Best Mark Stiving, Ph.D Podcasts (2024)

1
Segmentation Strategies Uncovered: Driving Revenue through Focus and Value with Stephan Liozu 28:48

2h ago28:48

28:48

Stephan Liozu has studied, researched, and practiced value-based pricing for over 15 years now. That includes training, speaking, consulting, managing pilot projects, and coaching large scale pricing transformations. In this episode, Stephan highlighted the utmost importance of understanding the value delivered to customers before setting prices, e…

1
Blogcast: Your Inward Focus Causes Horrible Decisions 3:36

4h ago3:36

3:36

This is an Impact Pricing Blog published on February 29, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/your-inward-focus-causes-horrible-decisions/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Ma…

1
Price Justification Techniques: Building Confidence in Sales with Mike Bosworth 26:46

8d ago26:46

26:46

Mike Bosworth is a Co-Founder of WeConcile considered as the world's first Relationship Rescue and Restoration application. In this episode, Mike shares effective pricing strategies and sales techniques to hold prices. Why you have to check out today’s podcast: Learn about the concept of "buying vision" and help your customers recognize the value o…

1
Blogcast: Fear Stymies Your Growth 3:14

6d ago3:14

3:14

This is an Impact Pricing Blog published on February 22, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/fear-stymies-your-growth/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email: …

1
Decoding the Emotion and Solution-Driven Sales Approach with Joe Woodard 33:16

10d ago33:16

33:16

Joe Woodard's vision is to "transform small businesses through small business advisors." And in the service of that vision he and his team educate, coach, provide resources and build communities for small business advisors, with the overarching goal of empowering them to play a powerful, high-impact advisory role with their clients. In this episode…

1
Blogcast: Stopping One of Your Biggest Revenue Leaks: Discounts 2:44

14d ago2:44

2:44

This is an Impact Pricing Blog published on February 15, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/stopping-one-of-your-biggest-revenue-leaks-discounts/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connec…

1
The Collaborative Approach to Value Selling with Steve Laborda 30:30

17d ago30:30

30:30

Steve Laborda is a CEO of Valuebizbooster, Consultant, Coach, Author and Speaker. He is a practitioner in B2B sales and marketing, focusing on improving profitability, how to capture value, and developing the competencies of the commercial people through customer orientation and commercial excellence. In this episode, Steve delves into the intricat…

1
Blogcast: Proven Value 2:03

21d ago2:03

2:03

This is an Impact Pricing Blog published on February 8, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/proven-value-can-be-a-game-changer/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving…

1
Pricing Table Topics: 8 of Clubs – Ban the Word 'Markup' 2:33

23d ago2:33

2:33

This one is the 8 of Clubs from the Impact Pricing card deck. Ban the word markup. First, can we all agree that cost-plus pricing is not optimal? We really want to do value-based pricing, charge what a customer is willing to pay. Got it, so we're all in agreement. Now, let's talk about the word markup. Markup is defined as, tell me what my costs a…

1
Strategic Pricing for Accountants to Earn More But Work Less with Geraldine Carter 26:19

25d ago26:19

26:19

Geraldine Carter helps single-owner CPAs go down to 40 hours without giving up revenue. In this episode, Geraldine reveals effective strategies for tailoring your accounting service business to suit your lifestyle, enabling you to increase revenue without feeling overwhelmed by excessive work. Why you have to check out today’s podcast: Discover how…

1
Blogcast: To Discount or Not to Discount 2:26

28d ago2:26

2:26

This is an Impact Pricing Blog published on February 1, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/to-discount-or-not-to-discount/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Em…

1
Loyalty 3.0 with Euromonitor International’s Nadejda Popova, PhD 36:31

30d ago36:31

36:31

Loyalty programs seem to be at a crossroads. Industries including hospitality, financial services, and retail are going beyond the points-based programs we're so familiar with and exploring more personalized, emotionally engaging programs. Some, like CVS, Inspirato, and of course Amazon with Amazon Prime have even incorporated paid loyalty subscrip…

1
Pricing Table Topics: 8 of Diamonds – Customer Perceptions Always Matter 2:19

1M ago2:19

2:19

This one is the 8 of Diamonds from the Impact Pricing card deck. Customer perceptions always matter. And what's fascinating is every time we touch a customer, we touch a buyer, they form perceptions of our company. They could be positive perceptions. They could be negative perceptions. And when I say every time, it's not only salespeople making sa…

1
Balancing Curiosity, Specialization, and Success as a Pricing Professional with Robert Ribciuc 29:56

1M ago29:56

29:56

Robert Ribciuc is the Managing Partner at EBITDA Catalyst. He helped establish, grew, and managed a successful advisory/consulting firm focusing on pricing strategy and analytics, go-to-market optimization, and revenue management for middle-market corporate and private equity portfolio (PE) clients in diverse industry verticals. In this episode, Ro…

1
Blogcast: Who Should Own Pricing? 3:36

1M ago3:36

3:36

This is an Impact Pricing Blog published on January 25, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/who-should-own-pricing/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email: mar…

1
Pricing Table Topics: 8 of Hearts – Business Acumen 1:49

1M ago1:49

1:49

This one is the 8 of Hearts from the Impact Pricing card deck. Business acumen is a skill that salespeople really need, and product people really should have, to say, "Why is it that a customer would want to buy our product?" In B2B, value is measured in incremental profit. Your customer isn't going to buy anything from you, assuming it's a busines…

1
Navigating the Future of Pricing: Insights on AI and Value Dynamics with Steven Forth 32:49

1M ago32:49

32:49

Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business. In this episode Steven shares the shifting landscape for pricing professionals, emphasizing the rising importance of pricing strategists over analysts in leveraging AI for value-centric d…

1
Blogcast: Listen to Your Market, then Think 4:03

1M ago4:03

4:03

This is an Impact Pricing Blog published on January 18, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/listen-to-your-market-then-think/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: …

1
The Future of Loyalty Programs for Retail & CPG with Amazon Web Services’ Justin Honaman 38:08

1M ago38:08

38:08

Loyalty programs have been around forever. Points, cashback, branded credit cards, and now increasingly, we're seeing paid subscription loyalty programs, like Amazon Prime or CVS Care Pass. The goal is the same, to smooth out the lumpy buying behavior common in consumer packaged goods, retail, and hospitality, and to drive habits and engagement. To…

1
Pricing Table Topics: 8 of Spades – Sell Like You Have No Competition 2:40

1M ago2:40

2:40

This one is the 8 of Spades from the Impact Pricing card deck. You've probably heard me use the words 'will I' and 'which one' in the past. 'Will I' are situations where our buyers are choosing to buy our product or not, but they're not choosing whether they buy our product or a competitor's product. When we can find ourselves in a 'will I' situat…

1
Exploring Game-Changing Pricing Dynamics for Different Industries with Arnab Sinha 32:32

2M ago32:32

32:32

Arnab Sinha is a Managing Director and Senior Partner in the Philadelphia office of Boston Consulting Group (BCG) and the North American Lead for Pricing Topic, as well as Global Lead for Revenue Management. In this episode, Arnab shares what's behind writing the book 'Game Changer' and discusses how the pricing strategy frameworks discussed inside…

1
Game-Changing Pricing Strategies for Long-Term Success with Jean-Manuel Izaret 29:28

2M ago29:28

29:28

Jean-Manuel Izaret leads BCG’s Marketing, Sales & Pricing practice globally. They partner with leading companies across industries to transform their commercial functions leveraging cutting edge digital and analytics capabilities to help them grow. In this episode, Jean-Manuel reveals the impact of your pricing models on maximizing your pricing str…

1
Pricing Table Topics: 9 of Clubs – Focus on Lifetime Value 2:04

2M ago2:04

2:04

This one is the 9 of Clubs from the Impact Pricing card deck. We often hear the word 'strategic' as in, "Hey, I'm making a decision today so that it grows my business someday in the future." Well, that's exactly what we want to do when we think about the lifetime value of a customer. I'm not so worried about, "Can I get the three year contract sig…

1
Lessons in “Service-First Product Leadership” from Ford, PlayStation and Beyond with Ross McGregor 41:30

2M ago41:30

41:30

Building a new subscription model in a large, successful company is hard enough, but when your company's core competency is manufacturing and the subscription involves content and software, you have to do more than build the new business model. You have to change the way the organization thinks about product management. With experience, both at Pla…

1
Pricing Table Topics: 9 of Diamonds – Subscription Is a Business Model 2:06

2M ago2:06

2:06

This one is the 9 of Diamonds from the Impact Pricing card deck. When we think about subscriptions, and I've talked to several companies who are trying to move from more of a transactional business to a subscription business, they think it's 'just pricing'. "Oh, we want to set our price this way." But it turns out it changes so much in your busine…

1
Maximize Profitability and Value with these Revolutionary Pricing Models with Dan Zatta 28:59

2M ago28:59

28:59

Dan Zatta is a leading management advisor in topline growth. He specialized in profit improvement on the revenue side, with extensive experience in pricing. He is the author of the books ‘The 10 Rules of Highly Effective Pricing’ and ‘The Pricing Model Revolution’, translated into 10+ languages. In this episode, Dan shares how these pricing models …

1
Blogcast: Brilliant Price Move by Amazon Prime 3:28

2M ago3:28

3:28

This is an Impact Pricing Blog published on January 11, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/brilliant-price-move-by-amazon-prime/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stivi…

1
Pricing Table Topics: 9 of Hearts – Win, Keep, and Grow: Manage All Three 2:10

2M ago2:10

2:10

This one is the 9 of Hearts from the Impact Pricing card deck. I found it fascinating when I studied subscriptions coming from a more traditional or transactional type of business where people would buy something from you, and then you have to get them to buy again. In a subscription, people buy something from you and then they pay you month after …

1
Building a High-Performing Pricing Team That Drives Growth with Jon Jennings 30:50

2M ago30:50

30:50

Jon Jennings is the founder and managing partner of Jennings Executive Search. Established in 2014. His vision was to shape a firm anchored in transparency and value creation. In this episode, Jon discusses the strategies for hiring pricing professionals and building a dedicated pricing team that significantly contributes to a company's strategic s…

1
Blogcast: Pricing Platforms and Solutions 4:14

2M ago4:14

4:14

This is an Impact Pricing Blog published on January 4, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-platforms-and-solutions/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Em…

1
Pricing Table Topics: 9 of Spades – There Is More Profit in Price Segmentation 2:31

2M ago2:31

2:31

This one is the 9 of Spades from the Impact Pricing card deck. There are two major rules in pricing that are hugely valuable to your organization. The first one is value-based pricing, which simply means charge what your customers are willing to pay. The second one is to adopt price segmentation. Think about this for just a second. No two buyers a…

1
How a Subscription can “Smooth the Lumps” in B2B Services with DDI’s Dr. Tacy Byham 40:35

2M ago40:35

40:35

You're in for a special treat today. My guest, Dr. Tacy Byham, is the CEO of Development Dimensions International, or DDI, a global leadership consulting firm that helps organizations hire, promote, and develop exceptional leaders. A few years ago, I worked with Tacy and her team as they incorporated subscriptions into their business model. The res…

1
Mastering the Essential Pricing Skills Beyond Hard Numbers with Alex Costa 24:37

3M ago24:37

24:37

Alex Costa is a Specialist in Strategic Pricing, statistical analysis, market intelligence, sales finance (P&L) statistical analysis, acting as a Sales Business Partner to guide the best pricing strategies, which increases revenues and margins (EBITDA). In this episode, Alex discusses the importance of both hard and soft skills in achieving success…

1
Blogcast: Three Types of B2B Value 5:10

3M ago5:10

5:10

This is an Impact Pricing Blog published on December 28, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/three-types-of-b2b-value/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email: …

1
Pricing Table Topics: 10 of Clubs – How Much Would Other People Pay? 2:08

3M ago2:08

2:08

This one is the 10 of Clubs from the Impact Pricing card deck. Face it, when you talk to a customer, what you really want to ask them is, "how much would you pay for them?" The problem is they won't answer that question. First, they probably don't know the answer to that question. But more importantly, in the back of their mind, they're thinking, H…

1
Transformative Trends in B2B SaaS Pricing for 2024 with Steven Forth 29:11

3M ago29:11

29:11

Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business designed to help companies create and capture value. In this episode, Steven discusses the growing significance of showcasing economic value to customers and the challenges that companies …

1
Blogcast: Why Your Salespeople Don’t Sell Value 4:43

3M ago4:43

4:43

This is an Impact Pricing Blog published on December 21, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/why-your-salespeople-dont-sell-value/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiv…

1
Pricing Table Topics: 10 of Diamonds – Sell to Buyers that Value Your Product the Most 1:46

3M ago1:46

1:46

This one is the 10 of Diamonds from the Impact Pricing card deck. Different buyers value our products differently, hence, what that should mean to us is we get to do price segmentation, we could be charging different prices. But from a sales perspective, once we've got a price set and we need to go out and do prospecting and find which customers w…

1
Subscription Pricing, Metrics and the Changing Role of the CFO with Maxio’s Randy Wootton 36:21

3M ago36:21

36:21

The world of B2B subscriptions has changed a lot since companies like Salesforce first paved the way for what would become known as Software-as-a-Service. And while there are hundreds of marketing and sales-oriented SaaS products, it's taken a lot longer for the subscription model to be fully embraced in the CFO's office. Randy Wootton has seen the…

1
The Power of Quantifying Value in Pricing Strategies with Todd Snelgrove 32:31

3M ago32:31

32:31

Todd Snelgrove is the Senior Director; Value Advisory at SAP. He is a value advisor who helps companies get paid for the value they create. In this episode, Todd discusses the fundamental importance of value quantification in pricing and emphasizes the need for a structured process to carry it out effectively. Why you have to check out today’s podc…

1
Blogcast: Growth Comes from Value 5:29

3M ago5:29

5:29

This is an Impact Pricing Blog published on December 14, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/growth-comes-from-value/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email: m…

1
Pricing Table Topics: 10 of Hearts – Invest More Time Managing Pricing and Value 2:13

3M ago2:13

2:13

This one is the 10 of Hearts from the Impact Pricing card deck. Besides the alliteration of that meme, the two concepts are crucial. Pricing is possibly the most powerful marketing mix variable you have access to. You must have seen the reports that say, hey, if you could increase price by 1%, that likely increases your profitability by 10% for mos…

1
Confidently Increase Prices and Double Your Business with SaaS Pricing with Maciej Wilczynski 33:20

3M ago33:20

33:20

Maciej Wilczyński is a pricing expert and Partner at Valueships, a consultancy boutique specializing in software, cloud, subscription, and digital businesses. He is also a lecturer and faculty at the Wroclaw University of Economics, where he has finished his PhD title in strategic management, writing a thesis about software-as-a-service companies a…

1
Blogcast: Don’t Do What Sirius XM Did 3:37

3M ago3:37

3:37

This is an Impact Pricing Blog published on December 7, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/dont-do-what-sirius-xm-did/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email:…

1
Pricing Table Topics: 10 of Spades – Consider the Buyer's Decision Process 2:19

3M ago2:19

2:19

This one is the 10 of Spades from the Impact Pricing card deck. When we think about what a buyer's decision process is, think about the two decisions they have to make, 'will I' and 'which one'. And it's really important for us to understand which of those decisions were pricing for. The 'will I' decision simply asks, the buyers asking the question…

1
Best Practices in Subscription Funnel Management with Ken Houseman, VP, Product at The New York Times 28:48

3M ago28:48

28:48

If your subscription uses a freemium model, it can be tricky to decide what’s always free, what’s free for a while, and what’s always behind the paywall. Knowing how to manage people at each stage of the funnel can be really challenging. Today’s guest, Ken Houseman, is an expert on both the strategy and the technology required to monetize the funne…

1
Pricing Power as the Key Driver in Strategic Business Success with Jeet Mukherjee 32:16

4M ago32:16

32:16

Jeet Mukherjee is the Chief Strategy Officer at Holden Advisors. He is responsible for designing and executing the strategic vision for the company. His role includes developing intellectual property, new product offerings, and key partnerships for scalable growth and innovation across the business. In this episode, Jeet delves into the nuanced str…

1
Blogcast: The Art of Pricing 3:32

4M ago3:32

3:32

This is an Impact Pricing Blog published on November 30, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/classic-the-art-of-pricing/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email…

1
Blogcast: Do You Need a New Pricing Metric? 3:24

4M ago3:24

3:24

This is an Impact Pricing Blog published on November 23, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/do-you-need-a-new-pricing-metric/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving:…

1
Harnessing the Power of Causality for Price Optimization with Gleb Romanyuk 26:09

4M ago26:09

26:09

Gleb Romanyuk is a Principal Economist at Wayfair. He leverages his Ph.D. in Economics and his extensive experience in the tech industry to develop cutting-edge solutions for competitive pricing and economic analysis. In this episode, Gleb emphasizes the underutilization of data by most companies. He recommends harnessing its power to gain insights…

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Mark Stiving, Ph.D Podcasts

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