Best Onlinemarketingforlawyers Podcasts (2024)

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Episode #104 LinkedIn Lawyers: Storify Your Content Marketing 12:37

8M ago12:37

12:37

A content marketing strategy which is what I’ve been chatting about on these last few shows is nothing without a story narrative that weaves us in, that makes us feel, that makes us willing to take a journey away from our day to day schedules. Just like the point of content marketing, story telling is not to so much selling as it is building strong…

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Episode #103 LinkedIn Lawyers: Algorithm Updates and the Perfect Post Tips 15:48

8M ago15:48

15:48

How to perfect your LinkedIn post so people read, consume and love what you have to say? Here are 3 top tips, easy to implement that make a difference in how you show up, connect, and create amazing opportunities to build your law practice! Start with a bang of a hook, then entice them further with relevant, well-branded imagery, and finally format…

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Episode #102 LinkedIn Lawyers: Algorithm Updates and Mastery for Lawyers 7:30

9M ago7:30

7:30

Welcome to the digital crossroads where law meets LinkedIn, the place where algorithms rule and connections are the currency. I'm your guide, navigating the intricate maze of LinkedIn's algorithm. This isn't just another social media strategy session; it's a deep dive into the heart of LinkedIn, crafted especially for the innovative, entrepreneuria…

1
Episode #101 LinkedIn Lawyers: Personalized Lawyer Branding 11:14

9M ago11:14

11:14

Drilled into our heads from law school is to work hard, bill lots of hours and provide high quality work. And, building a network of high quality relationships through various events, networking opportunities, and making a name for yourself – as in creating a personalized brand – wait, did anyone say there were still only 24 hours/day??? Look aroun…

1
Episode #100 LinkedIn Lawyers: Back w/Mindset + Guest Laura Lange 27:44

10M ago27:44

27:44

After a nearly two year hiatus, I'm baaaack with The Social Lawyer Show and kicking it off with an awesome Danish lawyer now living her joyful life in Greece and doing things her way, differntly and successfully! Among a few side bars, we discuss how important it is to find your own mix between lawyering and life in general. * Are these areas of yo…

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Episode #099 Lawyers Lunch & Launch: Law Tech Talk - Guest Tiffany Christianson 29:05

3+ y ago29:05

29:05

As a full time practicing attorney, I have plenty of time in my week. Said no attorney ever! Today you'll discover a new tool through it's creator that will save you hours each and every week. It's simple to use. It's very reasonably priced. And, it will provide for an outstanding client experience! You should be very interested, so dive in here an…

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Episode #098 Lawyers Lunch & Launch: Law Tech Talk - Guest Nancy Cantor 40:47

3+ y ago40:47

40:47

Are you a dreamer? If you’re a busy lawyer (who isn’t?!) and you’ve neglected enjoying a few dreamy moments towards your vision for life and business, then this is your time to get step into a few moments of dreaming, envisioning and having the right tools to build your Dream Creation Plan! My guest today is the creator and founder of The DreamFact…

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Episode #097 Lawyers Lunch & Launch: Law Tech Talk - 3 Top Tools 14:24

3+ y ago14:24

14:24

Today’s world for any professional is a competitive and fast paced one! With technology and it’s several tools, we’re able to streamline our workflows, save time, save our sanity...but our competition is also fiercer and sometimes we find ourselves in overload mode due to the several options. So, today - and for this month of June - I will take som…

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Episode #096 Lawyers Lunch & Launch: Guest Jen Forester Self-Care for your E-Self 33:04

3+ y ago33:04

33:04

“Self-Care for Your E-Self: Tips to Curate Virtual and Digital Presence” and Jennifer is going to help facilitates a conversation here about how do we ensure that lawyers are presenting themselves online in a way that aligns with their offline, in real-life self, and meets their goals. Here, we help attendees fine tune self-awareness around virtual…

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Episode #095 Lawyers Lunch & Launch: Guest Judi Hays Top Lawyer Tips for Content Creation 43:09

3+ y ago43:09

43:09

I get plenty of questions when it comes to content creation. What is it? How do I do it? Does it work? How to manage efficiently? First content creation is simply the creation and distribution of helpful content for your specific audience for the purpose of marketing your law firm. it can be written words, video, or audio. And, it can take time if …

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Episode #094 Lawyers Lunch & Launch: Guest Eric Karpinski & Well-Being, Engagement, & Productivity 41:30

3+ y ago41:30

41:30

For this month of Mental Health Awareness, and specifically this week, Well-Being Law Week, I'm thrilled to kick it off with Happiness Expert guest Eric Karpinski. How do we define well-being, how do you step into this fully so you can engage effectively and grow your law practice efficiently. Happy expert Eric Karpinski shares valuable tools for s…

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Episode #093 Lawyers Lunch & Launch: Guest Darcel Lobo & Starting Your Own Law Firm 33:57

3+ y ago33:57

33:57

How to open your law firm without breaking the bank and making sure you set a solid foundation is what my guest, attorney and entrepreneur Darcel Lobo will share with us! Specifically, we’ll cover… The plan - big picture decisions (niche, best client, opening date) How to define your target audience (practical steps) How to use LI to get visibility…

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Episode #092 Lawyers Lunch & Launch: Spring into Practice with New Tools, LinkedIn Creator Mode 20:48

3+ y ago20:48

20:48

If you have a law practice and you are looking to grow your practice, book of clients, referral network, then you are a CREATOR! If you are in business, you are a creator. Why? Because you should be creating content for your audience whether direct to clients, individuals or businesses, or to your piers, a referral network. Realize that though more…

1
Episode #091 Lawyers Lunch & Launch: Spring into Practice with New Tools, LinkedIn Stories 19:45

3+ y ago19:45

19:45

Wait, what, LinkedIn Stories? Yep, it seemed to be working for Instagram, so LinkedIn created their own, business toned version! Much like the introduction of Instagram Stories, LinkedIn Stories offers a huge opportunity to create a stronger, more personable dialogue with your audience in this new “snackable” format to show case your knowledge and …

1
Episode #090 Lawyers Lunch & Launch: Spring into Practice with New Tools, LinkedIn Events 13:22

3+ y ago13:22

13:22

One of the most valuable tools LinkedIn rolled out a midway through last year was EVENTS. This past year interactions rapidly transitioned from in person to online, and this particular tool became an efficient way LI offered to promote, well, your events including webinars, zoom based or otherwise, workshops, announcements and updates related to yo…

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Episode #089 Lawyers Lunch & Launch: The Right Visibility for Lawyers 12:24

3+ y ago12:24

12:24

Are you ready to be visible? Are you ready to step up and show up for your online audience in the same way you would in your real, offline, life, for clients, referrals, business partners? It’s time! For those of you who have been online (anyone not?) and you are at all wondering how to create those client relationships, pay attention. Everyone wan…

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Episode #088 Lawyers Lunch & Launch: My Why for creating Linked-In Leveraged Lawyers™ 18:14

3+ y ago18:14

18:14

This one is a personal. It will be a bit out of the ordinary, and go deep(er than usual) on a personal level than what I usually serve up here on the Lawyers Lunch and Launch show. How? I’m going to share with you my big WHY(s) for creating my LINK-IN LEVERAGED LAWYERS™ course, which is really more of a journey, for lawyers. I’ve been hinting at th…

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Episode #087 Lawyers Lunch & Launch: LinkedIn Sales Navigator - What & Why! 10:14

3+ y ago10:14

10:14

A few months ago, I received a message from someone who said “I see you may be interested in purchasing real estate in New Zealand.” Really?! How, why, and what on earth is it about my profile that gives you that idea in any way?! Today we get hit up by plenty of attempts to connect on LinkedIn, and sadly most are not a good fit. We’re busy, we are…

1
Episode #086 Lawyers Lunch & Launch: Your Online Profile, Presence, & Brand Matters! 13:07

3+ y ago13:07

13:07

When someone comes knocking on your law practice door, you don’t welcome them in to your office consisting of torn carpeting, broken furniture, or peeling paint, right?! Of course not! Similarly, as you open your virtual office door - especially this year of offline, virtual touch points - you should not welcome anyone to a default, ‘broken’ online…

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Episode #085 Lawyers Lunch & Launch: What the Tech! 16:06

3+ y ago16:06

16:06

Many of us have been doing plenty of navel gazing this past year - wait what? Yes, today defined as ‘self-absorbed pursuit’ - as in we’ve had more time (non-existent or very short commute) to evaluate and turn our gaze inward asking ourselves how to interact, engage in that non-physical, online kind of way. On this episode I talk about the third mo…

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Episode #084 Lawyers Lunch & Launch: Time, really? 21:32

3+ y ago21:32

21:32

This month of February I continue to to address THE most common pain points, misunderstandings and questions I’ve heard from lawyers this last year when it comes to their online presence and engagement. This week I dive into the matter of time. Really? Nope. There's more to this than simply concern about wasting those non-billable hours. If you kne…

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Episode #083 Lawyers Lunch & Launch: Online Positioning #1 Issue 17:12

3+ y ago17:12

17:12

This month of February I am going to address THE most common pain points, misunderstandings and questions I’ve heard from lawyers this last year. This week I'll start off with “SEO” - What is it? How has it evolved? And, as always, the 3 things you can do right now to optimize (ie rank more highly) w/in the search engines…. Of all the online channe…

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Episode #082 Lawyers Lunch & Launch: Wrapping Up Your Online Profile & Bonus 26:50

4y ago26:50

26:50

Why bother with optimizing my LinkedIn profile? Does it even matter? How do I know or measure whether it makes a difference in growing my law practice? Of all social media platforms, LinkedIn, which is considered the “professional” social network, is far and away the most popular with attorneys. Due to its professional tone, lawyers naturally feel …

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Episode #081 Lawyers Lunch & Launch: Feature Section for Dimension 21:20

4y ago21:20

21:20

This one area of LinkedIn is often overlooked but has some incredible potential to help you stand out and show clients what you’re all about. Any guesses what it could be? Alright, I’ll tell you... It’s the LinkedIn Featured section, and it’s a visual opportunity for you to present a clear picture of who you are, what you do, and your expertise.…

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Episode #080 Lawyers Lunch & Launch: About You - Personal & Professional 26:54

4y ago26:54

26:54

In this show I talk about the ABOUT section of your LinkedIn Profile (that really relates to any online channel and positioning). I’ll relate today’s topic specifically to three past clients and how we positioned these entrepreneurial and visionary attorneys to step up and truly stand out! (Catch visuals from my LinkedIn Profile).…

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Episode #079 Lawyers Lunch & Launch Your Online Profile: Clients Don't Want To Hire Default Attorneys 9:15

4y ago9:15

9:15

Your headline is one of the most visible parts of your LinkedIn Profile and it’s a huge factor in that person’s decision to reach out to you or move on to the next person. It’s also a major factor in LinkedIn’s search algorithm. Headlines carry a lot of weight when the platform is deciding which profiles to serve up for different queries. Optimized…

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Episode #078 Lawyers Lunch & Launch: Why are you not booking clients on LinkedIn? 14:21

4y ago14:21

14:21

Can I trust this person? Can I respect this person? Is there warmth and competence? From my experience, here are the top 3 reasons you are not efficiently connecting and generating high quality client relationships optimization, regular engagement, and providing a personality-infused presence!

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Episode #077 Lawyers Lunch & Launch: Wrapping It Up and Preparing for the New Year 39:05

4y ago39:05

39:05

To best prepare for this new year and accelerate the success of your law practice, start looking at how to start uncovering what you uniquely bring when you step into your leadership role as partner, managing partner or founder of a law practice. Having these keys in hand will make it easier to operate as partners, and resonate with your prospectiv…

1
Episode #076 Lawyers Lunch & Launch: Leveraging Search Engine Optimization 13:25

4y ago13:25

13:25

In a sea of sameness, what are you doing to stand out in in a way that will give them a reason to trust you with their big business dreams, pain points, and aspirations? Combine your voice with relevant keywords to leverage all the search engine optimization juice you deserve.

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Episode #075 Lawyers Lunch & Launch: An Opportunity to Convey Your Personal Brand 15:28

4y ago15:28

15:28

The Feature section is located toward the top of your profile between the About section and Activity section. This is where you have an opportunity to convey your personal brand to anyone.

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Episode #074 Lawyers Lunch & Launch: My LinkedIn About Section 21:10

4y ago21:10

21:10

My LinkedIn “About” section should be all about me right? It’s my profile. Wrong! It should be all about you to the extent its all about the value and experience you bring to your audience of readers!

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Episode #073 Lawyers Lunch & Launch: Smart Lawyers Leverage Technology 14:07

4y ago14:07

14:07

The work is piling up. Sometimes it feels like it’s just you. As if you’re the only one that’s struggling to get all of these menial repetitious tasks done. But it isn’t. Lawyers everywhere have too much to do and too little time. Applying the right approach, you can automate, semi-automate, outsource and delegate your non billable work! Let's look…

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Episode #072 Lawyers Lunch & Launch: Why Should You Care About Email Marketing 15:37

4y ago15:37

15:37

So, why should you care about email marketing in 2020?? Over 60% of the global population has internet access, and nearly everyone has an email address. If you are a digital marketer - aren’t we all nowadays - you should be incorporating email into your overall business development…. ESP (no not mind reading), but Email Service Provider to keep in …

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Episode #071 Lawyers Lunch & Launch: Think Total Revenue Earnings 11:22

4y ago11:22

11:22

Think total revenue earnings correlate strongly between the number of lawyers hired and number of clients and matters worked? Surprisingly, no!

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Episode #070 Lawyers Lunch & Launch: Pivoting Interview with Attorney David Senoff 38:51

4+ y ago38:51

38:51

Join me for an interview with David Senoff - a premier appellate attorney who also handles class action, insurance bad faith, and election law. He is the founder and managing member of First Law Strategy Group together with his partner Hillary Weinstein. Starting in 2008 he has been named one of Pennsylvania’s “Super Lawyers” as well as ‘Best Lawye…

1
Episode #069 Lawyers Lunch & Launch: The Transformation of How Legal Services are Delivered 13:19

4+ y ago13:19

13:19

After listening carefully to the online conversations, concerns and questions from both my own attorney clients and generally, how we move forward is turning on how the future for the delivery of legal services will look like following this period of lockdown, remote working environments and online meetings…. Even before these trying times however …

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Episode #068 Lawyers Lunch & Launch: Positioning Lawyers Online and Building Your Network 14:22

4+ y ago14:22

14:22

We’re learning that more than ever your prospective clients are consuming content through online articles, video, podcasts and webinars, along with more conversations and connections being made initially online in a way we’ve never quite seen before. The Social Network of choice for most attorneys and many of their clients is LinkedIn to both begin…

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Episode #067 Lawyers Lunch & Launch: Moving Forward, Lessons Learned & Future Leverage 12:21

4+ y ago12:21

12:21

The COVID-19 crisis is upon us, and lawyers are in the eye of the storm. When crisis hits, businesses, individuals, and institutions turn to lawyers for calm and measured counsel. At the same time, calm is hard to come by these days—even for the most seasoned lawyers. Here we'll talk from specifics to more general; Force Majeure clauses, firm prepa…

1
Episode #066 Lawyers Lunch & Launch: Online Tools for Lawyers - Navigating Sales Navigator 41:21

4+ y ago41:21

41:21

Together with my LinkedIn expert guest, Gordon Ho of Rainmaker Dots, we discuss LinkedIn and specifically, how to use premium level Sales Navigator as a platform providing several features focusing on helping you find the right prospects. We'll talk about the many benefits for lawyers and their practice, and how to manage easily, efficiently.…

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Episode #065 Lawyers Lunch & Launch: Online Tools for Lawyers - CRM 22:34

4+ y ago22:34

22:34

CLIENT RELATIONSHIP MANAGEMENT - CRMs are essential to managing client relationships from your first meeting in person and especially, if that first introduction was online. From marketing, outreach, that first meeting i person and as today, more likely, online, to scheduling consultations, to booking appointments, to communications generally this …

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Episode #064 Lawyers Lunch & Launch: Linkedin Ads with AJ Wilcox 31:03

4+ y ago31:03

31:03

If you ever had questions about what types of LinkedIn ads are available, whether it's the right strategy for your law firm or business, and associated costs, listen up! AJ Wilcox is one of the foremost experts on all things having to do with Linkedin Ads and has handled some of the world's largest accounts successfully. He has several pointers for…

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Episode #063 Lawyers Lunch & Launch: Lawyers Thinking Outside Box Interview with Joseph Wilson 24:07

4+ y ago24:07

24:07

This attorney has got some big out of the box thinking using Instagram in all the right ways! Striking a balance between professional, personal and personalizing the professional to build trust is key - and Attorney Joseph Wilson does it well! Join in and learn how it can be done to build quality client relationships (and your bank account).…

5y ago9:54

9:54

With technology advancing at breakneck speed, the bullhorn and big marketing budgets are no longer the most relevant game changer! And, still most lawyer marketing looks the same. Potential clients will connect with an attorney more if that lawyer has an interesting story to tell. Storytelling allows lawyers to differentiate themselves and connect …

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