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Episode #068 Lawyers Lunch & Launch: Positioning Lawyers Online and Building Your Network
Manage episode 310077660 series 3047782
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We’re learning that more than ever your prospective clients are consuming content through online articles, video, podcasts and webinars, along with more conversations and connections being made initially online in a way we’ve never quite seen before.
The Social Network of choice for most attorneys and many of their clients is LinkedIn to both begin and continue relationships. As a Professional Network LinkedIn is where we’re spending most of our time for the purpose of doing business.
The number one mistake I see on this channel is attorneys who are themselves using it as passive viewers, taking in information but missing out on applying it as a tool to build relationships and business. I say RELATIONSHIPS because this is the most natural and real life manner to initiate engagement.
So, today let’s talk about the three TOP steps lawyers should take to leverage LinkedIn for business development…
1) ESTABLISH YOUR POSITIONING - NICHING 2) CRAFT YOUR PROFILE 3) BUILD AND CONNECT TO YOUR NETWORK…
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