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Noob School

John Sterling

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Welcome to Noob School where expert sales trainer John Sterling is ready to teach sales noobs how to launch their careers like a rocketship. Through conversations with business leaders in every industry, you'll learn how to navigate the sales industry and apply their experiences to amplify your success.
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Welcome to the greatest show in the multiverse! Fasten your seat belts for a rocketship ride to Altair City Spaceport's Rusty Rocket Tavern, where I discuss science fiction, fantasy, and horror books, comics, movies, TV, games, and toys. Powered by alien technology, eldritch abilities, and caffeinated beverages, since a summer night in 2012 fuelled by two double gin and tonics. Also classic Doctor Who revisit since 2014, Hammer House of Horror since 2023, etc. I'm at roymathur.com, archive.o ...
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Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app.The Mobile User Acquisition Show is produced by the team at RocketShip HQ. With 8 figure UA spends managed and over 10,000 ads produced, we deliver profitable growth for break ...
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"Rocketship" is the ultimate podcast for financial professionals aiming to skyrocket their business growth through modern marketing techniques. Hosted by experienced finance expert Joseph Gissy, each episode offers valuable insights, expert interviews, and actionable strategies to help you thrive in today's competitive landscape. From social media mastery to search engine optimization, join Joseph on this exciting journey to propel your business forward and achieve remarkable success. Tune i ...
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Edge Of AI Podcast

The Edge Of Company, Inc

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Welcome Aboard the Edge of AI Podcast. Snap into your safety belt and prepare to explore the depths of the rapidly expanding AI universe. Each episode is a dispatch featuring hyper-relevant reports from the pilots, pioneers, and passengers aboard the AI rocketship. We explore the latest use cases and developments in AI, hear from experts building the tech, and learn how this disruptive force is transforming industries and society.
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Subscribe now to Kinderling Premium to unlock EVERY exclusive episode - as well as AD-FREE listening - on this podcast and more. kinderlingkids.com/premium The Fact Detectives are two curious kids on a mission to find out all the cool facts about EVERYTHING! Join Anika and Dexter as they take their BIG questions to some very smart grown-ups who know lots of interesting facts about lots of interesting stuff.
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Launch and Learn

Matthias Dyckerhoff & Alexander Thomsen

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An exciting interview-style podcast about the uncertainties and complexities of launching companies around the world. Hosted over lunch by Alexander Thomsen and Matthias Dyckerhoff.
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Hello everyone! Welcome to Sessions by SE, a podcast series hosted by University of Waterloo Software Engineering Society. In this podcast series, we hope to explore personal journeys in navigating software engineering, unique takes on coop and careers, advice on extracurriculars, and everything in between.
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Weekly insights on the future of work, cities, and buildings. Hosted by Dror Poleg, with occasional guests. Dror Poleg is an author and speaker focused on the future of work and cities. His insights have been featured in The New York Times, Wall Street Journal, Financial Times, NBC, Bloomberg, and beyond. Dror’s work draws on two decades of hands-on experience in private equity and tech. He regularly briefs and advises multibillion-dollar companies such as UBS, Bank of America, HSBC, Recruit ...
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The VCpreneur podcast provides a unique perspective of the startup world, through the lens of Venture Capitalists (VCs) and Entrepreneurs. The podcast features successful VCs and Entrepreneurs discussing the art & science of building products, scaling startups, fundraising and investing in a venture. Listen in to learn from individuals who have been there, done that and made a dent in the venture universe. You can visit thevcpreneur.com and follow us on Twitter @thevcpreneur_ & Instagram @th ...
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Build Launch Scale

Product Collective

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Build Launch Scale is the podcast for people who use technology to bring world-class products to life. In each episode, we dive into a specific topic or issue relevant to product managers, product developers and product-driven entrepreneurs and dissect it with some of the top product management practitioners, coaches, and leaders today. The result? Preparing product people to build, launch, and scale better products. Build Launch Scale is a production of Product Collective -- the company beh ...
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Today on Noob School, we’re joined by Matt Dunbar, Co-Founder and Managing Director of VentureSouth. With a distinguished career in venture capital, Matt has been instrumental in driving growth for countless startups. In this episode, he shares his journey, the lessons he's learned, and his unique perspective on how venture capital and sales are in…
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In this episode, we welcome Mike Taylor, an AI and prompt engineering expert. Mike shares his insights on the five key principles of prompt engineering, illustrating how these strategies can optimize AI performance and transform your projects. From practical tips to real-world applications, discover how to make AI work smarter for you. Don't miss t…
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In this episode of the Noob School Podcast, we sit down with Russell Stall, a dedicated city council member from Greenville, South Carolina. Russell delves into his journey of civic engagement and his significant role in bringing TEDx to Greenville. Over the past 11 years, he has spearheaded over 80 TEDx events, creating a dynamic platform for inno…
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Today’s episode is from a webinar we hosted with Alexei Chemenda from Poolday.ai. We talk about our playbooks—Alexei's and mine—and go deep into how we have turbocharged our respective creative production output using AI. KEY HIGHLIGHTS 🗒 Producing a high volume of creatives is essential to find successful ads and test more variables. 📈 Smaller com…
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In this special episode of the Noob School podcast, the tables are turned as usual host John Sterling takes the hot seat as the guest. Dr. Rebecca Heiss, a renowned professional speaker, steps in as the host to delve into John's fascinating career and upbringing. Join us as we explore the journey that led John to master the art of sales, uncovering…
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Our guest today on the Mobile Spotlight segment of the Mobile User Acquisition Show is Jan van Lamoen, a Senior Producer at SOFTGAMES. In this episode, he discusses the pitfalls of taking core games to casual audiences. KEY HIGHLIGHTS 🗒 Core to Casual often requires a deep dive into the core mechanics and translating part of this into familiarity. …
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Today on Noob School, we’re joined by Ryan Johnston - co-founder and CEO of 6AM City. With a successful background in publishing, Ryan has been a driving force behind one of the fastest-growing local media companies in the U.S. In this episode, he shares his journey from the early days of founding 6AM City to leading a team dedicated to delivering …
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We’re diving into one of the major announcements from WWDC 2024: Apple’s introduction of Add Attribution Kit, or AAK, which is set to replace SKAN. We’ll explore what this means for advertisers, the actual impact of these changes, and whether you need to make any adjustments to your current setup. Check out the show notes here: https://mobileuserac…
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In today's episode, I'm going to talk through some of the strategies we recommend and use on our team for competitive analysis and for generating ideas and inspiration from what's happening on the internet. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/creative-competitive-analysis/ ** Get more mobile user acquisition…
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Today on Noob School, we’re joined by Mark Johnston - president, CEO and co-founder of Community Journals. Mark Johnston's journey in the media industry began in 1982, leading him through significant roles at the Kansas City Star, Suburban Journals of Greater St. Louis, and The Greenville News. In 1999, driven by a vision to meet the needs of local…
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In today’s mini episode, I’m going to discuss three pitfalls that many advertisers fall into and three things they need to look out for while creating and testing AI-powered creatives. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ai-creative-pitfalls/ ** Get more mobile user acquisition goodies here: http://RocketShi…
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Today on Noob School, we’re joined by Cary Sanders - CEO of JUMPSTART SC. In this episode, Cary explores the transformative work of JUMPSTART SC, a program dedicated to discipling current and former prisoners and assisting with their re-entry into society. Cary discusses the challenges faced by individuals re-entering the community, the comprehensi…
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In this episode we dive into the sometimes frustrating mechanics of how Meta allocates spend between ads in an ad set - and what we recommend doing about this. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/bayesian-bandits/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.c…
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Buckets of Goo, Monolith, I Am Not a Serial Killer, Munich: The Edge of War, Three Thousand Years of Longing, Dead Boy Detectives, Star Trek: Discovery, The Red King, Eric, Star Wars: The Acolyte, Doctor Who: 73 Yards, Doctor Who: Dot and Bubble, Doctor Who: Rogue, Another Doctor Who Retraction, Continuing Annoyance of Doctor Who Broadcast Time, Do…
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Today on Noob School, we're joined once again by David Pence. In this episode, David shares valuable insights and strategies to help you increase lead generation. Whether you're new to the field or looking to refine your approach, David's advice will guide you through effective techniques to attract and convert leads, ultimately boosting your sales…
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In this podcast episode, I discuss a common issue in ad account management known as “asset stuffing.” This occurs when advertisers place all their ad creatives into a single ad set without distinguishing them by type or audience. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/asset-stuffing/ ** Get more mobile user acq…
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In today’s episode, we talk about how Meta isn't a single monolithic channel - and how to unbundle its different placements. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/meta-placement-unbundling/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…
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It Lives!, More Damaged Books Arrive, Why I Can't Accept Pitches Right Now, Careers in the Dune Universe: Part Three, Madame Web, Tinker, Tailor, Soldier, Spy, Old, Abigail, I Am Not a Serial Killer, The Tower, Red Eye, The Beast Must Die, Star Trek: Discovery, Dark Matter, Fallout, X-Men '97, Doctor Who: Boom, Doctor Who's Reception So Far, Doctor…
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In this episode we talk about the similarities between hook rates and d1 retention - and share how hooks can be akin to ‘activation’ for a video. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/hooks-ugc-d1-retention/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog…
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All the cool kids want to optimize their hook rates. Yes, hook rates matter - yet it’s critical to be mindful of nuances in measuring hook rates, which I point out in this episode. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/hook-rate-meta-facebook/ ** Get more mobile user acquisition goodies here: http://RocketShip…
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Today’s episode is a recording of a webinar on Gaming UA Strategies for a Gen-AI World 2024 and beyond featuring Niels Beenan, Strategic Partnerships Director at Singular, Sharath Kowligi, Marketing Manager at DieNo Games, Krystel Bittar, Product Manager at Sensor Tower, and Cameron Thom, Chief Business Development Officer at Adikteev. KEY HIGHLIGH…
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Dive into the story behind Yac.com's revolutionary asynchronous audio messaging platform and their latest venture, UseBacktrack.com. Gain exclusive insights into how Yac.com and UseBacktrack.com are transforming team collaboration and streamlining remote work processes. Whether you're a seasoned entrepreneur or just starting your journey, this epis…
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Dive into the future of AI with Doug Seven of Amazon Web Services as we explore Amazon Q's revolutionary impact on coding and the development process. Discover insights on AI customization, responsible usage, and the evolving role of human oversight. Uncover the key to democratizing AI access and reinventing businesses through AI assistance. Suppor…
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In this episode of the Noob School podcast, we sit down with Thom Young, president of FARCapital LLC, to explore his remarkable journey in the world of finance. From his early career and educational background to mastering the art of sales, Thom shares invaluable lessons learned along the way. Discover the power of networking and how cultivating st…
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In this episode, we delve into the intricacies of Google UAC strategies on iOS post Apple's introduction of App Tracking Transparency (ATT). We love this episode as this is from an ex Googler who gives us the inside track into the dynamics at play within Google that shaped a lot of the changes that happened post ATT. Ashley Black describes details …
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Embark on an exhilarating journey into the intersection of AI, web3, and digital value creation in this episode of Edge of AI with JD Seraphine from Rainmaker. Uncover the pivotal role of KYC checks and user empowerment in AI model training. Explore the roadmap for Rainmaker's innovative AI mobile app and the upcoming launch of its native token. Di…
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