))
Funnel Strategy, SEO, & Acquisition News (with Gainsight’s Nikki Engel)
Manage episode 432797925 series 3582120
Content provided by Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What is there to know about PathFactory’s acquisition of UberFlip?
How do you design a people-first marketing funnel?
Where is the future of SEO headed with Google’s latest updates?
Those are the 3 big topics we’re covering on this episode of GTM News Desk. And we’re joined by Gainsight’s Director of GTM Strategy & Customer Education, Nikki Engel, who delves into the limitations of traditional marketing techniques and advocates for a buyer-focused strategy. She discusses the pivotal role of CEOs with marketing backgrounds in spearheading effective strategies and offers a comparison of marketing processes to relationship-building. And in the extended conversation exclusive to TACK Network, she shares her framework for creating a people-first marketing funnel.
Jump into the action:
(00:00) Welcome to GTM News Desk
(04:47) PathFactory acquired UberFlip - what does that mean for you?
(08:33) The Future of SEO
(12:26) Meet our guest, Nikki Engel from Gainsight
(21:46) Treating education like a product
(23:42) Marketing tactics for immediate ROI
(29:42) Google’s emphasis on experience & expertise for credibility
To hear Nikki’s framework for People-First Funnal Framework, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/
Connect with Nikki: https://www.linkedin.com/in/nikki-engel-9972ba12/
Produced in partnership with: https://shareyourgenius.com/
11 episodes
Share
