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“Point of Sail” is a term used by sailors to describe a boat’s direction relative to the wind. Many leaders and HR executives find themselves steering directly into headwinds created by the COVID Pandemic and changing cultural times. Most experts believe that working from home is a permanent trend. Economists at the University of Chicago estimate that 37% of jobs in the United States can be performed entirely at home. NatureBox's CEO and startup veteran John Occhipinti has launched Leading a ...
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Sit down with growth leaders and marketing executives from leading brands and companies across industries and stages. From exploring the evolution of growth marketing to walking the tightrope between brand and performance marketing to the epic saga of launching an ecommerce brand—we’ll dig into it all! Our guests will share their wins and war stories, and arm you with actionable insights on how to craft best-in-class strategies, execute with efficiency, and build your dream team. Growth Talk ...
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Marketing Analytics in a Cookieless World | Chelsea Cramer (Credit Karma, Gympass, Flywheel)
48:06
48:06
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48:06
In this episode of Growth Talks, Krystina Rubino chats with Chelsea Cramer, Marketing Analytics Lead at Credit Karma. They dive into the world of marketing analytics, discussing the evolution of marketing tools, the impact of data privacy changes on attribution, and strategies for effective marketing measurement in a privacy-first world. ⏰ Timestam…
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Brick & Mortar Meets Ecommerce Marketing Strategy | Laura Brooks (Solid Gold Pet, Boom Chicka Pop)
43:57
43:57
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43:57
In this episode of Growth Talks, Krystina Rubino chats with Laura Brooks, the co-founder of The Foundation Collective and previously led marketing at CPG brands Solid Gold Pet and Boom Chicka Pop. Laura shares her expertise in balancing the growing world of ecommerce with traditional brick-and-mortar stores and dives deep into the importance of hav…
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Bootstrapping a Cannabis Startup | Ben Starmer (Dad Grass, Levi’s)
46:57
46:57
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In this episode, your host Krystina Rubino chats with Ben Starmer, CEO and co-founder of Dad Grass, a Hemp and CBD brand. Ben shares his journey from being the Global Marketing Director at Levi Strauss to founding a bootstrapped e-commerce business in the challenging cannabis industry. Discover what inspired Ben to start Dad Grass, how he navigated…
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Building the Product Marketing Function | Deanna Dong (Writer, Wealthfront, Dropbox)
50:31
50:31
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Ever wondered when you should hire your first product marketer? 🤔 In this episode, Krystina Rubino sits down with Deanna Dong, Head of Product Marketing at Writer, a generative AI company. Formerly the VP of Marketing at Wealthfront, Deanna’s experience in early to late stage companies across AI, SaaS, healthcare, FinTech, and crypto gives her a un…
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The Evolution of Growth Marketing | Doug Hoggatt (Elfster, Betabrand, NatureBox, Minted)
43:31
43:31
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In this episode of Growth Talks, Krystina Rubino chats with Doug Hoggatt, VP of Marketing at Elfster, to explore the past, present, and future of growth marketing. Doug shares his extensive experience and insights from over 25 years in the industry, discussing the shift from early digital marketing strategies to today's complex landscape, the impac…
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Building Diversified & Sustainable DTC Marketing Programs | Manbir Sodhia (Whisker, Oura, Pill Club)
54:05
54:05
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In this episode of Growth Talks, Krystina Rubino chats with Manbir Sodhia, SVP of Marketing at Whisker, the brand behind the innovative products including Litter-Robot, Feeder-Robot, and Litterbox. Manbir discusses how to build the foundation needed for sustainable DTC acquisition strategies, the importance of diversifying beyond Meta and Google, a…
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Introducing Growth Talks: Real Stories & Insights from Marketing Leaders
1:13
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Welcome to Growth Talks, Right Side Up’s new sit down series. Join us as we chat with growth leaders and marketing executives from leading brands and companies across industries and stages including Credit Karma, Coinbase, Whisker, and many more. Our guests will spill the tea, share their wins and war stories, and arm you with actionable insights o…
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Chris Littlefield, Founder of Beyond Thank You
31:17
31:17
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Chris Littlefield, Founder of Beyond Thank You Today, NatureBox CEO John Occhipinti shares a conversation with Chris Littlefield, Founder of Beyond Thank You. You'll learn about the following topics, among others: Where did Beyond Thank You come from? How do you show appreciation more authentically? (Hint: it's not quite an "Employee Appreciation D…
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Jess Cummings, Head of Talent Acquisition, Americas at Atlassian
20:30
20:30
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Jess Cummings, Head of Talent Acqusition, Americas at Atlassian Today, NatureBox CEO John Occhipinti shares a conversation with Jess Cummings, Head of Talent Acqusition, Americas at Atlassian. You'll learn about the following topics, among others: Atlassian has experienced high growth in the past year, and historically has been able to do quite a b…
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Cheryl Johnson, Chief Human Resources Officer at Paylocity Today, NatureBox CEO John Occhipinti shares a conversation with Cheryl Johnson, Chief Human Resources Officer at Paylocity. You'll learn about, among other things, a shift from Performance Management to Performance Enablement. How might it be the future of work, when work is filled with dis…
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Ray Martinelli, Chief People Officer of Coupa
29:49
29:49
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29:49
Ray Martinelli, Chief People Officer of Coupa Today, NatureBox CEO John Occhipinti shares a conversation with Ray Martinelli, Chief People Officer of Coupa. You'll learn about the following topics, among others: Growth, both organic and inorganic, and the onboarding therein: "Coupa Core" values How to effectively maintain a "bias for action" and "r…
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Kim Seymour, Chief People Officer of WW Today, NatureBox CEO John Occhipinti shares a conversation with Kim Seymour, Chief People Officer of WW. You'll learn about the following topics, among others: WW's transformation; COVID as a catalyst; how to go fully digital in just 6 days What is the "most important thing"? Jack Welch in the Rear View Mirro…
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Angela Wong, Sr. Director Global Talent at ServiceNow
30:31
30:31
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30:31
Angela Wong, Sr. Director Global Talent at ServiceNow Today, NatureBox CEO John Occhipinti shares a conversation with Angela Wong, Sr. Director Global Talent at ServiceNow. You'll learn about the following topics, among others: The balance between productivity and feeling like part of a team whilst apart The divide b/w execs and rank-and-file emplo…
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Allan Brown, VP of Total Rewards at Electronic Arts
32:22
32:22
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32:22
Allan Brown, VP of Total Rewards at Electronic Arts Today, NatureBox CEO John Occhipinti shares a conversation with Allan Brown, VP of Total Rewards at Electronic Arts. You'll learn about the following topics, among others: Given that "culture" is a top priority at EA: how has culture and collaboration specifically been impacted? How to "Build to I…
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Nina McQueen, VP Global Talent - Benefits, Mobility & Employee Experience at LinkedIn
28:17
28:17
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28:17
Nina McQueen, VP Global Talent - Benefits, Mobility & Employee Experience at LinkedIn Today, NatureBox CEO John Occhipinti shares a conversation with Nina McQueen, VP Global Talent - Benefits, Mobility & Employee Experience at LinkedIn. You'll learn about the following topics, among others: How LinkedIn weathered a concurrent CEO transition, pandem…
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Jo Deal, Chief Human Resources Officer of LogMeIn
27:58
27:58
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27:58
Jo Deal, Chief Human Resources Officer of LogMeIn Today, NatureBox CEO John Occhipinti shares a conversation with Jo Deal, Chief Human Resources Officer of LogMeIn. You'll learn about the following topics, among others: LogMeIn's stated "Future of Work" Remote-centricity and the resulting working personas Global employee migration: navigating LogMe…
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Pat Wadors, Chief People Officer of Procore
24:13
24:13
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Pat Wadors, Chief People Officer of Procore Welcome to Leading at the Point of Sail! In this installment of our three-part launch, listen in as NatureBox CEO John Occhipinti shares a conversation with Pat Wadors, Chief People Officer of Procore. You'll learn about the following topics, among others: Sense of belonging: how do you do it remotely? Ho…
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Evan Wittenberg, EVP and Chief People Officer of Ancestry
31:25
31:25
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Evan Wittenberg, EVP and Chief People Officer of Ancestry In the second installment of our Leading at the Point of Sail three-part launch, NatureBox CEO John Occhipinti shares a conversation with Evan Wittenberg, EVP and Chief People Officer of Ancestry. You'll learn about the following topics, among others: How Evan's roots in education/Google gav…
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Keeping WFH Teams Engaged: A Panel with Zoom's Lynne Oldham, plus Lyra Health and Giftology
46:31
46:31
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Keeping WFH Teams Engaged: A Panel In the third installment of our three-part Leading at the Point of Sail launch, NatureBox CEO John Occhipinti shares a conversation with a panel of three top minds: Lynne Oldham, Chief People Officer of Zoom Roni Sternberg, Manager of Lyra Health John Ruhlin, Founder of Giftology Group This panel was originally re…
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Leading at the Point of Sail: A New Podcast from NatureBox
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0:58
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Leading at the Point of Sail: A New Podcast from NatureBox “Point of Sail” is a term used by sailors to describe a boat’s direction relative to the wind. Many leaders and HR executives find themselves steering directly into headwinds created by the COVID Pandemic and changing cultural times. Most experts believe that working from home is a permanen…
…
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