As Executive Director at the Association of Children's Museums, Arthur shares an interesting perspective for the value of Children's Museums. This includes how their mission is grounded in guided play which is so vital to supporting early childhood education since 75 percent of the time, children are not in a formal schooling education.…

Josh has had an incredible career leading experiential marketing at iconic brands including General Mills, Best Buy, and Weber (Grills). In this episode Josh shares an interesting perspective for how to find success selling through new experiential ideas internally. Josh also offers valuable insights for how to approach working with family-friendly…

Mark has had an incredibly accomplished career including spending a decade with the New York Knicks serving in many roles including as CMO. After his time with the Knicks, Mark founded HSBC Private Bank's Global Sports Group, based in London. He’s also been CEO at AS Roma, pro soccer club out of Serie A, the Vancouver Whitecaps from Major League So…

Jim Andrews is a well-respected veteran in the sponsorship industry, boasting a wealth of experience spanning sports, music, events, festivals, and family-friendly sponsorships. In this episode, Jim shares his insights on the advantages of diversifying a brand's sponsorship portfolio by adding family entertainment properties to achieve a more balan…

In this episode Tim shares more about a recently announced sponsorship between Campbell's Snacks and Major League Soccer including how it came together, some of the strategic thinking and insights, and how they plan on activating the partnership. He also shares his thoughts on how data and analytics has changed the sponsorship landscape in addition…

Ian is the founder and CEO at iSport360 where he’s on a mission to change the culture of youth sports. He’s also a board member at the National Alliance for Youth Sports providing an important perspective on using technology to create better youth sports experiences for kids, coaches and parents. In this episode Ian talks about youths sports sponso…

In this episode, Alisha shares some interesting trends and universal truths about the important family/parent demographic including their shopping behaviors, entertainment choices, and advice for how marketers should approach custom research when targeting parents and kids. Alisha is an executive vice president at Smarty Pants, a custom research an…

In this episode, Lance shares more about the mission at Gabb Wireless for keeping families connected by protecting kids and offering peace of mind for parents with safe technology solutions. He talks about how empathy is embedded into the DNA of Gabb Wireless and shares an incredible statistic around kids media screen time and what he means by "Liv…

Julian has some of the most diverse career experiences you might find from a marketer including starting in sports with a 7 year run at the Toronto Blue Jays. This was followed by time running sponsorships at Weston Foods out of Canada that included his leadership as a sponsor of the 2010 Olympic Winter Games in Vancouver. He then spent an accompli…

Matt has led marketing and managed brands including Whirlpool, Slim Jim during his time at ConAgra Foods, Bel Group, and is currently the Director of Marketing at Plum Organics, recently acquired by Sun-Maid. In this episode Matt talks about the unique challenges for marketing to new Moms, what it means to be a "digital-first" brand, and how Plum p…

Tiffany's infectious spirit has attracted the attention of media such as Dr. Oz, Fox Business, Entrepreneur, Forbes, and most recently the Today Show. She was even touted in The Huffington Post as a modern day Mary Poppins. Tiffany cruised from nanny to inventor to entrepreneur on a wave of uncanny creativity, cunning business strategies, and subst…

Katherine is the founder and CEO of The Mom Complex, where she helps some of the largest companies in the world, such as Walmart, Johnson and Johnson, Pinterest and Chobani develop better products and services for mothers. She is also author of the popular book, Slay Like A Mother, which Parade Magazine named one of the top 10 life-changing self-he…

Jenna has spent the better part of the last decade working in FMCG marketing with some of the country's most well-known brands including Lysol, Coca-Cola, Honest Tea & Resolve. She is currently the category manager for the Airwick Equity team at Reckitt Benckiser. In this episode, Jenna talks about how some of the brands she leads think about adver…

In this episode, Miguel shares his thoughts on the unique challenges that come with marketing to parents. Miguel offers several examples from his time leading Butterfinger, and now Kinder Joy, including examples for how they leverage partnerships across sports, movies, gaming, and the value of influencer marketing to amplify brand fandom. Miguel al…

Lesa Ukman is widely regarded as the Godmother of Sponsorship. In this episode, Lesa shares her work as a pioneer in measuring the fair market value of sports, arts, entertainment and nonprofit sponsorships. Lesa offers several illustrative examples of best in class sponsorships and highlights why primary research should be the starting point.…

"MK" Woltz shares her thoughts on the rise of retail media networks including the value for the data and insights these channels offer. MK talks about how being a parent has influenced her perspective as a marketer and how having less time has made her more efficient at her job. In our discussion, we also dive into new sponsorship opportunities for…

Welcome to Family First: The Wild World of Marketing to Parents. My name is Mark Giovino, CEO and founder at the Allionce Group. We'll be learning from some impressive marketers who will share their challenges, successes and advice for how they've approached marketing to parents.By Mark Giovino