Best John Tyreman Podcasts (2025)

1
3 (Really) Bad Reasons to Hire a Rainmaker 29:48

4d ago29:48

29:48

In this episode of Breaking Biz Dev, John and Mark take the Rainmaker model out to the alley for a well-deserved beatdown, highlight three (really) bad reasons to hire a rainmaker. In this episode, you’ll hear: What is a ‘Rainmaker’ anyway? Various ways firms organize their sales functions How buyers evaluate professional services firms Really bad …

1
After the First Million and Accounting for Innovation, with Matt Tait 25:06

9d ago25:06

25:06

On this episode, Matt Tait—CEO of Decimal and host of After the First Million and Accounting for Innovation—joins the show to share his experience podcasting about the importance of a clear, intentional marketing strategy. They discuss how Matt balances his busy schedule and the benefits of targeting specific audiences in professional services. In …

1
Creating a Sales Call Plan: Frameworks, Templates, and a Real-World Example 35:11

18d ago35:11

35:11

Proper planning prevents poor performance. Say that 10 times fast. In this episode, John and Mark break down the elements of an effective sales call plan, sharing insights from real-world experiences and highlighting the importance in driving better business outcomes. They walk through the crucial elements that make up an effective call plan and em…

1
Shape the Future of Breaking BizDev: Share Your Feedback Today 6:41

26d ago6:41

6:41

Send us your feedback in this 3-min survey and help shape the future of Breaking BizDev. Is there a topic you want us to cover? Are there different segments or formats we should consider? What’s your preferred way to listen? Let us know! In this short bonus episode, John and Mark share some early feedback from the listener survey, and how you can p…

1
The Federal Tech Podcast, Constellations, and Farm Kid City Kid, with John Gilroy 44:25

1M ago44:25

44:25

Today we're gonna talk with a guy who did 1200 podcast episodes and give you tips on how you can be successful. On this episode of Podcasting in Professional Services, John Gilroy, host of The Federal Tech Podcast, Constellations, and Farm Kid City Kid joins the show to share his podcasting experience. In this conversation, you'll hear: What motiv…

1
Don’t Boil the Ocean: The Paradox of Focus, Specialization, and Positioning 32:11

1M ago32:11

32:11

Turn your firm into a trusted and respected leader in your niche. In this episode, John and Mark explore how firms can not only effectively differentiate against competitors, but actually how to apply that differentiation in their marketing and sales activities. In this conversation, we cover: The nuanced differences between focus, specialization, …

1
Looking in the Mirror: How to Be Accountable Even When You Lose 29:46

2M ago29:46

29:46

“We’re in a bad economy…” “We’re experts. We’re never wrong…” “We’re up against tough competition…” "Our point of contact was a jerk..." …but what if it’s not them? What if it’s you? In this episode, John and Mark dissect what it truly means to be accountable when you lose a prospective client. We dig into the obstacles that professionals encounter…

1
The How To Podcast Series: A Community-Driven Approach to Podcasting, with Dave Campbell 37:22

2M ago37:22

37:22

Join us as we explore the multifaceted realm of podcasting with Dave Campbell, a podcast manager at True Media Solutions and the creative force behind eight unique shows, including The How To Podcast Series. Dave brings invaluable insights from his experience managing a diverse range of podcast genres and his role as the host of a supportive podcas…

1
From Solo to Enterprise: A Timelapse of Business Development Maturity 42:43

2M ago42:43

42:43

Imagine you could fast-forward your firm's growth and watch it like a time-lapse video going through different stages: Solo Small Mid-size Enterprise What needs to happen in your sales and marketing functions to achieve growth at each stage? How do sales and marketing challenges evolve? That's what this episode is all about. Listen as John and Mark…

1
The Engineering Entrepreneur: Exploring the Business of Product Design, with Scott Tarcy 31:13

2M ago31:13

31:13

What's it like to run a top 3% engineering podcast? Join us as we explore the podcasting journey of Scott Tarcy, President of CADdesignhelp.com and host of The Engineering Entrepreneur Podcast. Scott shares why and how he started his podcast, the challenges he's faced, and what's on the horizon. In this episode, you'll learn: Scott’s journey of sta…

1
The Art of Being Ignorable: 12 Ways to SUCK at Differentiation 20:24

3M ago20:24

20:24

Discover the art of being utterly indistinguishable from your competition. In this episode, John and Mark dive into the art of blending in, unveiling the tongue-in-cheek strategies to completely lose your edge and suck at differentiation. Listeners will learn how to avoid standing out, ensuring a legacy of mediocrity. Join us for a humorous—yet ins…

1
Benchmarks for Business Podcasts: The 2025 State of Podcasting in Professional Services 22:16

3M ago22:16

22:16

How does your business podcast compare with others in your industry? In this monologue episode, John Tyreman breaks down findings from research on a sample of 287 business podcasts in accounting, financial services, architecture, engineering, construction, legal, government contracting, technology, and consulting industries. Listen to this episode …

1
Bad Habits of Your 'Salesperson' Alter Ego 33:11

3M ago33:11

33:11

When you think of the word ‘salesperson,’ what comes to mind? In this episode, John and Mark explore how professionals can shed ineffective sales habits and adopt a more authentic, client-centric mindset based on inquiry and curiosity. With guest insights from Mel Lester and Blair Enns, you'll learn why introspection and a shift from selling to ser…

1
S4N 104 John Vlach on Video Marketing for Beginners 32:56

3M ago32:56

32:56

John "the Video Guy" Vlach talks about how to get started with online video, even if you're not a professional and you've never recorded or posted a video before. John gives you the hardware and software tools you need, and more importantly, great how-to's on what video(s) to make, how to edit, and how to share them. Brought to you, as always, by M…

1
4 Things You Forgot To Do In Q4 31:12

3M ago31:12

31:12

It’s 2025… now what? Well, if you don’t know how your sales and marketing strategy will contribute to revenue in the upcoming year, John and Mark reveal the top four activities you might have overlooked as the year came to a close: Talk to your clients Optimize your client portfolio Update service packaging and pricing Create a talent management & …

1
Strategic Partnerships: Working Together In Orbit 31:26

4M ago31:26

31:26

Align yourself with other consultants in-orbit around your clients to deliver more value. Strategic partnerships can transform the way your business grows, turning the equation 1 plus 1 into something much greater. In this episode, John and Mark uncover the value and opportunities hidden within strategic partnerships for professional services firms…

1
Doing Business With a Servant's Heart, with Steve Ramona 34:11

4M ago34:11

34:11

Achieve business success through podcasting with a heart of service. Join us as we explore the inspiring methods of Steve Ramona, a keynote speaker, business consultant, and host of the "Doing Business with a Servant’s Heart" podcast, where he uplifts others and shares profound business insights. In this episode, you'll learn: • How to be a good po…

1
S4N 103: Reuben Swartz on the Secret of Secrets 17:35

4M ago17:35

17:35

Differentiation is hard. So many people try to differentiate themselves in ways that aren't meaningful, or hard to prove. What if you could let your ideal prospects in on your secret(s)? What if you could help them see their world with new insight? In this episode, I delve into the secret of "secrets". (You can catch more information and a free tra…

1
Segment Development Plans: Win New Deals From a Slice of the Market 34:14

4M ago34:14

34:14

Win new business from accounts that share a common characteristic. This way, you can build your brand and create efficiencies. In this episode, John and Mark explore how firms can build Segment Development Plans that help firms grow relationships with prospects that represent a specific kind of client account. Combining SWOT analysis with targeted …

1
Markigy: The Science of Strategic Marketing, with Leanne Dow-Weimer 39:02

4M ago39:02

39:02

Podcasting can be a fantastic way to accelerate your network growth. Join us as we dive into the world of Leanne Dow-Weimer, a fractional marketing expert and host of the Markigy podcast, where she unravels the scientific and technical complexities of marketing strategy with marketing leaders that also represent her ideal clients. In this episode, …

1
Account Development Plans: Grow Revenue From Your Best Clients 38:45

4M ago38:45

38:45

Transform the way you grow key accounts. Yes, you can achieve revenue growth and strengthen client relationships by developing comprehensive account development plans. In this episode, John and Mark share how to co-create effective account development plans with your clients. In this conversation, we answer key questions like: Why is it important t…

1
Idea Climbing: How to Interview Successful People, with Mark J. Carter 36:28

5M ago36:28

36:28

Podcasting is a powerful tool to enhance your business strategy. Embark on a journey with Mark J. Carter, host of the "Idea Climbing" podcast, as he shares his extensive experience of conducting over 500 interviews with successful people that has helped him learn and grow. Alongside hosting a podcast, Mark is also the author of "Idea Climbing," a b…

1
Storytelling Frameworks for Marketing and Sales 24:31

5M ago24:31

24:31

Emotion drives purchase decisions more in B2B than B2C. Let that sink in. Yes, even when selecting professional service providers, emotion plays a major factor in decision-making. The relationships we forge and the stories we tell influence opportunities, contracts, and the clients we work with. In this episode, John and Mark delve into proven stor…

1
Amtower Off Center: Embracing New Channels in GovCon Marketing, with Mark Amtower 33:43

5M ago33:43

33:43

The GovCon market is made up of niches. Podcasting is like on-demand niche radio. Mark Amtower, the host of "Amtower Off Center," part of the Federal News Network, is a leading expert in GovCon marketing and LinkedIn advising. Known for his deep understanding of the government market and strategic insights, Mark has been helping businesses navigate…

1
S4N 102 Jill Lublin on Publicity and Kindness 22:07

5M ago22:07

22:07

When you've got a tiny business, getting people to know about you is often your biggest problem. Getting other people to talk about your business can be a huge help, but how do you get them to do that? In this episode, PR expert and author Jill Lublin discusses how she got into publicity, and how you can use it to your advantage. Have something int…

1
2Bobs: Co-Hosted Conversations for Creative Entrepreneurs, with David C. Baker and Blair Enns 42:20

5M ago42:20

42:20

What do you get when two opinionated and well-respected business consultants record and publish conversations? One of the top podcasts in professional services. Since 2017, David C. Baker and Blair Enns have published value-rich conversations on the art of creative entrepreneurship through their podcast, 2Bobs. In their professional lives, David an…

1
Inbound + Outbound = New Business 28:02

5M ago28:02

28:02

Unlock the full potential of your firm's ability to *create* new business by mastering both inbound and outbound revenue generation activities. In this episode, John and Mark explore the synergy between inbound and outbound business development activities and how they can work together to produce exceptional outcomes. They discuss the importance of…

1
The Mindset Shift: Avoiding Sales Stereotypes in Professional Services 33:00

6M ago33:00

33:00

Coffee isn’t just for closers. Buyers can smell your commission breath. Good salespeople don’t have all the answers. In this episode, John and Mark bring on voices from other sales and marketing experts in the professional services realm. Featuring clips from Blair Enns, David C. Baker, Jason Mlicki and Jeff McKay, this episode explores the importa…

1
Rattle & Pedal: The Dynamics of Divergent Views, with Jason Mlicki and Jeff McKay 35:54

6M ago35:54

35:54

Podcasting is a way to refine your perspective and innovate business strategies. With two different world views, Jason Mlicki and Jeff McKay embarked on a journey to explore divergent thoughts on professional services marketing and growth via their podcast, "Rattle and Peddle." Jason, a marketing veteran with over 20 years of experience, and Jeff, …

1
S4N 101 Kari Mirabal on NAKED Networking 47:21

6M ago47:21

47:21

NAKED Networking expert Kari Mirabal stops by Sales for Nerds to discuss better ways to network. Make sure you're nurturing your network the right way with Mimiran. Find out more at www.mimiran.com.By Reuben Swartz

1
Why Don't Firms Believe in Lead Generation? 32:00

6M ago32:00

32:00

Believe it or not, lead generation can actually work. Even for accounting, AEC, or consulting firms. In this episode, John and Mark break down the importance of lead generation, exploring why firms need to take it seriously beyond just waiting for RFPs. They highlight various lead sources, compare inbound and outbound strategies, and discuss effect…

1
BONUS: Go Behind the Scenes of Breaking BizDev 36:03

6M ago36:03

36:03

Get a behind-the-scenes look at Breaking BizDev. In this episode, John and Mark pull back the curtain on the production process, the technology they utilize, and how they're building listener engagement. From their first episode to their vision for the future, you'll hear what has worked, what hasn't, and their plans moving forward. 0:00 Intro 1:50…

1
Succession Planning: What's the Role of Sales and Marketing? 25:28

7M ago25:28

25:28

Leadership transition is a major brand milestone and a cultural crossroads. So what role does sales and marketing play? In this episode, John and Mark explore how sales and marketing both support succession planning and leadership transition. In this conversation, you'll learn: Why it's important to expose young team members to sales and marketing …

1
The AEC Marketeer: Highlighting People & Projects from the Built Environment, with Keelin Cox 32:31

7M ago32:31

32:31

Podcasting can accelerate your network growth. Remotely. Inspired by a lack of local Society for Marketing Professional Services (SMPS) chapters and the desire to stay connected during COVID-19, Keelin Cox set out to create a platform that provided access to industry knowledge and offered inspiration for AEC professionals. Today, the her AEC Market…

1
Mastering BizDev in Your Career: From Junior Practitioner to Managing Partner 31:06

7M ago31:06

31:06

The role you play in developing new business changes as you grow throughout your career. Whether you're a junior practitioner, mid-career professional, or seasoned industry veteran, this episode is for you. John and Mark explore how firm employees—regardless of tenure—can (and should) contribute to developing new business. In this conversation, we …

1
S4N 100 John Tyreman on Podcasting for Professional Services 50:16

7M ago50:16

50:16

Wow-- episode 100! Podcasting expert John Tyreman provides tips on using your podcast to get clients, including: Figuring out the right format for your podcast. How to get guests without stress. How to promote your podcast. What equipment you do (and don't) need And so much more. And if you're a solo professional, looking to convert podcast energy …

1
Sales for Nerds: Making BD Feel Less Icky, with Reuben Swartz 33:17

7M ago33:17

33:17

For many consultants and solo business professionals, sales can feel uncomfortable. But even one-person businesses need sales to survive, let alone grow. Reuben Swartz is solving this problem with his monthly podcast, “Sales for Nerds” and his product, Mimiran—the fun, simple anti-CRM for solo consultants. In this episode, Reuben shares his experie…

1
Part 3. Contract Revenue Like a Pro 38:42

8M ago38:42

38:42

Mitigate risk and navigate the contracting phase effortlessly In Part 3 of this deep dive into the "Create, Choreograph, Contract" framework, John and Mark break down what happens between a verbal agreement and a signed contract. They look at the emotional and practical aspects of risk in decision-making processes, how both clients and consultants …

1
Part 2. Choreograph Your Sales Activities 49:31

8M ago49:31

49:31

Make your sales process look effortless and feel frictionless. In Part 2 of their deep dive into the "Create, Choreograph, Contract" framework, Mark and John explore the importance of deliberate and structured interactions with buyers, like how mirroring and reflecting can establish trust, and how seeking permission at each step ensures both partie…

1
Part 1. Create New Business You Actually Want to Win 37:13

8M ago37:13

37:13

Yes, it is possible to get off the RFP hamster wheel. In Part 1 of their deep dive into the "Create, Choreograph, Contract" framework, John and Mark uncover the secrets behind creating the firm you want by breaking down different market segments, leveraging your network, and the power of proactive opportunity creation. In this conversation, you'll …

1
Create, Choreograph, Contract: A Business Development Framework 33:32

8M ago33:32

33:32

Is your BD process disorganized? Disjointed? Nonexistent? Consider using this 3-part framework to get your sales back on track. In this episode, Mark introduces his three-part business development framework, "Create, Choreograph, Contract", aimed to help doer-sellers and dedicated business developers create a cyclical process for winning new busine…

1
6 Sales Competencies for Professionals 37:31

8M ago37:31

37:31

If you're an engineer, architect, advisor, or consultant, chances are at some point in your career you'll need to learn how to develop new business. On this episode, Mark explains how experts and firms can create a "sales competency matrix" that helps firms identify and then build competence in specific areas. He does this by mapping 6 sales compet…

1
S4N 099 Lydia Lee on building a life you want with a business you love 39:09

8M ago39:09

39:09

Sometimes the allure of working for yourself turns into just having a lot of bosses and you can end up getting burn out all over again. Lydia Lee walked down that path and learned how to put her life first, despite some interesting obstacles (there's a literal exploding toilet), and build her business around her life, instead of trying to squeeze h…

1
Building the Premier Accounting Firm: An Intentional Podcasting Journey, with Roger Knecht 31:49

8M ago31:49

31:49

How intentional are you with your podcast? Roger Knecht, President of Universal Accounting, has helped thousands of accountants, bookkeepers, and tax preparers start and build a successful accounting firm. Roger also hosts Building the Premier Accounting Firm, a weekly show that is nearing 300 episodes. Every decision Roger made with his podcast ha…

1
From Research to Revenue: How to Apply Your Ideal Client Profile (ICP) 22:39

9M ago22:39

22:39

Understand your buyers. Win more business. That's what an Ideal Client Profile (ICP) helps you do. In today's episode, John and Mark explore why understanding your ideal client profile is essential for aligning your sales and marketing efforts, and offer examples of how to apply your ideal client profile (ICP) in business development activities. On…

1
Being An Engineer: From Thought Exercise to Effective Marketing, with Aaron Moncur 28:00

9M ago28:00

28:00

For Aaron Moncur, a podcast is more than just a marketing tool. It's a way to build relationships, showcase expertise, and ultimately drive revenue for his custom engineering services business. With over 250 published episodes, Moncur's "Being an Engineer" podcast has become a cornerstone of his company's growth strategy. 0:00 Intro 3:14 How Aaron …

1
What’s Your 'And'? Embracing Individuality as a Differentiator, with John Garrett 36:51

9M ago36:51

36:51

Writing a book for your consulting business? Use a podcast for research. When John Garrett decided to write a book, he launched a podcast to help with his research. Eventually, the What's Your And? podcast has served as a remarkable launchpad for speaking engagements and business opportunities, contributing to an estimated $200,000 in new business—…

1
Why the "Underdog Effect" is Killing Your Business 27:30

9M ago27:30

27:30

Why do we always cheer for the underdog? Think about your favorite underdog story. Chances are, you want to see David beat out Goliath. Well, the same thing that gets you to root for Rudy or the Bad News Bears is the same thing that's killing your firm... In this episode, John and Mark break down "the underdog effect" and how it can cause you to ch…

1
S4N 098 Kristin Zhivago on selling the way your customers buy 33:43

9M ago33:43

33:43

Selling the way your customers want to buy makes sales (and marketing) so much easier, but most businesses refuse to do it. In this episode, veteran market Kristin Zhivago (and author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy) discusses how you can uncover your best customers' buying behaviors so you can align your marke…

1
Should You Start a Business Podcast? Answer These 5 Questions First 21:18

9M ago21:18

21:18

Podcasting seems like a crowded space, but it's really not. It’s a blue ocean opportunity. Especially for expertise-driven businesses who need to build trust with buyers, accelerate network growth, and create endless content. If you’re asking yourself, “should I start a podcast?” then you’re in the right place. This episode explores five critical q…

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