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Best Reuben Swartz podcasts we could find (Updated October 2019)
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Sales for Nerds
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The podcast for technical people who find themselves responsible for sales and marketing, because they started a company or got promoted. We interview experts and other technical folks who have figured out how to hack the sales and marketing world the way they used to hack code. Don't believe the myth that only "natural" sales people can sell.
 
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We spend a lot of time learning to talk, to push information to other people, but what about listening? Oscar Trimboli discusses how we can become better listeners so we can be more effective at work and at life.By Reuben Swartz.
 
Aaron Ross is the first guest to return to Sales for Nerds-- this time to talk about the 2nd edition of From Impossible to Inevitable, with updates for a world even more saturated with information. Learn why you have to "nail your nice", how to use "seeds, nets, and spears", the importance of outbound sales, how a successful private equity firm ...…
 
Former middle school teacher and TEDx speaker Laura Briggs just released her first book, Start Your Own Freelance Writing Business, and she joins Sales for Nerds to demystify SEO for the busy small business owner. Learn: Why you don't need to spend thousands of dollars on SEO to get some traction. How to find out the right keywords. How to writ ...…
 
Badger Maps CEO, geography major, and former #1 Google Enterprise sales rep Steve Benson talks about what to do before, during and after your sales meetings to make them more successful.By Reuben Swartz.
 
Sean McCool recounts his journey from being down to his last dollars and using copy writing to save himself, plus practical tips you can use to improve your copy and get more clients, without being a writing genius.By Reuben Swartz.
 
Liston Witherill talks about his journey into sales and marketing from environmental engineering, how he aims to "serve, not sell", how to get more clients and be more in control of your business.By Reuben Swartz.
 
VP of Sales and Marketing for National Association of Sales Professionals, so he's like an uber meta-sales person, but that's not how he started. He got a summer internship knocking on doors for a painting company. Learn about his journey, and hear Rick's insights on sales psychology.By Reuben Swartz.
 
Craig Elias goes from computer science degree to Canadian sales rock star and learns some things along the way, such as: How people end up in the Window of Dissatisfaction What they do when they get there How do be the first to know someone is in the window Why you need to analyze your wins more than your losses What kinds of words you need to ...…
 
How to go from super nerdy software requirements consulting to running a sales (and marketing) team? You apply your requirements consulting skills to your internal processes. Here's how...By Reuben Swartz.
 
Terry Hansen was once on the verge of running away to join the circus. Literally. He's now an established sales trainer. It didn't happen overnight. In this interview, Terry shares his story, and how to prevent objections instead of trying to overcome them. Plus, learn Terry's PIMAT shorthand to make sure you've got a strong deal that won't get ...…
 
Vanessa Van Edwards, author of Captivate: The Science of Succeeding with People, and the lead investigator at The Science of People takes us behind the scenes on her story as a "recovering awkward person" and shares tips on how to make the most of social interactions without anxiety.By Reuben Swartz.
 
Michael Zipursky didn't mean to start consulting with giant Japanese corporations in his early 20s. It just happened. Hear how he pulled it off, and how he started multiple businesses, including his most recent venture helping consultants learn from his mistakes (this should sound familiar to long time listeners). Plus, learn to improve your re ...…
 
"Author" is the root of "authority". In this episode, young media mastermind Rusty Shelton shares tips for gaining authority and control over your own marketing channels, moving beyond other people's social media platforms, plus mistakes people make with their marketing. Plus, he gets me to commit to write a book.…
 
Consultant and consultant to consultant David A. Fields shares wisdom from his latest book, The Irresistible Consultant’s Guide to Winning Clients, including how to think "right side up", how to price deals, how he got started in sales, and more.By Reuben Swartz.
 
Stella Orange talks about her strange path to marketing and copywriting via Japan, school teaching, bike riding, and writing copy to raise money for an arts nonprofit in Montana. This includes the books she read to teach herself direct marketing, how she got her first clients, and mistakes that business owners make with their marketing.…
 
Maurice Cherry, host of the RevisionPath podcast, always wanted to learn computer science. But he ended up with a math degree and a job in a call center, not exactly doing advanced math. Learn how he started his own design firm, how he built his network, why he hung out (and hung up) his own shingle, and what he learned about content working fo ...…
 
Justin Foster grew up on a ranch in Oregon, got married and had a kid at 18, and accidentally learned B2B sales. Then he started his own firm and focused on "spiritual branding". In this episode, Justin tells his story, and provides practical tips for discovering and communicating your deeper mission, and inviting others to the journey.…
 
Chris Wike has an amazing conference room that he uses to great effect, but you don't need this kind of conference room to use his great networking strategy. Plus, check out his rules for networking, why he doesn't like retainers, and more.By Reuben Swartz.
 
Christina Bell combines her family's love of teaching with her love of sales as she uses her sales experience to train other sales reps.By Reuben Swartz.
 
How he started sales in elementary school, started (and sold) his first business in high school, and much, much more.By Reuben Swartz.
 
Rohan Kale left the typical grind of software engineering for a giant company in India. He headed to Germany, learned German, and started a video marketing company. Find out how, including the coincidence that led to his company idea, how he got his first customers, and how you can use video to help grow your business.…
 
MeetEdgar.com founder Laura Roeder talks about how she started her consulting, online training and software businesses, and how she decided to move on from earlier efforts. Laura also discusses: How to connect with thought leaders online How she got her own panel at SXSW when she was just 29 How she got clients for her consulting business And m ...…
 
Would you take marketing and customer service advice from someone who spent a decade at a cable company? In this case, you should, as Michael Katz, Chief Penguin and Blue Penguin Development, talks about the series of happy accidents that led him to a career in marketing, helping small services companies position themselves more effectively.…
 
Aaron Ross, co-author of "Predictable Revenue", along with Mary Lou Tyler from episode 14, is back with a new book, "From Impossible to Inevitable: How Hypergrowth companies create predictable revenue". Learn what Aaron had to learn the hard way about sales, and how he manages to write books, consult, and raise 12 kids.…
 
Brennan Dunn wasn't always a whiz internet marketer. He started off pursuing a degree in electrical engineering, but switched gear to study Classical Languages (which did come in very handy later). Along the way, he learned how to do internet marketing, how to get sales without selling, and much more.…
 
In this week’s show: Building awareness of a growing medium Systematization The intake process is all about the business owner Planning isn’t sexy Interrogating a problem Keeping it simple Ben’s top 3 quick tests for your websiteBy Reuben Swartz.
 
Anil Dash has done it all, except graduate from college. He's started companies, helped launch the social media revolution, served on President Obama's Office of Digital Strategy, uses Twitter prolifically, and is the CEO of Fog Creek Software. In this wide-ranging discussion, Anil talks about: how he first learned to sell (and overcome his dis ...…
 
Author and productivity consultant Maura Thomas talks about how she got into the field (by accident), working with David Allen, where she agrees (and disagrees) with Getting Things Done (GTD), why time management is outdated, and how to manage your attention.By Reuben Swartz.
 
Best selling author and sales guru Jill Konrath details her own struggles with digital distractions and how to sell more in less time.By Reuben Swartz.
 
Marylou Tyler of Predictable Revenue and Predictable Prospecting fame discusses how she moved from writing code to sales success by using her engineering background instead of running away from it.By Reuben Swartz.
 
Few things cause as much stress as pricing. But it doesn't have to be that way. This episode looks at how to think about pricing, how to align better to customers' needs so you can price better, how to move from cost to value-based pricing (and why most people get this wrong), how to negotiate discounts, how to present price in your proposal, a ...…
 
Caleb Sidel discusses how he got into consulting, why his company partners sell and stay deep in tech, the advantages of partnering with someone like salesforce.com, the simple way they train consultants to be effective sales people, and more.By Reuben Swartz.
 
Attorney (and mechanical engineer) Brian Spross on when you need a lawyer and how to protect yourself and your company.By Reuben Swartz.
 
Scott Ingram, host of the Sales Success Podcast, discusses his journey from networking engineering to sales success, including: The importance of great mentors. A great short cut for nerdy sales success. His morning routine. Why women are overrepresented in top sales performers, and what you can learn from them.…
 
How he taught himself to sell, including the steps of the sale, how to turn features into benefits, and how to close. How he taught his team to sell. "People hate to be sold to, but people love to buy." Why if you're doing too much "hard core selling", your message isn't right. Why introverts have a long term advantage in sales versus most extr ...…
 
Erik Luhrs, "The Bruce Lee of Lead Generation", talks about how effective positioning creates a foundation for successful sales, and how poor positioning leads to frustration, not matter how well you execute on the tactics.By Reuben Swartz.
 
Ash Maurya talks about how to turn great ideas into great products and avoid building things that don't matter. Because, "life’s too short to build products nobody wants."By Reuben Swartz.
 
John Livesay discusses how to pitch, including: The 2 simple parts of a pitch Why most founders don't have a good pitch How to practice your pitch in low pressure situations, so you're ready in high pressure situations.By Reuben Swartz.
 
Master Sommelier June Rodil discusses how to pick wine as a beginner, how she became as Master Sommelier, and how she opened her own restaurant. Plus, Secrets for great customer service How to delegate as a control freak Why spreadsheets are still important How to set up your product offerings to maximize customer happiness and minimize your st ...…
 
Joe Williamson on how to price new offerings and more.By Reuben Swartz.
 
Adam Boyd from MarketSense, a Sandler sales trainer, discusses the importance of process, why you probably talk too much in sales, how to uncover a solution rather than prescribing it, building good habits, and more.By Reuben Swartz.
 
Jason Cohen returns for part 2, including what kind of company do you want and want to keep, why you should be honest, and more.By Reuben Swartz.
 
Serial entrepreneur, WPEngine founder, and Smart Bear blogger Jason Cohen talks about how to sell as a technical founder against professional sales teams and big companies. You have more advantages than you think, but most small companies squander them. We also enjoy a nice rioja.By Reuben Swartz.
 
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