In this episode, Michelle and the host discuss ways that healthcare practices and clinics can be more inclusive for patients and staff, especially those in LGBTQ+ communities. They talk about important considerations like using preferred names on intake forms, having gender-neutral bathroom options, using inclusive language in patient interactions,…

On this episode of Strata Stories, we talk with Rafael Salazar the owner & CEO of ProActive Rehab & Wellness We dive into: 1. Identifying & mitigating choke points within your clinic’s cash flow 2. The importance of cash reserves 3. And why you MUST be thinking about diversifying revenue streams Strata Stories are conversations between Strata's CEO…

In this episode, an NBA athletic trainer discusses the constraints he faces in his role, including limited time with players, access to facilities/equipment, and scope of practice. He talks about how he manages player health and safety within those constraints by prioritizing risk mitigation and quality of care. The trainer also shares how he keeps…

In this episode, we dive deep into the Business-to-Consumer (B2C) Value Pyramid and explore how physical therapists can leverage it to enhance their sales strategies and improve patient outcomes. Inspired by the negotiation tactics from Chris Voss's "Never Split the Difference," we discuss key elements of the value pyramid, effective communication …

In this episode, we dive into the oh so common mistakes professionals make while networking on LinkedIn. From overly salesy approaches to failing to personalize connection requests, we cover the pitfalls that can hinder your networking success. Our special guests share their insights and tips on how to build meaningful connections, engage effective…

In this episode, Dr. Michael Hyland, a physical therapist who specializes in Parkinson's disease, shares his passion for patient education and how he helps empower people to be the "heroes of their own stories." He discusses the importance of listening, validating patients' feelings, and helping them understand their condition and treatment plan. D…

On this episode of Strata Stories, we talk with Jake Irwin, the owner of Pro Performance PT. We dive into: 1. The advantages of paying clinicians on a per visit basis 2. Shifting the risk and reward from owners to therapists 3. Why every therapist is a sales person 4. Tactical advice on how therapists can generate clients for themselves 5. And last…

In this episode, Jimmy and Psychologies Jamie Hagenbaugh explores the phenomenon of "doom scrolling" - endlessly scrolling through negative news and information online. They discuss why our brains seem drawn to negativity and bad news, even when we say we want more positivity. Reasons explored include negativity providing a definite "answer" compar…

On this episode of Strata Stories, we talk with Jerry Durham, the CEO of the Client Experience Company. We dive into: 1. How to reduce no-shows and cancels FAST 2. Mastering the front-end sales process 3. How to make sure your PT’s don’t burn out and quit 4. And the importance of retention systems Strata Stories are conversations between Strata's C…

We look deep into the world of cash-based physical therapy practices. We discuss the pros and cons of opening a clinic in a gym, explore the concept of loss aversion in business decisions, and share personal experiences from clinical rotations. Whether you're a seasoned physical therapist or a student about to enter the field, this episode is packe…

In this episode of PT Pintcast, we dive deep into how integrating imaging services in physical therapy clinics can revolutionize patient care. Our expert guests, Tony and Dave, explore the potential for physical therapists to offer urgent care services, making healthcare more accessible and efficient. Learn how this innovative approach can save pat…

Michael Derry, is a physical therapist who has transitioned from traditional practice to pioneering a mobile practice and YouTube channel. Michael shares his story, from his unique introduction to physical therapy without prior injury to the challenges and victories of establishing his practice. This episode is a treasure trove of insights for phys…

In this episode of PT Pintcast, we dive into the challenges new graduate physical therapists face on their first day on the job. Join us as we discuss the expectations, realities, and coping strategies for managing patient load and integrating into clinic culture. Main Topic/Theme: Navigating the challenges faced by new grad physical therapists on …

On this episode of Strata Stories, we talk with Michael Silva who is a PT and Business Coach/Consultant We dive into: 1. Why Niching Down is A Golden Ticket to Growing a Practice 2. How to partner with CrossFit gyms, running clubs, and other parts of your local community 3. And How Michael motivated his staff by developing programs around their pas…

In this insightful episode of PT Breakfast Club, join Joey Allbritton, Dave Kittle, and Jimmy McKay as they dive deep into the world of physical therapy marketing. Discover powerful strategies to boost your practice, attract new patients, and overcome common marketing challenges. Whether you're a practice owner or a marketing enthusiast, this episo…

In this episode, Jimmy and his guest Professor Mike Pascoe discuss efforts to improve anatomy education and make it more inclusive. They talk about systemic racism in anatomical representations, the dominance of the "white male body" as the model, and steps being taken to amplify contributions of women and people of color. They also discuss using v…

In this episode, we dive into the essentials of leveraging automation and strategic partnerships to enhance the business side of physical therapy practices. Our hosts discuss the benefits of using automated emails, the challenges PTs face in adopting new marketing strategies, and the potential of partnering with physician practices. We also explore…

On this episode of Strata Stories, we talk with Kaitlin Herzog PT and Account Executive at Red Rock Diagnostics We dive into: 1. Accounts Receivable Mistakes to AVOID 2. When to outsource AR vs bring in-house 3. Diversifying revenue streams 4. The importance of knowing your financial numbers as a clinic owner Kaitlin starts the show off by explaini…

Join us in this episode of PT Pintcast as we dive into the best practices in geriatric physical therapy with Jackie Osborne and Ken Miller from APTA Geriatrics. Our special guests share their expertise and discuss the essential principles that guide effective geriatric care. Key Points Covered: 1.**Best Practices Framework:** Jackie and Ken explain…

In this episode, Jimmy discusses whether the traditional physical therapy model is still serving both therapists and clients in the modern era with Ray Gorman. They get into topics like compensation, efficiency, sales skills, and more. Key quotes touch on the need to embrace change and failure in order to grow, determining your ideal client, and po…

In this episode of PT Pintcast, hosts Jimmy McKay and Tony Maritato sit down with Dr. Pedro Teixeira, MD, PhD, co-founder and CEO of Prediction Health. Discover how artificial intelligence is reshaping the landscape of physical therapy, making documentation easier, optimizing CPT coding, and reducing the risk of audit failures. Main Topics Covered:…

Sometimes the side hustle becomes the main hustle. Tony Maritato and Jimmy McKay come together to answer the question: "Can a physical therapist earn $200,000 a year in 2024?" We explore the world of side hustles for physical therapists. In this live stream, we discuss various innovative business models that can help physical therapists increase th…

Dr. Paul Kochoa has been in the PT field for over 25 years. He helps active adults get back to doing the things they love to do without pain meds, injections, or surgery; even if they've tried PT before. He's a movement pathologist, whole-body mechanic, and problem-solving ninja. Getting Golfers Back in the Swing: Physical Therapy for Golf Injuries…

In this episode of PT Pintcast, hosts Jimmy McKay and Tony Maritato dive into the latest report from Peterson Health Technology Institute, exploring the future of virtual musculoskeletal (MSK) solutions in physical therapy. They discuss the three key categories evaluated in the report: app-based exercise therapy, physical therapist-guided solutions…

On this episode of Strata Stories, we talk with Amit Gaglani founder of AG Management Consulting We dive into: 1. Creating an exit strategy for your PT clinic 2. Understanding the microeconomics of your market 3. Crafting the perfect buyer avatar 4. The importance of marketing yourself to buyers Amit brings over two decades of healthcare expertise,…

Lance Mabry is a board certified and fellowship-trained physical therapist specializing in Primary Care and Diagnostic Imaging. He has authored over 30 publications focusing on integrating diagnostic imaging into physical therapy practice. Lance also leads continuing education courses in diagnostic imaging at Redefine Health Education. Today's Them…

Description: In this episode, we dive into the 5 M's of geriatric care with Dr. Jackie Osbourne and Dr. Ken Miller. Learn how these key concepts can enhance the care of older adults and improve their quality of life. Timestamps: 00:28 - Welcome back to the podcast 00:47 - Introduction to the 5 M's of geriatrics 02:03 - Medications: Impact on moveme…

On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into: 1. The key metrics Justin tracks throughout his 7 clinics (Check out his trailing 12-months template - download a copy for yourself HERE!) 2. How to track financial and clinical data 3. How frequently to review various metrics 4. Why shar…

Strap in for an interstellar journey on this episode of PT Pintcast with Kevin J DeBruin, a former NASA rocket scientist turned space educator and life coach. Kevin unpacks the essence of effective science communication, sharing his transition from engineering complex spacecraft to engaging broad audiences—from children to Congress. Discover the cr…