show episodes
 
On Christmas day, 1929 a rural North Carolina tobacco farmer brutally murdered six of his children, his wife and then killed himself. The horrific crime made the front page of the New York Times. It inspired a hit record and would conjure up rumor and speculation for generations to come. Some say Charlie Lawson just snapped while others believe it may have been centered around a troubled heart. But as brutal and bizarre as the murders were, what followed the funeral has become the stuff of l ...
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Fifty-seven shots in ninety seconds, five people dead, seven others wounded and it all happened inside a courtroom on a cold March day in 1912. Lives and fortunes were lost over what most believe was a senseless tragedy. The echoes of the gunfire have long since disappeared but the wounds left behind in the quaint little town of Hillsville, Virginia have continued to fester. The political drama that led up to the shooting has divided families for generations. Some say the shootout was self-d ...
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On August 26, 1980, 14-year-old Ronda Blaylock disappeared shortly after leaving her high school. In the days to follow, her family and friends searched for her in the area of her hometown in Rural Hall, North Carolina, hoping to bring her home alive. Shockingly, Ronda’s partially clothed body was found three days later in a town called Pilot Mountain, with deputies saying she’d been raped and brutally stabbed to death. As an appalled community wrapped their minds around the vicious crime, d ...
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Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
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What will impresses advertisers these days? It's not your giant on-air or online audience. It's the size of your email list. In this episode, Corey & Gordon take a look at phenomenal progress some media companies have made in building up email relationships, and they suggest a lofty goal for those trying to prepare for the transition to 1st-party d…
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In the spirit of not wanting to drink from a firehose, Gordon & Corey kick off a series of podcasts looking at the first steps being taken to incorporate Generative AI into company operations. They talk with the president of a small group of radio stations in the Midwest who was surprised at his staff's reaction when he gathered them to discuss his…
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Could hyperlocal TV programming be the future of local television? Cox Media is headed in that direction, enjoying early success with its plan to expand television news coverage to dozens of neighborhoods surrounding North Atlanta and Charlotte, N.C. In this episode, Gordon & Corey discuss how 2024 is shaping up to be a breakout year for OTT, and h…
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It's tough being in ad-sales these days. Even tougher remaining positive. With advertisers migrating to DIY platforms, "no" has been replaced by the sound of crickets. In this episode, Corey & Gordon turn to a woman they think might be "the world's oldest living sales rep." Mary Campbell gets up every day, hops in her Cadillac SUV, and drives to wo…
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Gordon & Corey claim they've talked to "a lot of really smart people" about Generative AI, and now concur that the local media universe is on the precipice of big change. For verification, they turn to a bigwig, Deloitte Digital Managing Director Todd Brownrout, who offers his own take.Stay in the loop with all things Borrell when you join our Rese…
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Gordon & Corey offer a pulse check on how Generative AI has revved up the advertising and marketing industries and talk with entrepreneur Steve Han, founder and VP of Operations for Frequence.Stay in the loop with all things Borrell when you join our ResearchAlert Lists.As always, thank you for listening. If you like the episode, leave us areview! …
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Radio reversed a decade-long trend since the pandemic and has started growing total revenue again, mostly because of fast-growing digital sales. Some stations started up hyperlocal news sites, filling the gaps where newspapers pulled back. In this episode, Corey & Gordon explore a few key reasons for radio's resilience, and turn to outgoing Radio A…
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On this week’s episode of Inside West Virginia Politics, we talk about the LG's new partnerships in West Virginia, learn more about a WV Secretary of State candidate, explore West Virginia State University's historic lack of funds and talk about the push to end the tax for social security benefits to seniors.…
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Corey and Gordon pour over predictions for 2024 and pick, well, hardly any that seem worthwhile. They do, however, find a few brilliant gems for the new year. The podcast features an interview with the inimitable Mike Blinder, who talks about how media companies are trying to hire outside their individual industries, and how he's developed a way to…
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Episode 110 hinted about a potential windfall for news organizations next year. That podcast broke a record for downloads. Gordon & Corey theorize that the reason is the message represented hope for a beleaguered industry. In this episode, Corey channels Debbie Downer while Gordon uncovers yet another ray of hope from a Deloitte consultant: a goldm…
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Register for our December 12 webinar HERE. Thank you to this episode's sponsors: Rate Optics by Revenue Analutics and SEPBO Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellasso…
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Register for the webinar here: https://register.gotowebinar.com/register/2040197036826794329 Catch past episodes from Corey's Local Marketing Minute here: https://youtube.com/playlist?list=PLotYB2MglBOZXScqlPwxvHrmHI4x2r402&si=0YLBoWIPR0zSPraA Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for …
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CHARLESTON, WV (WOWK) -- On this week's episode of Inside West Virginia Politics, we talk about the U.S. Senate race, the Huntington Mayor race, the foster care system and a multi-state drug indictment.In Segment One, we talk to Zachary Shrewsbury (D) Candidate for U.S. Senate about his candidacy.In Segment Two, we talk to Patrick Farrell (R) Candi…
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More media companies are selling SaaS marketing tools, which begs the question, are machines replacing sales reps? For answers, our hosts turn to longtime SMB marketing expert Gordon Henry, the Chief Strategy Officer for thryv. Henry discusses recent growth in thryv's SaaS client base, and, oh yeah, the company's other business -- publish 1,000 yel…
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CHARLESTON, WV (WOWK) -- On this week's episode of Inside West Virginia Politics, it's all about Veteran's Day.In Segment One, we talk to Bob Wing, WV Veterans Memorial, Mason County.In Segment Two, we talk to Ted Diaz, Secretary of WV Veterans AffairsIn Segment Three, we talk to Michael Bell, Ph.D., National World War II Museum.We end today's epis…
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CHARLESTON, WV (WOWK) — On today’s episode of Inside West Virginia Politics, we talk to Democratic nominee for governor, Huntington Mayor Steve Williams.In Segment Two, we talk to Michele Blatt, West Virginia Superintendent of Schools, about education.In Segment Three, we talk to President Jim Nemitz, Ph.D., WV School of Osteopathic Medicine, about…
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Our first guest this week is WV Delegate Sean Hornbuckle (D-Cabell). The House Minority Leader shares his party's concerns regarding the shortage of child protective services workers in the Mountain State and what he believes needs done to fix the ongoing issue. He also touches on employment issues impacting West Virginians. In Segment 2, U.S. Cong…
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Traditional media companies that also sell digital advertising have seen gross profit margins slip over the past decade. Could digital sales be a drag? Gordon & Corey offer preview of the intriguing questions being asked of CFOs in an attempt to gauge just how profitable digital sales might be. They also turn to an expert on digital expenses, Todd …
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CHARLESTON, WV (WOWK) — On this week’s episode of Inside West Virginia Politics, we talk to Gov. Jim Justice (R-WV) and Deborah Ujevich, West Virginia Family of Convicted People, about the jails and prisons system in the state. In Segment Three, we talk to Chief Virgil White, South Charleston Fire Department, about cancer that affects firefighters.…
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CHARLESTON, WV (WOWK) -- On this week's episode of Inside West Virginia Politics, we meet the newest House of Delegates member, funding for West Virginia State University, energy and the issue of human trafficking.In Segment One, we talk to Del. Hollis Lewis (D-Kanawha), who is the newest member of the West Virginia House of Delegates.In Segment Tw…
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Corey & Gordon hear a rumbling in the pipeline for OTT sales and turn to the "Superwoman of OTT," Pooja Midha, for her perspective. Midha, the EVP and GM at Comcast's advertising division, Effectv, unveils new research that leads her to be "extremely bullish" on OTT.Stay in the loop with all things Borrell when you join our ResearchAlert Lists.As a…
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We start out our show with Dr. Ayne Amjad talking about the new documentary "Impossible Town," which looks at chemical contamination in the West Virginia Town of Minden. The town's issues have been going on for decades due to a chemical with cancer-causing PCBs contaminating the water and soil. In our second segment, we continue our look into "Impo…
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CHARLESTON, WV (WOWK) -- On this week's episode of Inside West Virginia Politics, we talk about the West Virginia Treasurer candidacy, child poverty, Habitat for Humanity and healthcare.In Segment One, we talk to Steven Schetrom (R-Candidate for WV Treasurer) about his candidacy.In Segment Two, we talk to Sean O'Leary, West Virginia Center on Budge…
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Corey returns from a monthlong hiatus for the big reveal: his local advertising outlook. All signs look good headed into the holidays. As for 2024, there's a surprise (the good kind) for traditional media. Corey discusses his forecasts, and Gordon gets a gut check from an executive of one of the largest local ad agencies in the nation, Rob Mudd fro…
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CHARLESTON, WV (WOWK) -- On this week's episode of Inside West Virginia Politics, we talk about the state auditor's race, WVU, fraud against senior citizens and how to be prepared.In Segment One, we talk to Del. Eric Householder (R-Candidate for WV State Auditor) about his candidacy.In Segment Two, we talk to Del. Mike Pushkin, Chairman of the West…
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CHARLESTON, WV (WOWK) -- On this week's episode of Inside West Virginia Politics, we talk about the opioid crisis, football, energy issues and the 2024 West Virginia Senate race.In Segment One, we talk to Mary Bono, Mothers Against Prescription Drug Abuse, about the opioid crisis.In Segment Two, we talk to Del. Dana Ferrell (R-Kanawha) about a numb…
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CHARLESTON, WV (WOWK) -- On this week's episode of Inside West Virginia Politics, we talk about the race for treasurer, Labor Day and Manna Meal.In Segment One, we talk to Larry Pack (R) Candidate for WV Treasurer about his campaign for state treasurer.In Segments Two and Three, we talk about Labor Day. Segment Two is with Josh Sword, AFL-CIO of We…
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Local businesses have grown smarter about marketing over the past five years -- a lot smarter. Instead of relying on ad-sales reps to guide them, many have hired their own marketing managers and have become familiar with industry mechanics. In short, the deer have the guns. In this episode, Gordon is joined by guest co-host Taryn Tatarinowicz, who …
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CHARLESTON, WV (WOWK) -- On this week's episode of Inside West Virginia Politics, we talk about jails and prisons, spending, and Veterans.In Segments One and Two we talk about the state of jails and prisons in West Virginia. Segment One includes Bishop Mark Brennan, Catholic Diocese of Wheeling-Charleston, and Segment Two includes Rev. Jeff Allen, …
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