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The Recognized Authority and AI-Powered Business Leaders, with Alastair McDermott
Manage episode 422856897 series 3555563
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It rarely takes 5 or 6 years to launch a podcast, but that was the case for Alastair McDermott. Since then he's launched a handful of shows and written a book titled 33 Ways Not to Screw Up Your Business Podcast.
Going through the process of planning his podcast exposed a lack of specialization in Alastair's business. From there, he narrowed down his business from a generic web development agency to a niche practice helping "best kept secret" consultants grow authority & visibility among target clients.
Since then, he's launched a few podcasts under his umbrella, like:
- The Recognized Authority
- The AI-Powered Business Leader
- Accelerating Your Authority
- The Specialization Podcast
This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.
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