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Let’s Be Honest About Marketing is an appropriately-snarky discussion with marketing leaders about their successes and failures in their careers, and their observations of, and suggestions for improving, the current state of the marketing industry.
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show series
 
Kristen Moore has helped her fair share of marketing organizations and has been seeing a disturbing trend over the years, the loss of 3 of the 4 Ps of marketing: product, pricing, and place. In this episode we dig into what that means for marketing and some ways we can get them back. Kristen also shares concrete ways to lean into our human-ness for…
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Paul Kuhne, a marketing leader with over two decades of experience in a diverse range of roles and industries, talks to us about the crucial role of relationship building in marketing, both internally and externally. He argues that marketers must effectively sell the value of marketing within their organizations, building alliances with leadership,…
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Tracy Sestili has learned a lot about collaboration from years of leading successful marketing teams and transitioning into a role that saw her also lead the sales team as the Chief Revenue Officer. Listen in as Tracy shares her experience of fostering communication between marketing and sales, and get her thoughts on how to balance leadership visi…
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Caitlin Allen has a history of building great marketing teams that get results. In this episode, she discusses how important it's been to work closely with her executive team members, especially during crisis times that require hard pivots (like the COVID pandemic). She also shares how she has learned to handle areas of perceived weakness, and the …
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Matt Anthony has helped a number of companies start growing from zero by embracing creative evolution of his strategy while staying grounded in the marketing fundamentals. We talk about how he creates that first inbound spark through to setting up more mature functions like ABM, and how he sees the current and future of some of our favorite outreac…
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Carrie Reber, a longtime SaaS marketing leader, built an engaged, loyal customer community at Veeam and saw the tremendous value it created for the company and those involved in the community. In this episode, we dig into the story of her community building days and why she thinks it's imperative that we build love and loyalty into our communities.…
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B2B SaaS marketing veteran, Russ Somers, joins us to discuss how the obsession to do more, grow more, and do it faster is leading towards to a crisis of quality and results. We talk about how there is "remarkable power in doing things that don’t scale” and how we can lean back into quality over quantity. Connect With: Russ Somers (Guest): LinkedIn …
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Considering the current situation where we are all inundated by the promises of GenAI and the efficiencies it will bring, we discuss with seasoned marketing executive and fractional CMO, Kim Miller, why it's so important to lean on our uniquely human skills and how we can keep the heart in marketing while still having a solid focus on driving reven…
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Keith Finger, long-time marketing leader and the self-proclaimed Revenue Detective, talks about how he approaches troubleshooting revenue problems and why we need to consider the full go-to-market picture when dealing with what may seem like a standard "marketing isn't working" issue. Connect With: Keith Finger (Guest): Website // LinkedIn Jenni De…
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On the final episode of season 1, Alex and Jay sit down with Angela Santomero, the creator of the popular television shows Blue's Clues, Daniel Tiger's Neighborhood, and Super Why! Angela has a new book out called Preschool Clues: Raising Smart, Inspired, and Engaged Kids in a Screen-Filled World. In the episode we discuss how she came up with the …
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On Episode 15 we welcome Matt McKee from Circle with Disney. Matt has a background both in ministry and as a tech entrepreneur and now describes himself simply as “just another guy trying to make a difference.” He’s a speaker, consultant, and author who also serves as VP of Business Development for Circle with Disney, a device that helps manage and…
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On episode 14 we talk with Chris McKenna about the danger of porn and how to help your kids deal with it. After working in the business world and then in student ministry, Chris became Educational Resource Manager for Covenant Eyes, an Internet Safety and Accountability Company. In 2015 he created Protect Young Eyes as a way to equip and encourage …
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On Episode 13 we welcome NPR's Anya Kamenetz to talk about her book, The Art of Screen Time. Anya Kamenetz is an education correspondent for NPR and has written about technology and education for years. In this episode we talk about the lack of research when it comes to children and screens/media, and how you can appropriately balance screen time a…
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We're glad to welcome Debbie Reber of TiLT Parenting for Episode 12 of The Screen Smart Podcast. Debbie is a New York Times bestselling author and the founder of TiLT Parenting, a website, top podcast, and social media community for parents who are raising differently-wired children. Her new book, Differently Wired: Raising an Exceptional Child in …
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On this episode we talk with Joe Ryan, the education coordinator for the South Carolina Internet Crimes Against Children Task Force. We talk to Joe about keeping kids safe online, and he tells us how bridge the gap between parents and kids when it comes to the Internet and social media use. Other topics covered include sexting and cyberbullying.…
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Welcome to Episode 8! Today we’re talking with Carl Petrovsky, founder and CEO of Netsanity. Netsanity is a parental control app for Apple iOS and Samsung devices. It allows parents to block certain apps, filter inappropriate content, set time schedules, filter Youtube & Google searches, and much more. Netsanity is simple to install, simple to use,…
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On Episode 7 we talk with Dr. Russell Moore, a well known speaker, author, and the President of the Ethics and Religious Liberty Commission of the Southern Baptist Convention. The ERLC is the moral and public policy entity of the nation’s largest Protestant denomination. Moore is a frequent cultural commentator, an ethicist and theologian by backgr…
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On Episode 6 we talk with Brooke Shannon about the Wait Until 8th pledge and movement. The Wait Until 8th pledge calls on parents to band together in their community and commit to each other that they will wait until at least 8th grade to give their kids a smart phone. Wait Until 8th has certainly garnered a lot of attention, including spots on the…
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On episode 5 we speak with Cam Adair, founder of Game Quitters. Cam has a compelling story about his own journey into and out of gaming addiction, which we get into at length. While Cam's story of gaming addiction is pretty extreme, our conversation will offer practical insights to parents whose kids play video games for 18 minutes or 18 hours a da…
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On Episode 4 we’re excited to talk with Monica Swanson, the “Grommom” herself! Monica is a successful and influential blogger at MonicaSwanson.com, where she writes about parenting, marriage, health, and faith, while sharing slices of her family’s life in Oahu’s famous North Shore. She’s hard at work on her book, Boy Mom, which is scheduled for rel…
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We're pleased to bring you our conversation with Crispin Swan, a founder of Family Zone. We’re grateful for his time and for coordinating a conversation across a huge time zone divide! Family Zone offers a really strong solution for families (or small businesses and schools) who want to provide a “full-service” filtering option for their network. W…
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