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Why CRMs Suck at Relationship Management
Manage episode 422887550 series 3555562
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CRM platforms like Salesforce and HubSpot were designed to sell SaaS products. Not professional services.
And yet you find yourself face-to-face with a tech salesperson who presents a glimmer of hope: with a new CRM system, you'll grow revenue, your team will be rowing in the same direction, and you'll close deals faster.
The reality? You're left with bloated operating expenses and sales pros who don't want (or know how) to use it.
On this episode of Breaking BizDev, Mark explains why CRMs absolutely SUCK at relationship management, and what you can do about it.
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