal Brand (After 10 Years of Trying Them All)
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What's the best way to monetize your personal brand? There are basically 5 options. In this video I break down the pros and cons of each one. Other Resources 👇 → Creator Frameworks: https://paidtobringpeace.com/frameworks → 33 Conversion Codes For Creators: https://go.paidtobringpeace.com/33By Beau Norton
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Davante Adams Offseason Trade Chatter | Potential Additions In August? - Episode 187
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In this episode, we react to the smoke of Davante Adams potentially getting traded from the Las Vegas Raiders. How realistic of an opportunity is this for the Jets to go out and get Aaron Rodgers' favorite target? Also, what positions should NYJ be looking to add to in the month of August? That, and much more. If you've enjoyed this episode, make s…
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Media Tips Hat To Jets | Training Camp Is Near - Episode 186
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In this episode, we break-down ESPN's executive poll which ranks players at each position. Who receives some well deserved love on the Jets? Also, training camp is right around the corner. Are you planning on making it out to a practice? That, and much more. If you've enjoyed this episode, make sure to leave a positive rating if you're listening on…
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On this episode, Lena Waters, Chief Marketing Officer at Grammarly, discusses the company's transition from a consumer brand to an enterprise-ready solution and how AI has played a role from the beginning. She emphasizes the importance of providing value to customers at every stage of the writing process and highlights Grammarly's unique selling po…
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Breeeeece (!) | Importance Of Leadership - Episode 185
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In this episode, we discuss Breece Hall's 2024 goal, and how his attitude is exactly what the Jets need heading into this season. Also, should New York be relying on their stellar 2022 draft class for more leadership? That, and much more. If you've enjoyed this episode, make sure to leave a positive rating if you're listening on Apple. Enjoy!…
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Jets' 90-Man Roster Preview (Defense) | Dynamic Duo At Linebacker - Episode 184
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In this episode, we preview the Jets' 90-man roster on defense. Which positional competition are we looking forward to the most when training camp kicks off in July? Also, how good is the Jets' group at linebacker? If you've enjoyed this episode, make sure to leave a positive rating if you're listening on Apple. Enjoy!…
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On this episode, Jill Thomas, Chief Marketing and Customer Experience Officer of PGA TOUR Superstore, discusses the challenges and opportunities of marketing in the golf retail industry. She highlights the shift in the golf consumer landscape and the need to reach diverse audiences with different motivations for playing the game. Jill also shares h…
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Jets' 90-Man Roster Preview (Offense) | NYJ Breaks For The Summer - Episode 183
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In this episode, we chat about the Jets' 90-man roster, and how it may all shape up entering training camp in July. Who are a few players on offense that are notable shout-outs throughout OTAs and mini-camp? Also, NYJ breaks for the summer as mandatory mini-camp comes to an end. If you've enjoyed this episode, make sure to leave a positive rating i…
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Unnecessary Jets Drama In June | G5 In Year 3 - Episode 182
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In this episode, we react to the media's, unwarranted, explosion regarding Aaron Rodgers' absence from June mini-camp. We explain why this is such a massive overreaction from everyone involved. Also, what should we expect from Garrett Wilson heading into year three? That, and much more. If you've enjoyed this episode, make sure to leave a positive …
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A Winning Gameplan for Sports Marketing Success
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There are few arenas as competitive and complex as professional sports marketing. In this episode, Melissa Proctor, CMO of the NBA’s Atlanta Hawks and State Farm Arena, shares how she continues to achieve by showing up for herself and her teams. With more than 15 years of proven brand strategy expertise, Melissa has found myriad ways to engage and …
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Braelon The Alien | Jets June OTA Update - Episode 181
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In this episode, we discuss the beast that is 20-year-old rookie RB Braelon Allen. How large of a role will Braelon carry in 2024? Also, Tyler Conklin talked about improving his YAC, and the Jets may have a contract dispute on their hands. That, and much more. If you've enjoyed this episode, make sure to leave a positive rating if you're listening …
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Active At OTAs In Florham Park | Late-May Signing - Episode 180
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In this episode, we discuss the Jets' participation at OTAs and how things are shaping up for the rest of the summer. Also, New York made an interesting signing today that proves the team is being proactive. That, and much more. If you've enjoyed this episode, make sure to leave a positive rating if you're listening on Apple. Enjoy!…
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The Future of Marketing: Storytelling and Unique Brand Voice
39:09
39:09
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On this episode, Carrie Grapenthin, CMO of Lincoln International, discusses the importance of listening, diplomacy, and relationship-building in marketing leadership. She emphasizes the need for marketers to be agile and adaptable, especially in a competitive and fast-paced industry. Carrie also highlights the unique role of marketing in shaping th…
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Jets' 2024 Schedule Reveal, Part 2 | OTAs Begin at 1JD - Episode 179
13:59
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In this episode, we review the second half of the Jets' 2024 schedule, and what to expect towards the back-end of the season. Also, OTAs have begun at 1 Jets Drive. What are some observations that we've made thus far from those who are present? That, and much more. If you've enjoyed this episode, make sure to leave a positive rating if you're liste…
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Jets' 2024 Schedule Reveal | Sign Your Rookies Early - Episode 178
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In this episode, we react to the Jets' 2024 schedule that officially released at 8:00 p.m. ET on Wednesday. How many prime-time games is NYJ slated to have this coming year? Also, Gang Green was able to sign all but one of their rookies. Who's remaining, and when can we expect a deal to get done? That, and much more. If you've enjoyed this episode,…
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Depth, Baby | NFL Schedule Coming Soon - Episode 177
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In this episode, we discuss the Jets' depth at various key positions. What has New York done this off-season to solidify themselves to make a run in 2024? Also, the NFL schedule is set to be released next week. Who would you like to see Week 1? That, and much more. If you've enjoyed this episode, make sure to leave a positive rating if you're liste…
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The Challenge of A Historic Brand With a Modern Vision
32:40
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On this episode, Victoria Lozano, EVP of Marketing for Crayola, discusses the evolving role of marketing, the importance of creativity, and the power of partnerships. She emphasizes that marketing is no longer just about advertising and promotions, but about all the touch points a brand has in consumers' lives. She also highlights the need for mark…
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2024 Jets Draft Recap | What's Next? - Episode 176
21:20
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In this episode, we recap the Jets' 2024 draft class, providing a breakdown of each pick as we go along. How would you grade New York's draft haul this year? Also, off-season workouts are underway for NYJ. How do you feel about the state of Gang Green's roster as we enter the month of May? That, and much more. If you've enjoyed this episode, make s…
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This is Marketing Trends, where we'll give you an authentic look into the world’s most impactful marketing leaders. How do they think? How do they lead? How do they maintain their dominant positions at brands like ESPN, Google, Meta, Wells Fargo, Walmart and others? Join host Jeremy Bergeron as he uncovers the answers to those questions, and more.…
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Full Jets Draft Preview | Who's Next For Gang Green? - Episode 175
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In this episode, we provide a full preview of Thursday's first round of the NFL Draft and who the Jets may look to target in round one. Is NYJ planning to stay put at No. 10? Also, Gang Green has a decision to make when it comes to positional value. Would the Jets prioritize B. Bowers over one of the top offensive linemen? That, and much more. If y…
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Productivity For Multi-Passionates and People With ADHD
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Struggle to get stuff done as a multi-passionate creator? The traditional methods that work for "normal" people might not work for you. In this episode I share an alternative method that will bring more ease and enjoyment into your creative work. Other resources you might find helpful: 100 Persuasion Prompts For Creators The Creator Frameworks Vaul…
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Strategies for Winning Over New Generations in Real Estate
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On this episode, Brad Nelson, the Chief Marketing Officer at Sotheby's International Realty, discusses the changing consumer demographics and the intergenerational transfer of wealth in the real estate market. He emphasizes the importance of connecting with different generations of clients and creating an emotional connection with them. Plus, he ta…
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Brock Bowers Smoke | One Week Away From Draft Day - Episode 174
17:44
17:44
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In this episode, we preview the New York Jets' pick at No. 10, predicting the pick just a week before they make the official selection on draft night. Also, is Georgia's Brock Bowers considered the favorite for the Jets in Round 1? That, and much more. If you've enjoyed this episode, make sure to leave a positive rating if you're listening on Apple…
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Mini-Draft Preview | Too Many Mocks - Episode 173
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In this episode, we provide a mini-draft preview as the Jets look to make a meaningful addition to their team at pick No. 10. Also, how much flexibility does NYJ have in the first round? That, and much more. If you've enjoyed this episode, make sure to leave a positive rating if you're listening on Apple. Enjoy!…
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Haason Reddick, The Jet | Brock Bowers At No. 10? - Episode 172
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In this episode, we discuss the Haason Reddick trade, and the domino effect it will have on the rest of the defense. How will Reddick's presence positively impact the likes of Quinnen Williams, Will McDonald IV, etc.? Also, we've finally hit April, and it's time to talk NFL Draft. What's the likelihood the Jets look to draft versatile tight end Bro…
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NFL Owners Meeting Banter | Positions Of Need - Episode 171
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In this episode, we recap a busy early portion of the week in Orlando, where the NFL held their annual owners meeting. Any notable quotes from Coach Saleh, Joe Douglas that caught our ear? Also, the Jets have plenty of flexibility heading into this year's draft. What are some positions of need, after the initial wave of free-agency, that NYJ still …
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A Late Free-Agent Frenzy | Let Joe D. Cook - Episode 170
19:34
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In this episode, we recap the past week of signings and breakfast sandwiches delivered by the New York Jets. How does Tyron Smith's presence affect the rest of the offensive line? How well will Mike Williams complement a surging Garrett Wilson? That, and much more. If you've enjoyed this episode, make sure to leave a positive rating if you're liste…
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Free Agency Frenzy Recap | The Jets Are Never Boring - Episode 169
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In this episode, we recap the Jets' first few free-agent signings from this week as well as preview what they may have up their sleeves for an encore. If you've enjoyed this episode, make sure you leave a positive rating if you're listening on Apple. Enjoy!By Tyler Capossela
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Positions Of Need For NYJ? | Jets Free Agency Preview - Episode 168
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In this episode, we preview a few positions of need for the Jets as they enter yet another pivotal free agency period. What are a few positions that New York must prioritize on Monday when the Legal Tampering window opens? That, and much more. If you've enjoyed this episode, make sure to leave a positive rating if you're listening on Apple. Enjoy!…
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Why productivity tools actually make you LESS productive.By Beau Norton
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Never A Dull Moment In Jets Land | NFL Combine Preview - Episode 167
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In this episode, we react to a wild Wednesday, which, of course, featured the New York Jets. What was shared in GM Joe Douglas' pre-Combine presser? Also, NYJ don't seem too amused by former teammate Mecole Hardman's recent comments. That, and much more. If you've enjoyed this episode, make sure to leave a positive rating if you're listening on App…
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Backup QB Drama | Free Agency Theorizing - Episode 166
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In this episode, we discuss the current chatter on social media regarding the Jets' backup quarterback situation, and how it may play out come free agency. Who is New York likely to target at backup QB for the 2024 season? Also, we dive deeper into positions of need for Gang Green and who NYJ is likely to target on day one. If you've enjoyed this e…
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Woody Johnson's Rant | Kings Of The Offseason - Episode 165
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In this episode, we sum up a rather quiet New York Jets news week with a brief discussion about NFL Free Agency and the Draft. Also, Woody Johnson had some interesting comments to make surrounding his team and the potential future of a few key positions. That, and much more. If you've enjoyed this episode, make sure to leave a positive rating if yo…
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Rebuilding The Offensive Line | Senior Bowl Recap - Episode 164
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In this episode, we recap the 2024 Senior Bowl, which was coached by many members of the Jets' current staff. How does New York get a true head start on getting to know some of these talented prospects? Also, we lay out a detailed plan and give our predictions on how to rebuild Gang Green's offensive line. How should the Jets go about signing playe…
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Driven By Drama | Jets Senior Bowl Talk - Episode 163
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In this episode, we discuss the latest drama surrounding the New York Jets. How much weight does this recent article from "The Athletic" hold over the organization? Also, Senior Bowl week is in full swing and Gang Green is among the many clubs scouting the latest in soon-to-be NFL talent. Who are the Jets currently eyeing according to recent report…
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Consumer-Centric Wisdom: Woozae Kim on Marketing, Branding, and Beyond
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On this episode, Woozae Kim, an esteemed marketing leader, delves into the intricate realm of marketing and branding. Woozae underscores the significance of understanding the customer journey and fostering a cohesive brand experience across all touchpoints. Plus, he advocates staying attuned to consumer trends through field research, emphasizing em…
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Offensive Line Chatter | Early NFL Draft Talk - Episode 162
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In this episode, we discuss what a potential 2024 Jets offensive line could look like. How should New York attack the position this offseason? Also, we talk pick No. 10 and who Gang Green could possibly target at that spot. How likely are the Jets to trade out of the top-10? That, and much more. If you've enjoyed this episode, make sure to leave a …
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Unveiling the Fintech Marketing Landscape
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On this episode, Dipti Kachru, Global CMO at Broadridge Financial Solutions, unravels the complexities of marketing in the fintech industry. She shares her insights on navigating B2B challenges, the importance of progress over perfection, and the evolving role of the CMO in the corporate landscape. From ABM strategies to resilience in a male-domina…
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All-Pro Jets (2023-24) | Off-season Preview - Episode 161
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In this episode, we recap the Jets' All-Pro selections as two of New York's best players on defense make the cut. Who got snubbed from the Pro Bowl + All-Pro team(s) for Gang Green? Also, we dive into a bit of off-season discussion, outlining the Jets' plans one step at a time. If you've enjoyed this episode, make sure to leave a positive rating if…
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Innovation, Trust, and Marketing Mastery: A Conversation with Ashley Kramer, CMO and CSO of GitLab
48:01
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On this episode, Ashley Kramer, Chief Marketing and Strategy Officer at GitLab, shares her expertise on building trust in leadership and fostering collaboration between sales and marketing. Plus, she delves into the world of AI's impact on software development and explains bit about how GitLab is shaping the future. Tune in to learn: Community feed…
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Jets Vs. Patriots Recap | Looking Ahead To A Long Offseason - Episode 160
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In this episode, we recap the Jets' final win of the season against the Patriots at Gillette Stadium. Finally, they were able to beat New England, in New England. Also, New York has a long (ggg) off-season ahead until 2024-25 season opener. What are some key positions that Gang Green must address this spring if they want to highly compete next seas…
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Leading with Innovative Marketing Strategies in a Competitive Landscape
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The smartest CMOs are constantly looking for ways to get and stay ahead. On this episode, Jim Kruger, the CMO of Informatica, how he does this by driving forward a focus on leveraging AI and cloud technologies to help customers bring their data to life. Jim emphasizes the importance of aligning marketing strategy with cloud growth and shares his ap…
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Week 18 Is Finally Here (!) | Jets Vs. Patriots Preview - Episode 159
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In this episode, we recap the Jets' painful performance against the Browns last Thursday Night in Cleveland. What were some takeaways, specifically on the defensive end, that caused this game to flip on its side. Also, New York has one last game to play in New England to round out their 2023-24 season. What's the incentive to tune into what could p…
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Empowering Success and Transforming Out-of-Home Advertising
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Out-of-home advertising is the oldest form of marketing around, outside of word-of-mouth. But is there a way to revolutionize what has always been pretty traditional? On this episode, Dan Levi, the CMO of Clear Channel Outdoor, discusses the company's focus on digital innovation in the out-of-home advertising space and he explores the impact of AI …
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The Growth Engine Gameplan: How to Hit $10K /mo in 90 Days
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What's the fastest way to hit $10k /mo with a personal brand? After 10 years in the game, this is what I would do if I was starting all over. You can watch the video version of this episode and download the framework at PaidtoBringPeace.com/GameplanBy Beau Norton
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