Best Movable Ink Podcasts (2024)

1
Tyler Pleiss on How Movable Ink Is Moving Away From the ABM Pyramid and Toward an Account-Based GTM 38:31

7d ago38:31

38:31

Send us a text Last time on the ABM Done Right Podcast, when he was at Clari, Tyler Pleiss shared why he was taking a 1:1 ABM approach to penetrate 3 markets that were years behind when it came to RevOps. Now, Tyler is at Movable Ink and is shifting the perspective on ABM and the triangle. Listen to the podcast to see how the ABM triangle is no lon…

1
Why We Should Focus on ICP Opportunities vs. Intent Leads 41:32

1h ago41:32

41:32

Send us a text Intent should not be your biggest factor when it comes to account selection for ABM. In fact, intent-qualified leads tend to result in lower deal sizes as everyone is reacting to the same signals and predefined needs to the point that it becomes a cost-based decision for buyers. By focusing on the ICP, you can identify those accounts…

1
The third wave of customer support - Interview with Natasha Ratanshi-Stein of Surfboard 32:51

2h ago32:51

32:51

Today’s interview is with Natasha Ratanshi-Stein, CEO & Founder of Surfboard, an award-winning workforce management (WFM) software provider. Natasha joins me today to talk about the findings of their recently released 2024 customer service survey: The third wave of customer support, what might be stopping some customer service teams from not invest…

1
Startup Growth Expenses, Network Effects, & NDRs (with Commsor Co-Founder & CEO, Mac Reddin) 30:42

1d ago30:42

30:42

How is AI making it easier and more affordable to start a business? What are network effects and how do they drive business growth? Do Go-to-Network strategies, a twist on traditional go-to-market approaches, enhance go-to-market effectiveness? Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Mac Reddin, C…

1
Basketball, false hustle and metrics that matter - Interview with Thomas Laird of Expivia/OttoQA 47:41

13d ago47:41

47:41

Today’s interview is with Thomas Laird, founder and CEO of both the Expivia Interaction Marketing Group, a USA BPO omnichannel contact center, and OttoQA, a next-generation solution for automating contact center quality assurance scoring. Thomas is also an author and joins me today to talk about his new book: false hustle: Transforming Customer Exp…

1
ABM Hot Takes with Lindsay Baggett 58:15

13d ago58:15

58:15

Send us a text Most of the ABM content and insights being shared on LinkedIn, on podcasts and in webinars are redundant so we challenged Lindsay Baggett (ABM leader at Tanium) to address some hot takes that others haven't thought about. The ABM hot takes that Lindsay and I talk about are: 1. Most organizations are not ABM-ready when they launch the…

1
The five promises of personalization - Interview with Mark Abraham and David Edelman 53:33

15d ago53:33

53:33

Today’s interview is with Boston Consulting Group Senior Partner Mark F. Abraham and Harvard Business School Senior Lecturer David C. Edelman. They join me today to talk about their new book: PERSONALIZED: Customer Strategy in the Age of AI, defining personalization, the equation P=n×v2, the five promises of personalization, the technology that bra…

1
OpenAI's AI Device, LinkedIn's Data Privacy Concerns, & Customer Evidence in GTM (with UserEvidence CEO, Evan Huck) 31:20

15d ago31:20

31:20

What does Jony Ive's collaboration with OpenAI mean for AI and hardware integration? Is it ethical for LinkedIn to use your data to train AI? How should customer data be used to support your go-to-market strategy? Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Evan Huck, CEO of UserEvidence, to share his…

1
There are major tectonic shifts taking place in the outsourcing space right now - Interview with Craig Crisler of SupportNinja 55:28

22d ago55:28

55:28

Today’s interview is with Craig Crisler, CEO at SupportNinja, a modern provider of Business Process Outsourcing (BPO) services. Amidst lots of research reporting that despite all the investment in new tech, customer satisfaction is at an all-time low, I talk to Craig about where folks are going wrong with their investments, what’s going on in the B…

1
Jonathan Spier on Getting the Ideal Customer Profile (ICP) Right 53:07

23d ago53:07

53:07

Send us a text When you hit the core with the right content and messaging, that's when you'll see win rates jump, deal sizes go higher and the greatest lifetime value increases from your future and existing customers. But most GTM teams do not have a clear understanding of who their core is and why. Most ICPs suck as GTM teams do not dig deep enoug…

1
Open AI, AI Benefits, & Data-Driven Marketing (with Outreach's SVP of Marketing, Ali Jawin) 32:38

29d ago32:38

32:38

How does OpenAI's massive fundraising and $150 billion valuation reflect the growing role of AI in marketing? Is AI truly benefiting both B2B companies and their customers, as Scott Brinker's recent research suggests? What is the best framework for using data-driven marketing to align with your C-Suite this budget season? Those are the 3 big topics…

1
From ABM to ABX: A Conversation with Briana Evans at Meltwater 58:44

1M ago58:44

58:44

Send us a text Inside this ABM Done Right Podcast, Eric Gruber (CEO of Personal ABM) talks to Briana Evans (Head of Global Enterprise Marketing and ABM) about their move from ABM to ABX, During the conversation, they discussed: 1. How ABM is not about marketing ownership of accounts -- and it's not about marketing supporting sales. It's a cross fun…

1
Within five years, contact center agents will become contact center specialists - Interview with Sam Wilson of 8x8 50:31

1M ago50:31

50:31

Today’s interview is with Sam Wilson, the CEO of 8x8, a provider of a unified cloud platform for contact center, business phone, video, chat, and APIs that helps companies of any size deliver differentiated customer experiences. I’ve spoken to Sam a couple of times, and every time, we have great conversations where we rummage around some of the big…

1
AI Job Takeover, NBA's Media Shift, & Marketing Leadership (with CaptivateIQ’s CMO, Katie Foote) 29:56

1M ago29:56

29:56

Is AI actually helping folks be more productive at work? What can B2B learn from then NBA's new media agreement? What does an actual modern (and successful) marketing leader look like these days? Those are the 3 big topics we’re covering on GTM News Desk. And we’re joined by Katie Foote, CMO of CaptivateIQ and a former executive at Drift and Salesf…

1
Building customer loyalty and a human connection in an increasingly competitive landscape - Interview with Conny Kalcher of Zurich Insurance 46:59

1M ago46:59

46:59

Today’s interview is with Conny Kalcher, Group Chief Customer Officer at Zurich Insurance. Conny joins me today to talk about her ambitions for Zurich to become the “Apple of Insurance”, her guiding philosophy around customer retention and revenue, how they are building customer loyalty and a human connection in an increasingly competitive landscap…

1
If it matters for your customer, it’s important - Interview with Tara DeZao, Simon Thorpe and James Dodkins of Pega 48:27

2M ago48:27

48:27

Today’s interview revisits and finalises the series of podcast conversations that I had with various folks whilst at Pegaworld earlier this. This episode is a combo affair and features a conversation with Tara DeZao, Director of Product Marketing, AdTech and MarTech, at Pega. It is then swiftly followed by a chat that I had with Simon Thorpe, Direc…

1
Nike’s Strategy Flop, Hubspot’s AI Search Grader, & ICP Tips (with SalesIntel’s Manoj Ramnani) 38:59

2M ago38:59

38:59

What can we learn from Nike’s last marketing pivot that failed? Is Hubspot’s AI SEO tool actually helpful? How do you define your ICP to be both people-first and fueled by data? These are the 3 big topics we’re tackling on this episode of GTM News Desk. We’re joined by SalesIntel’s CEO, Manoj Ramnani, who breaks down the importance of defining your…

1
Print-era thinking is holding personalization efforts back - Interview with Vivek Sharma on Movable Ink 46:47

2M ago46:47

46:47

Today’s interview is with Vivek Sharma, Chief Executive Officer & Co-Founder of Movable Ink, which empowers marketers with scalable, omnichannel personalization through data activation and AI decisioning. Vivek joins me today to talk about their recent 2024 Audience of One research report, content creation as a key bottleneck in personalisation eff…

1
The Role That AI and ABM Tech Should Play in ABM 33:50

2M ago33:50

33:50

Send us a text While teams are increasing efficiency with ABM tech and AI -- sales and marketing effectiveness have not increased at the same rate. Within this podcast, Erin Mills (CMO of Quorum) and Eric Gruber (CEO of Personal ABM) discuss how we should be leveraging these technologies in the right way so GTM teams do not just see efficiency gain…

1
Zero-Click Content, Meta’s AI Characters, & 2024 Content Marketing Stats (with Sparktoro’s Amanda Natividad) 41:24

2M ago41:24

41:24

How is content marketing changing in 2024?? What is up with the Meta custom AI characters? How do you make effective zero-click content? Those are the 3 big topics we're covering today, on GTM News Desk. And we're joined by Amanda Natividad, VP of Marketing at Sparktoro, to share her expertise on zero-click content. (She coined the term, after all)…

1
Agents view agent-assist technology as more important than a competitive salary - Interview with Gopi Polavarapu at Kore.ai 55:24

3M ago55:24

55:24

Today’s interview is with Gopi Polavarapu, Chief Solutions Officer at Kore.ai, a market leader in Conversational AI platform space. Gopi joins me today to talk about two reports that they recently published ( the Agent Experience (AX) Benchmark Report 2024 and the Customer Experience (CX) Benchmark Report 2024), why a bot must emulate a company’s b…

1
How UiPath Takes a 1:1 ABM Approach to Drive Longer-Term Revenue Growth 47:29

3M ago47:29

47:29

Send us a text At Personal ABM, we believe that while 1: many and 1: few are an important part of an account-based GTM - it's not ABM. In this podcast, Kristina Jaramillo, Eric Gruber and Nancy Harlan (former ABM leader at UIPath) discuss what 1:1 ABM is and how it should be used for account expansion. Nancy also talks about customer-sponsored 1:1 …

1
Funnel Strategy, SEO, & Acquisition News (with Gainsight’s Nikki Engel) 30:58

3M ago30:58

30:58

What is there to know about PathFactory’s acquisition of UberFlip? How do you design a people-first marketing funnel? Where is the future of SEO headed with Google’s latest updates? Those are the 3 big topics we’re covering on this episode of GTM News Desk. And we’re joined by Gainsight’s Director of GTM Strategy & Customer Education, Nikki Engel, …

1
The Brand Connectome™ and why we are doing marketing all wrong - Interview with Leslie Zane 41:04

3M ago41:04

41:04

Today’s interview is with Leslie Zane, who is the Founder and CEO of Triggers, a brand consulting firm, and an authority on harnessing the instinctive mind to accelerate brand and business growth. Leslie joins me today to talk about her new book, THE POWER OF INSTINCT: The New Rules of Persuasion in Business and Life, why she thinks we have entered…

1
Conversation with Edgar Baum on the Winnable, Addressable Market (WAM) 52:16

3M ago52:16

52:16

Send us a text Many GTM teams focus on their TAM and ICP but not the winnable addressable market (WAM) that provides you with the greatest revenue growth. At Personal ABM, we believe that your winnable, addressable market is: 1. The percentage of your ICP that matches a problem profile, they have a strategic priority in place and will provide you w…

1
The customer isn’t always right - Interview with Daphne Costa Lopes of Hubspot 49:08

3M ago49:08

49:08

Today’s interview is with Daphne Costa Lopes, Global Director of Customer Success at HubSpot. Daphne joins me today to talk about customer success, why the customer isn’t always right, how siloed systems inhibit the delivery of tailored experiences, and what brands should be doing more of to drive customer-led growth. This interview follows on from…

1
Demand Gen, Video Ads, and Network Development Reps (with Movable Ink's Justin Keller) 28:11

3M ago28:11

28:11

What are Google's surprising findings on video advertising? What is a Network Development Representative role (NDR)? What frameworks can elevate demand generation strategies? Those are the 3 big topics we’re covering on this episode of GTM News Desk. And we’re joined by Justin Keller (you know him from Terminus, Drift, and now Movable Ink) to share…

1
There needs to be a really tight relationship between business strategy and target state architecture - Interview with Cale Urwin of Bupa 26:07

4M ago26:07

26:07

Today’s interview is with Cale Urwin, Director, Data, Digital & Marketing Health Services at Bupa. I caught up with Cale recently at PegaWorld in Las Vegas to talk about what stood for him at the event and how Bupa has evolved its customer engagement story and Customer Decision Hub capabilities in Australia from outbound to digital management and s…

1
The ongoing decline of brand loyalty, what’s driving it and what should be done about it - Interview with Simon Morris of ServiceNow 45:06

4M ago45:06

45:06

Today’s interview is with Simon Morris, the Area Vice President of Solution Consulting at ServiceNow. Simon joins me today to talk about ServiceNow’s new Consumer Voice Report 2024, the ongoing decline of brand loyalty, what’s driving it, why “The future of customer experience is high-tech meets high-touch” and some of the biggest lessons coming ou…

1
Event Marketing, Buyer-First Practices, and Growth Hacking (with 6sense’s Bethany Murphy) 28:04

4M ago28:04

28:04

What makes an event not suck? What are buyer-first practices that Navattic uncovered in 2023? Is growth hacking still a thing? Those are the 3 big topics we’re covering today, on GTM News Desk. And we’re joined by Bethany Murphy, Senior Director of Events at 6sense, to share her expertise on how to curate unforgettable event experiences, the import…

1
We've only just scratched the surface of artificial intelligence - Interview with Peter van der Putten of Pega 27:24

4M ago27:24

27:24

Today’s interview is with Dr Peter van der Putten, who is Director of the AI Lab at Pega and assistant professor of AI at Leiden University in The Netherlands. I caught up with Peter at the recent PegaWorld to talk about his highlights from the event, how to think about AI using a left/right brain thinking metaphor and what’s coming next in the ent…

1
Introducing GTM News Desk 1:41

4M ago1:41

1:41

Welcome to GTM News Desk, the podcast where Nick Bennett and Mark Kilens bring you real talk backed by real action. Twice a month, we cut through the noise to deliver the essential resources, news, and expert takes you need to create impactful, People-first GTM motions. From trending topics to clickbait headlines, we sift through the clutter to hig…

1
Listening and taking action at scale - Interview with Ron Secrist of Citi and Christina Sansone of Dish 30:41

4M ago30:41

30:41

Today’s interview is a combo podcast in which I interview (separately) Ron Secrist, Managing Director, Head of Client Experience at Citi, and Christina Sansone, Vice President of CX Transformation at Dish. I met both of them when I attended Qualtrics’ X4 Summit in Salt Lake City last month and talked to them about their Qualtrics journey, what they…

1
How to get 2.7mln ‘Mom & Pop’ stores to adopt a new distributive trade platform - Interview with Prashaant Huria of Unilever 40:25

5M ago40:25

40:25

Today’s interview is with Prashaant Huria, who is the Chief Technology Officer for Unilever’s Digital Distributive Trade business. Prashaant and I connected after he spoke at Adobe’s Global Summit in Las Vegas back in late March. We talked about how they got 2.7mln ‘Mom & Pop’ stores to adopt a new distributive trade platform that Prashaant and his…

1
Alex Pappas on Overhauling ABM for Riskalyze and Venafi 1:10:44

5M ago1:10:44

1:10:44

Send us a text As most ABM programs deliver minimal improvement to revenue KPIs, Eric Gruber (CEO of Personal ABM) and his guest Alex Pappas (Senior ABM Manager for Venafi) discuss how teams need to stop retrofitting ABM on top of current processes. During this podcast episode, you will hear: 1. The ABM challenges Alex faced at both Riskalyze and V…

1
Lessons learnt from testing Copilot for service across tens of thousands of service engineers - Interview with Jeff Comstock of Microsoft 44:43

5M ago44:43

44:43

Today’s interview is with Jeff Comstock, CVP of Dynamics 365 Customer Service at Microsoft. Jeff joins me today to talk about Co-Pilot for Service, the impact it is having on the agent experience and also customer/business outcomes, their experience trialling it extensively with their own customer service engineers, how their early adopter clients …

1
Personalisation and the pink elephant in the room - Interview with Emma Springham of TSB 21:04

5M ago21:04

21:04

Today’s interview is with Emma Springham, Chief Marketing Officer at TSB, a British retail and commercial bank. I met Emma at Adobe’s Global Summit in Las Vegas after she spoke on the Main Stage. Emma and I talk about the importance of your personal brand in marketing and CX leadership, the pink elephant in the room, what personalisation means for …

1
Making in-store grocery shopping fun and going viral on TikTok - Interview with David McIntosh of Instacart 42:07

6M ago42:07

42:07

Today’s interview is with David McIntosh, who is VP and GM of Connected Stores at Instacart. David joins me today to talk about innovation in the retail space, why and how they are reaching into the physical retail domain, what they are up to, the benefits for both the customer and business and a look into the future of retail. This interview follo…

1
If you aren't fixing the bigger picture, then you are just putting a band-aid on the problem - Interview with Zig Serafin of Qualtrics 22:04

6M ago22:04

22:04

Today’s interview is with Zig Serafin, CEO at Qualtrics, the leading Experience Management software provider. I spoke to Zig at Qualtrics’ recent X4 event in Salt Lake City. We talked about Qualtrics’ vision, the highlights from the event, the XM Operating system, Qualtrics AI and the hundred different AI models that they have built, how they are e…

1
The Generative AI landscape: The good, the bad and the boring - Interview with Don Schuerman of Pega 38:45

6M ago38:45

38:45

Today’s interview is with Don Schuerman, the CTO and Vice President of Product Strategy and Marketing at Pegasystems. Don joins me today to talk about the upcoming PegaWorld iNspire 2024 (PegaWorld is taking place at the MGM Grand in Las Vegas from June 9th to the 11th and there is a money back guarantee!), what he’s most looking forward to at the …

1
Episode 500: Some reflections on the last 13 years 44:57

7M ago44:57

44:57

In today’s episode of the Punk CX podcast, there is no interview. Why? Because today, I am celebrating the 500th edition of the podcast! Woop! Woop! Now, I thought long and hard about how to commemorate the occasion and how I might be able to use an interview format to do so. I did toy with the idea of having someone interview me but then didn’t ge…

1
Leadership, storytelling and why it is an art and it needs to be taught - Interview with Gareth Higgins 1:09:41

7M ago1:09:41

1:09:41

Today’s interview is with Gareth Higgins, who writes and speaks about the power of storytelling to shape our lives and world, peace and justice, and how to take life seriously without believing your own propaganda. Gareth joins me today to talk about what makes a good story, whether good/effective storytelling be learnt, how people can start a jour…

1
You don't get promoted for teaching people how to wash their hands - Interview with James Lawther 55:16

7M ago55:16

55:16

Today’s interview is with James Lawther, Director at Squawk Point Consulting and Author of ‘Managed by Morons: The Path to a Thriving Organisation’. James joins me today to talk about his new book, why so many organisations are mediocre, what we should be thinking about when it comes to measuring performance, a story about a Unilever soap factory, …

1
Chris Rack on How Most Intent is Nothing More Than Intent to Learn 23:27

7M ago23:27

23:27

Send us a text In this ABM Done Right Podcast, Chris Rack (CEO of MRP) mentioned that most intent is nothing more than intent to learn vs. intent to purchase. By listening to this episode, you will learn how to differentiate between the two different types of intent -- and what you need to do from an ABM standpoint based on where the buyer is in th…

1
What happens when you give data back to people? - Interview with Jamie Smith of Customer Futures 56:53

8M ago56:53

56:53

Today’s interview is with Jamie Smith, who is the Founder and CEO of Customer Futures Ltd, an advisory firm helping businesses seize the opportunity around disruptive and customer-empowering digital propositions, and author of the weekly Customer Futures Newsletter. Jamie joins me today to talk about CustomerTech tools, EmpowermentTech, the emergin…

1
Eric Dates on Why ABM Programs Fail & the ABM Readiness That Needs to Be Completed 55:22

8M ago55:22

55:22

Send us a text Eric Dates (Head of Marketing for V Comply) recently joined Kristina Jaramillo and Eric Gruber on the ABM Done Right Podcast. They discussed: 1. Why previous ABM programs failed for Eric Dates -- and what he did differently with his most successful ABM programs. 2. The questions we should be asking internally before we even focus on …

1
A look inside a punk-inspired contact center - Interview with David Powers 1:00:39

8M ago1:00:39

1:00:39

Today’s interview is with David Powers, who is an author, podcast host, Chief Experience Officer at Rooter Hero Plumbing & Air and a true punk. David joins me today to talk about the need for taking a more punk approach to customer experience and the contact center, what that means in practical terms, some of the big changes he’s seen in the contac…

1
Scott Gillum on the Role of Challenger and Personality Based Marketing in ABM 46:54

8M ago46:54

46:54

Send us a text Within this podcast, Scott Gillum from Carbon Design joins Eric Gruber (Personal ABM CEO) to discuss: 1. Why Challenger sales and marketing and ABM goes hand-in-hand 2. How GTM teams can deliver messaging that resonates - This includes how we should create our POV so we can come to each interaction with a POV about the customer's bus…

1
The CX value model and linking experience to business outcomes - Interview with Michael Hinshaw of McorpCX 50:37

9M ago50:37

50:37

Today’s interview is with Michael Hinshaw, the founder and president of customer experience consultancy McorpCX. Michael joins me today to talk about the CX value model and why we should be linking experience to business outcomes, some key indicators of a successful customer-centric transformation, why your company might need an experience operatin…

1
Leadership lessons from the winner of the 2023 CX Leader of the Year - Interview with Roxie Strohmenger of UKG 52:13

9M ago52:13

52:13

Today’s interview is with the winner of the MyCustomer 2023 CX Leader of the Year competition: Roxie Strohmenger, GSO - VP, CX Strategy at UKG (Ultimate Kronos Group). This interview is slightly different this week as I conduct it with Clare Muscutt, Founder and CEO of Women in CX but follows the same format to the one last year where we interviewe…

Podcasts Worth a Listen

Movable Ink Podcasts

Podcasts Worth a Listen

Quick Reference Guide