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192. Why I don't position myself as a fractional CMO

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Manage episode 335195023 series 3331226
Content provided by Kevin C. Whelan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin C. Whelan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

I don't position myself as a fractional CMO.

I might have a fractional CMO service. Or in a sales conversation, I may say that I'm like having a part-time CMO on your team. But I don't call myself a fractional CMO as my top-level positioning.

I'm a consultant. I'm an advisor. I help companies with their marketing strategy.

But I'm not a part-time employee. I don't want to be seen as one. Nor do I want their actual marketing team to be threatened by what may seem like a new boss breathing down their neck.

In this episode, I go into:

  • Why I believe it's best to position yourself as a consultant—not an employee-like person
  • When to use terms like "fractional CMO" in your sales conversations and marketing copy
  • How to avoid threatening the in-house marketing managers when you're hired to help their organization.

The topic is nuanced, but I think it's important if you are selling strategic advisory services.

  continue reading

201 episodes

Artwork
iconShare
 
Manage episode 335195023 series 3331226
Content provided by Kevin C. Whelan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin C. Whelan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

I don't position myself as a fractional CMO.

I might have a fractional CMO service. Or in a sales conversation, I may say that I'm like having a part-time CMO on your team. But I don't call myself a fractional CMO as my top-level positioning.

I'm a consultant. I'm an advisor. I help companies with their marketing strategy.

But I'm not a part-time employee. I don't want to be seen as one. Nor do I want their actual marketing team to be threatened by what may seem like a new boss breathing down their neck.

In this episode, I go into:

  • Why I believe it's best to position yourself as a consultant—not an employee-like person
  • When to use terms like "fractional CMO" in your sales conversations and marketing copy
  • How to avoid threatening the in-house marketing managers when you're hired to help their organization.

The topic is nuanced, but I think it's important if you are selling strategic advisory services.

  continue reading

201 episodes

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