Best Mca Associates Podcasts (2024)

1
Carl Addy – Combining many small ‘woos’ to create one big WOW 31:54

11d ago31:54

31:54

This week on The MCA Prodcast Pat Murphy talks to Carl Addy, Executive Creative Director at The Mayda Creative Co. Carl delivers ground-breaking visual work in design, digital media and immersive VR technology. He works in both live action and animation, combining his obsession with music with his knowledge of digital trends and film making. Carl e…

1
Paul Burke – Theatre of the Mind: The Art of Copywriting for Radio 40:01

25d ago40:01

40:01

This week on The MCA Prodcast Pat Murphy talks to author and copywriter Paul Burke, the most successful radio writer and producer in the world. Paul’s written many of the nation’s most-loved commercials and won many awards for his work through the years. As well as being a published author, Paul has recently adapted two of his books for the big scr…

1
Matt Miller – The changing production process: How the workflow has evolved, and where next? 42:52

1M ago42:52

42:52

This week on The MCA Prodcast Pat Murphy talks to Matt Miller, President and CEO of the Association of Independent Commercial Producers (AICP). AICP represents the interests of independent companies that specialise in the production and post production of commercials in various media—film, video, digital—for advertisers and agencies. Matt looks bac…

1
Wesley ter Haar – Digital Evolution, AI Creativity, and Strategic Leadership 27:48

2M ago27:48

27:48

This week on The MCA Prodcast Pat Murphy talks with Wesley ter Haar. Wesley is the co-founder of Media.Monks, a digital-first marketing and advertising services company that connects content, data, digital media and technology services across one global team built from the bottom up. He sits on the boards of SoDA (The Digital Society) The One Club …

1
Sir John Hegarty – From Storytelling to Branding: How Creativity Fuels Business Success 48:59

2M ago48:59

48:59

This week on The MCA Prodcast Pat Murphy talks to John Hegarty, Co-founder and Creative Director at The Garage Soho & The Business of Creativity. He was a founding partner of Saatchi and Saatchi in 1970 and founded Bartle Bogle Hegarty in 1982. John looks back on his career, including launching Saatchi and Saatchi and reveals why his name isn’t abo…

1
Kristen Cavallo – Fostering Inclusivity and Innovation in Ad Leadership 35:17

3M ago35:17

35:17

This week on The MCA Prodcast Pat Murphy talks with Global CEO of MullenLowe Global Kristen Cavallo. Previously, Kristen stewarded The Martin Agency to great heights, including being named as U.S. Agency of the Year, Ad Age’s Agency of the Year and making the Fast Company Most Innovative Companies list. Kristen is a leading voice in the advertising…

1
The Best of Season 2 27:24

7M ago27:24

27:24

To mark the end of a really successful season 2, we bring you a very special episode of The MCA Prodcast as we look back on some of our favourite bits of advice that guests have given us over the last few months. Pat Murphy has been lucky enough to sit down with some of the real shining lights in our industry and we’ve covered so many different top…

1
Andrew Robertson – Understanding the balance between what’s important and what’s interesting 35:36

8M ago35:36

35:36

This week on The MCA Prodcast Pat Murphy talks to Andrew Robertson, President & CEO of BBDO Worldwide where he’s worked with some of the world’s biggest brands including Meta, AT&T, FedEx, GE, Mars Inc., PepsiCo, SAP and Wells Fargo. He has been inducted into the American Advertising Federation Hall of Fame and currently serves on the Board of Hope…

1
Anastasia Leng – The Measurability behind the Magic of Creativity 38:03

8M ago38:03

38:03

This week on The MCA Prodcast Pat Murphy talks to Anastasia Leng, Founder & CEO of CreativeX, a technology company that powers creative-decision making for the world’s best brands by helping them to measure creative efficiency, consistency, representation, and impact across all creatives worldwide. In this episode Anastasia talks us through the bir…

1
Melania Kulczycka – Creating Limitless Realities with Virtual Production 26:35

9M ago26:35

26:35

This week on The MCA Prodcast Pat Murphy talks to Melania Kulczycka, Client Director at VuFinder Studios. Melania has supported the execution of projects using virtual production technology for brands such as Beko, Bosch, Veet, Calgon, and many others. Vufinder is a virtual production studio that utilises LED screens, Unreal Engine, tracking system…

1
Rishad Tobaccowala – The Journey towards a New Era in Marketing 43:50

9M ago43:50

43:50

This week on The MCA Prodcast Pat Murphy talks to author, speaker, and podcaster Rishad Tobaccowala whose extensive career has covered almost every area of marketing and strategy. Rishad spent nearly four decades at Publicis Groupe, and spent time as Chairman of Digitas and Razorfish, two of the largest marketing transformation agencies in the worl…

1
John Osborn – The Green Evolution of Advertising 31:10

10M ago31:10

31:10

This week on The MCA Prodcast Pat Murphy talks to John Osborn, Director for Ad Net Zero in the USA. Originally launched in the UK, Ad Net Zero has grown to over 100 supporting companies, and now counts over 50 supporters in the US. John is leading Ad Net Zero to leverage the power of its supporters to educate, set benchmarks & standards, measure an…

1
Nick Dodet – Innovation, Sustainability and the Future of Advertising in China 31:07

10M ago31:07

31:07

This week on The MCA Prodcast Pat Murphy talks to Nick Dodet, Founder and Managing Partner at PIG China. Over the years, Nick has produced over 800 TV commercials, including some of the biggest films in Chinese advertising history. He’s worked with iconic global talent such as Leonardo Di Caprio, Nicholas Cage, David Beckham and Jodie Foster to nam…

1
Jos van Oostrum – A journey from Zoology to Sustainability in Big Business 35:53

10M ago35:53

35:53

This week on The MCA Prodcast Pat Murphy talks to Jos van Oostrum, Senior Director for Mars Sustainable Solutions at Mars Incorporated. Jos is a zoologist with a passion for our relationship with life on land and below water. At Mars, Jos leads a team whose mission is to find scalable solutions to help restore the ecosystems that Mars depends on an…

1
Nick Johnson – Regulation and legality in AI 25:19

11M ago25:19

25:19

This week on The MCA Prodcast Pat Murphy talks to Nick Johnson, Global Head of Tech, Media & Comms at international law firm Osborne Clarke. Nick is a leading advertising law and digital regulation specialist and advises the most successful brands, platforms, media owners and agencies as well as fast-growth businesses. Nick talks through the transf…

1
Efrain Ayala - The challenges of Diversity and Inclusion in Advertising 29:50

11M ago29:50

29:50

This week on The MCA Prodcast Pat Murphy talks to Efrain Ayala, Global Creativity and D&I Director at Reckitt. With more than 15 years of experience under their belt, Ayala is known for their strategic approach to DE&I, which not only elevates the conversation but also produces measurable progress. Their unwavering commitment to creating a more inc…

1
Matt Cooper - The ‘Little Black Book’ for the production industry 22:12

1y ago22:12

22:12

This week on The MCA Prodcast Pat Murphy talks to Matt Cooper, Founder and CEO of Little Black Book which has grown from a humble guide about worldwide advertising hubs, to an editorially-led global news platform and creative industry fame factory. Hailed ‘THE communications business for the communications world’, LBB aims to celebrate creativity a…

1
Tanya Bogin - Localisation is not just adapting words, it’s adapting nuance 24:33

1y ago24:33

24:33

This week on The MCA Prodcast Pat Murphy talks with Tanya Bogin, Managing Director of Craft Worldwide in London. Tanya oversees end-to-end creative production operations, as well as global campaign localisation for IPG Partners and direct clients. She has over 14 years of experience in advertising and has been responsible for developing integrated …

1
Jeroen van de Waal - Building engineered reefs to restore habitats, regenerate biodiversity and absorb carbon 26:20

1y ago26:20

26:20

This week on The MCA Prodcast Pat Murphy talks with Jeroen van de Waal, a Dutch entrepreneur and conservationist passionate about the Oceans, who dediactes his life to Ocean Literacy and Ocean Health. Jeroen is founder of The Reef Company which is on a mission to build a smart network of engineered reefs around the world, which will restore habitat…

1
Richard Glasson - Tech Innovation and its effects on media production and consumption 31:32

1+ y ago31:32

31:32

This week on The MCA Prodcast Pat Murphy talks to Richard Glasson, Global CEO of Hogarth Worldwide, the world’s leading creative content production company. Hogarth combines craft and innovation to bring work to life for clients such as Ford, Rolex and Dyson. In his 12 years at Hogarth, the company has grown organically from 150 people largely base…

1
Úrsula Mejía Melgar - Diversity, Inclusion and Sustainability in Advertising 35:19

1+ y ago35:19

35:19

This week on The MCA Prodcast Pat Murphy talks to Úrsula Mejía Melgar, Marketing Director Southern Europe at the world’s leading premium drinks company Diageo. Úrsula is responsible for the strategy, marketing and innovation for the company’s portfolio across categories and markets in the region. A food engineer by training but a marketer by trade …

1
Josh Tsui - What is a ‘regular career path’ in our industry? 29:08

1+ y ago29:08

29:08

This week on The MCA Prodcast Pat Murphy talks to Josh Tsui who is DePaul University’s Director of Innovation for the Jarvis College of Computing and Digital Media. Joshua Tsui spent over two decades working in video game development at EA and Midway Games on iconic franchises such as Mortal Kombat, WWE, and Fight Night. He also co-founded two AAA …

1
Tina Fegent - A look inside marketing procurement 39:39

1+ y ago39:39

39:39

This week on The MCA Prodcast Pat Murphy talks to Global Marketing Procurement Consultant Tina Fegent. Tina was one of the first to work in Marketing Procurement over 25 years ago, and has worked with many brands and organisations at a strategic level to help identify what is required to make marketing procurement a success. Tina is also Chair of t…

1
Steve Keller - Build your sonic strategy first 32:20

1+ y ago32:20

32:20

This week on The MCA Prodcast Pat Murphy talks to Steve Keller, Sonic Strategy Director at Studio Resonate, an in-house audio-first creative consultancy, offering support to brands that advertise on SXM Media's platforms: Pandora, SiriusXM, Stitcher, and Soundcloud. Steve is recognised as one of the leading experts in the field of sonic strategy an…

1
Darren Richardson - What will marketing look like in the metaverse? 24:59

1+ y ago24:59

24:59

This week on The MCA Prodcast Pat Murphy talks to Darren Richardson. Darren is Global Senior Partner, Chief Creative & Technology at VIVALDI* and has worked at the cutting edge of creative campaigns around the world for more than two decades. Darren is also an expert in emerging technologies. Darren and Pat discuss the future of the metaverse – the…

1
Sergio Lopez-Ferrero - The changing media landscape and the shift towards personalisation 23:54

1+ y ago23:54

23:54

This week on The MCA Prodcast Pat Murphy talks to Sergio Lopez-Ferrero, Global Head of Production at The Publicis Groupe. Sergio explains how the media landscape is changing, and with more outlets and more ways to engage with content creative needs to be more widespread and long lasting. A simple 3-month TV campaign just isn’t enough anymore; campa…

1
Introducing The MCA Prodcast 0:52

2y ago0:52

0:52

Welcome to The MCA Prodcast This is your fix for everything innovative in advertising production. On each episode Pat Murphy, MCA’s founder and CEO, will be talking to the movers and shakers who are driving the agenda and shaping the world of production for the future. He'll be asking searching questions about their views of what will be coming rou…

1
Episode 8: 4 Key Success Factors for Human-Robot Collaboration in Your DC/Warehouse 20:54

2+ y ago20:54

20:54

In this eighth episode, Howard Coleman, Principal of MCA Associates, provides an update to the insights, provided in the Episode 1, which focused on Collaborative Robotics – and re-enforces why now, over a year later, events continue to make it the most significant advance in distribution warehousing. The ongoing labor shortage has literally hit ev…

1
Episode 7: Is This the Era of the Comeback Kids? What Do They Want? 22:08

2+ y ago22:08

22:08

In business, it’s always interesting to ask; “what comes next”? What’s new? What’s emerging? But, maybe, the biggest surprise of all will be – not what will come - but those who have come before. Let me explain… Now, everybody knows about what’s going on in the workforce today – it’s shrinking, right before our eyes. And companies are desperate for…

1
Episode 6: The Customer’s ‘Buy Signal” - From Insight to Action – A Focus on ‘PUSH’ vs. ‘PULL’ Supply Chains 43:07

2+ y ago43:07

43:07

Please Read Before Listening GET READY TO DIG IN! Your own company’s distribution network is the focus of this episode and we have a content upgrade for you! In this 6th episode, Howard Coleman, Principal of MCA Associates, offers a “listen and read” approach while offering a different view of “inventory and supply chain planning, management, and o…

1
Episode 5: Supply Chain Disruption – Everyone Is Adding Their 2 cents…to the Perfect Storm 35:35

2+ y ago35:35

35:35

In this fifth episode, Howard Coleman, Principal of MCA Associates, offers his perspective on the “supply chain disruption” that is being experienced by wholesale distributors and manufacturing companies (who just may be your suppliers)! There appear to be plenty of reasons to raise questions about the merits and drawbacks of global supply chains. …

1
Episode 4: Build to Reinvent: The 10 Commandments of Todays’ Sustainable Company 29:01

3y ago29:01

29:01

SHOW NOTES “Sustainable” is not just about being “green”…or sustainable supply chains. Ask most managers, ‘What is your key challenge?’ Among the many different responses, you’ll likely hear this with regular frequency: “staying relevant…staying afloat”. The fast-moving roller coaster economy we live in today makes this task increasingly difficult.…

1
Episode 3: Business Reinvention in a World of ‘Word Salads’…What’s in Your Playbook? 22:01

3y ago22:01

22:01

In this third episode, Howard Coleman, Principal of MCA Associates, unravels the plethora of terms, often conflated, that describe what distribution related companies are being asked to achieve when faced with a “need to innovate” across their entire value-stream. He provides a quite different perspective that anticipates the future, but honors the…

1
Episode 2: What Is the Value of a Distribution Operations Facility Assessment?...Be Nimble...Be Quick! 23:10

3y ago23:10

23:10

In this second episode, Howard Coleman, Principal of MCA Associates, capsulizes what distribution related companies should always be looking for to improve operational efficiency of the their distribution/warehouse facilities. Whether you conduct an operational assessment and process review on your own or reach-out to an outside resource, a “distri…

1
Episode 1: Collaborative Robotics Can Change Your Warehouse & Distribution Center’s Lifestyle 29:40

3+ y ago29:40

29:40

In this first episode of ‘Distribution on the Cusp of Metamorphosis’ , a podcast series from MCA Talk, Howard Coleman, Principal of MCA Associates, provides insights into Collaborative Robotics – what may be the most significant advance in distribution warehousing today; what it’s all about, how you can re-tool and future-proof your warehouse/DC op…

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