A show dedicated to helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Each episode is conversational with tips and tricks to help you apply the principles of M.A.P. as they relate to starting and building a successful accounting business. Topics include Marketing, Lead Generation, Ideal Clients, Pricing, Price Strategies, Accounting Services, Value Added Services, Workflow, Practice Management, Staff Training, Clie ...
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Get inspiration and new ideas to grow your business podcast. A few times each month, hear from business podcast hosts in professional service industries. Learn why they started podcasting, how they position their shows, how it connects to their business, and more. Hosted by John Tyreman, founder of Red Cedar Marketing.
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We all lead lives, work, teams, families, or organizations. Even great leaders get stuck while others thrive. Bold Encounters great guests offer steps on a path forward to thrive, plus revenue and innovative problem-solving tools. Listen and get a free e-guide on how to solve problems with rapid innovation at MarkSpencerCook.com/Follow. Mark is President of Windfall Partners, a NYT bestselling author with turnaround, startup, and corporate CEO success. Mark's research includes leading the la ...
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Rewind : There’s a Personal Side to the Accounting Services We Offer w/ Martin Bissett
51:22
51:22
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Join us as we revisit this conversation from 2020! Martin’s story is a perfect illustration of accounting gone wrong watching his parents struggle with the family business. On this personal note Martin is on a mission to empower accounting professionals to engage with their clients and make a difference. Listen as Roger and Martin discuss both the …
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In this enlightening episode of Building the Premier Accounting Firm Roger Knecht interviews Gaynor Meilke, a seasoned business strategist and certified transformational coach. As the owner of Charisma Ink, Meilke shares her journey from corporate marketing to becoming a vital resource for growth in the tax and accounting sectors. Key Themes: Journ…
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Rewind : Marketing with Purpose, Working Broadly with Adrian Dayton
50:25
50:25
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Join us as we revisit this conversation from 2020! We’ve all heard it before; the money is in the niches. Target an industry and specialize in the services you offer. But what does that mean and how to start. Adrian and Roger discuss how to lead with your expertise and strength and then expand on everything else you do. This episode is full of tips…
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Culture Counts: Rick Watson on Building a Premier Accounting Firm with Purpose and Trust
36:59
36:59
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36:59
In this insightful episode of Building the Premier Accounting Firm, host Roger sits down with Rick Watson, who shares his transformative journey from humble beginnings to managing substantial assets. Rick dives into the challenges he faced, particularly the high attrition rates in the insurance industry, and emphasizes the critical factors for entr…
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A Bold Plan for a New Era, Michael Goldberg, CEO, OmniSource Marketing
1:04:40
1:04:40
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Gain invaluable insights from Michael Goldberg, CEO of OmniSource Marketing, who has boosted company productivity with planned, major initiatives as leadership has shifted. Michael shares the power of focus, creating distinct roles, and optimizing processes. Michael reveals how aligning operational priorities can break systemic challenges, boost pr…
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Join us this Wednesday for a new episode where Roger discusses taking your business to the moon with Rick Watson.By Roger Knecht - Universal Accounting Center
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Rewind : The Evolution Of Accounting and How It Applies To The Services We Offer Today with Andy North
41:26
41:26
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41:26
Join us as we revisit this conversation from 2020! In recent years accounting has evolved from rules, discipline and structure related to producing quality financial reports to so much more. Now the accounting professional needs to become more entrepreneurial, what we refer to as becoming an Accountrepreneur. Today accounting services need to also …
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How to Craft Standout Marketing for an Accounting Firm in 2024 w/ Daniel Den
44:59
44:59
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44:59
Welcome to another insightful episode of Building the Premier Accounting Firm with host Roger Knecht. Today Roger delves into strategies for differentiation and market leadership tailored for bookkeeping, accounting, and tax business owners with marketing expert Daniel Den. Daniel shares transformative insights on how to thrive in the competitive l…
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Rattle & Pedal: The Dynamics of Divergent Views, with Jason Mlicki and Jeff McKay
35:54
35:54
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Podcasting is a way to refine your perspective and innovate business strategies. With two different world views, Jason Mlicki and Jeff McKay embarked on a journey to explore divergent thoughts on professional services marketing and growth via their podcast, "Rattle and Peddle." Jason, a marketing veteran with over 20 years of experience, and Jeff, …
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Rewind : Moving Beyond The Work To Become Relevant To Our Clients w/ David Cristello
58:53
58:53
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58:53
Join us as we revisit this conversation from 2020! Of course, there is a joy and sense of accomplishment when in accounting everything balances and we are able to close out a month or perhaps even a year of books. But there is something more that we need to do with our clients and the tasks within the accounting process may be holding us back as a …
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The CEO’s Journey: Navigating Leadership and Growth in Accounting Firms w/ Scott Ritzheimer
53:58
53:58
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53:58
In this insightful episode of Building the Premier Accounting Firm, host Roger Knecht and guest Scott Ritzheimer explore the journey to achieving predictable success and sustaining growth in accounting firms. The conversation delves into the pivotal role of leadership, employee satisfaction, and stakeholder contentment in driving organizational per…
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Join us this Wednesday for a new episode where Roger discusses the 7 stages and challenges founders face with Scott Ritzheimer.By Roger Knecht - Universal Accounting Center
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Rewind : Building Systems and Processes Within Your Accounting Business w/ Michael Palmer
40:28
40:28
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40:28
Join us as we revisit this conversation from 2020! Getting out of the fog associated with running and accounting business is easier said than done. There is value having a business coach help you work ON your accounting business. Bookkeeping is an essential part of a successful business so let’s get excited within the profession to make a differenc…
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Relationships Win with Hard Work: Brett Parkin, Founding CEO of Biomet West
1:03:36
1:03:36
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Get ready for an inspiring discussion as Mark Cook welcomes Brett Parkin, owner and founder of Biomet West, surgical support and orthopedic equipment sales. With deep emotion, Brett reveals the people and perspectives that drive his passion and success. Brett's thought-provoking philosophy of work ethic and his innovative approach to building relat…
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From Bookkeeper to Business Builder w/ Rebecca Howell
44:25
44:25
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44:25
In this episode, Universal Accounting President and host Roger Knecht sits down with Rebecca Howell to explore her transformative journey in the accounting industry. From a passion for math to a thriving 20-year career in bookkeeping, Rebecca’s story is one of growth, adaptation, and strategic transition that we in the industry can relate to and le…
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Join us this Wednesday for a new episode where Roger discusses Growing and selling a business with Rebecca HowellBy Roger Knecht - Universal Accounting Center
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Rewind : Are You Living Your Legacy Today? w/ Mitchell Levy
54:28
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Join us as we revisit this conversation from 2020! In the hustle of the day-to-day activities it’s important to pause, become present and live with intent. Listen as Roger and Mitchel discuss ways to create and live our own personal legacies today with purpose and intent. As we get old life can appear to be passing us by but here is the opportunity…
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The Role of the Accountant in Business Exits w/ Craig Primo
1:17:21
1:17:21
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In this enlightening episode, host Roger Knecht sits down with Craig Primo, a FINRA licensed investment banker, to explore the multifaceted process of selling a business. Craig shares invaluable insights into the essential role accountants play in ensuring smooth and successful transactions. Whether you’re planning an exit strategy or facing an une…
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Join us this Wednesday for a new episode where Roger sits down with Craig Primo.By Roger Knecht - Universal Accounting Center
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Rewind : Putting Profit First and Eradicate Entrepreneurial Poverty with Ron Saharyan
42:05
42:05
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42:05
Join us as we revisit this conversation from 2020! As accounting services become more automated and commoditized there are things accounting firms can do to remain relevant and take care of their clients. Listen to Roger Knecht, president of Universal Accounting Center and Ron Saharyan, Co-Founder of Profit First Professionals as they consider the …
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Empathy-Driven Strategies for Premier Client Relationships w/ Chantal Cornelius
42:29
42:29
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42:29
In this episode of Building the Premier Accounting Firm, host Roger Knecht is joined by Chantal Cornelius, founder of Apple Tree Marketing, to explore the critical role of emotional connections in client relationships within the accounting industry. Chantal emphasizes that the success of accounting firms hinges on building trust and personal connec…
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The AEC Marketeer: Highlighting People & Projects from the Built Environment, with Keelin Cox
32:31
32:31
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32:31
Podcasting can accelerate your network growth. Remotely. Inspired by a lack of local Society for Marketing Professional Services (SMPS) chapters and the desire to stay connected during COVID-19, Keelin Cox set out to create a platform that provided access to industry knowledge and offered inspiration for AEC professionals. Today, the her AEC Market…
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Join us this Wednesday for a new episode where Roger discusses building relationships with Chantal CorneliusBy Roger Knecht - Universal Accounting Cente
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Rewind : Accounting, It Needs to be a Universal Skill like Reading and Arithmetic w/ Peter Frampton
49:34
49:34
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49:34
Join us as we revisit this conversation from 2020! We’ve heard the phrase that it’s a small world or a global economy, well for Peter this is more than just a phrase, it’s an opportunity to help everyone understand and appreciate the accounting model and he is ready to make it happen. Not only is he a world traveler but he has also created an accou…
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Mastering the Numbers Game: Innovative Strategies for Transforming Your Firm w/ Eric Green
47:00
47:00
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47:00
Welcome to another enlightening episode of Building the Premier Accounting Firm with Roger Knecht. This episode dives deep into the essential strategies for building and scaling successful bookkeeping, accounting, and tax firms with Eric Green. Roger and Eric cover a wide range of topics from marketing to technology, client onboarding, staff traini…
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Join us this Wednesday for a new episode where Roger discusses IRS representation services with Eric Green.By Roger Knecht - Universal Accounting Center
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Rewind : Pricing Accounting Services Effectively w/ Mark Wickersham
50:31
50:31
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Join us as we revisit this conversation from 2020! Listen in as Mark and Roger discuss the challenges many express as they consider pricing their accounting services and how best to avoid them. Consider a simple yet straight forward approach to getting paid what you are worth pricing your services with confidence. There is a method to the madness. …
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Secrets for Modern Accounting Firms from “Mr. Productivity” Mark Struczewski
41:33
41:33
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41:33
In this insightful episode of “Building the Premier Accounting Firm,” Roger Knecht sits down with productivity coach Mark Struczewski to delve into effective strategies for boosting productivity in bookkeeping, accounting, and tax services. Mark shares his personal journey from being fired in 2005 to becoming a leading productivity expert, emphasiz…
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Sales for Nerds: Making BD Feel Less Icky, with Reuben Swartz
33:17
33:17
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33:17
For many consultants and solo business professionals, sales can feel uncomfortable. But even one-person businesses need sales to survive, let alone grow. Reuben Swartz is solving this problem with his monthly podcast, “Sales for Nerds” and his product, Mimiran—the fun, simple anti-CRM for solo consultants. In this episode, Reuben shares his experie…
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Join us this Wednesday for a new episode where Roger discusses productivity with Mark Struczewski.By Roger Knecht - Universal Accounting Center
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Rewind : Getting to The Heart Of The Matter w/ Seth David
55:50
55:50
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55:50
Join us as we revisit this conversation from 2020! Looking back Seth will say it was his father’s fault, really. Listen as Seth expounds on his start within the accounting profession which has been an amazing career. Then hear Seth and Roger discuss how to run your business “more efficiently, effectively and greater accuracy”. There is a passion th…
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Mastering Credibility: Insights from Mitchell Levy on Building Trust in Accounting
1:18:22
1:18:22
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1:18:22
Thank you for joining us for the latest episode of Building the Premier Accounting Firm. In this episode host Roger Knecht dives deep into the essential topic of credibility with esteemed guest Mitchell Levy, a renowned advocate of professionalism and credibility expert. With over twenty years of experience supporting accounting professionals, Roge…
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Join us this Wednesday for a new episode where Roger discusses credibility with Mitchell Levy.By Roger Knecht - Universal Accounting Center
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Rewind : I’ve Struggled Like You So Let Me Share My Journey with Veronica Wasek
49:11
49:11
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49:11
Join us as we revisit this conversation from 2020! As an accounting community we each face similar challenges as professionals starting and building and accounting business. Listen to Veronica as she shares her story and offers advice. As a successful Certified Public Accountant, CPA, she has much to share. Listen as we discuss the back office real…
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Write to Win: The Power of Ghostwriting and Self-Publishing w/ Michael Levin
39:58
39:58
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39:58
In this insightful episode of Building the Premier Accounting Firm, host Roger Knecht sits down with acclaimed ghostwriter Michael Levin to explore the transformative power of writing in establishing thought leadership and driving business success. Whether you’re an entrepreneur, professional, or simply someone with a story to tell, this conversati…
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Join us this Wednesday for a new episode where Roger discusses how books build your business with Michael LevinBy Roger Knecht - Universal Accounting Center
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Rewind : From Accounting Professional to Business Coach & Advisor with John Warrillow
44:34
44:34
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44:34
Join us as we revisit this conversation from 2020! Perhaps you’ve done the accounting for years and see areas within the business that the client could improve but don’t know how to properly advise them. Maybe you’ve heard you need to offer more value-added services beyond the accounting you offer, but how? John shares his experience owning and sel…
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From Billable Hours to Client Empowerment: Jeremy Clopton’s Vision for Accountrepreneurship
42:27
42:27
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42:27
In this insightful episode of Building the Premier Accounting Firm, leadership development expert Jeremy Clopton of the Emerging Leaders Academy, sits down with host Roger Knecht to recount his transformative journey within the accounting profession, emphasizing the need for a paradigm shift towards entrepreneurship, innovation, and client-centric …
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Join us this Wednesday for a new episode where Roger discusses what it means to be an entreprenuer in accounting with Jeremy CloptonBy Roger Knecht - Universal Accounting Center
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Rewind : A Revolutionary Approach to Learning the Accounting Model with Mark Robilliard
48:14
48:14
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48:14
Join us as we revisit this conversation from 2020! Either as a degreed accountant or business owner we each would benefit stopping for a moment to consider the big picture of business as it appears in the accounting model. Listen as Mark shares his storying of stumbling into the accounting profession, graduating and working as an accountant yet sti…
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From Hollywood to High Finance: Mastering Storytelling in Accounting w/ Jeff Bartsch
40:55
40:55
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40:55
In this compelling episode of Building the Premier Accounting Firm, host Roger Knecht engages with Jeff Bartsch, a communication strategist who transitioned from the entertainment industry to the world of accounting. Together, they explore the transformative power of storytelling in enhancing client relationships and marketing strategies for accoun…
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Building the Premier Accounting Firm: An Intentional Podcasting Journey, with Roger Knecht
31:49
31:49
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31:49
How intentional are you with your podcast? Roger Knecht, President of Universal Accounting, has helped thousands of accountants, bookkeepers, and tax preparers start and build a successful accounting firm. Roger also hosts Building the Premier Accounting Firm, a weekly show that is nearing 300 episodes. Every decision Roger made with his podcast ha…
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Join us this Wednesday for a new episode where Roger discusses messaging with Jeff Bartsch.By Roger Knecht - Universal Accounting Center
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Rewind : Life Has Its Surprises – Going from Single Mother to Successful CPA w/ Brittany Brown
59:34
59:34
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59:34
Join us as we revisit this conversation from 2020! There’s a phrase, when life gives you lemons make lemonade and Brittany did just that. Listen as she shares her story and in time excels in the accounting profession to the point of starting and building a successful accounting business. As you hear her story pay attention to the enthusiasm and pos…
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Winning The Cash Flow Game w/ David Safeer
1:15:56
1:15:56
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1:15:56
This week on Building the Premier Accounting Firm, Roger Knecht interviews cash flow expert David Safeer, Founder and CEO of David Safeer International, an institution that trains accountants on matters of cash flow, and also works with CFOs to optimize their cash flow strategies and run businesses more effectively. In this episode, Roger and David…
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Being An Engineer: From Thought Exercise to Effective Marketing, with Aaron Moncur
28:00
28:00
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28:00
For Aaron Moncur, a podcast is more than just a marketing tool. It's a way to build relationships, showcase expertise, and ultimately drive revenue for his custom engineering services business. With over 250 published episodes, Moncur's "Being an Engineer" podcast has become a cornerstone of his company's growth strategy. 0:00 Intro 3:14 How Aaron …
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Join us this Wednesday for a new episode where Roger discusses all things cash flow with David Safeer.By Roger Knecht - Universal Accounting Center
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Rewind : Becoming a Profit & Growth Expert with Allen Bostrom, CPA
42:54
42:54
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42:54
Join us as we revisit this conversation from 2020! Taking an active interest in the client’s business, their business model, helps you see beyond the numbers. As you become interested in the owner, their business and understand their goals you’ll better be able to advise and help them make more informed business decisions. As such you will be their…
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Mastering the Art of ‘Accountrepreneurship’: Insights from Ann Carden
42:33
42:33
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42:33
In this enlightening episode of “Building the Premier Accounting Firm,” host Roger Knecht engages in a profound discussion with seasoned entrepreneur Ann Carden. With over 43 years of experience in business marketing and sales, Ann shares her journey to becoming an entrepreneur and insights she’s learned along the way. She offers invaluable lessons…
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Join us this Wednesday for a new episode where Roger discusses revving up your revenue with Ann Carden.By Roger Knecht - Universal Accounting Center
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