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Impact Pricing

Mark Stiving, Ph.D.

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
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Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.
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The Level Up Creators podcast is for digital creators ready to take their business to the next level. You'll learn valuable strategies and hear engaging stories from industry pros and digital creators who have walked the path of scaling up. Whether you're tired of tap dancing for the algorithm or seeking to build real wealth - without the burnout - this podcast offers proven methods and practical advice to help you elevate your business, on your terms. Join us!
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Welcome to the Business Strategy Podcast, your go-to resource the latest trends, strategies, and best practices for success in today’s fast-paced business world. Our expert guests and experienced host, Steve Coughran, dive deep into the most pressing issues facing business leaders today, providing actionable insights and practical advice for taking your business to the next level. Whether you’re a seasoned executive, a startup founder, or simply interested in the world of business, you’ll fi ...
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Entrepreneur Fellowship Podcast

Isaac Schaefer, Drew West, Jake Furfaro & Kyle Boyden

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Welcome to the Entrepreneur Fellowship Podcast, the premier podcast for insights and strategies on business acquisitions. Dive into the dynamic world of small to medium-sized business acquisitions, where we unlock the secrets to substantial cash flow and unveil the untapped potential of these ventures. Our episodes are packed with expert advice, market trends, and actionable tips to guide you on the path to financial freedom. Join us as we explore innovative strategies for successful acquisi ...
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Welcome to the Enterprise Product Leadership podcast. Join Daniel Elizalde as he interviews Product Leaders on what it takes to launch Enterprise and Industrial products into the market. Whether you are a Product, Design, Engineering, UX, Data, or Business Leader, this show will give you insights into how top companies approach their products' lifecycle. Daniel Elizalde is the host of the Enterprise Product Leadership podcast. He is a Product Executive with over 20 years of experience, inclu ...
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Prism of Value delves into ways that leaders, executives and future leaders can clarify, simplify, and amplify their message and their work so they are respected for the value that they and their enterprises offer. Prism of Value offers a fresh take on communication that elevates an individual's standing and an organization's bottom line. Through lively conversation and every day examples, we inspire and teach business, nonprofits and individuals to better connect, engage, influence and delight.
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How can product managers blend pricing strategy, market segmentation, and portfolio? Mark Stiving, Pragmatic Institute Instructor and pricing expert, offers practical advice to help product professionals elevate their pricing strategies and deliver value for customers. In this interview, Mark shares his extensive knowledge and unique perspective on…
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Welcome to the Business Strategy podcast. I'm your host, Steve Coughran. In today's episode we delve deep into the art of pricing optimization, accompanied by guest speaker Mark Stiving, who will share his expertise in the field of business. In this captivating conversation, we unravel the hidden gems of pricing hacks designed to revolutionize your…
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With over 25 years of experience in pricing strategy, analytics, and customer relationship management, Adrienne Gordon is passionate about empowering businesses to leverage pricing as a long-term strategic advantage and a path to self-actualization. In this episode, Adrienne delves into the profound impact of CEO decisions on overall company pricin…
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Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA Learn more about us: https://www.pragmaticinstitute.com/ Start your Product Manager or Product Marketer certification here "In Marketing, our job is to keep our ear very close to the ground, understand the process, listen to the buyers, listen to the customer, and always be thinkin…
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This is an Impact Pricing Blog published on May 2, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/reduce-the-risk-of-raising-prices/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Emai…
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Join me as I delve deep into the core of entrepreneurial success: passion. I'm Steve Coughran, a seasoned entrepreneur turned CFO sharing why passion isn't just a buzzword but a vital ingredient for sustainable business growth. Passion fuels perseverance, creativity, and resilience in the face of challenges. It's what transforms a job into a callin…
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🎙️ The Entrepreneur Fellowship Podcast: Episode with Joe Bowers of Bowers Plumbing & Remodel 🚰 In this compelling episode of the Entrepreneur Fellowship Podcast, we dive deep with Joe Bowers, the visionary behind Bowers Plumbing & Remodel. From humble beginnings to steering his company toward a remarkable $4 million in revenue, Joe’s journey is not…
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Tim Smith helps executives address critical questions in pricing, marketing, sales, and corporate strategy in the face of high uncertainty by using proven best practices informed by solid academic research. In this episode, Tim delves into the Pricing Spineometer, a comprehensive tool designed to assess a company's pricing capabilities. By examinin…
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Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA Learn more about us: https://www.pragmaticinstitute.com/ Start your Product Manager or Product Marketer certification here “The first thing I would recommend everyone to do who has an interest in the AI space, and I think lots of people have an interest in this space, is you should…
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Loni Brown, founder and CEO of Wholesome Nest, helps modern career-oriented moms reduce overwhelm in motherhood by detoxing and decluttering their lives using simple systems and habits. She is passionate about guilt-free motherhood and believes that moms can pursue their goals and interests while being good mothers. Loni's 5D method includes discov…
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This is an Impact Pricing Blog published on April 25, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-value-of-a-feature-how-to-create-value-tables/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with…
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Welcome to the Business Strategy podcast. I'm your host, Steve Coughran. Join me and guest speaker Raph McGowan as we delve into the extraordinary journey of turning trials into triumphs and adversity into success. In this compelling conversation, we explore the real-life experiences and hard-earned wisdom of our guest speaker, a seasoned entrepren…
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Patrick Meegan is a Managing Director at Investor Group Services. Experienced in technology, industrials, consumer products, retail and e-commerce, subscription programs, pricing, and product strategy. In this episode, he delves into the complexities of pricing strategies, emphasizing the importance of aligning prices with the perceived value and u…
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This is an Impact Pricing Blog published on April 18, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/b2b-market-research-is-overrated/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Em…
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🎙️The Entrepreneur Fellowship Podcast: Episode 23 In this game-changing episode, we dive into the most powerful strategy to skyrocket your wealth: acquisitions. Ever wondered what Xbox, PlayStation, Hasbro, Mattel, Pepsi, Coke, Microsoft, Apple, Marvel, DC, FedEx, and UPS have in common? They dominate their markets by acquiring competitors, and you…
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Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business. In this episode, Steven explains how AI can significantly enhance software customization and pricing, enabling more precise value delivery for each customer. He emphasizes that while AI i…
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“When you truly grasp the impact of your words, actions, and behavior, that awareness fundamentally transforms your approach to everything.”– Dr. Jonathan Baktari, Healthcare CEO, Entrepreneur, Speaker In this episode of the Pragmatic Product Chats series, host Rebecca Kalogeris engages in an insightful discussion with Dr. Jonathan Baktari, a seaso…
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This is an Impact Pricing Blog published on April 11, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/value-for-buyer-personas/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email: mar…
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In this episode, we dive deep into the world of camera confidence with XayLi Barclay, a renowned Camera Confidence Coach. XayLi shares her inspiring journey and expert insights on overcoming the fear of being on camera. We explore the psychological barriers like imposter syndrome and self-doubt that often hold us back, and the mindset shifts requir…
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Welcome to the Business Strategy podcast, I'm your host, Steve Coughran. Today, we're delving into the cornerstone of financial management: understanding your company's financial statements. As a CFO, I've learned firsthand the critical importance of the income statement, balance sheet, and statement of cash flows in assessing a company's financial…
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🎙️ Welcome to The Entrepreneur Fellowship Podcast – your go-to hub for inspiration, insights, and success stories from the world of entrepreneurship! 🌟 In today's episode, we have the incredible pleasure of hosting Nick Walker, a social media influencer and creator who has taken the health and fitness world by storm. 🏋️‍♂️✨ Nick Walker isn't just a…
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As a consultant, coach, and 6-time executive, Amanda Northcutt has launched, grown, and scaled online businesses with fantastic results on both the individual and organizational level, while creating extraordinary, frictionless, and successful journeys for their customers. In this episode, Amanda delves on the importance of focusing on customer ret…
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“If you’re potential customers aren’t aware that they have a problem and you have a solution, your sales cycle is so much longer and so much more painful." Amanda Northcutt, CEO of Level Up Creators Join us for an insightful conversation with Amanda Northcutt, CEO of Level Up Creators, as she dives deep into the world of recurring revenue and subsc…
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This is an Impact Pricing Blog published on April 4, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/discover-our-custom-pricing-gpt/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Emai…
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Welcome to the Business Strategy podcast, I'm Steve Coughran, your host. Today, we're diving into the essential topic of developing a winning strategy for your business. Crafting a strategic plan is pivotal for long-term success, and I'm excited to share my proprietary 10-step strategy blueprint with you. From defining your purpose and strategic pr…
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ChatGPT 🎙️ Welcome to another episode of the Entrepreneur Fellowship Podcast! 🎉 Today, we're excited to have Rory Knight, the owner of The Seattle Roofing Company, join us. Rory dives into his journey of building a construction company from the ground up, sharing the highs and lows along the way. 🏗️✨ As our conversation unfolds, we explore Rory's l…
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Sundar Ramanathan is a Banking Product and Pricing Executive with experience in exceeding/meeting growth, capital, liquidity, and profitability objectives through product and pricing levers. In this episode, Sundar emphasizes the importance of moving beyond product commoditization, instead, focusing on creating value through customer experiences, a…
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“There are certain things that product managers sometimes unintentionally do, or things they don't realize they do, that have really negative cascading impacts for engineers." Dan Corbin, Product Management Leader and Instructor at Pragmatic Institute In this episode, we dive deep into the dynamics between product managers and engineering teams wit…
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This is an Impact Pricing Blog published on March 28, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/show-me-the-value/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email: mark@impac…
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Lenka Šilhánová, an actor, writer, and content marketer, shares her journey as a creator and her experience with burnout. She accidentally became a creator when her blog documenting her journey to become an actress gained traction and led to opportunities to write and teach actors about social media. Lenka experienced burnout gradually over time, n…
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Welcome back to the Business Strategy podcast, I'm Steve Coughran, your host. Today, we're diving into the core principles that the best founders employ to build remarkable companies. Number one on our list is getting intimately acquainted with your customers. It's astonishing how many leaders fail to engage with their clients regularly. I'm not ta…
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Episode 20: Business Buying Update with Jake Furfaro & Kyle Boyden In this exciting episode of The Entrepreneur Fellowship Podcast, Isaac & Drew sit down with our founders, Jake Furfaro and Kyle Boyden, to delve into their business acquisition journey. 🚀 Join us as we explore: •Their five previous purchases (including their most recent one) 🏢 •The …
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Vivek Anand leads a team of data scientists, statisticians and operations research professionals that apply Data Science and Operations Research techniques to build production ready solutions for problems related to Price Optimization, Inventory Management, and Fulfillment Optimization for a Fortune Fashion retailer. In this episode, Vivek delves i…
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“Consumers are our most valuable treasure trove of information, along with online reviews and some other data sets.” -Tim Trapp, Director of Quality Engineering at Mattel, Inc. In this episode, Tim shares all about product quality, specifically what can be learned from Mattel regarding the implementation of key product quality measures. Discussion …
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This is an Impact Pricing Blog published on March 21, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/a-value-perception-gap/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email: mark@…
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Welcome back to the Business Strategy podcast, I'm your host, Steve Coughran. Today, we're exploring a fundamental aspect of any successful business: creating an ideal customer profile. In this episode, titled "How to Create an Ideal Customer Profile," I'll guide you through a comprehensive framework for understanding your customers on a deeper lev…
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Today, we're thrilled to host my close friends, Matt & Jessica Side, the dynamic duo behind Realty ONE Group Eclipse and the bustling Garland Brew Werks in Spokane, Washington. 🏠🍻 While our initial plan was to delve into their latest brewery venture and their successful real estate franchise, we took an unexpected turn, exploring their recent foray…
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Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business. In this episode, Steven delves into the dynamic world of pricing strategies as revealed through the lens of the Professional Pricing Society event. He talks about the latest developments,…
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✅ Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA 📚 Learn more about us: https://www.pragmaticinstitute.com/ 🚀 Start your Product Manager or Product Marketer certification here “What you notice is that the real nuggets that you get, the parts of the story that really shed light on a candidate's exceptional fit or lack of fit for…
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This is an Impact Pricing Blog published on March 14, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/using-value-to-break-down-silos/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Ema…
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In this episode, we interview Mark Stiving, a pricing strategist, on how to properly price products and services in the creator economy. They discuss the importance of value-based pricing and the different pricing models that can be applied to digital products. They also explore how to determine the value that a membership community provides and th…
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Welcome back to the Business Strategy podcast with your host, Steve Coughran. Today, we're diving deep into a critical decision for entrepreneurs: choosing between an LLC and an S-Corp. Titled "LLC versus the S-Corp: Don't Make This Mistake When Getting Started," this episode is packed with insights to help you navigate this crucial choice. Steve b…
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🎙️ Episode 18: The Price is Right with Dr. Mark Stiving Welcome back to The Entrepreneur Fellowship Podcast! 🚀 In this episode, Isaac & Drew sit down with Dr. Mark Stiving, acclaimed author, advisor, and Chief Pricing Educator. Dive into the world of pricing with us! 💰 Discover the hidden opportunities that arise when businesses neglect these funda…
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Rishi Bhatia is an experienced analytics consultant, data expert and market research professional with domain expertise in retail, technology, telecom, apparel, manufacturing, and insurance domain. In this episode, Rishi shares about Walmart's lower pricing strategy. He emphasizes the importance of prioritizing the customer when determining pricing…
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✅ Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA 📚 Learn more about us: https://www.pragmaticinstitute.com/ 🚀 Start your Product Manager or Product Marketer certification here “If you have teams, go figure out what drives every single person on the team and make sure you are addressing their needs. Those are extremely important…
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This is an Impact Pricing Blog published on March 7, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/to-fee-or-not-to-fee-that-is-the-question/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Sti…
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Welcome to the Business Strategy podcast with your host Steve Coughran. In today's episode, we delve into the art of storytelling with Akeem Shannon, the CEO and Founder of Flipstik. Akeem shares three simple yet powerful stories that have been instrumental in scaling his business from its startup phase to rapid growth. Drawing from his experiences…
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🎙️ Welcome to the Entrepreneur Fellowship Podcast! Join us for an in-depth discussion on the hot topic of investing in real estate vs. buying a small business. In this episode, we explore the dynamics of passive and active investing, comparing real estate and small business acquisitions as paths to financial freedom and escaping the traditional 9-t…
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Stephan Liozu has studied, researched, and practiced value-based pricing for over 15 years now. That includes training, speaking, consulting, managing pilot projects, and coaching large scale pricing transformations. In this episode, Stephan highlighted the utmost importance of understanding the value delivered to customers before setting prices, e…
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Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA Learn more about us: https://www.pragmaticinstitute.com/ Start your Product Manager or Product Marketer certification here “It's all about setting up the right expectations with the company or the early user. So, it's not just giving it to them. It’s about being clear about what yo…
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