Best John Tyreman Podcasts (2024)

1
Breaking Free from the 9-5: How Podcasting Can Unlock Your Growth w/ John Tyreman 45:57

15d ago45:57

45:57

In this conversation, Brett Trainor interviews John Tyreman about his escapee journey and the benefits of podcasting for expertise-driven businesses. John shares his experience of transitioning from working in agencies to becoming a fractional marketing director and launching his own consulting business. He also discusses how he got into podcasting…

1
From Research to Revenue: How to Apply Your Ideal Client Profile (ICP) 22:39

5h ago22:39

22:39

Understand your buyers. Win more business. That's what an Ideal Client Profile (ICP) helps you do. In today's episode, John and Mark explore why understanding your ideal client profile is essential for aligning your sales and marketing efforts, and offer examples of how to apply your ideal client profile (ICP) in business development activities. On…

1
Being An Engineer: From Thought Exercise to Effective Marketing, with Aaron Moncur 28:00

2h ago28:00

28:00

For Aaron Moncur, a podcast is more than just a marketing tool. It's a way to build relationships, showcase expertise, and ultimately drive revenue for his custom engineering services business. With over 250 published episodes, Moncur's "Being an Engineer" podcast has become a cornerstone of his company's growth strategy. 0:00 Intro 3:14 How Aaron …

1
Escaping Wall Street: John Browning’s Path to Solo Success and the Power of Networking 40:58

13h ago40:58

40:58

John Browning shares his journey from working at large financial firms to starting his own independent financial planning business. He emphasizes the importance of building relationships and providing value to clients. Browning also discusses the challenges of acquiring a small firm and the lessons he learned from that experience. He highlights the…

1
The Power of the Genius Group 16:38

17m ago16:38

16:38

When is spilling some tea more than just some idle gossip? When you connect on the regular with a group of people who believe in having and holding for others big visions about what's possible. Listen in to learn more about how a genius group can uplevel your career (and life). Your life will match that of the people you spend the most time with. S…

1
Harshing the Buzz: Why We Don't Celebrate the Wins 17:17

15h ago17:17

17:17

Oh yay- you accomplished something big! How fast can you stick a pin in that bubble to burst it? Collectively, we are so focused on what we haven't done (yet) that we forget to celebrate our wins and those of others. Here's why that's super bad to do. Every accomplishment deserves to be celebrated. By recognizing what's special and savoring it, you…

1
What’s Your 'And'? Embracing Individuality as a Differentiator, with John Garrett 36:51

2h ago36:51

36:51

Writing a book for your consulting business? Use a podcast for research. When John Garrett decided to write a book, he launched a podcast to help with his research. Eventually, the What's Your And? podcast has served as a remarkable launchpad for speaking engagements and business opportunities, contributing to an estimated $200,000 in new business—…

1
Why the "Underdog Effect" is Killing Your Business 28:13

12d ago28:13

28:13

Why do we always cheer for the underdog? Think about your favorite underdog story. Chances are, you want to see David beat out Goliath. Well, the same thing that gets you to root for Rudy or the Bad News Bears is the same thing that's killing your firm... In this episode, John and Mark break down "the underdog effect" and how it can cause you to ch…

1
Building Success: Shannon Carriere's Transition from Corporate HR to Solo Business Owner 40:00

7d ago40:00

40:00

In this episode of The Corporate Escapee podcast, we welcome Shannon, a seasoned project management and HR consultant who partners with CEOs in growing organizations. Shannon focuses on building infrastructure that drives business results through human performance. She shares her escapee journey from corporate to solo business owner, having been so…

1
Bursting the Experience Bubble: Psychological Safety Hacks 22:23

13h ago22:23

22:23

Whether you are newly responsible for something, or trying like hell to delegate already, your biggest obstacle is overcoming fear (yes really). Listen to this episode to learn how to burst the experience bubble without creating bad blood. The experience bubble is the friction experienced when facing a learning curve. It can be scary to be confront…

1
Should You Start a Business Podcast? Answer These 5 Questions First 21:18

5h ago21:18

21:18

Podcasting seems like a crowded space, but it's really not. It’s a blue ocean opportunity. Especially for expertise-driven businesses who need to build trust with buyers, accelerate network growth, and create endless content. If you’re asking yourself, “should I start a podcast?” then you’re in the right place. This episode explores five critical q…

1
The Power of Action: Brett Trainor on Leaving Corporate Life Behind 30:39

20d ago30:39

30:39

In this episode of "The Corporate Escapee," I'm excited to share my conversation from Beau Billington's "Finding That Next Gear" podcast. Special thanks to Beau for allowing me to feature this insightful discussion. In the latest episode of "Finding That Next Gear," I had the pleasure of speaking with Brett Trainor, an inspiring entrepreneur on a m…

1
Summer Break(ing): Escape the Burnout 21:09

5d ago21:09

21:09

Burnout recovery involves more than just taking a break from stress. That's why so many vacations just make you wish you didn't have to head back to...wait! Could it be that burnout recovery is about creative restoration? Listen in to find out Burnout comes from having a lack of resources, over-dominance of mundane and routine tasks and no space fo…

1
The Corporate Escapee: Helping Gen X Ditch the 9-5, with Brett Trainor 44:20

28d ago44:20

44:20

Build a thriving Slack community with your podcast. Brett Trainor is using his podcast, The Corporate Escapee, to build a community of Gen X professionals who want to ditch their 9-5. In this episode of Podcasting in Professional Services, Brett sits down with John Tyreman to share his experience running his show. We cover: How Brett reaches Gen X-…

1
Enable Great Marketing With Revenue Clarity 28:14

26d ago28:14

28:14

Your revenue projections are your firm's crystal ball. If your backlog, pipeline, and projections are organized, it can position your firm in a way to do healthy, proactive marketing to win highly profitable work. In this episode, John and Mark break it all down: How marketing can make both a short- and long-term pipeline impact How marketing's goa…

1
Accounting High: Learn How to RAP, with Scotty "OKR" Scarano 32:04

24d ago32:04

32:04

Can I have your attention, please? Will the real Scotty Scarano please stand up? There’s not too many people who blend hip hop with accounting, but that’s exactly what Scotty “OKR” Scarano is doing through his personal brand on LinkedIn, his YouTube page, and through his podcast, Accounting High. Scotty believes that learning how to run a practice …

1
Revenue Pacing at Mid-Year: How Do Your Projections Stack Up? 32:24

1M ago32:24

32:24

Midway through your fiscal year, any business is faced with one of three revenue pacing scenarios: You’re exceeding expectations You’re exactly where you thought you’d be You’re not meeting original revenue targets On this episode, Mark breaks down different ways to set revenue goals (revenue per employee, calculating potential revenue, and using a…

1
Marketing Strategies to Build the Business You Want: Interview with John Tyreman 28:47

2M ago28:47

28:47

How amazing would it be to do work you are passionate about with colleagues and clients that share that passion every day? That can happen when you start leveraging your expertise and target your ideal clients. Sales is not a dirty word- without sales, you don't have an ability to do the work that makes a difference. Know the difference between wor…

1
Breaking Free: The Power of Story in Escaping Corporate Life with Paul Kuthe 42:18

2M ago42:18

42:18

In this conversation, Brett Trainor interviews Paul Kuthe about the power of storytelling in business and entrepreneurship. Paul shares his journey of breaking free from the corporate world and using the power of story to help others do the same. He explains the seven parts of a successful story, including the hero, the problem, the guide, the plan…

1
Why CRMs Suck at Relationship Management 32:43

2M ago32:43

32:43

CRM platforms like Salesforce and HubSpot were designed to sell SaaS products. Not professional services. And yet you find yourself face-to-face with a tech salesperson who presents a glimmer of hope: with a new CRM system, you'll grow revenue, your team will be rowing in the same direction, and you'll close deals faster. The reality? You're left w…

1
The Recognized Authority and AI-Powered Business Leaders, with Alastair McDermott 37:47

1M ago37:47

37:47

It rarely takes 5 or 6 years to launch a podcast, but that was the case for Alastair McDermott. Since then he's launched a handful of shows and written a book titled 33 Ways Not to Screw Up Your Business Podcast. Going through the process of planning his podcast exposed a lack of specialization in Alastair's business. From there, he narrowed down h…

1
The Untapped Benefits of a Podcast Co-Host 26:48

2M ago26:48

26:48

I took a sample of 150 podcasts across accounting, AEC, and legal industries. A whopping 70% had only one host! Personally, I've hosted four podcasts; two were solo shows, and two were co-hosted with a colleague. There are pros and cons to each format, but I found co-hosting a podcast to be much more enjoyable. Let's explore the untapped benefits o…

1
Embrace the Cringe: Your Call to Inspired Action 19:51

2M ago19:51

19:51

Perfection, once valued as a symbol of quality, is now suspect. It's not inspiring or inclusive. If you want an impactful career, let go of the perfectionism and embrace the cringe. Today is your starting line- no matter how you have succeeded or failed (learned), you get to next level each day. Cringe is your sign that you have upped your game, do…

1
Beau Billington’s Playbook: Best Practices for Thriving in Fractional Roles 35:52

2M ago35:52

35:52

Beau Billington, founder of The Free Agent, discusses the concept of fractional and interim roles in the corporate world. He explains that fractional roles offer extreme flexibility and are a fraction of a work week, allowing professionals to work with multiple clients at the same time. He also highlights the importance of finding the right fit bet…

1
7 Cognitive Biases That Shape New Business Development 30:32

2M ago30:32

30:32

Your decisions are influenced by natural psychological forces. Whether that's deciding on which coffee size to select, or which firm to work with... cognitive bias is at play. On this episode of Breaking BizDev, John and Mark share 7 cognitive biases that shape new business development, and share how you can use them to help buyers make better, mor…

1
Leverage your Expertise and Influence with Insights 24:37

2M ago24:37

24:37

Feeling a little stuck in your quest to make a difference? Let's help you break your genius efforts out of projects and get them scaled up to where they can have an influence. How you ask? Listen in to learn about a little something something called an insight and how it can next level your career. You can't keep pointing to the past by talking abo…

1
Inspiring People & Places: Highlighting the Human Side of Engineering, with BJ Kraemer 43:32

2M ago43:32

43:32

Use a podcast to let your charisma and personality shine through. That's how BJ Kraemer approached it when he launched the Inspiring People & Places podcast in 2021. On the show, he interviews national leaders in the AEC industry to educate and inspire industry professionals to disrupt the status quo, improve their project teams and steward public …

1
What's Broken in Business Development Today? 31:00

3M ago31:00

31:00

We're not the only ones who think BizDev needs a smack-down. For several months now John and Mark have beaten up and broken down various business development topics like prospecting, content marketing, pricing, events, proposals, referrals, and even job descriptions. A while back, we had this idea to go out and ask some friendly contacts what *they…

1
There are Riches in the Niches- Jessica Schwartz’s Escapee Journey 35:08

3M ago35:08

35:08

Jessie Schwartz is the founder of Strategic Packaging Partners, an organization that helps CPG and cosmetics companies maximize their packaging spend. She escaped corporate in 2019 and has since grown it into an agency that offers a range of services. Jessie shares her journey, discussing the challenges and opportunities she encountered along the w…

1
The Great Escape: Ashley Evenson's Journey From Management Consultant to Fractional Freedom 33:00

3M ago33:00

33:00

Ashley Evenson shares her experience transitioning from management consultant to becoming a fractional CMO. She secured her first client quickly and is excited to offer her expertise and elevate their marketing strategy. Ashley emphasizes the importance of being hands-on and not being above the work, which has been well-received by her clients. She…

1
Energy Conservation: High Performance without the Burnout 28:42

3M ago28:42

28:42

Work has changed. How we think about it has not. If you are feeling the friction of asynchronous schedules, pressure to respond to a 24 hour cycle of demands and the fallout of being stressed out, you need to listen to this episode. Stress is not a badge of honor- it's a cry for help that leads to poor performance in the short term and major physic…

1
Examples of Multi-Channel Prospecting Sequences 40:41

3M ago40:41

40:41

How should experts and busy doer-sellers approach prospecting? On this episode, John and Mark share three specific examples of multi-channel prospecting sequences that your firm can put into practice right away using LinkedIn, email, and the phone: A two-week cohort-based prospecting sequence A 120-day, podcast-led prospecting sequence A post-confe…

1
Accountant's Flight Plan: Buy, Build, or Sell Your Firm, with Brannon Poe 26:24

3M ago26:24

26:24

Investing in a podcast can be a gradual, long-term investment. Brannon Poe started podcasting in 2013, where he would record conversations on his phone. Today, Accountant's Flight Plan publishes two episodes each month and has a backlog of guests waiting to have a conversation with Brannon. In this conversation, we explore: An overview of Poe Group…

1
Unlocking Growth: Targeted Networking Strategies for New Escapees 20:08

3M ago20:08

20:08

Summary In this episode, Brett Trainor discusses the importance of networking for escapees and provides a four-part framework for effective networking. He emphasizes the need for a targeted approach and highlights the value of networking with referral partners. The four parts of the framework are: target, intro, offer, and ask. Trainor explains how…

1
Podcast Episode Guide: Structure, Typology, Formats, and Outlines 34:51

3M ago34:51

34:51

Improve the structure and variety of your episodes. This episode is meant to be a guide for podcasters who want to learn more about how to structure episodes, use different episode types, formats, and improve their outlines. I share my own experience as well as perspective from other business podcasters. In this episode, we cover: Solo host episode…

1
Earth Day Part 2: Getting Uncomfortable with Steffi Reyes-Thomas 36:30

3M ago36:30

36:30

World changers don't have time to stay in their comfort zone. Steffi Reyes-Thomas shares how she embarked on a path of climate advocacy and holistic design that has pushed her past what she thought she would ever be able to do. Ask and educate- be willing to take a stand and call out the issues others may either not be aware of or not know that hav…

1
Earth Day Part 1: Crafting Your Sustainability Career with Tiffany Broyles Yost 33:21

3M ago33:21

33:21

Sure it's cool to work on a big, cutting edge sustainable project. Tiffany Broyles Yost has been there and done that. Today, she shares how her interest in well being and quality of life translated to a career that makes a sustainability and resilience impact at the scale of the Everyproject. It doesn't have to be buzzworthy to make a difference. T…

1
Consulting Success®: Lessons from 380+ Episodes Published, with Michael Zipursky 29:46

3M ago29:46

29:46

Very few professional services podcasts make it to 400 episodes. The Consulting Success® podcast will hit that milestone in 2024. I had the pleasure of sitting down with Michael Zipursky, host of the show, to hear his experience launching and running the podcast. In this conversation, Michael shares: - Originally released 60-70 episodes but found i…

1
7 Content Marketing Frameworks for Lead Generation 34:52

4M ago34:52

34:52

Whether you believe it or not, lead generation is possible for your firm. On this episode of Breaking BizDev, John and Mark break down 7 content marketing frameworks that can be used to generate leads in professional services: The Email Newsletter The Podcast Flywheel Original Research Influencer Co-Creation Content Darwinism Demand Capture Funnel …

1
Solo Success: Referrals, Relationships, and Reframing Your Approach with Jake Stahl 46:24

3M ago46:24

46:24

Summary Jake Stahl is a fractional CLO and a corporate escapee who helps companies onboard and train their salespeople. He also provides coaching on neurolinguistic programming to help salespeople and executives overcome mental blocks. He shares his journey of leaving the corporate world and transitioning into consulting and fractional work. Jake e…

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