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S4N 098 Kristen Zhivago on selling the way your customers buy

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Manage episode 428983540 series 1273716
Content provided by Reuben Swartz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Reuben Swartz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Selling the way your customers want to buy makes sales (and marketing) so much easier, but most businesses refuse to do it.

In this episode, veteran market Kristen Zhivago (and author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy) discusses how you can uncover your best customers' buying behaviors so you can align your marketing to attract your best customers, and then make it easy for them to buy from you.

This episode brought to you by Mimiran, the fun, "anti-CRM" for independent consultants, coaches, and fractionals who love serving clients but hate selling. (Note that Mimiran has tools to help implement Kristen's methodology.)

  continue reading

98 episodes

Artwork
iconShare
 
Manage episode 428983540 series 1273716
Content provided by Reuben Swartz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Reuben Swartz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Selling the way your customers want to buy makes sales (and marketing) so much easier, but most businesses refuse to do it.

In this episode, veteran market Kristen Zhivago (and author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy) discusses how you can uncover your best customers' buying behaviors so you can align your marketing to attract your best customers, and then make it easy for them to buy from you.

This episode brought to you by Mimiran, the fun, "anti-CRM" for independent consultants, coaches, and fractionals who love serving clients but hate selling. (Note that Mimiran has tools to help implement Kristen's methodology.)

  continue reading

98 episodes

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