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The Social Lawyer Show is a short twice monthly podcast where Viveca shares best practices of LinkedIn content marketing, branding, and strategy tips, tools, and tacts for lawyers and law firms. Applying over a decade of both law practice and marketing expertise, Viveca provides the latest vetted, tested and proven online strategies for lawyers. She is also the creator of the VIP DAY: LinkedIn Lawyer Launchpad™ for lawyers ready to rapid fire their online presence in just one day! This podca ...
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show series
 
A content marketing strategy which is what I’ve been chatting about on these last few shows is nothing without a story narrative that weaves us in, that makes us feel, that makes us willing to take a journey away from our day to day schedules. Just like the point of content marketing, story telling is not to so much selling as it is building strong…
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How to perfect your LinkedIn post so people read, consume and love what you have to say? Here are 3 top tips, easy to implement that make a difference in how you show up, connect, and create amazing opportunities to build your law practice! Start with a bang of a hook, then entice them further with relevant, well-branded imagery, and finally format…
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Welcome to the digital crossroads where law meets LinkedIn, the place where algorithms rule and connections are the currency. I'm your guide, navigating the intricate maze of LinkedIn's algorithm. This isn't just another social media strategy session; it's a deep dive into the heart of LinkedIn, crafted especially for the innovative, entrepreneuria…
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Drilled into our heads from law school is to work hard, bill lots of hours and provide high quality work. And, building a network of high quality relationships through various events, networking opportunities, and making a name for yourself – as in creating a personalized brand – wait, did anyone say there were still only 24 hours/day??? Look aroun…
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After a nearly two year hiatus, I'm baaaack with The Social Lawyer Show and kicking it off with an awesome Danish lawyer now living her joyful life in Greece and doing things her way, differntly and successfully! Among a few side bars, we discuss how important it is to find your own mix between lawyering and life in general. * Are these areas of yo…
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As a full time practicing attorney, I have plenty of time in my week. Said no attorney ever! Today you'll discover a new tool through it's creator that will save you hours each and every week. It's simple to use. It's very reasonably priced. And, it will provide for an outstanding client experience! You should be very interested, so dive in here an…
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Are you a dreamer? If you’re a busy lawyer (who isn’t?!) and you’ve neglected enjoying a few dreamy moments towards your vision for life and business, then this is your time to get step into a few moments of dreaming, envisioning and having the right tools to build your Dream Creation Plan! My guest today is the creator and founder of The DreamFact…
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Today’s world for any professional is a competitive and fast paced one! With technology and it’s several tools, we’re able to streamline our workflows, save time, save our sanity...but our competition is also fiercer and sometimes we find ourselves in overload mode due to the several options. So, today - and for this month of June - I will take som…
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“Self-Care for Your E-Self: Tips to Curate Virtual and Digital Presence” and Jennifer is going to help facilitates a conversation here about how do we ensure that lawyers are presenting themselves online in a way that aligns with their offline, in real-life self, and meets their goals. Here, we help attendees fine tune self-awareness around virtual…
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I get plenty of questions when it comes to content creation. What is it? How do I do it? Does it work? How to manage efficiently? First content creation is simply the creation and distribution of helpful content for your specific audience for the purpose of marketing your law firm. it can be written words, video, or audio. And, it can take time if …
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For this month of Mental Health Awareness, and specifically this week, Well-Being Law Week, I'm thrilled to kick it off with Happiness Expert guest Eric Karpinski. How do we define well-being, how do you step into this fully so you can engage effectively and grow your law practice efficiently. Happy expert Eric Karpinski shares valuable tools for s…
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How to open your law firm without breaking the bank and making sure you set a solid foundation is what my guest, attorney and entrepreneur Darcel Lobo will share with us! Specifically, we’ll cover… The plan - big picture decisions (niche, best client, opening date) How to define your target audience (practical steps) How to use LI to get visibility…
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If you have a law practice and you are looking to grow your practice, book of clients, referral network, then you are a CREATOR! If you are in business, you are a creator. Why? Because you should be creating content for your audience whether direct to clients, individuals or businesses, or to your piers, a referral network. Realize that though more…
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Wait, what, LinkedIn Stories? Yep, it seemed to be working for Instagram, so LinkedIn created their own, business toned version! Much like the introduction of Instagram Stories, LinkedIn Stories offers a huge opportunity to create a stronger, more personable dialogue with your audience in this new “snackable” format to show case your knowledge and …
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One of the most valuable tools LinkedIn rolled out a midway through last year was EVENTS. This past year interactions rapidly transitioned from in person to online, and this particular tool became an efficient way LI offered to promote, well, your events including webinars, zoom based or otherwise, workshops, announcements and updates related to yo…
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Are you ready to be visible? Are you ready to step up and show up for your online audience in the same way you would in your real, offline, life, for clients, referrals, business partners? It’s time! For those of you who have been online (anyone not?) and you are at all wondering how to create those client relationships, pay attention. Everyone wan…
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This one is a personal. It will be a bit out of the ordinary, and go deep(er than usual) on a personal level than what I usually serve up here on the Lawyers Lunch and Launch show. How? I’m going to share with you my big WHY(s) for creating my LINK-IN LEVERAGED LAWYERS™ course, which is really more of a journey, for lawyers. I’ve been hinting at th…
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A few months ago, I received a message from someone who said “I see you may be interested in purchasing real estate in New Zealand.” Really?! How, why, and what on earth is it about my profile that gives you that idea in any way?! Today we get hit up by plenty of attempts to connect on LinkedIn, and sadly most are not a good fit. We’re busy, we are…
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When someone comes knocking on your law practice door, you don’t welcome them in to your office consisting of torn carpeting, broken furniture, or peeling paint, right?! Of course not! Similarly, as you open your virtual office door - especially this year of offline, virtual touch points - you should not welcome anyone to a default, ‘broken’ online…
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Many of us have been doing plenty of navel gazing this past year - wait what? Yes, today defined as ‘self-absorbed pursuit’ - as in we’ve had more time (non-existent or very short commute) to evaluate and turn our gaze inward asking ourselves how to interact, engage in that non-physical, online kind of way. On this episode I talk about the third mo…
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This month of February I continue to to address THE most common pain points, misunderstandings and questions I’ve heard from lawyers this last year when it comes to their online presence and engagement. This week I dive into the matter of time. Really? Nope. There's more to this than simply concern about wasting those non-billable hours. If you kne…
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This month of February I am going to address THE most common pain points, misunderstandings and questions I’ve heard from lawyers this last year. This week I'll start off with “SEO” - What is it? How has it evolved? And, as always, the 3 things you can do right now to optimize (ie rank more highly) w/in the search engines…. Of all the online channe…
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Why bother with optimizing my LinkedIn profile? Does it even matter? How do I know or measure whether it makes a difference in growing my law practice? Of all social media platforms, LinkedIn, which is considered the “professional” social network, is far and away the most popular with attorneys. Due to its professional tone, lawyers naturally feel …
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This one area of LinkedIn is often overlooked but has some incredible potential to help you stand out and show clients what you’re all about. Any guesses what it could be? Alright, I’ll tell you... It’s the LinkedIn Featured section, and it’s a visual opportunity for you to present a clear picture of who you are, what you do, and your expertise.…
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In this show I talk about the ABOUT section of your LinkedIn Profile (that really relates to any online channel and positioning). I’ll relate today’s topic specifically to three past clients and how we positioned these entrepreneurial and visionary attorneys to step up and truly stand out! (Catch visuals from my LinkedIn Profile).…
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Your headline is one of the most visible parts of your LinkedIn Profile and it’s a huge factor in that person’s decision to reach out to you or move on to the next person. It’s also a major factor in LinkedIn’s search algorithm. Headlines carry a lot of weight when the platform is deciding which profiles to serve up for different queries. Optimized…
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Can I trust this person? Can I respect this person? Is there warmth and competence? From my experience, here are the top 3 reasons you are not efficiently connecting and generating high quality client relationships optimization, regular engagement, and providing a personality-infused presence!
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To best prepare for this new year and accelerate the success of your law practice, start looking at how to start uncovering what you uniquely bring when you step into your leadership role as partner, managing partner or founder of a law practice. Having these keys in hand will make it easier to operate as partners, and resonate with your prospectiv…
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The work is piling up. Sometimes it feels like it’s just you. As if you’re the only one that’s struggling to get all of these menial repetitious tasks done. But it isn’t. Lawyers everywhere have too much to do and too little time. Applying the right approach, you can automate, semi-automate, outsource and delegate your non billable work! Let's look…
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So, why should you care about email marketing in 2020?? Over 60% of the global population has internet access, and nearly everyone has an email address. If you are a digital marketer - aren’t we all nowadays - you should be incorporating email into your overall business development…. ESP (no not mind reading), but Email Service Provider to keep in …
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Join me for an interview with David Senoff - a premier appellate attorney who also handles class action, insurance bad faith, and election law. He is the founder and managing member of First Law Strategy Group together with his partner Hillary Weinstein. Starting in 2008 he has been named one of Pennsylvania’s “Super Lawyers” as well as ‘Best Lawye…
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After listening carefully to the online conversations, concerns and questions from both my own attorney clients and generally, how we move forward is turning on how the future for the delivery of legal services will look like following this period of lockdown, remote working environments and online meetings…. Even before these trying times however …
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We’re learning that more than ever your prospective clients are consuming content through online articles, video, podcasts and webinars, along with more conversations and connections being made initially online in a way we’ve never quite seen before. The Social Network of choice for most attorneys and many of their clients is LinkedIn to both begin…
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The COVID-19 crisis is upon us, and lawyers are in the eye of the storm. When crisis hits, businesses, individuals, and institutions turn to lawyers for calm and measured counsel. At the same time, calm is hard to come by these days—even for the most seasoned lawyers. Here we'll talk from specifics to more general; Force Majeure clauses, firm prepa…
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Together with my LinkedIn expert guest, Gordon Ho of Rainmaker Dots, we discuss LinkedIn and specifically, how to use premium level Sales Navigator as a platform providing several features focusing on helping you find the right prospects. We'll talk about the many benefits for lawyers and their practice, and how to manage easily, efficiently.…
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CLIENT RELATIONSHIP MANAGEMENT - CRMs are essential to managing client relationships from your first meeting in person and especially, if that first introduction was online. From marketing, outreach, that first meeting i person and as today, more likely, online, to scheduling consultations, to booking appointments, to communications generally this …
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If you ever had questions about what types of LinkedIn ads are available, whether it's the right strategy for your law firm or business, and associated costs, listen up! AJ Wilcox is one of the foremost experts on all things having to do with Linkedin Ads and has handled some of the world's largest accounts successfully. He has several pointers for…
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This attorney has got some big out of the box thinking using Instagram in all the right ways! Striking a balance between professional, personal and personalizing the professional to build trust is key - and Attorney Joseph Wilson does it well! Join in and learn how it can be done to build quality client relationships (and your bank account).…
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As founder of Linsey Shae Consulting, Linsey Levine, brings over a decade of experience in corporate America, including Comcast and the Miami Heat. After graduating from New York Law School, Linsey worked as in-house counsel for Comcast where she was promoted to Chief Compliance Officer of her division. It was there she realized the importance of h…
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This one is good - all about positioning online, and specifically on LinkedIn! With top influencer, business coach, speaker, John Nemo who is a bestselling LinkedIn Author & Trainer. He has been featured by LinkedIn's official marketing blog, Social Media Examiner, Entrepreneur on Fire, Inc. Magazine, Huffington Post, Business Insider and many othe…
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Today I am thrilled to offer up a special guest, Stacey Brown Randall, who is the Contrarian Referral Ninja! She offers a very unique system and approach starting with redefining how most of us have understood the concept of referral, her proprietary system in a nutshell, and a few very successful lawyer case studies. Don't miss this sustainable, r…
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This first month of 2020, we refine our 2020 VISION for articulating our goals, shaping our habits, and follow through. Specifically on this episode I interview bow-tied Brit, tech executive, and business coach Andy Kemal of Infix and his top three tips for thwarting procrastination - all very doable - so stop procrastinating and start listening to…
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Why video? Video is quick, easy, and most importantly when done well, it's meaningful. Video also has the power to answer your clients’ questions before they even walk in your door or pick up the phone. You look knowledgeable and generous for sharing your expertise, and your passion and personality become a part of the information your viewers take…
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Good lawyers have an ability to tell stories. Whether they are arguing a murder case or a complex financial securities case, they can capably explain a chain of events to judges and juries so that they understand them. The best lawyers also create narratives that have an emotional impact on their intended audiences. But how can lawyers go about con…
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With technology advancing at breakneck speed, the bullhorn and big marketing budgets are no longer the most relevant game changer! And, still most lawyer marketing looks the same. Potential clients will connect with an attorney more if that lawyer has an interesting story to tell. Storytelling allows lawyers to differentiate themselves and connect …
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