Best Rosalyn Santa Elena Podcasts (2024)

1
Building Collaboration in Revenue Operations with Rosalyn Santa Elena 51:09

1h ago51:09

51:09

Text us your thoughts on the episode or the show! Ever wondered what it takes to transition from a corporate giant to a nimble startup? Join us as we sit down with Rosalyn Santa Elena, the visionary founder and Chief Revenue Operations Officer of The RevOps Collective, who shares her compelling journey from finance and product marketing into the dy…

1
The Future of AI in Search Marketing with Adi Abdurab 55:06

2h ago55:06

55:06

Text us your thoughts on the episode or the show! Unlock the secrets of AI's role in transforming search marketing with insights from Adi Abdurab, Senior Marketing Content Manager at KodeKloud. Explore how AI has evolved from the rudimentary visions of the 1970s to the cutting-edge large language models like BERT, Lambda, and MUM, which enhance our…

1
Mastering Marketing Analytics: Insights and Strategies with Shivani Bhatt 49:19

17d ago49:19

49:19

Text us your thoughts on the episode or the show! Unlock the secrets to mastering marketing analytics with insights from Shivani Bhatt! As the Director of MarTech Solutions and Analytics at CloudFlare, Shivani shares her incredible journey and the pivotal moments that shaped her career. From building marketing ops teams at S&P and Adobe to addressi…

1
The importance of Community to our Ecosystem with Asher Mathew 56:25

5d ago56:25

56:25

Text us your thoughts on the episode or the show! Unlock the secrets to community-led and partner-led growth with insights from Asher Mathew, co-founder and CEO of Partnership Leaders. Discover how fostering spaces for sharing best practices can drive collective learning and growth, and why building mutually beneficial relationships with stakeholde…

1
Empowering Customer Success to Drive Revenue 39:47

12d ago39:47

39:47

Text us your thoughts on the episode or the show! Could customer marketing be the secret weapon your B2B SaaS company needs to thrive in today's noisy marketplace? Join us for a compelling conversation with Mark Organ, the CEO of Categorynauts and the brilliant mind behind Influitive and Eloqua, as we uncover the pivotal role of customer marketing.…

1
The Journey of Aligning Teams for Business Success with Natalie Furness 48:03

2M ago48:03

48:03

Text us your thoughts on the episode or the show! Unlock the secrets of Revenue Operations with our special guest, Natalie Furness, founder and CEO of RevOps Automated. Natalie shares her unique journey from clinical operations in healthcare to the world of revenue operations, drawing intriguing parallels between systems designed for patient care a…

1
The Journey to Influential Leadership with Dionne Mejer 40:31

2M ago40:31

40:31

Text us your thoughts on the episode or the show! Ready to transform your leadership approach in revenue operations? Our conversation with Dionne Mejer, a trailblazing sales executive, guarantees you’ll learn how to empower your team and master the shift from marketing operations to revenue operations. Dionne candidly shares her journey from being …

1
Mastering the Art of Marketing Ops: From Eloqua IPO to AI-Powered Success Strategies 56:41

2M ago56:41

56:41

Text us your thoughts on the episode or the show! Embark on a voyage through the dynamic world of marketing operations alongside our esteemed guest, Chris Petko, who brings to the table not just stories but a legacy, including his critical role in the Eloqua IPO. His insights traverse the early days of marketing ops to its present intricacies, prov…

1
Mastering Nearbound Partnerships: Navigating Trust and Strategy with Will Taylor 52:57

2M ago52:57

52:57

Text us your thoughts on the episode or the show! Unlock the secrets of partnership synergy with the astute Will Taylor, your guide to the Nearbound Go-To-Market strategy. As we traverse this new terrain alongside the head of Nearbound Partnerships at Reveal, you'll grasp how to encircle buyers with a halo of trust and value, impacting everything f…

1
Behind the Scenes of ABM Strategy with Marketing Pro Xander Broeffle 53:10

2M ago53:10

53:10

Text us your thoughts on the episode or the show! Have you ever wondered how the lessons learned from managing a theater stage can revolutionize marketing operations? Xander Broeffle, our esteemed guest and the Senior Director of Marketing Operations at CS2, shares his story, one that elegantly weaves together his experiences from a family foster h…

1
Enhancing Resilience: Blending Mental Well-Being with Physical Health and Workplace Innovations 54:55

3M ago54:55

54:55

Text us your thoughts on the episode or the show! Struggling with the high-stakes demands of marketing ops, I recently found myself reflecting on the immense toll it can take on our mental health. But it's not all doom and gloom; in fact, my latest podcast is a beacon of hope, featuring Andy Mullings of Bluprintx, who joins me to share how feats li…

1
Exploring the Possibility of Alphabet's Acquisition of HubSpot 38:50

3M ago38:50

38:50

Text us your thoughts on the episode or the show! Could the acquisition of HubSpot by Alphabet spell a revolution or a step back for marketing automation? Join Naomi Liu, Mike Rizzo, and myself, Michael Hartmann, as we tackle this burning question. We dissect the ripple effects of such a corporate shake-up, drawing from historical tech giant acquis…

1
Unlocking Inside Sales Success with Brooke LaFleur 31:26

3M ago31:26

31:26

In this episode, Brooke and Derrick delve into the intricacies of inside sales, highlighting its potential for success when executed strategically. They emphasize the importance of finding the right balance in investment, technology, and operational support to scale up effectively. With insights into building strong partnerships between inside and …

1
The Secret Sauce of Project Management in Marketing with Jo Gruszka 47:57

3M ago47:57

47:57

Text us your thoughts on the episode or the show! Ever wondered what ties the vibrant threads of a marketing campaign together? On our latest OpsCast episode, we're thrilled to have Jo Gruszka, the marketing operations wizard behind mo jogruszka, unravel this mystery with us. With a tapestry of experience that spans merchandising to overseeing oper…

1
Optimizing Revenue Operations with Rosalyn Santa Elena #056 47:04

3M ago47:04

47:04

In this episode, Derrick interviews Rosalyn Santa Elena, Founder of The Revenue Operations Collective. Throughout the discussion we talk about the strategic imperative for companies to invest in RevOps early, the nuances of influencing without authority as RevOps professionals, and the common pitfalls encountered in forming a RevOps function. One o…

1
Getting Started as a Freelancer with Lauren Aquilino and Sydney Mulligan 52:37

3M ago52:37

52:37

Text us your thoughts on the episode or the show! Ever wondered what it takes to leave the 9-to-5 grind and shape your destiny in the world of freelance marketing ops? That's exactly what we're unpacking with the dynamic duo behind EMMIE Collective, Lauren Aquilino and Sydney Mulligan. We don't just scratch the surface; we get down to the nitty-gri…

1
Beyond Predictable Revenue with John Barrows 53:49

3M ago53:49

53:49

John Barrows is the CEO of JB Sales and honestly one of my idols so it’s with great pride and honor that I can say this is his second time on the show. In the first part of the discussion we get into some of the business lessons that John took from 2023 and as a result the adjustments he ‘s made in his company this year to remain profitable and ful…

1
People-First GTM and how Marketing Ops can Enable it with Mark Kilens 45:40

4M ago45:40

45:40

Text us your thoughts on the episode or the show! Prepare to redefine your marketing game as we join forces with Mark Kilens, the mastermind CEO of TAC, who brings with him a wealth of knowledge from Airmeet, Drift, and HubSpot Academy. Discover a treasure trove of tips for connecting with your audience on a human level, transforming go-to-market s…

1
Using the Go to Network Motion with Mac Reddin 53:36

4M ago53:36

53:36

Text us your thoughts on the episode or the show! Discover the transformative strategies that are rippling through MarketingOps as I, Michael Hartman, am joined by the astute Mac Reddin, founder of ComSore/Community Club. Together, we tackle the emerging go-to-network models that are reshaping how we think about and execute marketing strategies. We…

1
The Integrity Edge of Sales Leadership with Ralph Barsi #054 45:17

4M ago45:17

45:17

This is an inspirational conversation with the legendary Ralph Barsi. Ralph has led global sales development teams at companies like Tray.io and ServiceNow. And it was then back, in 2015, that I first started following him and taking note of his talks. Currently he is the VP of Sales at Kahua and as a first time VP of Sales we get to unpack what hi…

1
Manage Your Hype Cycle or be Managed by it with Frans Riemersma 50:24

4M ago50:24

50:24

Text us your thoughts on the episode or the show! Embark on a journey through the intricate maze of marketing technology as Frans Riemersma, the brain behind MarTech Tribe, joins us to unravel the threads of hype cycles and their profound impact on the world of marketing innovation. Discover how these cycles mirror psychological models like the Dun…

1
Sales Consulting From Zero to Scale with Pete Mickartz 57:10

4M ago57:10

57:10

This interview is with an old friend and boss of mine; Pete Mickartz who is currently the Director of Sales at Veraset, the leading global location data provider enabling companies to innovate with anonymized GPS location data. Throughout the first half of my discussion with Pete we delve into the story of his sales consulting venture, ZeroToTwenty…

1
ABM and PLG Motions - Two Sides of the Same Coin with Julie Geller 44:27

4M ago44:27

44:27

Text us your thoughts on the episode or the show! Prepare to unlock the secrets of combining Account-Based Marketing with Product-Led Growth as Julie Geller from Infotech Research Group joins us for an insightful exploration into harmonizing these powerful strategies. Our conversation kicks off with Julie's wealth of experience, from pivotal roles …

1
Mastering the Art of Sales Consulting with James Rores #052 47:04

4M ago47:04

47:04

James Rores is the Founder and CEO of Floriss Group and I’m proud to say that this is my second time sitting down with James and picking his brain about the practice of sales consulting. A link to the first episode can be found below the time stamps. James is very likely one of the most experienced sales consultants in the world and in this episode…

1
Predictability and Planning of Pipeline Metrics with Rachel Squire 51:21

5M ago51:21

51:21

Text us your thoughts on the episode or the show! Unlock the mysteries of marketing ops with Rachel Squire, a former math teacher turned marketing maven, making waves in the world of Marketo and data-driven solutions. Our discussion peeks into Rachel's remarkable transition from academia to the forefront of marketing analytics, offering a fresh per…

1
An Org-Wide Customer Success Mindset with Matthew Armstrong #051 32:09

5M ago32:09

32:09

In this episode, Matthew Armstrong, Head of Customer Success at Sidechain Security, shares insights into building a thriving customer success organization. We learn about aligning objectives with clear metrics, proactive engagement, and personalized approaches. We discuss the importance of cross-functional collaboration and gathering post-sale feed…

1
Applying Lean Methodology in Marketing and Revenue Operations with Rutger Katz 49:25

5M ago49:25

49:25

Text us your thoughts on the episode or the show! Explore the transformative power of lean methodology in the marketing realm with Rutger Katz, a luminary in digital strategy and a maestro of marketing technology. With Rutger's rich background in neuroscience and an impressive journey from Capgemini to pioneering consultancy, we dissect the applica…

1
Lessons Learned Hiring Marketing Ops Agencies with Jessica Kao 48:51

5M ago48:51

48:51

Text us your thoughts on the episode or the show! In today's episode, we embark on a journey to explore the intricate world of hiring contractors and agencies in the marketing revenue ops space. Inspired by a thought-provoking LinkedIn post, this discussion dives into the nuances and strategic decisions facing leaders today. Our special guest, Jess…

1
Leading with Enablement: Transforming Revenue Teams with Haley Katsman #050 49:38

5M ago49:38

49:38

Embark on a journey with Haley Katsman, an accomplished Go-To-Market leader renowned for her prowess in building and scaling high-performance teams. Currently serving as the Vice President of Global Strategic Accounts, Haley leads a top-tier team dedicated to driving strategy, revenue, and unparalleled customer experiences for the largest Global 20…

1
The Importance of Good Planning on Productivity and Mental Health with Dani Worthman 56:12

5M ago56:12

56:12

Text us your thoughts on the episode or the show! In this podcast episode, we delve into the complex world of marketing operations with the expertise of Dani Worthman, Director of Marketing Operations at Headspace. Dani shares her professional journey, which intersects with the critical importance of mental health within the demanding landscape of …

1
The Enablement Advantage: Elevating Your Customer Journey with Paul Butterfield #049 49:16

5M ago49:16

49:16

Join us in this episode as we dive into the world of customer journey enablement with seasoned consultant Paul Butterfield, Founder of Revenue Flywheel. Discover the core principles behind buyer-centric operations and the pivotal role enablement plays in driving organizational success. Paul shares insights on prioritizing enablement in building eff…

1
Tips to "Do More with Less" in Marketing Ops with Colton Slauson 46:03

6M ago46:03

46:03

Text us your thoughts on the episode or the show! Prepare to delve into the transformative world of marketing efficiency with a minimalist approach—an attainable reality we're excited to explore. In this episode, we are honored to have Colton Slauson from Sendoso as our esteemed guest. Together, we navigate the nuanced art of simplification and opt…

1
Coaching for Success: The Intersection of Sports and Sales Coaching with JR Butler 47:18

6M ago47:18

47:18

JR Butler is the CEO & Founder of the Shift Group and our interview covers a range of topics including the balance between talent and coaching, personal drivers of success, and practical leadership strategies. It also touches on the transferability of skills from sports to sales and highlights the importance of effective coaching and continuous imp…

1
How Marketing Ops can Support Nearbound GTM Strategies with Justin Gray 47:18

6M ago47:18

47:18

Text us your thoughts on the episode or the show! This episode is the first of a series we are working on to educate our audience about some emerging Go-to-market approaches, and to provide guidance on how you, as a marketing ops professional, can be an enabler for these GTM approaches. In today's episode, we will be talking with Justin Gray about …

1
How Engage AI Is Transforming Social Selling on LinkedIn with Jason Tan #047 32:57

6M ago32:57

32:57

In this interview, Derrick chats with Jason Tan, the founder of Engage AI. They shed light on the strategies that propelled the platform's growth to an impressive 30,000 users in just three months. Jason recounts his journey as a technical founder and the challenges he faced in sales and marketing, which brought to explore alternative methods to bu…

1
The Coming Martech Supercollision with Scott Brinker 50:45

6M ago50:45

50:45

Text us your thoughts on the episode or the show! In todays episode, we talk about the coming (maybe already here) Martech Supercollision, joined by the one and only Scott Brinker. Scott has always been fascinated by the intersection of technology platforms and ecosystems and marketing strategy and operations. He has been called the "godfather of m…

1
Mastering the Psychology of Sales and Breaking the Upper Limit with Justin Michael #046 28:36

6M ago28:36

28:36

Justin Michael is an Executive Coach, 4x Best Selling Author, a Co-Founder, and the global authority on outbound prospecting. In this interview, Justin shares insights on the connection between self-image and income, emphasizing the impact of subconscious programming on financial success. He delves into the psychology of wealth, discussing the hedo…

1
From IT to CMO to CRO to founder with Jenn Steele 50:48

6M ago50:48

50:48

Text us your thoughts on the episode or the show! In today's episode, sharing her story is Jenn Steele. Jenn is an entrepreneur, CEO, and founder with a solid track record in the fields of marketing technology and startups. With over a decade of executive experience, Jenn has consistently demonstrated strategic leadership and go-to-market skills th…

1
Intent-Driven Outreach: Prospecting Success in Your Obtainable Market with Samuel Maia Verhegge #045 42:09

6M ago42:09

42:09

In this episode I have the honor of interviewing Samuel Verhegge, the Co-Founder of Revenue Precision, a B2B sales consulting firm that specializes in Sales Operations Consulting, SDR-as-a-Service, and providing Fractional SDR Management. During our talk Sam shares game-changing insights into effective prospecting strategies. He highlights the impa…

1
Behind the Mic: OpsCast's 100th Episode Celebration 33:17

6M ago33:17

33:17

Text us your thoughts on the episode or the show! In this episode, hosts Michael Hartmann, Naomi Liu, and Mike Rizzo, reflect on reaching a significant milestone of publishing 100 episodes. They discuss their surprise at the podcast's success and its impact on listeners. They highlight the diverse global audience and share interesting statistics ab…

1
Ai in Go-to-Market Strategies with Jeremey Donovan #044 41:16

7M ago41:16

41:16

In this episode, we delve into a fascinating journey with Jeremey, exploring his transition from leading research analyst teams in technical domains like semiconductors to steering product management, product marketing, and sales strategies. This sets the stage for our main focus – Artificial Intelligence in go-to-market strategies. Jeremy shares i…

1
The importance of Finance Knowledge within Marketing Operations with Jaime Garza 51:32

7M ago51:32

51:32

Text us your thoughts on the episode or the show! In today's episode, we talk about the importance of Finance Knowledge for Marketing Ops pros with Jaime Garza, currently Senior Manager, Marketing Operations at SolarWinds . Prior to joining SolarWinds, Jaime has had in-house roles in Marketing Operations, Marketing Program Management and as a found…

1
A Mix of Our Top 10 Interviews from Season #1 (2023) 23:41

7M ago23:41

23:41

In this special episode of The Sales Consultant Podcast, we unveil the top 10 episodes from our last season, each packed with valuable insights. From exploring win-loss data and cracking the cold call code to discussing emotional intelligence, AI in prospecting, and real-time sales enablement tech, these episodes cover a diverse range of topics cru…

1
Setting Expectations and Measuring Results of GTM Motions with Shivina Kumar 51:19

7M ago51:19

51:19

Text us your thoughts on the episode or the show! Welcome to a special milestone episode of Ops Cast! We're celebrating our 100th episode, and we're thrilled to have you join us on this journey. While there might be more than 100 episodes in our feed, this feels like a significant moment as we approach three years of this podcast adventure. But tha…

1
The Coming Era of Adaptive Personalization with Tony Ferreira 50:10

8M ago50:10

50:10

Text us your thoughts on the episode or the show! In today's episode, we talk about Adaptive Personalization with Tony Ferreira, currently Senior Growth Director at WillowTree, a conultancy/agency. He is primarily responsible for the growth of their Adobe Practice area. Tony has 15+ years in technology, marketing, data, strategy, ecommerce, and pro…

1
MOps-Apalooza 2023 Recap with Michael Hartmann, Naomi Liu & Mike Rizzo 42:07

9M ago42:07

42:07

Text us your thoughts on the episode or the show! In today’s episode, The Ops Cast hosts Michael Hartmann, Naomi Liu, and Mike Rizzo dive into a detailed recap of MOps-Alooza 2023. This episode offers an engaging discussion that reflects on the highlights, key learnings, and memorable moments from the event. The trio shares their personal takeaways…

1
Building a Marketing Operations “Portfolio” with Joy Martinez 46:20

9M ago46:20

46:20

Text us your thoughts on the episode or the show! In this episode, we talk about building a Marketing Ops portofolio with Joy Martinez, Senior Director of Marketing Operations with CS2 a consultancy. Joy was a 2022 Marketo Champion, Marketo Certified Solutions Architect, and 8x Marketo Certified Expert. With almost 20 years of experience in marketi…

1
How The Best B2B Marketers Are Measuring Success in 2023 with Jason Bradwell from B2B Better 41:08

10M ago41:08

41:08

Jason Bradwell, founder of B2B Better, joins Tara Robertson on Demand Gen Chat to discuss the relevance of marketing qualified leads (MQLs) in B2B marketing. Jason argues that MQLs are still important in certain contexts, particularly in enterprise settings with long sales cycles and complex buying committees. He emphasizes the need for a clear def…

1
Process Optimization for Navigating the Revenue Engine with Aviv Bergman, CEO and Co-Founder at Gluework 36:30

11M ago36:30

36:30

Having a seamless, comprehensive end-to-end revenue process enables your business to have the right visibility to navigate your business towards its targets and goals. But many still cringe when they hear the word “process”. In this episode of The Revenue Engine podcast, Aviv Bergman, the CEO and Co-Founder at Gluework, shares why process is import…

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Rosalyn Santa Elena Podcasts

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